Social media marketing that builds audiences and grows revenue
Redefine manages your content, community, and paid social as one integrated program. Every post is strategic, every follower is a potential buyer, and every campaign is tied to revenue, not just reach.
47%
avg engagement rate growth
3.8x
avg organic reach increase
200+
social accounts managed
24hr
community response service level
Posting consistently is not a strategy. Growing revenue is.
A live performance view across every platform you run
Select a platform below to see the kind of metrics Redefine tracks, reports, and optimizes weekly. These are the same dashboard views your team receives every Monday morning.
Followers
47,200
+1,247 this month
Engagement Rate
4.7%
+2.1x versus prior period
Monthly Reach
284K
3.8x growth
Profile Visits
18,400
+67% month over month
Content performance this week
Followers
128,400
+8,840 this month
Avg Video Views
84K
8.2% completion
Monthly Reach
1.4M
847% versus prior
Link Clicks
3,240
+$80K revenue
Followers
12,300
+847 this month
Engagement Rate
3.4%
23.4% average post
Monthly Impressions
180K
+41% month over month
Leads Attributed
47
from organic content
Page Likes
31,200
+1,240 this month
Post Reach
210K
+18% month over month
Monthly Impressions
890K
2.1M total
Audience Overlap
34%
feeds paid targeting
Five disciplines that compound into one social media revenue engine
Click any service to see what Redefine delivers, how it is measured, and what it connects to in your revenue chain. Most agencies manage two of these. Redefine manages all five as a unified system.
A 30 to 60 piece content calendar built 4 weeks in advance. Platform-specific formats, brand voice review, and a publishing schedule built around your audience's peak engagement windows.
- Reels, TikToks, carousels, stories, and static posts per platform
- Copy and visual brief for every piece of content
- Hashtag research and search optimization for search visibility
- Brand voice guide maintained and applied to every post
Monthly content output
30 to 60
pieces per month
4 weeks
scheduled ahead
Every comment, direct message, and mention is monitored and responded to within 24 hours. Buyer intent in comments is escalated to your sales team. Crisis signals are flagged in real time.
24 hours
response service level
100%
comments monitored
Weekly
community health report
Organic content that performs gets boosted. Audience data from organic engagement feeds paid targeting. Retargeting audiences are built from social interactions, not just website visitors.
- Top organic posts promoted with paid amplification each sprint
- Engaged audience segments fed into retargeting campaigns
- Paid and organic strategy reviewed weekly in unified dashboard
Weekly performance digest delivered every Monday. Monthly deep-dive report with content, community, and paid attribution. Social traffic traced to revenue in GA4.
Weekly
performance digest
Monthly
deep-dive report
GA4
revenue attribution
Not every brand needs to be on every platform. Redefine matches your audience, product, and revenue goals to the right platforms and prioritizes your budget where the return is highest.
- Audience-to-platform matching scorecard per vertical
- Algorithm briefing for each active platform each quarter
- Cross-platform content repurposing to maximize output
Social media programs managed across 47 industries including ecommerce, business-to-business software, healthcare, hospitality, and consumer packaged goods. See all industries.
Merlette: email and social integration drives 50% of total revenue
Merlette
Luxury Fashion / Direct-to-Consumer EcommerceThe challenge
Merlette needed a modern ecommerce experience that balanced luxury aesthetics with high conversion performance. Social and email channels operated independently with no unified attribution. Revenue from social-driven traffic was invisible.
What we built
- Full user experience and interface redesign with Baymard Institute methodology
- Social traffic to email capture integration (Klaviyo and Shopify)
- A/B tested navigation, product discovery, and checkout flows
- Unified attribution model for social, email, and paid channels
The result
$0K
additional monthly revenue generated through the social and email integration, with email and social channels now driving 50% of total revenue
Key outcome
Ecommerce transformation delivered a significant increase in online sales. Email marketing became a major growth channel contributing an additional $20K in monthly revenue and consistently driving 50% of total revenue.
50%
revenue from social and email
Luxury
fashion direct-to-consumer brand
Full-service social media management across every platform your buyers use
Most social media agencies specialize in one or two platforms and manage the rest passively. Redefine runs strategy, content, and community across all five with the same depth.
What social media buyers ask before briefing us
Social media management retainers are scoped per account, platform count, and content volume. Entry programs managing 2 platforms at 20 to 30 pieces per month start at $2,000 per month. Full-service programs covering 4 or more platforms with community management, paid integration, and reporting range from $3,500 to $8,500 per month. Every scope is line-by-line before billing begins. See social media advertising pricing for paid social add-ons.
Engagement rate improvements are visible within weeks 2 to 4. Follower growth and reach improvements compound from months 1 through 3. Revenue attribution from social traffic becomes clear by months 3 to 6 as content volume and community depth build. The strategy and content calendar are delivered before the first post goes live so you see the full plan before committing to month 1.
Redefine handles copy and content brief production for every post. Visual creative can be supplied by your team or scoped as part of the engagement. Most brands supply brand assets (photography, video clips, product images) and Redefine applies editorial direction, formatting, and captioning. Full creative production including photography or video direction is available as a scoped add-on.
Redefine manages Instagram, TikTok, LinkedIn, Facebook, and Pinterest with full content, community, and analytics coverage. Not every brand needs to be on every platform. The strategy phase includes a platform selection audit to prioritize where your audience spends time and where your content category performs best before any content is created.
Redefine configures GA4 to track social traffic sessions, conversions, and revenue attribution from each platform. UTM parameters are applied to every link shared in posts and profiles. Monthly reports show which platforms drove website sessions, which drove conversions, and which contributed to closed revenue. Social media stops being a "soft" metric and becomes a measurable revenue channel.
Submit your brief. Get a social media strategy in 3 days.
No commitment. No pitch. Tell us your platforms, goals, and current situation. We will send a content strategy and scoped proposal before you sign anything.
- Social media strategy call within 48 hours
- Content strategy and scoped proposal in 3 days
- First content sprint begins within 1 week of sign-off
- No commitment. No pitch.
Call within 48 hours → Strategy in 3 days → Content sprint begins in 1 week
Brief received
Brief received, we will review your social situation and send a content strategy and scoped proposal within 3 business days. Strategy call within 48 hours.
48 hours
Strategy call turnaround
3 days
Scoped proposal
200+ brands
Social accounts managed
You own
All accounts and content
Get a social media strategy scoped in 3 business days
No commitment. No pitch. Submit your brief and receive a content strategy and line-by-line proposal covering platforms, content volume, community management, and pricing before you sign anything.