Instagram · TikTok · LinkedIn · Facebook · Pinterest

Social media marketing that turns followers into revenue

Redefine runs your content, community, and paid social as one program. Every post has a job. Every follower is a potential buyer. Every campaign ties to revenue, not just reach.

Instagram: +1,247 followers gained this weekTikTok: 847% reach increase for consumer brandLinkedIn: 23.4% engagement rate for business-to-business softwareFacebook: 2.1M impressions this monthInstagram: 50% of total revenue from social channelTikTok: $80K monthly revenue from social trafficInstagram: +1,247 followers gained this weekTikTok: 847% reach increase for consumer brandLinkedIn: 23.4% engagement rate for business-to-business softwareFacebook: 2.1M impressions this monthInstagram: 50% of total revenue from social channelTikTok: $80K monthly revenue from social traffic

47%

avg engagement rate growth

3.8x

avg organic reach increase

200+

social accounts managed

24hr

community response service level

Social media marketing team creating content at bright collaborative workspace, natural window light, collaborative energy, over-shoulder angle showing social post screens
The social media strategy gap

Weekly reports show which content drove traffic and revenue.

What most brands experience
You post when you remember. No calendar, no plan.
Followers grow, but sales do not.
Comments and messages sit for days. Buyers move on.
You cannot see which posts actually drive sales.
Paid and organic run in separate silos.
With Redefine social media management
A 30 to 60 piece calendar, planned 4 weeks ahead.
Every growth metric traced to buyer behavior and sales.
A 24-hour reply standard. No buyer intent wasted.
Weekly analytics showing which content drove website traffic, sessions, and revenue
Organic and paid unified. Each one feeds the other.
Brand manager reviewing a healthy social media analytics dashboard with follower growth and engagement climbing, calm focused expression, cool slate-blue office light
What your social analytics look like with Redefine

See exactly how every platform performs, reported weekly

Select a platform below to see the kind of metrics Redefine tracks, reports, and optimizes weekly. These are the same dashboard views your team receives every Monday morning.

Followers

47,200

+1,247 this month

Engagement Rate

4.7%

+2.1x versus prior period

Monthly Reach

284K

3.8x growth

Profile Visits

18,400

+67% month over month

Content performance this week

ReelProduct launch: Summer Collection 2024
47.2K reach8.4% engagement
CarouselBehind the scenes: How we make it
31.8K reach6.2% engagement
StoryFlash sale: 24-hour offer
12.1K views214 link taps

Followers

128,400

+8,840 this month

Avg Video Views

84K

8.2% completion

Monthly Reach

1.4M

847% versus prior

Link Clicks

3,240

+$80K revenue

VideoPOV: Unboxing our viral product
2.1M viewsViral
DuetCustomer user-generated content: real results compilation
847K views14.2% engagement

Followers

12,300

+847 this month

Engagement Rate

3.4%

23.4% average post

Monthly Impressions

180K

+41% month over month

Leads Attributed

47

from organic content

ArticleWhy most business-to-business content fails at conversion
8,400 impressions312 reactions

Page Likes

31,200

+1,240 this month

Post Reach

210K

+18% month over month

Monthly Impressions

890K

2.1M total

Audience Overlap

34%

feeds paid targeting

VideoCustomer testimonial: real results in 30 days
84K reach2.8% engagement
Everything included in your social media program

Five services, one system. Most agencies run only two.

Click any service to see what Redefine delivers, how it is measured, and what it connects to in your revenue chain. Most agencies manage two of these. Redefine manages all five as a unified system.

Content Creation and Strategy

We build a 30 to 60 piece calendar 4 weeks ahead. You approve content early and never scramble for a post. Formats, brand voice, and timing match your audience's peak windows.

  • Reels, TikToks, carousels, stories, and static posts per platform
  • Copy and visual brief for every piece of content
  • Hashtag research and search optimization for search visibility
  • Brand voice guide maintained and applied to every post

Monthly content output

30 to 60

pieces per month

4 weeks

scheduled ahead

Community Management and Response

We monitor and answer every comment, message, and mention within 24 hours. We escalate buyer intent to your sales team. We flag crisis signals in real time.

24 hours

response service level

100%

comments monitored

Weekly

community health report

Paid Social Integration

We boost the organic posts that already perform. Organic engagement data feeds your paid targeting. We build retargeting audiences from real social interactions, not just site visitors.

  • Top organic posts promoted with paid amplification each sprint
  • Engaged audience segments fed into retargeting campaigns
  • Paid and organic strategy reviewed weekly in unified dashboard
Analytics and Revenue Attribution

We send a performance digest every Monday. A monthly deep-dive covers content, community, and paid attribution. We trace social traffic to revenue in GA4.

Weekly

performance digest

Monthly

deep-dive report

GA4

revenue attribution

Platform Selection and Strategy

Not every brand belongs on every platform. We match your audience, product, and goals to the right ones. Then we put budget where the return is highest.

  • Audience-to-platform matching scorecard per vertical
  • Algorithm briefing for each active platform each quarter
  • Cross-platform content repurposing to maximize output

Social media programs managed across 47 industries, including ecommerce, B2B software, healthcare, hospitality, and consumer packaged goods. See all industries.

Real social media result

Merlette: email and social integration drives 50% of total revenue

Fashion brand team reviewing social media and email campaign performance milestone together, natural light, collaborative celebratory energy

Merlette

Luxury Fashion / Direct-to-Consumer Ecommerce

The challenge

Merlette ran social and email as separate channels. Neither had unified attribution. Revenue from social traffic was invisible.

What we built

  • Full user experience and interface redesign with Baymard Institute methodology
  • Social traffic to email capture integration (Klaviyo and Shopify)
  • A/B tested navigation, product discovery, and checkout flows
  • Unified attribution model for social, email, and paid channels

The result

$20K

additional monthly revenue from the social and email integration. Both channels now drive 50% of total revenue.

Key outcome

Email became a major growth channel. It added $20K in monthly revenue. Together, social and email now drive 50% of total revenue.

50%

revenue from social and email

Luxury

fashion direct-to-consumer brand

Platform capabilities and coverage

Full-service social media management on all five platforms

Most social media agencies specialize in one or two platforms and manage the rest passively. Redefine runs strategy, content, and community across all five with the same depth.

Platform
Content
CommunityComm.
Paid SyncPaid
AnalyticsStats
Instagram
TikTok
LinkedIn
Facebook
Pinterest
Full service
Monitoring only
Common questions

Social media marketing FAQ

Social media management retainers are scoped per account, platform count, and content volume. Entry programs managing 2 platforms at 20 to 30 pieces per month start at $2,000 per month. Full-service programs covering 4 or more platforms with community management, paid integration, and reporting range from $3,500 to $8,500 per month. Every scope is line-by-line before billing begins. See social media advertising pricing for paid social add-ons.

Engagement rate improvements are visible within weeks 2 to 4. Follower growth and reach improvements compound from months 1 through 3. Revenue attribution from social traffic becomes clear by months 3 to 6 as content volume and community depth build. The strategy and content calendar are delivered before the first post goes live so you see the full plan before committing to month 1.

Redefine handles copy and content brief production for every post. Visual creative can be supplied by your team or scoped as part of the engagement. Most brands supply brand assets (photography, video clips, product images) and Redefine applies editorial direction, formatting, and captioning. Full creative production including photography or video direction is available as a scoped add-on.

Redefine manages Instagram, TikTok, LinkedIn, Facebook, and Pinterest with full content, community, and analytics coverage. Not every brand needs to be on every platform. The strategy phase includes a platform selection audit to prioritize where your audience spends time and where your content category performs best before any content is created.

Redefine configures GA4 to track social traffic sessions, conversions, and revenue attribution from each platform. UTM parameters are applied to every link shared in posts and profiles. Monthly reports show which platforms drove website sessions, which drove conversions, and which contributed to closed revenue. Social media stops being a "soft" metric and becomes a measurable revenue channel.

Tell us your platforms. We will build the strategy.

Submit your brief. Get a social media strategy in 3 days.

No commitment. No pitch. Tell us your platforms, goals, and current situation. We will send a content strategy and scoped proposal before you sign anything.

  • Social media strategy call within 48 hours
  • Content strategy and scoped proposal in 3 days
  • First content sprint begins within 1 week of sign-off
  • No commitment. No pitch.

Your time in a Redefine program is about 2 hours a week. That covers content approval, one sprint review, and brand asset supply. We handle the rest. Redefine handles strategy, content production, scheduling, community management, and reporting.

Call within 48 hours → Strategy in 3 days → Content sprint begins in 1 week

Brief received

Brief received, we will review your social situation and send a content strategy and scoped proposal within 3 business days. Strategy call within 48 hours.

48 hours

Strategy call turnaround

3 days

Scoped proposal

200+ brands

Social accounts managed

You own

All accounts and content

Social media strategist reviewing content calendar and engagement analytics with calm confident expression, natural morning window light
Ready when your brand is

Get your social media strategy in 3 business days

No commitment. No pitch. Submit your brief and get a line-by-line proposal. It covers platforms, content volume, community management, and pricing before you sign.

No commitment. No pitch. Submit brief → Call in 48 hours → Strategy in 3 days → Sprint begins in 1 week

Get on a call with us to see how we can help you

Get a Quote