Stop wasting ad spend on a store that isn't built for paid search
Most BigCommerce merchants overpay for clicks because their agency doesn't know the platform. Redefine combines Google Ads expertise with deep BigCommerce technical knowledge: feed architecture, conversion tracking, and landing pages built to convert the traffic you're paying for.
Submit brief → call within 48 hours → scoped proposal in 3 days → campaign live within 1 week of sign-off
Where your budget goes today versus where it should
See how much revenue a better-managed BigCommerce paid search program puts back
Move the sliders below to match your current spend and performance. The calculator shows you the revenue gap between your current return on ad spend and what a platform-optimized program achieves.
Everything your BigCommerce store needs to win at paid search
From audit to first optimized campaign in 21 days
Our onboarding process runs audit and build in parallel so you get live improvements before the second invoice.
From fragmented campaigns to $15M in annual revenue
A global provider of residential and commercial security camera systems, operating an ecommerce store across multiple markets with complex product configuration and international shipping requirements.
Online visibility was fragmented across Google Ads, social, and marketplace channels with no unified tracking. Marketing efforts required better targeting, reliable performance data, and clear return on investment attribution to sustain growth in a competitive category.
A multi-channel digital marketing strategy was implemented across paid search, social advertising, email marketing, and GA4 analytics. Targeted Google Ads campaigns drove qualified traffic and improved conversion efficiency. Revenue scaled to over $15 million through data-driven campaign execution and ongoing optimization.
What platform-native paid search management actually looks like
Fewer agencies have dedicated BigCommerce paid search expertise than search engine optimization or design. Most treat your store as a generic ecommerce site. Here is the difference it makes in practice.
| Capability | Typical partner | Redefine |
|---|---|---|
| BigCommerce feed architecture | Basic export only | Custom and enriched |
| Server-side conversion tracking | Not offered | Included |
| Landing page optimization on BigCommerce | Recommendations only | Built and deployed |
| Catalog-level campaign architecture | Generic structure | Platform-native |
| Combined ads and development team | Separate vendors | One team |
| Transparent margin-based bidding | Revenue only | Margin-aware |
What a BigCommerce paid search engagement costs
Retainer structure scales with your ad spend. All tiers include feed management, full tracking setup, and access to our development team for landing page changes. See full pricing bands on our BigCommerce paid search pricing page.
- Feed rebuild and monitoring
- GA4 and conversion setup
- Shopping and Performance Max management
- Monthly reporting
- Everything in Growth
- Landing page optimization (2 per month)
- Audience and remarketing strategy
- Weekly strategy calls
- Everything in Scale
- Dedicated account team
- Microsoft Ads included
- Custom development hours
Questions before you book the audit
BigCommerce has specific feed export behavior, checkout event structures, and URL patterns that affect how Google processes your product data and tracks conversions. An agency without platform knowledge misreads these signals, bids incorrectly, and cannot fix problems without a separate developer relationship, which slows every improvement.
Your audit covers Google Shopping feed health, conversion tracking accuracy, campaign structure review, spend efficiency analysis, competitive landscape scan, and a prioritized list of revenue-recovery opportunities with estimated impact. No pitch deck. Actionable findings you can use whether you work with us or not.
Most accounts see measurable improvement within 21 days of campaign rebuild, after feed and tracking fixes are deployed. Significant revenue gains compound over 60 to 90 days as Google's smart bidding learns from clean conversion data. Results vary by category, seasonality, and starting account health.
Google Ads is included in all tiers. Microsoft Ads management is available on Enterprise plans or as an add-on for Scale clients. We recommend establishing a clean Google program before expanding to Microsoft, so your optimization learnings carry over correctly.
Yes. Our BigCommerce development team works alongside paid search management, which means landing page changes, feed customizations, and conversion tracking fixes deploy without waiting on a third-party developer. You can also engage our conversion rate optimization services to improve on-site conversion alongside paid traffic improvements.
We take over and rebuild your existing account rather than starting fresh. Historical data, conversion history, and audience lists are preserved. Our first step is always an audit of what you have so no performance is disrupted and any improvements start from a clear baseline.
Paid search works best when the rest of your store is ready
Request your BigCommerce paid search audit today
We review your Google Shopping feed, conversion tracking, campaign structure, and landing pages. You get a full findings report with estimated revenue impact: no commitment, no pitch. If we see a significant opportunity, we show you exactly where it is.
No commitment. No pitch. Just a clear picture of your paid search opportunity.