More Qualified Leads. Every Month. Without the Guesswork.
We build the complete lead generation system for ecommerce and B2B brands. It covers traffic, capture, nurture, and qualification. Every channel integrated. Revenue traced to source.
Revenue generated
$120M+
Brands served
40+
Lead lift average
3.2x
Traffic is not the problem. Converting it is.
0%
of website visitors leave without giving their contact information. Most brands have no system to recover them.
The audit finding: no above-fold capture mechanism, form fields causing drop-off, zero abandoned-session recovery.
0%
of submitted leads receive no structured follow-up. They submitted, nothing happened, and they went cold within 72 hours.
The fix: an automated welcome, qualification, and nurture sequence triggered at submission. Not a one-time confirmation email.
0%
of brand revenue still depends on paid ads. When billing stops, the leads stop. Owned channels change that.
The outcome: a lead generation system that compounds over time. Lower cost per acquisition, higher lead quality, predictable revenue.
"Scaling past $100M meant we stopped thinking about individual ads. We started thinking about the whole system: traffic, capture, nurture, and close, all integrated. Once we treated lead generation as infrastructure, not a campaign, revenue became predictable."
Composite view from CMOs at enterprise ecommerce brands past $100M in annual revenue
Annual revenue
$120M+
reached with full lead system
Lead quality
3.2x
improvement in qualified rate
Cost per lead
-44%
reduction after system optimization
Time to revenue
6 weeks
from brief to first qualified lead flow
What a full lead generation system includes that most agencies skip.
Generic lead generation agencies run ad campaigns and report impressions. We build the entire system that converts impressions into qualified buyers.
Four interconnected systems. One qualified lead pipeline.
Qualified traffic that wants to become a lead.
We map every traffic source against real lead quality, not impressions or clicks. We restructure channels that drive form fills but no closed revenue. Budget shifts toward sources that prove they convert.
- Paid search, paid social, organic, and referral: audited by lead-to-close rate, not click-through rate
- Landing page message match confirmed for every ad group: bounce rate drops, Quality Score rises
- SEO content targeting commercial-intent keywords that attract buyers, not browsers.
Every visitor who intends to buy should become a lead before they leave.
We audit and rebuild every capture point: forms, pop-ups, and progressive flows. We cut field count to the minimum needed to qualify. We place trust signals right at the point of submission. We optimize mobile separately from desktop.
- Form friction reduced to 3 required fields at submission: additional data collected post-conversion
- Exit-intent capture activates when high-intent visitors show departure signals: recovers 8 to 14% of abandoning traffic
- Every submission fires in GA4, Klaviyo, and your CRM at once. No attribution gaps.
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Join growing brands who've scaled with Redefine
Sent immediately on submit
Sent 24 hours after submit
Sent 72 hours after submit
Submitted leads that never hear from you go cold in 72 hours.
We build and deploy the full lifecycle sequence: welcome email within 5 minutes of submission, value delivery over 72 hours, and a conversion prompt at the moment of peak engagement. Brands that follow up within 5 minutes are 21x more likely to qualify the lead than brands that wait 30 minutes.
- 3-email welcome sequence built and live in Sprint 2: automated from submission, no manual send
- Abandoned cart and abandoned form recovery sequences capture leads who started but did not finish
- Segmentation by traffic source, product interest, and engagement depth: messaging stays relevant
Every qualified lead traced back to the exact source that generated it.
Lead volume without attribution is a guess. We install the full stack: GA4 events, UTM consistency, CRM source capture, and cross-channel revenue tracking. You see which campaign and keyword produced each closed lead. You know exactly which campaign, which keyword, and which channel produced each qualified lead that closed.
- GA4 goals verified: every form submission and micro-conversion confirmed firing accurately
- Monthly reporting shows cost per qualified lead by channel: budget moves to what works
- Lead scoring in customer relationship management routes high-intent leads to sales instantly: low-intent leads enter longer nurture track
From fragmented lead efforts to $45M+ in annual revenue.
Full digital marketing and lead generation audit completed
Existing website, user journeys, and conversion structure reviewed. Every lead generation gap identified and ranked by revenue impact.
Lead capture and user experience improvements shipped
Optimized user journeys, reduced friction in capture flows, and deployed personalized marketing. Lead generation and engagement measurably improved from Sprint 1.
Continuous testing, analytics integration, and revenue tracking
Data-driven optimization across channels. Customer behavior analysis improved segmentation and personalization. Conversion rates increased through structured testing and user experience iteration.
Revenue reaches $45M+ annually
Improved personalization and usability strengthened customer engagement and loyalty. Corporate Gear secured a competitive position as a leading corporate branding and apparel ecommerce brand.
The Company
Corporate Gear runs a large-scale corporate apparel ecommerce store in a crowded market. Growth needed two things: a stronger website and a real lead acquisition system.
The Problem
The old site generated few leads and little engagement. It needed structured testing, clearer user journeys, and tighter alignment with customer behavior.
The Result
Traffic, leads, and conversion rates all rose. Better personalization and usability deepened customer loyalty. Corporate Gear scaled annual revenue past $45M+ and took the category lead.
Annual revenue
$0M+
Outcome
Lead generation lift
Market
Market leader
A lead generation engagement is not a media buy. It is a system build.
Included in every Redefine lead generation engagement
Full funnel audit in Sprint 1
Every drop-off point identified before a single dollar is spent on optimization
Landing page and form optimization
Copy, layout, and friction reduced. Mobile and desktop treated separately.
Full lifecycle nurture sequence built and live
Welcome, qualification, and conversion emails: automated and deployed in Sprint 2
Lead scoring and CRM routing configured
High-intent leads reach sales in under 5 minutes from submission
Monthly qualified lead report with channel breakdown
Revenue traced to source: every month, every channel, no blended numbers
GA4 attribution and conversion tracking verified
Every form goal confirmed firing: no silent gaps in revenue attribution
What generic agencies do not include, and why it matters
No funnel audit before spend begins
Budget goes into campaigns before anyone knows where the funnel is leaking. The leak widens.
No nurture sequence: one confirmation email
A lead submitted on Friday afternoon and received nothing by Monday has almost certainly moved on.
Blended metrics hide which channel actually closes
Impression and click reports look positive while revenue-producing channels are starved of budget.
Revenue stops when the retainer does
Ad campaigns are rented traffic. We build owned infrastructure that compounds without ongoing ad spend.
No lead qualification: every submission treated equally
Sales teams waste time on cold submissions while high-intent leads sit uncontacted in the same queue.
Lead generation services FAQ
The first qualified leads come from Sprint 1 wins: quick landing page fixes and form optimizations that improve conversion rate on existing traffic immediately. The full lifecycle system, including nurture sequences and lead scoring, is live by Sprint 2 (approximately 3 to 4 weeks). Revenue from the full system compounds over months, not days. The goal in Sprint 1 is to stop the bleed; the goal in Sprint 2 is to build the system that grows independently.
Running Google Ads is one channel. A lead generation system connects that channel to a landing page that converts, a form that doesn't create friction, a customer relationship management system that receives and scores the submission, a nurture sequence that follows up within 5 minutes, and attribution that tells you whether that lead closed. Most brands that "get leads from Google Ads" are paying for the click but losing the lead at the landing page, the form, or the follow-up. We fix all three simultaneously.
Klaviyo for email and lifecycle automation, Shopify and BigCommerce for ecommerce lead capture, HubSpot and Salesforce for customer relationship management lead routing and scoring, GA4 for attribution and event tracking, and Google Ads and Meta for paid acquisition. If your stack uses a different platform, we assess it during the initial audit and confirm compatibility before scoping work.
No. All work is done in parallel with your existing campaigns. We do not pause your current marketing while building the new system. Sprint 1 improvements are shipped incrementally: each landing page and form change goes live as it is completed, not as a single big-bang launch. Your campaigns continue generating traffic throughout the build. The new system absorbs that traffic and converts more of it.
Both options are available. The initial build: audit, landing pages, capture optimization, nurture sequence, and attribution setup, is a scoped project with a fixed fee and a defined timeline. After the system is built and delivering qualified leads, many brands choose an ongoing optimization retainer to run structured testing, build new sequence branches, and expand to additional traffic channels. Neither is required; the scoped build is the starting point and stands alone.
Tell us your traffic, your current lead volume, and your biggest conversion problem.
Get a scoped proposal in 3 days. Sprint 1 begins within 1 week of sign-off. Your team spends 2 to 3 hours a week: one sprint review and quick async feedback.
Brief received.
We will review your lead generation situation and schedule a strategy call within 48 hours to scope the engagement.
Stop renting leads from ad platforms. Build the system that owns them.
No commitment. No pitch. A scoped proposal in 3 days and Sprint 1 beginning within 1 week of sign-off.
Strategy call in 48 hours → proposal in 3 days → Sprint 1 within 1 week of sign-off
What the engagement delivers
- Full funnel audit: every drop-off identified before build begins
- Landing pages and forms optimized for your traffic profile
- Lifecycle nurture sequence built and deployed in Sprint 2
- Monthly qualified lead report: revenue traced to source
- Lead scoring and CRM routing: high-intent leads reach sales in under 5 minutes.