The BigCommerce growth team that stays after launch
Most agencies vanish after launch. Redefine stays on retainer. Monthly sprints, roadmap ownership, and KPIs tied to your revenue.
85+ projects shipped · 60+ BigCommerce brands
Off Grid Knives
$3.8M
single-client revenue on retainer · not a portfolio average
Hero: founder reviewing growth roadmap
Sprint 4 of 12 · On track
Pain: team stuck in manual reporting
You hire for a project. Growth requires continuity.
Every month your store runs without a roadmap owner, competitors pull ahead. Tickets pile up. Priorities drift. Nobody answers for your revenue number.
Built for your growth stage, not a generic bundle
Every retainer is scoped to your revenue stage and your next growth goal. Pick the profile that fits your store.
Sprint focus areas
Search engine optimization and organic traffic" → "SEO and organic traffic optimization
Product detail page, cart, checkout, tested against real traffic
Email and retention flows
Klaviyo sequences tied to average order value and repurchase
Speed and Core Web Vitals
LCP under 2.5s target on mobile
Marketplace channel setup
Amazon or Meta feed optimization per sprint
Cadence
Sprint velocity
On TrackSearch engine optimization and organic traffic" → "SEO and organic traffic
2.8% +0.4
Avg order value
$84 +$11
Rev/month
$142K +18%
Sprint focus areas
Search engine optimization and organic growth
Category, collection, and product detail page schema optimization
Multi-channel sync
Marketplace integrations without overselling risk
Theme performance
Quarterly audits plus targeted front-end sprints
Analytics and attribution
GA4, server-side tagging, channel return on investment reporting
Cadence
Organic traffic
+34%
Year over year · 3 months
Revenue per session
$4.12
+$0.88 versus prior
Q2 milestones
Sprint focus areas
Platform architecture review
Headless readiness, API layer, and PIM sync
B2B channel development
Customer group pricing, quote workflows, net terms
International expansion
Multi-storefront, tax, currency, localization
ERP and order management system integration
NetSuite, Cin7, or custom middleware sprints
Cadence
Gross merchandise value
$38M
+22% year over year
B2B percentage
41%
+9pts
Stores
4
+2 international
Active workstreams
A team that acts like it owns your store
Every retainer includes these deliverables. Not because they are standard, but because they compound revenue growth on BigCommerce.
Roadmap ownership
We build and maintain a rolling 12-week roadmap scoped to your actual revenue goals, not a wishlist of features. Every item is prioritized by projected impact before it enters a sprint.
Sprint cycle
2-week sprints, 12-week horizon
Backlog hygiene
Weekly reprioritization against KPIs
KPI accountability
Revenue, conversion rate, average order value, sessions tracked live. We report against targets we agreed to, not vanity metrics.
Updated every sprint cycle, shared access, no request needed
Dedicated sprint team
One lead, one developer, one analyst, committed to your store, not shared across 30 tickets. They already know your platform context when Sprint 2 begins.
Platform-level expertise
BigCommerce-certified across theme development, API integrations, and headless builds. No ramp-up time, so Sprint 1 ships real work, not onboarding. No ramp-up time on platform specifics.
Monthly sprint deliverables
Every sprint closes with shipped, tested work, not a slide deck. Deliverables include CRO changes, feature builds, integration updates, SEO rollouts, and performance fixes.
0
avg. sprint tickets closed
0
hour avg. response time
100%
code ownership to you
From $1M to $3.8M — Off Grid Knives on retainer
Single-client result on owned channels — not typical or average retainer outcomes. BigCommerce performance, Klaviyo lifecycle email, and search-led growth over three years.
Case Study: brand growth milestone
What they do
Off Grid Knives — premium camping and outdoor knives sold direct-to-consumer on BigCommerce, under strict paid-advertising limits on knife products.
The challenge
Grow revenue in a crowded market, with paid search blocked for knives. The store needed performance fixes and a sustained optimization program to grow without ads.
The result
$0
Off Grid Knives annual revenue, up from $1M at retainer start — single-client result, not a portfolio average.
Revenue reached $3.8M over three years on retainer. We ran BigCommerce performance work, Klaviyo email strategy, marketplace channel builds, and monthly sprint delivery. Klaviyo became a major revenue driver, conversion rates improved across the funnel, and store operations scaled without adding headcount.
Revenue growth
$1M → $3.8M
Revenue multiple
3.8x
Off Grid Knives only
Timeline
36 months on retainer
$1M → $3.8M and 3.8x revenue growth are from the Off Grid Knives engagement only — not typical or average client outcomes. See the BigCommerce hub case study or the Off Grid Knives story on our Amazon hub for the full cross-channel program.
Most retainer pages are vague. Ours is a commitment.
Other partners sell a retainer as a catch-all support ticket queue. Redefine runs structured sprints tied to your revenue KPIs from day one.
| Feature | Typical retainer agency | Redefine |
|---|---|---|
| Sprint structure | Ad-hoc tickets, no cadence | 2-week sprints, structured backlog |
| Roadmap ownership | Client manages their own roadmap | We own and update the 12-week roadmap |
| KPI accountability | Monthly PDF, no accountability | Live dashboard tied to agreed KPI targets |
| Dedicated team | Shared pool, rotating resources | Named lead, developer, and analyst on your store |
| BigCommerce depth | Multi-platform generalists | BigCommerce-first, theme to headless |
| Scope clarity | Bundled hours, vague deliverables | Sprint tickets with named deliverables |
BigCommerce retainer FAQ
If you are unsure whether a retainer is the right model for your store, tell us your situation and we will be straight with you.
Start with a BigCommerce audit. It scopes the highest-impact opportunities and delivers a prioritized roadmap. Many retainer clients begin there. You are not locked in at audit stage.
Hour blocks put all the prioritization burden on you. A retainer means Redefine owns the roadmap, proposes what gets worked on each sprint, and is accountable to your KPIs, not just a time log. You buy outcomes, not hours.
Three months. That is the minimum time needed to complete two sprint cycles, establish baseline KPIs, and ship meaningful results. Most clients renew quarterly with roadmap refinements after each review.
Yes, within your sprint budget. The roadmap is a living document. If a higher-priority item emerges, we reprioritize the backlog together in the weekly sync. Scope changes are managed through the backlog, not surprise invoices.
2 to 3 hours per week from one internal person, usually your ecommerce manager or founder. Sprint reviews, async feedback on deliverables, and monthly roadmap sign-off. We handle everything else including briefing, QA, and deployment.
Tell us what your store needs to grow
We will review your brief and send a scoped retainer proposal within 3 business days. No commitment. No pitch.
Retainer investment
Scoped before work starts. Line-by-line sprint budget, no surprises.
Proposals include a 12-week roadmap, KPI targets, and sprint cost breakdown. You approve each cycle before we begin. Minimum 3-month engagement.
Submit brief → call within 48 hours → scoped proposal in 3 days → Sprint 1 begins within 1 week of sign-off
Your team spends about 2 to 3 hours a week. One sprint review, quick async feedback, and a final sign-off. We handle the rest.
Brief received
We will review your store and situation, then send a scoped retainer proposal within 3 business days.
Every month you wait, competitors gain ground. We own the roadmap.
Every month without roadmap ownership is a month your competitors use. No commitment. No pitch. Just a scoped proposal for your store's specific growth stage.