Your GA4 looks like it's working. It isn't. Let's fix that.
Most GA4 properties track page views and bounce rate and not much else. Your purchase events fire three times on iOS. Your payment processor inflates your session count. Your goals stopped working when you migrated from Universal Analytics. Redefine audits, rebuilds, and configures GA4 so every decision your team makes is based on accurate data.
The dashboard looks fine. The data underneath it is broken.
A GA4 property with the default configuration shows you numbers that feel reliable. They are not. Here is what most GA4 setups actually report versus what is really happening behind the metric.
Not all GA4 setups are equal. See exactly what you get.
Compare what a default GA4 configuration, a typical analytics agency setup, and a Redefine implementation deliver across the 8 measurement areas that actually drive marketing decisions.
Five GA4 configuration pillars. Each one changes how you see your business.
$120 million in revenue, driven by data that teams could actually trust.
- Significant increases in website traffic, lead generation, and conversion rates from continuous testing and behavioral data analysis
- Improved personalization and usability strengthened customer engagement and loyalty across the product catalog
- Secured a competitive position in the corporate branding market through data quality that competitors running on broken analytics could not match
GA4 measurement maturity: most brands are stuck at Level 2.
The five-stage GA4 maturity model shows where most brands are when they come to us and where Redefine gets them. Most brands that contact us are at Level 1 or 2: page tracking with broken e-commerce. Redefine takes you to Level 4 or 5 within 30 days.
Questions about GA4 consulting
Direct answers to what every team asks before starting a GA4 project.
No commitment. No pitch. Full audit in 5 days.
Installing the GA4 tag is not the same as configuring a GA4 property. The default GA4 installation tracks page views and some basic engagement events. It does not track add-to-cart, checkout funnel steps, purchase revenue, or custom customer data. It also does not exclude your payment processor from referral sources, which means a large percentage of your conversions are incorrectly attributed. In our experience, 94% of GA4 properties we audit have at least one critical measurement error affecting conversion data.
The audit takes 5 business days and requires read-only access to your GA4 property and Google Tag Manager. The audit report identifies every measurement issue and prioritizes fixes by revenue impact. A full implementation of fixes takes 5 to 10 additional business days depending on the complexity of your e-commerce setup and the number of custom events required. Your team's time investment is under 2 hours total.
Universal Analytics and GA4 use different data models. A direct one-to-one migration is not possible. What we do: we export your historical Universal Analytics data to BigQuery before Google's deletion deadline so you retain access to it. We then build your GA4 property with equivalent event tracking so you can compare periods on a like-for-like basis going forward. We also configure GA4 data retention to 14 months (from the default 2 months) so you build year-over-year comparison data as quickly as possible.
We support Shopify, BigCommerce, WooCommerce, and headless ecommerce builds on any front-end stack. For tag management, we work with Google Tag Manager, Shopify's built-in customer events, and Elevar for Shopify server-side tracking. We do not use the GA4 native integration on Shopify: it is missing critical event parameters and cannot be relied on for revenue attribution. We always implement through Google Tag Manager or a server-side solution.
Both. Every GA4 implementation includes a connected Looker Studio reporting suite with three dashboards: a weekly acquisition summary (revenue by source, conversion rate by channel), a product performance report (view-to-cart and cart-to-purchase rates by stock keeping unit), and a paid channel efficiency report comparing cost per acquisition. All three auto-refresh weekly and are designed to answer the questions your marketing team asks every Monday morning.
Is a GA4 consulting engagement right for your team right now?
Not sure? Describe your current GA4 setup below and we will tell you exactly what is broken and what the fix is worth.
Submit your brief. Full GA4 audit in 5 days.
No commitment. No pitch. A complete picture of every measurement issue in your property, and what fixing each one is worth to your business.
Scoped before work starts · line-by-line pricing · no commitment to receive a proposal
