Find Every Point Where Your Funnel Loses Leads.
This lead generation audit maps your full funnel: traffic, form, nurture, and close. We deliver it in seven days. Every drop-off point comes with a specific fix. No guesswork, no generic advice.
average funnel conversion gain
full audit delivered
audits completed
Most funnels lose 70 to 85 percent of leads between traffic and conversion.
Toggle between your funnel today and the same funnel after the audit fixes ship. Same traffic. Very different result.
Funnel performance: unaudited
Overall funnel conversion: 2.8%. 97.2% of traffic leaves without becoming a lead.
Why each stage is leaking
Traffic to form: 62% loss
Landing page does not match ad creative intent. Bounce rate 78% on paid traffic. No above-fold conversion signal.
Form views to starts: 58% loss
Form has 9 fields above the fold. No social proof near the submit button. No mobile-optimized layout.
Submissions to qualified: 60% loss
No lead qualification logic in form. No nurture sequence active. Submitted leads receive no follow-up in first 24 hours.
See your lead capture page before and after the audit.
Drag the handle to compare. The left side shows what the audit uncovers. The right side shows what ships after the priority fixes.
Keep as written, but replace "Trusted by 2,400+ brands before they submit" with "Trusted by growing brands before they submit" to match the honest 40+ audit count elsewhere.
Welcome to our company website
No above-fold conversion signal. Generic copy unrelated to the ad click.
9 required fields above the fold
No social proof. No trust signal. No mobile-optimized layout.
Drag the handle left or right to compare before and after
Five lead generation audit dimensions. One prioritized action plan.
What the audit finds in this dimension
- We show which traffic sources convert and which ones bounce before a lead form. You stop paying for clicks that never become leads.
- Ad-to-landing-page message match gaps costing you Quality Score and conversion rate
- Pages with high traffic but no above-fold conversion action visible without scrolling
Recommendation: landing page message mismatch on paid social. Fix ad copy to match page intent.
What the audit finds in this dimension
- We benchmark your field count against your industry. We flag the exact fields driving the most form abandonment.
- Missing social proof, trust signals, and testimonials at the point of form submission
- Mobile form experience: field size, keyboard triggers, and submit-button visibility on mobile viewport
Phone number field causing 51% drop-off. Recommend: move to post-submission.
- Whether a post-submission email sequence exists and what it covers: most brands send one confirmation and nothing else
- Brands that follow up within 5 minutes convert 21x more leads. We check whether your sequence hits that window.
- Abandoned form sequences: whether prospects who started but did not submit are being recaptured via retargeting or email
- Whether submitted leads are being scored before reaching sales: and whether the scoring model aligns with actual buyer behavior
- We review your CRM lead routing. We show how fast qualified leads reach a salesperson, and what happens to the rest.
- Lead-to-opportunity conversion rate by traffic source and by campaign: so budget flows to sources that close, not just sources that submit
- We verify your GA4 form events actually fire. The most common finding: goals set up but not tracking real completions.
- Attribution model: whether your channel reporting is assigning lead credit to the channel that introduced the buyer, not just the last click before form submission
- Micro-conversion tracking: scroll depth, video views, pricing page visits, and other intent signals that predict lead quality before form submission
Services that follow the audit
High-traffic brand, almost no lead capture. The audit found the leaks. Revenue followed.
Monthly revenue
$0K
monthly revenue after lead capture system built
Revenue from flows
0%
increase in revenue attributed to automated lead flows
Traffic source
TikTok
high-volume traffic with zero capture system in place before audit
Outcome
Scalable
retention foundation built to grow with brand momentum
Proof · Marketing team reviewing lead capture flow performance
A direct-to-consumer apparel brand pulled heavy traffic from TikTok. It captured almost none of it. The intent was real. The revenue leaked at every funnel stage.
The Problem
The existing store had poor user experience and interface design, weak product storytelling, and minimal social proof, limiting conversion and average order value. High TikTok traffic was not supported by any structured email or lifecycle system, resulting in lost revenue from uncaptured and unrecovered intent.
The Solution
The redesigned store delivered a more engaging and conversion-optimized shopping experience, improving purchase confidence and supporting higher average order value. The Klaviyo lifecycle system enabled better capture and monetization of TikTok-driven traffic, improved abandonment recovery, and established a scalable retention foundation.
The Result
After the fixes shipped, monthly revenue passed $80K. Automated lead flows drove a 40% revenue increase. The brand now scales without buying more traffic.
$80K+
monthly revenue
40%
from automated flows
Scalable
retention foundation
A lead generation audit that maps the whole funnel, not just the form.
We audit the full funnel, not just the form.
Most lead gen audits check your form fields and stop. This audit maps every step, from traffic source to qualified lead. The form is one of five failure points. We find all five.
Not every fix recovers the same number of leads.
We rank each finding by the extra qualified leads it recovers per month. Your team knows what to build first.ver. Your team knows what to implement first to see the fastest results, not a flat list of everything that could be improved.
You get a developer brief, a copy brief, and a nurture-flow brief.
Each one is a clear handoff, not a vague recommendation. A 45-minute walkthrough call is included.er, developer, and email team each receive a clear handoff document: not a general recommendation they need to interpret into tasks. And a 45-minute walkthrough call is included.
Lead generation audit FAQ
Page-level and campaign-level conversion rates hide funnel inefficiency in the same way blended return on ad spend hides campaign-level waste in paid ads. A 3% overall conversion rate often contains a landing page converting at 8% for branded traffic and 0.4% for paid social: the average looks acceptable while a major leak is being ignored. The audit breaks your funnel into every stage and every traffic source so you see exactly where volume is being lost.
Especially then. The audit reviews what the sequence contains and how leads are entering it. The most common finding in accounts with active nurture sequences: 60 to 70% of submitted leads never enter the sequence because of a tagging or integration error. The audit verifies that the sequence is actually receiving leads, that it is sequenced correctly for the buyer journey length, and that it is converting at a rate that justifies keeping it versus rebuilding it.
Read-only access to GA4, your email or customer relationship management platform (Klaviyo, HubSpot, or Mailchimp), and your ads platform if applicable. No content management system access is required unless you want direct review of form embed code. No campaign changes are made during the audit. Your team's total time to grant access is under 45 minutes. The audit runs on read-only access and is fully independent of your active campaigns.
Pricing is based on the number of active forms, lead sources, and customer relationship management or nurture platforms involved. You receive a flat-fee proposal within 48 hours of submitting your brief. No ranges, no retainers, no onboarding fee. No commitment is needed to receive the proposal, and the proposal is line-by-line.
Both. The audit framework applies to any funnel where a visitor must complete an action before becoming a revenue opportunity: whether that is a form submission, an account registration, a free trial, a quote request, or an add-to-cart. The specific benchmarks and recommendations are tailored to your funnel type during the audit scoping call.
Tell us your traffic, your lead volume, and where the funnel leaks. at-fee proposal in 48 hours.
Full audit in 7 days. Your team grants read-only access and attends the 45-minute walkthrough call on day 8. That is all.
Where do you think your funnel is leaking most?
Flat-fee proposal in 48 hours · audit in 7 days · walkthrough call day 8 · No commitment. No pitch.
Brief received.
Brief received. We will review your funnel and send a flat-fee proposal within 48 hours. Expect a quick call to confirm details first.
48 hours
Flat-fee proposal
7 days
Full audit delivered
40+ audits
Completed to date
Read-only
No account changes
You already have the traffic. The audit shows you how to stop losing the leads.
No commitment. No pitch. We send a flat-fee proposal in 48 hours and deliver the full audit in 7 days.
Proposal in 48 hours → Audit in 7 days → Walkthrough call day 8
What every lead generation audit delivers
- Full funnel map from traffic source to qualified lead
- Form friction audit with field-by-field completion analysis
- Lead nurture and follow-up sequence review
- Attribution and GA4 lead tracking verification
- Sprint-structured action plan ranked by lead volume impact