Platform management that drives real revenue

Every marketing platform working as one

Google Ads, Meta, LinkedIn, TikTok, GA4, HubSpot, Klaviyo, and more. Redefine manages every platform your growth depends on from a single accountable team.

120+ projects completed
8 platforms managed
Marketing strategist reviewing Google Ads campaign dashboard with performance metrics
Why Redefine

What a real platforms agency looks like

Most agencies specialize in one platform and outsource the rest. You end up with siloed reporting, finger-pointing, and no single view of where your budget goes.

CapabilityTypical agency Redefine
Platform coverage1 to 2 platforms8+ platforms, unified
ReportingSiloed per platformCross-platform GA4 attribution
Strategy ownershipAccount manager relaysSenior strategist owns it
Ecommerce fluencyMarketing-only viewShopify, BigCommerce native
Budget transparencyMonthly summaryReal-time dashboard access
Pricing model% of ad spend (inflated incentive)Flat retainer, scoped upfront

Redefine's strength is platform breadth plus ecommerce data fluency most agencies don't have.

The real cost of fragmentation

Platforms don't fail. Coordination does.

When Google, Meta, and email run on separate retainers with separate reporting, you pay three times and understand nothing.

What fragmented platform management costs you
Three agencies, three reports, zero alignment

Your Google agency blames the website. Your Meta agency blames the creative. Neither knows what the other is running.

Ad spend percent fees that scale with your budget, not your results

The standard 10 to 15 percent of ad spend model means your agency earns more when you spend more, not when you convert more.

GA4 misconfigurations hiding your real numbers

Without a proper GA4 event schema, you're optimizing on last-click data that misses 40 to 60 percent of the customer journey.

Ecommerce context absent from ad strategy

Pure marketing agencies don't understand inventory cycles, product margins, or seasonal demand. They optimize click rates, not profit.

After Redefine manages your platform stack
One attribution model across every channel

GA4 configured with server-side events. Looker Studio pulls every platform into one view. You know exactly which dollar drove which sale.

Flat retainer, no spend-inflated fees

Redefine's incentive is your conversion rate, not your ad budget. You scale spend when the data justifies it, not because we earn more if you do.

Platform strategy informed by ecommerce data

Shopify or BigCommerce order data flows into campaign optimization. You bid on real product margin, not just traffic volume.

Sprint-based delivery with weekly check-ins

Two to three hours per week from your team. One sprint review. Async feedback on deliverables. We handle operations every day in between.

Platform capabilities

What you get across every platform

Eight platforms, one team, one strategy. Each capability below runs in your account, not a shared dashboard you never see.

Paid search management

Google Search, Shopping, Performance Max. Bid strategies tied to product margin, not just CPC.

Google Ads
Cross-platform attribution

GA4 configured with server-side events. Every click, view, and purchase attributed across channels in one dashboard you actually own.

GA4 + Looker Studio
GA4 analytics dashboard showing multi-channel attribution and conversion funnel
Social media ad management

Meta, LinkedIn, TikTok, and YouTube. Creative-led testing frameworks that identify winning audiences within the first sprint.

MetaLinkedInTikTok
Email and lifecycle marketing

Klaviyo and Mailchimp managed for deliverability, segmentation, and automated flows that drive repeat revenue.

KlaviyoMailchimp
SEO analytics and Search Console

Index health, core web vitals, query performance. SEO signals connected to your campaign strategy, not treated as a separate work stream.

Search Console
$0M
Revenue scaled for CCTV Security Pros across Google Ads, Meta, and email
0+
Marketing platforms managed from a single accountable team
0%
Of total conversions driven by email for Gameday Gear post-Klaviyo integration
Platform setup reality check

Before Redefine versus after

Toggle between two states: the fragmented platform setup most brands inherit, and the unified configuration Redefine builds in Sprint 1.

Typical fragmented setup
3 agencies, 3 logins, no shared data

Google Ads agency, social media agency, and email provider working in isolation. Nobody owns the full picture.

GA4 misconfigured or missing events

Last-click only. Session data incomplete. Purchase events misfire on 30 to 40 percent of transactions.

Reporting lag of 2 to 3 weeks

Monthly PDF decks by email. No live access. By the time you see the numbers, the budget is already spent.

Platform Status - fragmented
GGoogle Ads
Separate agency
MMeta Ads
Separate agency
KKlaviyo
Internal, unmanaged
G4GA4
Misconfigured
LiLinkedIn Ads
Not running
Attribution model: last-click only
Data lag: 2 to 3 weeks. No live access.
Redefine unified setup - Sprint 1 deliverable
One team owns all platforms, all data

Single accountable team across Google, Meta, LinkedIn, TikTok, GA4, and email. One weekly sprint review covers the full picture.

GA4 with server-side event schema

Every purchase, add-to-cart, and lead event fires correctly. Multi-touch attribution across every channel you run.

Real-time Looker Studio dashboard access

Live data. Your dashboard, your account, forever. You own it whether or not you work with us long-term.

Platform Status - Redefine unified
GGoogle Ads
Live - ROAS 4.2x
MMeta Ads
Live - CPA -18%
KKlaviyo
Live - 29.3% CVR
G4GA4
Configured - multi-touch
LiLinkedIn Ads
Live - 34 leads this sprint
Attribution: data-driven, real-time
87% of revenue tracked to source
Proof

Revenue at scale from multi-platform management

Marketing analyst reviewing multi-platform ad spend ROI across Google Ads and Meta dashboards
Multi-platform marketing
Client
CCTV Security Pros
Security systems / ecommerce

A global provider of security camera systems for residential and commercial customers with a growing ecommerce presence.

Problem

Needed to increase online visibility and sales in a competitive market while expanding globally. Marketing performance tracking was unreliable, and ROI was unclear across Google Ads, email, and social channels.

Result
$0M+

Revenue scaled through data-driven Google Ads, personalized email campaigns, and Facebook advertising. Enhanced GA4 attribution enabled more efficient budget allocation and sustained global growth.

Google Ads
Targeted search campaigns launched to drive qualified traffic and improve conversion efficiency from day one.
GA4 attribution
Configured to ensure accurate data collection and attribution, enabling continuous performance-driven optimization.
Email + social
Personalized email campaigns and Facebook Marketplace expansion added additional channels beyond paid search.
Common questions

Why brands choose one platforms agency over many

No. Separate agencies create attribution gaps, coordination overhead, and incentive misalignment. When a single team manages your full platform stack, strategy is unified, reporting is accurate, and budget allocation is driven by cross-channel data rather than each agency's own platform metrics.

Google Ads (Search, Shopping, Performance Max), Meta (Facebook and Instagram), LinkedIn Campaign Manager, TikTok Ads, YouTube Ads, GA4 analytics, Google Search Console, Klaviyo, and Mailchimp. The scope is confirmed in your proposal and tied directly to your growth objectives.

No. Redefine charges a flat retainer scoped to your platform mix and campaign volume. You see the price before work starts, and it does not increase because you scale your budget. This aligns our incentive with your conversion rate, not your spend level.

Typically 2 to 3 hours per week. One sprint review meeting, async feedback on creative or copy, and a final monthly QA sign-off. Redefine handles platform operations, reporting builds, creative testing, and campaign optimization daily. You stay in the loop without running the day-to-day.

We audit it in Sprint 1. In most ecommerce setups, purchase events are misfiring or duplicating on 20 to 40 percent of transactions, and cross-platform attribution is missing. We correct the event schema, implement server-side tracking where needed, and build your Looker Studio cross-channel dashboard before any campaign optimization happens.

Yes. Redefine works inside your existing ad accounts, or sets up new accounts in your name. Your data, your history, your Looker Studio dashboard. You retain full ownership and admin access throughout and after the engagement. We do not hold data hostage behind our own account structure.

Get started

Request your platform audit

Tell us your current platform mix and what your team handles manually. We will return a scoped audit and proposal within 3 business days.

Call within 48 hours
Scoped proposal in 3 business days
Sprint 1 within 1 week of sign-off
Pricing model

Flat retainer scoped before work starts. Line-by-line pricing. No percent-of-spend fees. No commitment to receive a proposal.

48 hours
Response time
3 days
Proposal
120+
Projects
You own it
All data and accounts
One agency. Every platform.

Stop managing agencies. Start seeing results.

Google Ads, Meta, LinkedIn, GA4, Klaviyo, and more managed by one accountable team. Your data, your accounts, your dashboard.

Diverse marketing team collaborating on multi-platform campaign strategy across Google Ads, Meta, and GA4 dashboards

Get on a call with us to see how we can help you

Get a Quote