Turn every ad dollar into revenue that scales
Redefine builds and manages paid social campaigns across Meta, TikTok, Google, and Pinterest exclusively for ecommerce brands. Every campaign is tied to measurable revenue, not vanity metrics.
Submit brief → call within 48 hours → campaign audit in 3 days → Sprint 1 live within 1 week of sign-off
Most agencies drain budgets. Here is the difference.
Generalist agencies run ads. Redefine builds revenue systems. The gap shows up in your monthly results.
Your campaigns. Fully visible. Constantly improving.
Every active campaign runs inside a live analytics environment your team can access any time. Here is what a typical week looks like across your platforms.
Built for every platform your buyers are on
Each platform requires a different strategy, different creative, and different audience logic. We manage them together so your budget works across the full buyer journey.
Prospecting, retargeting, and lookalike audiences at scale
We build the full Meta funnel, cold audiences built from your product catalog and pixel data, warm retargeting for visitors and cart abandoners, and lookalike clusters seeded from your highest-lifetime-value buyers.
User-generated content creative strategy that stops the scroll
We brief, script, and test creator-style video ads built specifically for TikTok's algorithm and discovery behavior.
Feed-first shopping campaigns with real purchase intent
Product feed optimization, Performance Max architecture, and branded search protection, capturing buyers the moment they search.
Discovery-phase campaigns for high-intent visual buyers
Promoted Pins, shopping catalogs, and retargeting for brands where visual discovery drives purchase decisions: home, fashion, beauty, food.
Full-funnel attribution and reporting
Server-side pixel events, GA4 integration, and weekly return-on-ad-spend dashboards that show real revenue, not inflated platform-reported numbers.
$15 million in revenue. One integrated ad strategy.
- Revenue scaled across global digital channels
- GA4 attribution configured for accurate return-on-investment reporting
- Improved budget allocation through performance data
Every dollar tracked. Every signal used to optimize.
Before a single campaign goes live, we wire your pixel events, configure server-side tracking, and set attribution windows that reflect how your customers actually buy. Most agencies skip this. It is why their return-on-ad-spend numbers look good on paper and disappear from your revenue data.
Asset
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Output
Not the only paid social agency. Built differently from all of them.
Most paid social agencies serve every category. Redefine works exclusively with ecommerce brands. That focus changes everything about how campaigns are built, optimized, and reported.
Questions before you brief us
Real reasons brands hesitate, and real answers. If your question is not here, your campaign audit will cover it.
Get Your Campaign AuditWe actively manage Meta Ads (Facebook and Instagram), TikTok Ads, Google Shopping and Performance Max, and Pinterest Ads. Every platform requires a different campaign structure, creative approach, and audience logic. We do not dilute expertise by spreading to every platform available. We go deep on the four that drive ecommerce revenue.
Attribution setup is the first thing we do, before any spend goes live. We configure server-side pixel events, verify GA4 tracking, and establish a 28-day attribution window that reflects real purchase behavior. Platform-reported return on ad spend is never taken at face value. We cross-reference with backend revenue data to give you an honest picture of what each dollar is actually returning.
Both options work depending on your engagement scope. For TikTok, we brief and script creator-style user-generated content concepts and work with your team or our creator network to produce them. For Meta and Google, we provide detailed creative briefs and can work with your in-house team or source production. We always review and select creatives against our performance frameworks before any asset goes live.
Meta and Google Shopping campaigns see meaningful return-on-ad-spend data within 14 to 21 days of launch once the learning phase completes. TikTok creative testing takes 21 to 28 days to identify winning formats. We set realistic revenue expectations at the start of every engagement and share weekly progress from day one, not just when results look good.
We work with brands spending a minimum of $5,000 per month in ad budget across active platforms. Below that threshold, campaign optimization cycles become too slow to generate meaningful data at the speed needed for iterative improvement. For brands scaling toward $10,000 to $50,000 per month in ad spend, multi-platform management becomes where the biggest return-on-ad-spend gains live.
Weekly dashboards broken down by ad set return on ad spend, not just campaign totals. Every report includes: what we paused, what we scaled, why we made each budget decision, and what the next week's optimization plan is. You will never receive a PDF with impressions and reach as the headline metrics. Revenue per ad dollar is the only number that matters.
Is this the right service for your brand?
We work best with a specific type of ecommerce brand. Being honest about fit saves everyone time.
Not sure if you fit? Tell us your situation in the brief below and we will be direct with you about whether this is the right move.
Submit your brief. Get a scoped campaign audit in 3 days.
No commitment. No pitch. A real look at what your current paid social setup is leaving on the table.
Call within 48 hours → audit delivered in 3 days → Sprint 1 live within 1 week of sign-off
