A Social Media Audit That Shows You Exactly What to Fix
Our social media audit reviews your profiles, content, audience, and competitors. You get a scored report and a prioritized plan in 5 business days.
Your team is posting. Your budget is running. But you still don't know what's working.
Most teams assume consistency equals progress. A data-led social media audit tests that assumption and shows the truth.
Before Your Audit
Engagement has plateaued with no clear reason why
Your reach is dropping but you aren't sure if it's the algorithm, the content, or the audience.
Reporting is scattered across three different tools
Metrics don't connect to revenue, making it impossible to justify budget or cut what isn't working.
You're guessing at what competitors are doing
No benchmarks. No share-of-voice data. Just assumptions that may not match reality.
Every platform gets the same content and effort
No prioritization means the channels that convert are getting the same resources as ones that don't.
After Your Audit
You know which platform drives real results and which to pause
Every metric ties back to reach, conversion, or revenue
Competitors are benchmarked with specific data, not guesswork
A prioritized roadmap tells your team exactly what to do next
Eight criteria. One complete picture of your social presence.
See the eight areas we score in every social media audit. Click any item to explore it, or watch the review run.
Profile completeness and bio optimization
Username alignment, profile photos, bio copy, and link-in-bio optimization across platforms
Content calendar and posting frequency
Post volume, timing consistency, content type mix, and editorial calendar gaps
Engagement rate versus platform benchmarks
Likes, comments, shares, and saves measured against verified industry standards
Audience growth rate and demographics
Follower growth velocity, age distribution, geography, and interest alignment
Hashtag and keyword performance
Hashtag reach, branded tag performance, and keyword discoverability per platform
Competitor presence and share of voice
Content positioning, posting frequency, and follower growth relative to direct competitors
Platform algorithm compliance and reach
Format compliance, organic reach percentage, and signal quality for algorithm distribution
Call-to-action effectiveness and conversion paths
Click-through rates, bio link performance, and lead capture through social channels
Audit Progress
0%
Criteria reviewed
0 of 8 areas reviewed
Not StartedProfile Strength
PendingContent Health
PendingAudience Fit
PendingCompetitive Position
PendingA complete social media audit, delivered start to finish
We handle every phase, from channel discovery to competitive benchmarking to your final roadmap. You receive the full analysis, not a one-page summary.
Profile Audit
We check every active profile for completeness, bio strength, and brand consistency. Inconsistent profiles quietly erode trust, so we flag every gap to fix.
Content Performance
We rank your best and worst posts, formats, and cadence. You learn which content types to repeat and which to stop, so budget follows results.
Audience Analysis
We measure follower growth, demographics, and interests against your target buyer. You confirm or correct your targeting before spending another dollar.
Competitive Benchmarking
We compare your engagement, growth, and posting volume against 3 to 5 rivals. You see exactly where you lead and where the gap is widening.
Platform Compliance
We check algorithm signals, format fit, and organic reach on each channel. If your approach fights the algorithm, this shows why reach is falling.
Prioritized Roadmap
You get a 30-day plan ranked by impact and effort. Your team knows what to fix first and what to stop entirely.
From brief to delivered audit in 5 business days
Every audit follows the same five steps, whatever your platform count or account age. Click any step to explore it, or watch the process run.
Submit Your Audit Brief
Day 0
You tell us your active platforms, primary goals, and the performance gaps your team is currently experiencing. This takes about 15 minutes using our brief template and does not require access to any paid accounts.
Channel Discovery
Day 1
We access your public profiles and request read-level analytics access where needed. We document your presence across all active channels, flag dormant accounts, and confirm which platforms are in scope for the full analysis.
Performance Analysis
Days 2 through 3
We evaluate 40-plus data points across all in-scope platforms including profile completeness, content performance, engagement rates, audience demographics, hashtag coverage, algorithm signals, and conversion path effectiveness.
Competitive Benchmarking
Day 4
Your performance is placed in context by benchmarking against 3 to 5 direct competitors identified in your brief. We measure share of voice, content positioning, follower growth rate, and engagement frequency to give you a clear picture of where you stand in your market.
Audit Delivered
Day 5
You receive the full scored report, a per-platform grade sheet, competitive benchmarks, and a prioritized 30-day action plan. A 60-minute walkthrough call is included so your team can ask questions and confirm priorities before implementation begins.
Turnaround
Brief submitted
You complete the request form
Review call within 24 hours
We confirm scope and request platform access
Analysis in progress days 1 through 4
Your team receives no deliverables until the full report is complete
Full report delivered on day 5
Scored report, grade sheet, benchmarks, and 30-day action plan
Social media audit service pricing is scoped per brief.
Pricing is confirmed in writing before work starts. No commitment is required to receive a scoped proposal. See how our audit pricing works.
$15M in revenue from a social strategy built on audit data
CCTV Security Pros
Security eCommerce · GlobalCCTV Security Pros is a global provider of security camera systems serving residential and commercial buyers across multiple channels and markets.
The Problem
CCTV Security Pros could not track or attribute results across social platforms. Facebook Marketplace visibility swung wildly. Ad performance was hard to measure. Nobody knew where social drove sales versus burned budget.nd the team had no clear view of where social media was actually driving sales versus consuming budget.
The Solution
We audited every channel first, then built a multi-channel strategy across paid social, Marketplace, email, and analytics. We set up tracking correctly so the team could see real attribution and move budget with confidence.ross all channels so the team could see real attribution data and optimize budget allocation with confidence rather than guesswork.
Case Study · Proof · 960 × 540
$0M
Annual revenue
0
Channels audited
Global
Market reach
Revenue scaled past $15M through data-led campaigns and steady optimization. Clean attribution let the team fund what worked and cut what did not, driving sustainable global growth.d sustainable global growth across digital channels.
CCTV Security Pros · Security eCommerce
Sample findings from a real social media audit
Your report follows this structure across every platform in scope. Each section includes a scored grade, findings summary, and specific actions ranked by priority.
Profile Completeness by Platform
TikTok
Priority Findings
- P1
Facebook bio missing contact details and active link
- P2
LinkedIn company description outdated by 14 months
- P2
Profile photos inconsistent across Facebook and LinkedIn
Top Content Formats by Engagement
Short-form video
Carousel posts
Static images
Key Insight
Short-form video drives 4.6 times the engagement of static images. Yet it is only 18% of your posts. Shift 30% of static output to video to roughly double engagement in 60 days.
Audience Demographics
Ages 25 through 34
38%
Ages 35 through 44
29%
Ages 18 through 24
21%
Follower growth rate
+2.3%/month
Industry average: 1.8% per month · Above benchmark
Alignment Score
Core audience ages 25 through 44 represent 67% of followers, which aligns with your stated buyer profile. Geography skews 72% domestic with 28% international, matching stated expansion goals.
Strong AlignmentCompetitive Benchmarks
Your engagement rate
3.4%Competitor average
2.1%Your posting frequency
4x/weekCompetitor average
7x/weekGap Analysis
Your engagement rate beats competitors by 62% while you post half as often. Quality is strong, but low volume limits reach. Move to 6 posts per week to expand distribution without losing quality.
Not a checklist. A strategic diagnosis.
Most audits hand you a spreadsheet of scores. We hand you a diagnosis and a prioritized plan you can start the same week.
40-plus data points per platform, not just vanity metrics
Other audits report follower counts and likes. We analyze algorithm signals, conversion paths, content distribution, and share of voice too. You act on what moves revenue, not vanity numbers.
Transparent pricing, scoped before work begins
We confirm pricing in writing before any work starts. No scope creep. No hidden steps. No revision cycles billed as extra. You know the full cost before you commit.
A 60-minute walkthrough call included with every audit
We do not send a PDF and disappear. Every audit includes a 60-minute walkthrough with your team. We answer questions and confirm your 30-day plan before you start.
The same rigorous process, wherever your team sits
Remote or local, your audit is identical: structured, documented, and ready to act on. We work across time zones without changing the depth or the deadline.
0%
Audits delivered on time
0
Data points per platform
5
Business day turnaround
Questions about our social media audit service
Our social media audit service covers eight areas: profile completeness and bio optimization, content performance and posting consistency, audience growth rate and demographics, engagement rate benchmarking versus industry standards, hashtag and keyword performance, competitor presence and share of voice, platform algorithm compliance and reach, and call-to-action effectiveness. You receive a scored report with a prioritized action plan. Every audit also includes a 60-minute walkthrough call so your team can act on findings right away.
Social media audit service pricing is scoped before work starts based on the number of platforms, account age, and content volume. A line-by-line proposal is included at no charge. Submit your brief and we send scoped pricing within 48 hours, with no commitment to receive it. Pricing is confirmed in writing and scope is locked before work starts.
Our social media audit service covers Instagram, TikTok, Facebook, LinkedIn, X (formerly Twitter), Pinterest, and YouTube. We audit each platform you actively use and flag any that are dormant but may be worth reactivating based on your audience profile. If you're active on a platform not listed here, contact us and we'll confirm coverage before scoping begins.
From the time you submit your brief, your audit is delivered within 5 business days. Day one covers channel discovery and access, days two and three cover performance analysis across 40-plus data points, day four covers competitive benchmarking, and day five is report delivery with your action plan. For accounts with 5 or more active platforms, turnaround may extend to 7 business days, which is confirmed at scoping.
Our social media audit is fully remote and works with teams across the country and worldwide. Whether you want a local partner or one who works across time zones, the process is the same: structured, data-led, and fully documented. All briefing calls, walkthrough sessions, and report delivery happen via video conference, and all deliverables are shared digitally so nothing is lost or delayed.
Request your audit and get a scored report in 5 days
Submit your brief and get a scoped proposal within 48 hours. No commitment required to see your pricing.
Review call within 24 hours
We confirm scope, platforms, and brief before any work begins
Scoped proposal in 48 hours
Line-by-line social media audit service pricing confirmed before we start
Full audit delivered in 5 business days
Report, grade sheet, benchmarks, and prioritized 30-day action plan
You own every deliverable
Full data, findings, and action plan belong to your team regardless of what you do next
Looking for ongoing support after your audit? Our social media marketing services and analytics and reporting services are built to continue where the audit leaves off. Explore all marketing solutions for more detail.
Review call within 24 hours · proposal in 48 hours · audit in 5 business days
Brief received
We'll review your social channels and send a scoped proposal within 48 hours. Check your inbox for a confirmation with next steps.
24-hour response
Review call booked fast
No access to ad accounts
Read-only analytics only
Proven delivery process
97% on-time delivery rate
You own all deliverables
Report, data, and plan included
Stop guessing at what's working on social.
Get an audit that delivers data, not opinions. We start the full analysis the moment you submit your brief.
No commitment · Pricing confirmed before work starts · Audit delivered in 5 business days