Your BigCommerce store deserves a retained growth team
Most agencies disappear after launch. Redefine stays. Monthly sprint cycles, roadmap ownership, and KPI accountability tied directly to your revenue.
85+ projects completed · 60+ BigCommerce brands served
Submit brief → call within 48 hours → scoped proposal in 3 days → Sprint 1 begins within 1 week of sign-off
Avg. revenue growth
0x
within 3 years on retainer
Hero: founder reviewing growth roadmap
Replace with founder or ecommerce director reviewing a growth dashboard at a standing desk, natural window light, side angle · 900x700
Sprint 4 of 12 · On track
Pain: team stuck in manual reporting
Replace with ops team buried in scattered tasks and manual reporting, tired expressions, wide angle · 1200x400
You hire for a project. Growth requires continuity.
Every month your store sits without a roadmap owner, your competitors pull ahead. Tickets pile up. Priorities shift. Nobody is accountable to your revenue number.
Built for your growth stage, not a generic bundle
Every retainer is scoped to where you are now and where your store needs to go. Choose your profile below.
Sprint focus areas
Conversion rate optimization
Product detail page, cart, checkout, tested against real traffic
Email and retention flows
Klaviyo sequences tied to average order value and repurchase
Speed and Core Web Vitals
LCP under 2.5s target on mobile
Marketplace channel setup
Amazon or Meta feed optimization per sprint
Cadence
Sprint velocity
On TrackConversion rate
2.8% +0.4
Avg order value
$84 +$11
Rev/month
$142K +18%
Sprint focus areas
Search engine optimization and organic growth
Category, collection, and product detail page schema optimization
Multi-channel sync
Marketplace integrations without overselling risk
Theme performance
Quarterly audits plus targeted front-end sprints
Analytics and attribution
GA4, server-side tagging, channel return on investment reporting
Cadence
Organic traffic
+34%
Year over year · 3 months
Revenue per session
$4.12
+$0.88 versus prior
Q2 milestones
Sprint focus areas
Platform architecture review
Headless readiness, API layer, product information management sync
B2B channel development
Customer group pricing, quote workflows, net terms
International expansion
Multi-storefront, tax, currency, localization
ERP and order management system integration
NetSuite, Cin7, or custom middleware sprints
Cadence
Gross merchandise value
$38M
+22% year over year
B2B percentage
41%
+9pts
Stores
4
+2 international
Active workstreams
A team that acts like it owns your store
Every retainer includes these deliverables, not because they are standard, but because they are what drives compounding ecommerce growth on BigCommerce.
Roadmap ownership
We build and maintain a rolling 12-week roadmap scoped to your actual revenue goals, not a wishlist of features. Every item is prioritized by projected impact before it enters a sprint.
Sprint cycle
2-week sprints, 12-week horizon
Backlog hygiene
Weekly reprioritization against KPIs
KPI accountability
Revenue, conversion rate, average order value, sessions tracked live. We report against targets we agreed to, not vanity metrics.
Updated every sprint cycle, shared access, no request needed
Dedicated sprint team
One lead, one developer, one analyst, committed to your store, not shared across 30 tickets. They already know your platform context when Sprint 2 begins.
Platform-level expertise
BigCommerce-certified across theme development, application programming interface integrations, and headless architecture. No ramp-up time on platform specifics.
Monthly sprint deliverables
Every sprint closes with shipped, tested work, not a deck about what we plan to do. Deliverables include conversion rate optimization changes, feature builds, integration updates, search engine optimization rollouts, and performance fixes.
0
avg. sprint tickets closed
0
hour avg. response time
100%
code ownership to you
From $1M to $3.8M in three years on retainer
Case Study: brand growth milestone
Replace with small brand team viewing a revenue uplift chart on a monitor, warm side light, candid moment · 1200x400
What they do
A fast-growing outdoor brand selling knives and tools across direct-to-consumer and marketplace channels, operating under strict platform advertising restrictions.
The challenge
Scaling revenue in a competitive market while restricted from paid search for knife products. The existing ecommerce setup needed performance improvement and a sustained optimization program to grow without reliance on ads.
The result
$0
annual revenue, up from $1M at retainer start
A sustained retainer engagement covering BigCommerce performance optimization, Klaviyo email strategy, marketplace channel builds, and monthly sprint delivery. Klaviyo became a major revenue driver, conversion rates improved across the funnel, and store operations scaled without adding headcount.
Revenue growth
$1M → $3.8M
Timeline
36 months on retainer
Most retainer pages are vague. Ours is a commitment.
Other implementation partners bundle a retainer as a catch-all support ticket queue. Redefine operates a structured sprint cadence tied to your commercial KPIs from day one.
| Feature | Typical retainer agency | Redefine |
|---|---|---|
| Sprint structure | Ad-hoc tickets, no cadence | 2-week sprints, structured backlog |
| Roadmap ownership | Client manages their own roadmap | We own and update the 12-week roadmap |
| KPI accountability | Monthly PDF, no accountability | Live dashboard tied to agreed KPI targets |
| Dedicated team | Shared pool, rotating resources | Named lead, developer, and analyst on your store |
| BigCommerce depth | Multi-platform generalists | BigCommerce-first, theme to headless |
| Scope clarity | Bundled hours, vague deliverables | Sprint tickets with named deliverables |
Reasons people hesitate and straight answers
If you are unsure whether a retainer is the right model for your store, tell us your situation and we will be straight with you.
Start with a BigCommerce audit. It scopes the highest-impact opportunities and delivers a prioritized roadmap. Many retainer clients begin there. You are not locked in at audit stage.
Hour blocks put all the prioritization burden on you. A retainer means Redefine owns the roadmap, proposes what gets worked on each sprint, and is accountable to your KPIs, not just a time log. You buy outcomes, not hours.
Three months. That is the minimum time needed to complete two sprint cycles, establish baseline KPIs, and ship meaningful results. Most clients renew quarterly with roadmap refinements after each review.
Yes, within your sprint budget. The roadmap is a living document. If a higher-priority item emerges, we reprioritize the backlog together in the weekly sync. Scope changes are managed through the backlog, not surprise invoices.
2 to 3 hours per week from one internal person, usually your ecommerce manager or founder. Sprint reviews, async feedback on deliverables, and monthly roadmap sign-off. We handle everything else including briefing, QA, and deployment.
A Redefine BigCommerce retainer is a strong fit if:
Good fit
- You are on BigCommerce and want sustained revenue growth, not one-off fixes
- Your store does at least $500K per year and you have a clear growth target
- You want a team that proactively surfaces roadmap priorities rather than waiting for you to write tickets
- You are investing in marketing or paid channels and need the store itself to convert at a higher rate
Not the right fit
- You need a single urgent fix and are not interested in sustained optimization
- Your store is pre-launch and you are still building the product or business model
- You need someone to take every direction from your team and prefer full internal control of the roadmap
Not sure where you fall? Tell us your situation and we will give you a straight answer.
Tell us what your store needs to grow
We will review your brief and send a scoped retainer proposal within 3 business days. No commitment. No pitch.
Retainer investment
Scoped before work starts. Line-by-line sprint budget, no surprises.
Proposals include a 12-week roadmap, KPI targets, and sprint cost breakdown. You approve each cycle before we begin. Minimum 3-month engagement.
Submit brief → call within 48 hours → scoped proposal in 3 days → Sprint 1 begins within 1 week of sign-off
Your team's time investment is typically 2 to 3 hours per week, one sprint review, async feedback on deliverables, and a final QA sign-off. We handle everything else.
Call within 48 hours · proposal in 3 days · Sprint 1 within 1 week of sign-off
Brief received
We will review your store and situation, then send a scoped retainer proposal within 3 business days.
Ready to stop losing ground every month you wait? We own the roadmap.
Every month without roadmap ownership is a month your competitors use. No commitment. No pitch. Just a scoped proposal for your store's specific growth stage.
Submit brief → call within 48 hours → proposal in 3 days → Sprint 1 within 1 week of sign-off