Reach the Decision-Makers Your Competitors Can't Target.
We manage LinkedIn advertising for B2B brands that sell to job-title-specific buyers. Sponsored Content, Message Ads, Lead Gen Forms, and Account-Based Marketing: built around your ideal customer profile, not a generic B2B audience.
client revenue scaled via B2B digital marketing
avg pipeline return on investment on managed LinkedIn campaigns
B2B brands scaled with targeted advertising
Most LinkedIn campaigns reach the wrong people at the wrong bid. Both waste budget fast.
These two campaign panels represent the same $8,000 monthly budget. One is unmanaged. One is structured correctly.
Campaign: Brand Awareness: All of LinkedIn
Unmanaged account: $8,000 per month spend
$8,000 spent reaching 36,000 members: only 22% matching ideal customer profile. Leads untracked. Pipeline attribution impossible.
Campaign: Director+ · SaaS B2B · North America
Redefine-managed: $8,000 per month spend
Same $8,000 reaching 8,400 matched ideal customer profile members: 78% matching. Pipeline tracked to customer relationship management. Return on investment confirmed.
LinkedIn's $12 average cost per click is expensive. Until you see what it costs per qualified pipeline dollar.
Adjust your budget and deal value below. The calculator uses real LinkedIn benchmark data for your target audience tier.
Target audience tier
Targeting Director-level and VP-level decision-makers at 200 to 2,000 employee companies. Avg cost per click: $12.80
How we calculated this
Leads per month
Ideal-customer-profile-qualified leads from managed LinkedIn targeting
Cost per qualified lead
after ideal customer profile filtering and landing page optimisation
Pipeline generated
opportunities created from LinkedIn-sourced ideal customer profile leads
Pipeline return on investment
return on LinkedIn ad spend if all pipeline closes
At a $24K deal value and $8K monthly budget, even closing 20% of the pipeline returns 6x your ad spend. LinkedIn's high cost per click is only a problem when the audience is broad and the deal value is low.
Six LinkedIn ad capabilities managed as a single connected pipeline system.
Sponsored Content
Native feed ads that appear between LinkedIn posts. We write the headline, copy, and call to action, then test three variants simultaneously. Winning variant captures budget within 14 days.
Message Ads (InMail)
Direct-to-inbox messages to specific job titles at named companies. We write the subject line and message in plain professional voice: not a marketing broadcast. Sent only when the recipient is active on LinkedIn.
Lead Gen Forms
In-platform forms that pre-fill with the member's LinkedIn profile data: no landing page friction, no manual form completion. Lead data exports directly to your customer relationship management system on submission. Conversion rates run 3x higher than landing-page-based ads.
Account-Based Marketing
Upload a named list of target companies. LinkedIn matches them to member profiles and serves ads only to people at those companies: filtered by seniority and job function. Your sales team's target list becomes the ad audience.
Firmographic Targeting
Industry, company size, revenue range, growth rate, and geographic region: stacked and refined until the audience matches your ideal customer profile exactly. We build the targeting before writing a single ad, then rebuild it monthly as conversion data narrows the ideal segment.
Retargeting and Sequencing
LinkedIn Insight Tag tracks every company and job function that visits your site. We retarget those visitors with a different message in the LinkedIn feed: showing proof and case study content to buyers who have already seen your brand once but not converted.
Connect your full B2B paid media strategy
From $14 million to $90 million. Positioned as an industry leader in B2B promotional apparel.
The milestone timeline below shows how digital marketing strategy: including targeted B2B advertising: enabled a 6x revenue scale over the engagement period.
Starting point
$14M
Annual revenue: fragmented systems, limited online visibility, no unified B2B marketing strategy across 30 store locations
Digital foundation
Unified platform
Inventory, analytics, and marketing consolidated. Real-time visibility into product performance and customer behavior enabled targeted advertising decisions
Brand positioning
Industry leader
Customer experience and brand reputation improved alongside increased online visibility. Positioned as a leader in promotional apparel: the buying decision shifted from price to trust
Revenue outcome
$0M
Annual revenue: 6.4x growth from digital transformation and targeted B2B marketing. Scalable, cost-effective digital foundation built for continued growth
Starting point
$14M annual revenue
Fragmented systems, limited online visibility, no unified B2B marketing strategy.
Digital foundation
Unified platform
Inventory, analytics, and marketing consolidated. Real-time visibility enabled targeted advertising decisions.
Revenue outcome
$90M annual revenue
6.4x growth from digital transformation and targeted B2B marketing.
Eight capabilities that separate structured LinkedIn advertising from budget on autopilot.
| Capability | Typical agency | Redefine |
|---|---|---|
| Ideal customer profile-first audience build before first dollar spent | ||
| Seniority and job function stacking | ||
| Reporting cadence | ||
| Account-Based Marketing list upload | ||
| Lead Gen Form setup and customer relationship management sync | ||
| LinkedIn Insight Tag and attribution | ||
| Creative A/B testing cycle | ||
| Pipeline return-on-investment reporting to your Chief Financial Officer |
What B2B marketing directors ask before starting LinkedIn advertising.
Google Ads reach buyers who are already searching. LinkedIn reaches buyers who are in the job title and company that fits your ideal customer profile: before the search intent exists. The correct comparison is not cost per click versus cost per click. It is cost-per-qualified-ideal-customer-profile-lead. At $12 cost per click, with a 5% landing page conversion rate and 70% ideal customer profile match rate, your cost per qualified lead is approximately $240. If your deal value is $20K or above, the return-on-investment math works decisively in LinkedIn's favor: especially because you are reaching the decision-maker directly, not a researcher who may or may not pass the information up.
LinkedIn's member data is self-reported and professionally maintained: people update their job titles and company information because it matters to their career, not just because a platform asked. You can stack: industry, company size, company revenue, job function, job seniority, job title, years of experience, skills, and geographic region simultaneously. If your ideal customer profile is "VP of Operations at a manufacturing company with 500 to 5,000 employees in the US Midwest," LinkedIn can target that specific profile. Our ideal customer profile workshop in Sprint 1 defines the exact combination of dimensions before we spend a dollar.
Management fees are based on the number of active campaign types, your media spend, and whether we are running Lead Gen Forms, Account-Based Marketing lists, or both simultaneously. You receive a flat-fee proposal after the scoping call: line-by-line, nothing bundled. Media spend is separate from the management fee. We do not charge a percentage of spend. No retainer minimum beyond what the scope requires. You do not need to commit to receive the proposal.
The three most common failure patterns are: (1) the audience was too broad: targeting "all members" or using only one targeting dimension creates waste; (2) the creative was promotional rather than useful: LinkedIn members scroll past brand messaging but engage with content that teaches them something; (3) the conversion path was broken: sending paid traffic to a slow-loading landing page or a generic homepage is a structural problem that no amount of targeting optimisation can fix. When we review a previously failed LinkedIn account, all three problems are usually present. We fix the structure before running the campaign.
We connect LinkedIn Lead Gen Forms directly to your customer relationship management system via Zapier or native integration, tagging every lead with the specific campaign, ad, and audience segment that generated it. When a lead progresses to opportunity, the customer relationship management system records the LinkedIn source. When an opportunity closes, the revenue is attributed. This gives you a line from LinkedIn ad spend to closed revenue: not just impressions, clicks, or leads in isolation. Monthly reporting shows cost per lead, cost per opportunity, and cost per closed deal by campaign segment.
LinkedIn advertising works when you sell to people whose job title determines whether they buy.
Strong fit:
- Your buyer is identifiable by job title or seniority: VP, Director, CxO: and you know exactly which industries and company sizes buy from you
- Your average deal value is $10,000 or above: at this level, the math on $12 to $15 cost per click rates produces positive pipeline return on investment even at conservative close rates
- You want to reach buyers before they begin an active search: LinkedIn advertising builds awareness at the top of the buying cycle, months before Google intent appears
- You have a named list of target accounts: Account-Based Marketing list upload makes LinkedIn the most precise account-based advertising channel available
Probably not the right fit if:
- Your average deal value is under $5,000: at this price point, LinkedIn's cost per click rates make the cost-per-acquisition math difficult to justify against alternatives like Google Search or Meta
- Your buyer does not maintain an active LinkedIn profile: consumer goods, local services, or sectors where buyers are not professionally active on the platform
- You need immediate short-cycle sales: LinkedIn builds pipeline over weeks and months, not days. If you need leads this week, Search Ads are faster.
Not sure whether LinkedIn is right for your ideal customer profile? Submit your brief and we will give you a straight answer based on your deal value and audience profile.
Tell us your ideal customer profile, your deal value, and your current lead sources.
Strategy call in 48 hours. Ideal customer profile workshop and targeting plan in 3 days. First campaign live within 1 week of sign-off.
What describes your LinkedIn Ads situation?
Stop advertising to all of LinkedIn. Start reaching only the buyers who matter.
No commitment. No pitch. A LinkedIn Ads strategy call in 48 hours and an ideal-customer-profile-first targeting plan in 3 days.
What LinkedIn Ads management includes
- Ideal customer profile workshop: Sprint 1, before first dollar spent
- Seniority, job function, and firmographic targeting: multi-layer
- Lead Gen Forms with direct customer relationship management sync: in-platform conversion
- Pipeline return-on-investment reporting tied to customer relationship management revenue: not just leads
- Weekly 30-minute demo: audience, creative, and lead quality