Redefine×Animation Shops · Facebook commerce & order management
Fans were ready. The systems weren't.
Animation Shops sells licensed fan and character apparel to audiences who live on social media, but fragmented channels and manual order handling were capping growth that had nothing to do with demand. Redefine delivered a structured Facebook commerce strategy and a unified order management system: optimized Marketplace listings, data-driven paid ads, one order view across every channel, and Shopify and Klaviyo wired together, for more visibility, clearer ROI and operations that finally run themselves.
Facebook MarketplacePaid Facebook adsOrder management systemShopify & KlaviyoData analytics
Marketplace
▲ optimized & discoverable
Increased visibility & sales
Paid ads
▲ real ROI tracking
Spend follows results
One system
▲ every channel, one view
Orders run automatically
Klaviyo
▲ buyers come back
Lifecycle on real data
Outcomes are reported qualitatively in the brief. Every metric, score and sample listing on this page is illustrative pending verification.
Client
Animation Shops · licensed fan apparel
Channels
Facebook Marketplace & Shopify store
Engagement
Facebook commerce & order management
Systems
Marketplace, ads, OMS, Shopify, Klaviyo
Outcome
Streamlined ops & clearer ROI
Model
Fixed scope · one senior team
Disciplines & tools
- FB Marketplace
- Facebook Ads Manager
- Order management
- Shopify
- Klaviyo
- Analytics & reporting
Summary
Animation Shops is a licensed fan and animated-character apparel retailer selling across direct ecommerce and social commerce. Redefine Innovations implemented a structured Facebook commerce strategy and unified operations with one senior team: setup and optimization of Facebook Marketplace listings for accuracy and discoverability; paid Facebook advertising in Ads Manager with ongoing monitoring of engagement, conversions and ROI; a comprehensive order management system centralizing inventory, customer data and order processing with real-time tracking, multi-currency and multi-payment support; and Shopify and Klaviyo integration with consolidated analytics. The work increased marketplace visibility and sales, clarified advertising ROI, streamlined order operations, and improved customer satisfaction through accurate, timely updates.
ClientAnimation Shops · licensed fan apparel retailer
PartnerRedefine Innovations · one team, fixed-scope, full ownership
MarketplaceListings optimized for search & trust
AdvertisingPaid Facebook ads with real ROI tracking
OperationsCentralized OMS, real-time multi-channel
RetentionShopify + Klaviyo lifecycle on real data
AnalyticsConsolidated reporting across channels
OutcomeMore visibility, clearer ROI, streamlined ops
Note: the outcomes above are documented qualitatively in the brief. All percentages, ROAS, conversion rates, audit scores and sample listings on this page are illustrative, replace each with verified data before publishing.
The challenge
Animation Shops sells licensed fan apparel for audiences who live on social media, yet the business's social commerce presence was inconsistent and hard to manage. Orders flowed through disconnected systems, visibility into advertising performance was limited, and the team spent hours each week on tasks that should have run automatically.
The result was a ceiling on growth that had nothing to do with product demand. The audience was there. The systems were not. Fragmented operations and inconsistent listings were quietly costing untracked, unrecovered sales, and every month without a unified system was another month competitors gained ground on Marketplace.
Listings
Inconsistent titles, missing attributes and poor presentation cut discoverability and buyer confidence.
Ad tracking
Advertising ROI was unclear, so optimization was guesswork without reliable conversion data.
Orders
Orders were processed manually across tools with no unified view of inventory or fulfillment.
Data
Customer data lived in silos. Reporting required manual compilation and was always out of date.
Manual everything has a cost
Fragmented operations and inconsistent listings cost untracked, unrecovered sales every month, and hours of staff time on reconciliation that a system should handle. Every month without a unified setup was ground given to competitors on Facebook Marketplace. (Verify the approximate monthly loss with the client before publishing.)
The approach
Reach the fans, then run the operation.
One track won attention and sales on Facebook. The other unified the operation behind it, so growth didn't break the back office. Each was scoped to feed the other.
Track 01 · Reach & sell
Found, trusted, bought
Make every listing discoverable and credible, then put spend behind what actually converts, with attribution tied to real sales, not platform estimates.
- Facebook Marketplace listing optimization
- Paid Facebook ads with real ROI tracking
- Fan-community & lookalike audience targeting
Delivered: Marketplace · paid ads · attribution
Track 02 · Operate & retain
One system, every channel
Replace the patchwork of manual processes with a single order management system, sync inventory in real time, and connect Shopify and Klaviyo so buyers come back automatically.
- Centralized order management & real-time inventory
- Shopify & Klaviyo integration for lifecycle email
- Consolidated analytics across every channel
Delivered: OMS · integrations · reporting
Operations readiness check
Is your social commerce ready to convert?
This is the audit framework Redefine applied at the start of the engagement. Run the check and watch each area score, two points apiece, for a quick read on how unified your operation really is. (Illustrative framework.)
Commerce operations audit
0 / 10
Ready to run
Marketplace listings are complete and accurate
Optimized titles, descriptions, attributes, pricing and product images.
Advertising has clear ROI tracking
Ads Manager with conversion tracking, audience targeting and reporting.
Orders from all channels flow into one system
No manual reconciliation between marketplace, store and email.
Real-time inventory prevents overselling
Stock levels sync automatically across Shopify and social channels.
Customer data is unified for reporting & lifecycle
A single customer view across Shopify, Klaviyo and ad platforms.
Design & UX · the storefront
A storefront that turns fans into buyers.
UX research turned into a brand system and a conversion-focused, mobile-first Shopify theme, built to sell licensed fan and character apparel to an audience that arrives straight from social. (Brand colours and type follow Animation Shops’ guidelines; one supporting tone is derived. Representative — illustrative pending sign-off.)
Design guidelines · brand identity
ANIMATION SHOPS.
Licensed Fan & Character Apparel
A
S
Palette (brand guidelines · supporting tone derived)
Deep Royal Blue#1B528C
Golden Yellow#FFD800
Charcoal Black#212121
White#FFFFFF
Blue Deep · derived#134070
Type & hierarchy
Wear the stories
you grew up with.
you grew up with.
AaAaAaRoboto · UI
A bold, friendly type system in Roboto, in royal blue and golden yellow on charcoal and white, so the licensed artwork and character prints stay the hero on every page.
animationshops.com
ANIMATION SHOPS.
Officially licensed fan apparel for every fandom.
Shop Character DropsCharacter Tees
From $24
Fan Hoodies
From $48
Limited Drops
From $32
Built for social arrivals
Most shoppers land straight from a Facebook ad or Marketplace listing, so the path from artwork to checkout is short, clear and mobile-first.
Artwork is the hero
A restrained, neutral system keeps licensed prints and character designs front and centre on every template, instead of competing with them.
Holds up across the catalog
A component system that scales across franchises, sizes and frequent limited drops without the theme breaking down.
Before & after
Fragmented to unified, side by side.
From inconsistent listings handled manually across scattered channels to a clean, consistent storefront with one connected operation behind it — the same catalog, finally running as a system. (Illustrative mock-up of the documented change.)
● Before · fragmented & manual
● After · unified storefront
Channels
Fragmented → unified
Listings
Inconsistent → optimized
Orders
Manual → one system
Ad ROI
Unclear → tracked
The before/after storefronts are representative mock-ups illustrating the documented change (fragmented, inconsistent, manually handled listings → a unified, optimized storefront). Swap in real screenshots before publishing.
Order management
One system for every channel.
The centralized order management system replaced the patchwork of manual processes. Orders from Facebook Marketplace and Shopify flow into one view, inventory syncs in real time, and customers get automatic tracking at every stage. (Architecture and orders are representative.)
#AS-4821Anime Hero Tee · M · BlackFacebookShipped
#AS-4820Comic Universe Tee · LShopifyProcessing
#AS-4819Studio Classic Tee · XLFacebookDelivered
#AS-4818Hero Character Hoodie · SShopifyPending
247*
Orders this week
$0
Manual reconciliation
2.1h*
Avg. fulfillment time
Order rows and figures are representative; the unified-view concept is the point. Replace with real OMS data before publishing.
Advertising & analytics
Spend that follows what actually sells.
Campaigns were structured in Ads Manager around fan communities and lookalikes, with conversion tracking tied to real sales, and consolidated reporting brought ads, orders, inventory and customers into one view. (All figures are illustrative samples to verify.)
Return on ad spend by segment (sample)
Anime hero tees
4.6x
Comic universe gear
3.9x
Studio classics
3.4x
Hero collection (testing)
2.8x
Orders by channel (sample)
58/42
FB / Shop
Facebook Marketplace58%
Shopify store42%
Ad-to-order funnel (sample)
↓ click-through
↓ view product
↓ add to cart
↓ purchase
Operational efficiency after the OMS (sample)
▼60%
Manual processing time
98%
On-time fulfillment
Real-time
Inventory accuracy
Daily
Automated reporting
ROAS, conversion, channel split and efficiency figures are illustrative placeholders; replace with the account's real analytics before publishing.
Retention & repeat revenue
Klaviyo flows that bring fans back.
The Klaviyo integration ties lifecycle email to the order management system. When an order ships, a trigger fires; when a cart goes cold, a recovery sequence starts; and every fan who buys enters a post-purchase flow built around their franchise interest.
Abandoned cart recovery
A three-email sequence at 1 hour, 24 hours and 72 hours, with dynamic product blocks showing the exact items left in cart.
Post-purchase franchise upsell
After a confirmed order, buyers get curated related franchise designs they haven't bought, triggered automatically from order data.
New drop announcements
Segment-specific broadcasts alert fans of a franchise the moment new designs go live, driving first-day traffic from likely buyers.
Sample · abandoned-cart email
From: Animation Shops · [email protected]
Subject: You left something behind — it's still here
Sent: 1hr after abandonment · segment: all abandoners
Subject: You left something behind — it's still here
Sent: 1hr after abandonment · segment: all abandoners
ANIMATION SHOPS
Your cart is waiting
The tee you saved is still in your bag. Sizes run out fast on fan favorites.
Anime Hero Tee · Size M · Black · $34.99
Complete your order38.4%*
Open
14.2%*
Click
9.1%*
Recovery
Email design and rates are illustrative samples in the client's style.
The results
Systems that changed how the business operates.
Optimized Marketplace listings, targeted advertising and a centralized order management system delivered a lift across the operation, more visibility and sales, clearer ROI, and order handling that runs itself. The brief documents these outcomes qualitatively; the figures below are illustrative and for the team to confirm.
Reading these numbers
The brief reports qualitative outcomes, increased Marketplace visibility and sales, clearer ROI tracking, streamlined order operations and improved customer satisfaction, but no published metrics. Every percentage, ROAS and rate on this page is a reasoned placeholder showing the kind of result the work targets. Replace each with the real number from the account's analytics before publishing.
Visibility
& sales up
Optimized Marketplace (documented)
Clearer
ROI tracking
Ads on real attribution (documented)
Streamlined
operations
One order system (documented)
3.8x
▲ blended ROAS
Across campaigns (sample)
98%
▲ on-time fulfillment
After OMS launch (sample)
▼60%
▼ manual order time
Per week (sample)
Performance lift by area · illustrative (verify each)
Marketplace visibility
+74% sample
Advertising ROI clarity
+88% sample
Order processing efficiency
+60% sample
Multi-channel coordination
+91% sample
Sales trajectory after Facebook commerce & the OMS went live (shape illustrative; growth documented qualitatively)
Still reconciling orders by hand?
One team to optimize your Facebook commerce and unify your orders into a single system, scoped fixed-price before any work begins.
Why Redefine
A real commerce build, not a typical setup.
Listings built for commerce
Every listing structured for searchability, trust and conversion, and maintained at scale, not just switched on.
Attribution that's real
Campaigns built on actual sales attribution, not platform-estimated reach, so you see what produces returns before you scale.
Orders, all in one place
A centralized system replaces the spreadsheets and platform-switching. Inventory syncs, customers get accurate tracking.
Klaviyo for fan communities
Retention built around franchise loyalty and new-drop releases, not generic discount cycles.
Scope before a single hour
Every project opens with a line-by-line scoped proposal. No expanding retainers, no discovery fees.
You own everything
Your Shopify, Facebook, Ads Manager, OMS config and Klaviyo all live in your name from day one. No lock-in.
“Before this, we were manually juggling orders across two platforms every single day. Now the system handles it, the ads actually show us what's working, and our Marketplace listings bring in customers we never reached before.”
AS
Operations Lead
Animation Shops
Animation Shops
“The order management system alone gave our team hours back every week. We finally spend time on growth instead of data entry.”
AS
Ecommerce
Animation Shops
Animation Shops
How it rolled out
A phased build, each stage compounding (phasing representative · verify).
Phase 1
Audit & setup
Operations readiness check, Commerce Manager setup
Phase 2
Marketplace
Listings rebuilt & optimized to standard
Phase 3
Paid ads
Ads Manager, audiences & conversion tracking
Phase 4
Order management
Centralized OMS, real-time inventory & sync
Phase 5
Klaviyo & analytics
Lifecycle flows & consolidated reporting
Start here
Stop managing orders manually. Start scaling on Facebook.
That's exactly the work we're built for: one accountable team optimizing your Facebook commerce and unifying your orders into a single system. Submit a brief and get a line-by-line proposal in 3 days, Sprint 1 within a week of sign-off.
No commitment. A line-by-line proposal in 3 business days, and we'll tell you straight if we're not the right fit.
★★★★★4.9 on Clutch500+ projects shipped21 yearsFacebook commerce & OMS
Work under NDA? Verified client references available to serious prospects under mutual NDA.