See the real ROI of every marketing channel you run
Most marketing teams cannot say which channel generated their last 10 sales. This free calculator shows what each channel is really worth, month by month.
Every month without proper attribution, your budget leaks.
This counter updates live as you read. It shows the median monthly waste we find in ecommerce brands running blind. Move the slider to match your monthly spend.
Your channel-by-channel ROI breakdown
Pick your channel below. Adjust the spend, revenue, and cost inputs. The panel updates live with your ROI, cost per acquisition, and monthly upside from a 10% gain.
Calculator uses a 45% gross margin assumption and compares platform-reported revenue attribution. An attribution audit uses server-side tracking and multi-touch modeling to give you a more accurate picture than any platform self-reports. The audit reveals 15 to 35% variance from what you see in your dashboards.
Two ways to run marketing. One of them burns money quietly.
Eight things your marketing team can finally measure.
$1M to $3.8M in 3 years. A measured 3.8x ROI on integrated marketing.
- Klaviyo email became a major revenue driver, generating a significant share of monthly sales consistently
- Improved organic rankings and sustained traffic growth from search engine optimization content investment that compounded year over year
- A restricted ad category became a competitive advantage: owned channels with real attribution outperformed paid peers
A calculator shows you the problem. An attribution audit fixes it.
This calculator gives you a directional picture from the numbers you entered. An attribution audit gives you the real picture from your actual customer data. The gap between those two numbers is where your biggest ROI gains hide.
Marketing attribution FAQ
Real questions from Chief Marketing Officers and marketing directors before they got attribution clarity.
Book My Attribution AuditNo commitment. No pitch. Audit delivered in 3 days.
The calculator uses your inputs and industry benchmarks. It is useful for directional analysis and target ROI. An attribution audit installs real tracking, collects your customer data, and shows exactly which channels drive revenue. No estimation involved.
Google Analytics 4's default attribution model is last-click and relies heavily on browser-side tracking, which loses 20 to 40% of conversions due to ad blockers and iOS privacy restrictions. Server-side tracking captures those conversions. Multi-touch attribution shows the channels that influenced the sale, not just the last one the buyer clicked. Most Google Analytics 4 setups we audit have significant gaps in event tracking that make the reported numbers unreliable for budget decisions.
Attribution infrastructure setup takes 5 to 7 days. We need: read access to your Google Analytics 4 account, collaborator access to your store platform, and API credentials for each ad platform you run. Your team's time investment is under 3 hours total: one brief, one review call after setup. We configure everything and hand over a live dashboard your team can access any time.
We support paid social (Meta, TikTok, Pinterest), Google Ads (Shopping, Search, Performance Max), email and SMS (Klaviyo, Omnisend, Postscript), organic search engine optimization, influencer (with proper UTM and discount code tracking), and Amazon. Cross-channel attribution reconciles all of these in a single model rather than trusting each platform's own attribution claim.
Yes. Attribution is channel-agnostic. We configure the tracking infrastructure, set up the multi-touch model, and produce weekly return on investment reports that cover all your channels, including the ones managed by your existing agency. Those reports often become the most useful tool your paid social agency has, because they reveal actual revenue contribution rather than platform-reported numbers that can overcredit paid campaigns by 30 to 40%.
Submit your brief. Attribution audit delivered in 3 days.
No commitment. No pitch. Real attribution data from your actual channels, not estimates.
Your setup time is under 3 hours total. One brief, one review call after setup. We handle the rest.
Call within 48 hours → attribution setup in 7 days → weekly return on investment dashboard live and handed over
