Google Ads and Shopping for BigCommerce

Stop wasting ad spend on a store that isn't built for paid search

Most BigCommerce merchants overpay for clicks. Their agency does not know the platform. Redefine pairs Google Ads skill with real BigCommerce engineering. We fix your feed, your tracking, and the pages your paid traffic lands on.

Submit brief → call within 48 hours → scoped proposal in 3 days → campaign live within 1 week of sign-off

BigCommerce Certified Partner
Average 3.2x return on ad spend uplift in 90 days
Feed built for Google Shopping, not a default export
Marketing director reviewing BigCommerce Google Ads campaign performance on large monitor
Avg. return on ad spend uplift
0x
across BigCommerce accounts in first 90 days
Merchant analyzing wasted ad spend data before optimized paid media management
The paid media gap

Your ad budget is leaking. Here is exactly where.

Four gaps drain most BigCommerce ad budgets. See each one, then see the fix.

Generic product feed
The default BigCommerce feed exports fields Google ignores. Your Shopping ads lose impression share before the auction starts.
Broken conversion tracking
BigCommerce checkout fires events your agency can't read properly. Every bid decision is based on incomplete data.
Landing pages that lose clicks
Traffic arrives on category pages designed for browsing, not buying. Your Quality Score suffers and you pay more per click.
Agency without platform context
Your PPC partner doesn't know what BigCommerce can and can't do. Simple fixes take months because they require developer tickets.
Feed engineered for Google Shopping
Every custom attribute, GTIN, and variant mapped correctly. Your product ads surface for the right searches at the right margin.
Full-funnel conversion tracking
GA4, Google Ads, and Enhanced Conversions wired directly into BigCommerce checkout, giving you clean data from click to purchase.
Landing pages built to convert
Custom collection and product pages optimized for paid traffic Quality Score, with conversion rate optimization changes deployed without dev bottlenecks.
One team: strategy, platform, and code
Ads strategy and BigCommerce development in a single team. Changes that would take months elsewhere ship in days.
Paid media return on investment

See the revenue your BigCommerce ads lose every month

Move the sliders to match your spend and results. The calculator shows the revenue gap between your ROAS today and a properly run program.

$10,000
$1K$100K
2.5x
1.0x8.0x
$120
$20$1,000
Based on BigCommerce accounts managed by Redefine. Average return on ad spend improvement: 3.2x versus baseline. Results vary by category and competition level.
Redefine PPC Revenue Model
Current monthly revenue
$25,000
ROAS 2.5x
Projected with Redefine
$32,000
ROAS 3.2x
Annual revenue lift+$84,000
208
Current orders/month
267
Projected orders/month
+28%
Order uplift
Get Your Free Audit, See Real Numbers
Scope and deliverables

Everything your BigCommerce store needs to win at paid search

Google Shopping Feed Architecture
Most BigCommerce feeds export the bare minimum. We rebuild yours from scratch. Custom labels, supplemental feeds, GTIN enrichment, and variant-level mapping. The result is better impression share and a lower cost per click.
Product type mappingCustom label strategyVariant-level GTINsSupplemental feedsFeed health monitoring
Conversion Tracking That Actually Works
GA4 and Google Ads Enhanced Conversions wired through BigCommerce checkout, Google Tag Manager, and server-side events. No gaps, no duplicate counting, no guessing whether a sale fired.
Server-side GA4 events
Enhanced Conversions setup
Revenue attribution audit
Campaign Structure and Bid Strategy
Performance Max, Standard Shopping, and Search campaigns built around your catalog, not a template. Smart bidding is tuned to your margin, not just revenue. You spend on the products that actually make money.
Landing Page Optimization
Paid traffic deserves pages built for paid traffic. We build and test category and product pages on BigCommerce. They lift Quality Score and convert the clicks you already paid for.
Audience and Remarketing Strategy
BigCommerce stores collect signals most agencies never use. We build customer match audiences from your existing buyer data, and retarget product viewers and cart abandoners with dynamic ads fueled by your live catalog.
RLSA
Bid modifiers
Dynamic
Remarketing ads
Customer
Customer match
Similar
Audience expansion
Monthly Reporting and Strategy Reviews
Plain-language performance reports tied to revenue, not vanity metrics. Monthly strategy sessions where decisions are explained, not hidden in dashboards.
How it works

From audit to first optimized campaign in 21 days

We run the audit and the build at the same time. You see live improvements before your second invoice arrives.

1
Days 1 to 5
Technical Audit
We review your feed health, tracking gaps, campaign structure, spend efficiency, and competitor landscape in full.
2
Days 6 to 12
Feed and Tracking Rebuild
New feed architecture deployed. GA4, Enhanced Conversions, and Google Tag Manager configured correctly for your BigCommerce instance.
3
Days 13 to 21
Campaign Build and Launch
Restructured campaigns go live. Bidding aligned to your margins. Landing page updates deployed for top ad groups.
4
Day 22+
Ongoing Optimization
Weekly bid reviews, A/B tests on ad copy and landing pages, audience expansion, and catalog management.
Redefine: Technical Audit Report
Audit findings: 14 critical issues
Feed: 2,847 items missing GTINs
Critical
GA4: checkout funnel event missing
Critical
Shopping: 68% impression share lost
High
Return on ad spend targets above capacity
High
No audience layering on Search
Medium
Estimated monthly revenue being left behind
$14,200
Proof

From fragmented campaigns to $15M in annual revenue

Annual revenue
$0
generated after campaign rebuild
Channels managed
0
Google Ads, Facebook, email, Marketplace
Attribution model
GA4
full-funnel tracking implemented
Time to results
90
days to first significant lift
About the business
Security technology · Ecommerce · Global

A global seller of home and business security cameras. The store ships across many markets with complex product options.

The problem

Spend was scattered across Google Ads, social, and marketplaces with no shared tracking. The team could not see which channel drove revenue. Without clean attribution, every budget call was a guess.

The result

We rebuilt tracking on GA4 and unified reporting across channels. We focused Google Ads on the products that convert. Revenue grew past $15 million as clean data guided every bid.

Why Redefine

How a BigCommerce specialist beats a generalist agency

Very few agencies run paid search built for BigCommerce. Most treat your store like any other ecommerce site. Here is the difference in practice.

Capability Typical partner Redefine
BigCommerce feed architecture Basic export only Custom and enriched
Server-side conversion tracking Not offered Included
Landing page optimization on BigCommerce Recommendations only Built and deployed
Catalog-level campaign architecture Generic structure Platform-native
Combined ads and development team Separate vendors One team
Transparent margin-based bidding Revenue only Margin-aware
Pricing guidance

What a BigCommerce paid search engagement costs

Your price scales with your ad spend. Every tier includes feed management, full tracking setup, and dev-team access for landing page changes. See full pricing bands on our BigCommerce paid search pricing page.

Growth
$2,500/month
Ad spend: up to $25K/month
  • Feed rebuild and monitoring
  • GA4 and conversion setup
  • Shopping and Performance Max management
  • Monthly reporting
Most popular
Scale
$4,500/month
Ad spend: $25K to $75K/month
  • Everything in Growth
  • Landing page optimization (2 per month)
  • Audience and remarketing strategy
  • Weekly strategy calls
Enterprise
Custom
Ad spend: $75K+/month
  • Everything in Scale
  • Dedicated account team
  • Microsoft Ads included
  • Custom development hours
Frequently asked

BigCommerce PPC agency FAQ

BigCommerce has specific feed exports, checkout events, and URL patterns. These affect how Google reads your product data and tracks conversions. An agency without platform knowledge misreads the signals and bids wrong. Worse, it cannot fix the root cause without a separate developer.

Your audit covers Google Shopping feed health, conversion tracking accuracy, campaign structure review, spend efficiency analysis, competitive landscape scan, and a prioritized list of revenue-recovery opportunities with estimated impact. No pitch deck. Actionable findings you can use whether you work with us or not.

Most accounts see measurable improvement within 21 days of campaign rebuild, after feed and tracking fixes are deployed. Significant revenue gains compound over 60 to 90 days as Google's smart bidding learns from clean conversion data. Results vary by category, seasonality, and starting account health.

Google Ads is included in all tiers. Microsoft Ads management is available on Enterprise plans or as an add-on for Scale clients. We recommend establishing a clean Google program before expanding to Microsoft, so your optimization learnings carry over correctly.

Yes. Our BigCommerce development team works alongside paid search management, which means landing page changes, feed customizations, and conversion tracking fixes deploy without waiting on a third-party developer. You can also engage our conversion rate optimization services to improve on-site conversion alongside paid traffic improvements.

We take over and rebuild your existing account rather than starting fresh. Historical data, conversion history, and audience lists are preserved. Our first step is always an audit of what you have so no performance is disrupted and any improvements start from a clear baseline.

Paid media team reviewing revenue results from optimized BigCommerce campaigns, collaborative office environment
Free paid media audit

Request your BigCommerce paid search audit today

We review your Google Shopping feed, conversion tracking, campaign structure, and landing pages. You get a full findings report with estimated revenue impact. No commitment. No pitch. If we spot a real opportunity, we show you exactly where it is. is.

No commitment. No pitch. Just a clear picture of your paid search opportunity.

Get on a call with us to see how we can help you

Get a Quote