Meta Ads4.8x return on ad spendTikTok Ads4.4x return on ad spendGoogle Shopping5.9x return on ad spendPinterest Ads3.3x return on ad spend47 active client campaigns$15M+ in client revenue drivenEcommerce-only specializationMeta Ads4.8x return on ad spendTikTok Ads4.4x return on ad spendGoogle Shopping5.9x return on ad spendPinterest Ads3.3x return on ad spend47 active client campaigns$15M+ in client revenue drivenEcommerce-only specialization
Ecommerce paid social · Meta · TikTok · Google · Pinterest

Paid social ads that grow ecommerce revenue, not vanity metrics

Redefine builds and manages paid social on Meta, TikTok, Google, and Pinterest. We work only with ecommerce brands. Every campaign ties to real revenue you can track.

$15M
Client revenue driven
47
Active campaigns
4
Platforms managed
Brand marketing team reviewing paid social campaign performance across multiple monitors
Live campaign feed
0.0×
Average client return on ad spend across active campaigns
MetaTikTokGooglePinterest
The cost of getting paid social wrong

Most agencies drain budgets. Here is the difference.

Generalist agencies run ads. Redefine builds revenue systems. The gap shows up in your monthly results.

The typical agency approach
Broad targeting with no ecommerce logic
Audiences built on demographics, not buyer intent signals or purchase behavior data.
Attribution guesswork
Last-click models that overcredit one platform and leave half your funnel invisible.
Generic creative recycled across platforms
Static images repurposed for TikTok, Meta, and Pinterest with no platform-native thinking.
Monthly PDF reports with no action items
Monthly PDF with vanity metrics. No return breakdown by ad set. No plan for next month.
Set-and-forget campaign management
Set-and-forget rules. No human review. Budget burns while ad fatigue climbs.
The Redefine approach
Ecommerce-native audience architecture
Audiences built from purchase signals, cart events, lifetime value tiers, and lookalike clusters tied to your best buyers.
Multi-touch attribution setup on day one
Pixel events, server-side tracking, and 28-day attribution windows configured before a dollar of spend goes live.
Platform-specific creative strategy
User-generated content scripts for TikTok, static pairs for Meta, shopping feeds for Google, each built for how that platform converts.
Weekly return-on-ad-spend dashboards with optimization notes
Revenue by ad set. Budget reallocation decisions. What we paused, what we scaled, and why, every week.
Daily human optimization cycles
A strategist reviews every active campaign every 24 hours. Ad fatigue caught early. Winning creatives scaled fast.
Founder struggling with fragmented ad account data and poor-performing campaigns with no clear attribution
Campaign Command Center

Your campaigns. Fully visible. Constantly improving.

You can see every active campaign any time. This is a typical week across your platforms. Real revenue, real spend, no black box.

This week across all platforms
Blended return on ad spend
$0K
Revenue driven
$0K
Total spend
Redefine Campaign Hub
Live
Meta Ads
Spring Collection: Prospecting
Daily budget: $420  |  Today: $312 spent
Live
0
Impressions
0
Clicks
0
Return
$0
Revenue
Top Ad Sets
Lookalike 1% · US Women 25-44
Optimizing
5.1x return
Interest Stack · Fashion
Live
3.8x return
Retargeting · Cart Abandoners
Top Performer
6.4x return
TikTok Ads
User-Generated Content Creative Test: Top of Funnel
Daily budget: $280  |  Today: $198 spent
Live
0
Impressions
0
Clicks
0
Return
$0
Revenue
Top Creatives
Creator Video A · Gen Z Women
Top Performer
Click rate 2.8%
Creator Video B · 18-24
Testing
Click rate 1.9%
Spark Ad, Organic Boost
Live
Click rate 3.1%
Google Shopping
Shopping: Core Products
Daily budget: $560  |  Today: $421 spent
Live
0
Impressions
0
Clicks
0
Return
$0
Revenue
Top Ad Groups
Best Sellers · All Products
Max Conversions
6.2x return
Category · New Arrivals
Target: 4x
4.7x return
Brand Search · Competitor Terms
Top Performer
8.1x return
Pinterest Ads
Seasonal: Discovery Phase
Daily budget: $180  |  Today: $124 spent
Live
0
Impressions
0
Clicks
0
Return
$0
Revenue
Top Pins
Lifestyle · Home Collection
Active
1,240 saves
Product Shot · New Arrivals
Active
876 saves
How-To · Style Guide
Learning
341 saves
Platform expertise

One team runs Meta, TikTok, Google, and Pinterest together

Each platform requires a different strategy, different creative, and different audience logic. We manage them together so your budget works across the full buyer journey.

Meta Ads

Prospecting, retargeting, and lookalike audiences at scale

We build the full Meta funnel. Cold audiences come from your catalog and pixel data. Retargeting wins back visitors and cart abandoners. Lookalikes are seeded from your best buyers.

Average return
0
Attribution window
0
Audience segments
TikTok Ads

User-generated content creative strategy that stops the scroll

Creator-style video ads built for TikTok's algorithm. We brief, script, and test until the format sells.

Average return
Google Shopping

Feed-first shopping campaigns with real purchase intent

Feed optimization, Performance Max, and branded search protection. We capture buyers the moment they search, so intent turns into orders.

Average return
Pinterest Ads

Discovery-phase campaigns for high-intent visual buyers

Promoted Pins, shopping catalogs, and retargeting. Built for home, fashion, beauty, and food brands where visual discovery drives the sale.

Average return
Attribution

Full-funnel attribution and reporting

Server-side pixel events, GA4 integration, and weekly return-on-ad-spend dashboards that show real revenue, not inflated platform-reported numbers.

0
Optimization cycle
Proof

$15 million in revenue. One integrated ad strategy.

Ecommerce operations team celebrating a revenue milestone driven by paid advertising campaigns
Client
CCTV Security Pros
BigCommerceGlobal ecommerce
The Problem
CCTV Security Pros needed to scale revenue in competitive markets. Ad performance was hard to track. Targeting ran too broad. No attribution tied Google, Facebook, and social together.
The Approach
We launched paid campaigns across Google Ads, Facebook, and paid social. Targeted campaigns drove qualified traffic. We configured GA4 for accurate cross-channel attribution. Continuous optimization expanded global reach.
The Result
$0M
in annual revenue scaled through data-driven paid advertising
  • Revenue scaled across global digital channels
  • GA4 attribution configured for accurate return-on-investment reporting
  • Improved budget allocation through performance data
Attribution architecture

Every dollar tracked. Every signal used to optimize.

Before any campaign goes live, we wire your pixel events. We configure server-side tracking. We set attribution windows that match how your customers really buy. Most agencies skip this. That is why their return numbers look good on paper and vanish from your revenue.

Creative
Asset
Campaign
Launch
Pixel &
Signal
Machine Learning
Optimize
Revenue
Output
0
Tracking events per day per client
28-day
Attribution window
24 hours
Human optimization cycle
0
Average return on ad spend improvement
Why Redefine

Why ecommerce brands pick Redefine over a typical agency

Most paid social agencies serve every category. Redefine works exclusively with ecommerce brands. That focus changes everything about how campaigns are built, optimized, and reported.

Capability
Typical paid social agencyTypical agency
Redefine
Ecommerce-only specialization
Serves all industries
Ecommerce brands only
Server-side pixel configuration
Browser-only pixel setup
Server-side tracking on day one
Platform-native creative strategy
Same asset across all platforms
User-generated content for TikTok, static pairs for Meta, feeds for Google
Daily human campaign review
Weekly automated rules only
Strategist reviews every campaign every 24 hours
Weekly return-on-ad-spend reporting by ad set
Monthly summary PDF
Weekly dashboard with ad set return breakdown
Audience architecture from purchase data
Demographic targeting defaults
Lifetime value tiers, purchase signals, lookalike clusters
Multi-platform budget optimization
Siloed platform budgets
Cross-platform reallocation based on return-on-ad-spend signals
Common questions

Ecommerce paid social FAQ

Real reasons brands hesitate, and real answers. If your question is not here, your campaign audit will cover it.

Get Your Campaign Audit

We actively manage Meta Ads (Facebook and Instagram), TikTok Ads, Google Shopping and Performance Max, and Pinterest Ads. Every platform requires a different campaign structure, creative approach, and audience logic. We do not dilute expertise by spreading to every platform available. We go deep on the four that drive ecommerce revenue.

We never take platform-reported return at face value. We cross-reference backend revenue for an honest picture.

Both options work depending on your engagement scope. For TikTok, we brief and script creator-style user-generated content concepts and work with your team or our creator network to produce them. For Meta and Google, we provide detailed creative briefs and can work with your in-house team or source production. We always review and select creatives against our performance frameworks before any asset goes live.

Meta and Google Shopping campaigns see meaningful return-on-ad-spend data within 14 to 21 days of launch once the learning phase completes. TikTok creative testing takes 21 to 28 days to identify winning formats. We set realistic revenue expectations at the start of every engagement and share weekly progress from day one, not just when results look good.

We work with brands spending at least $5,000 a month across active platforms. Below that, optimization cycles run too slow to generate useful data. For brands scaling toward $10,000 to $50,000 per month in ad spend, multi-platform management becomes where the biggest return-on-ad-spend gains live.

Weekly dashboards broken down by ad set return on ad spend, not just campaign totals. Every report includes: what we paused, what we scaled, why we made each budget decision, and what the next week's optimization plan is. You will never receive a PDF with impressions and reach as the headline metrics. Revenue per ad dollar is the only number that matters.

Get your campaign audit

Submit your brief. Get a scoped campaign audit in 3 days.

No commitment. No pitch. A real look at what your current paid social setup is leaving on the table.

Under $5K$5K to $15K$15K to $50K$50K+
Meta AdsTikTok AdsGoogle ShoppingPinterest AdsAll platforms

Call within 48 hours → audit delivered in 3 days → Sprint 1 live within 1 week of sign-off

48-hour response
3-day audit
47 campaigns active
No commitment

Get on a call with us to see how we can help you

Get a Quote