Calculate the real revenue return on
every marketing dollar you spend
Most marketing teams cannot say which channel, campaign, or content actually generated their last 10 closed sales. This calculator shows what your marketing is really worth, channel by channel, month by month.
Every month without proper attribution, your budget leaks.
This counter updates live as you read. It reflects the median monthly budget waste found across ecommerce brands that run marketing without proper attribution. Adjust the slider to match your actual monthly spend.
Your channel-by-channel return on investment breakdown
Select your channel below. Adjust your spend, revenue, and cost inputs. The results panel updates live with your real return on investment, cost per acquisition, and what a 10% improvement would mean in additional monthly revenue.
Calculator uses a 45% gross margin assumption and compares platform-reported revenue attribution. An attribution audit uses server-side tracking and multi-touch modeling to give you a more accurate picture than any platform self-reports. The audit reveals 15 to 35% variance from what you see in your dashboards.
Two ways to run marketing. One of them burns money quietly.
Eight capabilities your marketing team gets that they do not have today.
$1M to $3.8M in 3 years. A 3.8x return on investment on integrated marketing, measured.
- Klaviyo email became a major revenue driver, generating a significant share of monthly sales consistently
- Improved organic rankings and sustained traffic growth from search engine optimization content investment that compounded year over year
- A restricted ad category became a competitive advantage: owned channels with real attribution outperformed paid peers
A calculator shows you the problem. An attribution audit fixes it.
This calculator gives you a directional picture using the numbers you entered. An attribution audit gives you the real picture using your actual customer behavior data. The gap between those two numbers is where the biggest return on investment gains are hiding.
Questions before you book your attribution audit
Real questions from Chief Marketing Officers and marketing directors before they got attribution clarity.
Book My Attribution AuditNo commitment. No pitch. Audit delivered in 3 days.
The calculator uses numbers you enter and estimates based on industry benchmarks. It is useful for directional analysis and understanding what your channels should return. An attribution audit installs actual tracking infrastructure, collects your real customer behavior data, and shows exactly which channels are generating revenue and which are not, with no estimation or assumption involved.
Google Analytics 4's default attribution model is last-click and relies heavily on browser-side tracking, which loses 20 to 40% of conversions due to ad blockers and iOS privacy restrictions. Server-side tracking captures those conversions. Multi-touch attribution shows the channels that influenced the sale, not just the last one the buyer clicked. Most Google Analytics 4 setups we audit have significant gaps in event tracking that make the reported numbers unreliable for budget decisions.
Attribution infrastructure setup takes 5 to 7 days. We need: read access to your Google Analytics 4 account, collaborator access to your store platform, and API credentials for each ad platform you run. Your team's time investment is under 3 hours total: one brief, one review call after setup. We configure everything and hand over a live dashboard your team can access any time.
We support paid social (Meta, TikTok, Pinterest), Google Ads (Shopping, Search, Performance Max), email and SMS (Klaviyo, Omnisend, Postscript), organic search engine optimization, influencer (with proper UTM and discount code tracking), and Amazon. Cross-channel attribution reconciles all of these in a single model rather than trusting each platform's own attribution claim.
Yes. Attribution is channel-agnostic. We configure the tracking infrastructure, set up the multi-touch model, and produce weekly return on investment reports that cover all your channels, including the ones managed by your existing agency. Those reports often become the most useful tool your paid social agency has, because they reveal actual revenue contribution rather than platform-reported numbers that can overcredit paid campaigns by 30 to 40%.
Is an attribution audit the right move for your marketing team?
- You spend more than $5,000 per month on marketing across at least two channels
- Your team cannot answer which channel generated your last 10 closed sales
- You suspect some channels are not earning their budget but cannot prove it
- Your paid social return on investment looks worse since iOS 14 and you cannot tell if it is tracking or performance
- You want to reallocate budget confidently but need data before cutting anything
- Your monthly marketing report takes hours to produce and still cannot answer "what worked"
- Your total marketing spend is under $3,000 per month, attribution economics favor larger budgets
- You run only one channel and already know exactly what it returns
- You are pre-launch with no conversion history, attribution requires existing data to model
- You need revenue in the next 30 days and cannot invest in a 7-day attribution setup first
- Your team is not willing to act on attribution findings, data without decisions does not return return on investment
- You want a tool, not an ongoing attribution intelligence system with weekly reporting
Not sure? Tell us your situation below and we will be direct about whether attribution is the right next investment.
Submit your brief. Attribution audit delivered in 3 days.
No commitment. No pitch. Real attribution data from your actual channels, not estimates.
Your team's time investment for the full attribution setup is under 3 hours total: one brief, one review call after setup. We handle everything else.
