Platform features that drive real revenue
BigCommerce ships powerful features by default. Your results depend on how those features are configured, extended, and connected to your operation. Redefine builds the implementation layer that turns platform potential into measurable growth.
Your complete BigCommerce capability map
Every platform-layer capability Redefine builds for BigCommerce merchants, organized so you can navigate directly to what your store needs next.
BigCommerce Multi-Storefront Development
Run multiple branded storefronts, regions, or B2B channels from a single BigCommerce instance. Reduce overhead. Unlock new markets without duplicating your stack.
BigCommerce Theme Development
Custom Stencil theme builds, performance-first overhauls, and brand-aligned redesigns that convert browsers into buyers.
BigCommerce App Development
Private and public app builds using the BigCommerce API. Custom functionality that the marketplace cannot deliver out of the box.
BigCommerce Speed Optimization
Core Web Vitals, LCP, and Lighthouse score improvements across theme, scripts, images, and third-party app layers. Slower stores leak conversion.
BigCommerce has the features. Your results depend on the build.
- Theme performance scores sit in the 40s. Third-party apps drag page speed below 2.5 seconds LCP.
- Multi-brand operations run on separate accounts. You pay twice and manage three times the complexity.
- Platform-specific workflows like B2B pricing, custom checkout, and subscription logic require app stacking without real integration.
- Custom app logic sits in a shared script tag, breaks on platform updates, and is owned by a developer who left six months ago.
- Lighthouse 90+ on mobile and desktop. LCP under 1.8 seconds. Faster load means higher conversion at every traffic level.
- Multiple storefronts, one admin, shared catalog logic. You run three brand experiences for roughly the cost of one.
- B2B Edition, headless checkout, and subscription flows configured natively and connected to your ERP or CRM via proper API integration.
- Private apps built to BigCommerce API spec, tested against platform update cycles, and documented so your team can own them going forward.
From platform audit to live capability
Click any node to see what happens at each stage of a Redefine BigCommerce platform engagement.
What Redefine builds on BigCommerce
Multi-Storefront Architecture
One BigCommerce account. Multiple brands, regions, or B2B channels. Shared catalog, individual storefront logic, unified reporting. Peekawhoo scaled to $30M on this model.
Explore Multi-Storefront
Core Web Vitals and Speed
Theme-layer script triage, image CDN, lazy loading. Lighthouse 90+ on mobile after every engagement.
See Speed ServicesCustom Stencil Theme Development
Brand-aligned Stencil builds with performance-first HTML and SCSS. No overloaded marketplace themes.
View Theme WorkPrivate and Public App Development
BigCommerce API-compliant private apps for custom workflows, pricing, and fulfillment logic the marketplace cannot provide.
View App WorkIntegrations and Connected Commerce
Redefine connects BigCommerce to the rest of your stack. ERP sync, CRM data flows, Klaviyo event triggers, Microsoft Dynamics 365 order bridges, and headless storefront APIs. Your platform talks to everything.
B2B Edition and Wholesale Portals
Company accounts, price lists, net-term checkout, and buyer portal config. B2B commerce on BigCommerce without the custom-build tax.
Redefine versus a typical BigCommerce partner
| Capability | Typical Partner | Redefine |
|---|---|---|
| Multi-Storefront Config | Basic channel setup only | Full catalog, pricing, brand, and routing logic |
| Speed Optimization | Image compression only | Theme, script, app, and CDN layers: LCP target 1.8s |
| Custom App Development | Refers out or uses marketplace apps | Private apps built to API spec, tested, documented |
| ERP and CRM Integration | Connector app with limited field mapping | Custom API middleware: Dynamics 365, SAP, NetSuite |
| B2B Edition | Feature toggle only | Company accounts, price lists, buyer portal, and ERP
sync |
| Documentation and Handoff | Verbal walkthrough at best | Written developer docs + admin training on every
engagement |
Comparisons based on observed industry practice across BigCommerce engagements reviewed by Redefine clients.
Revenue that proves the platform works
Premium manufacturer of camping and outdoor knives. High-AOV DTC model with advertising restrictions that forced reliance on organic and owned channels.
The existing BigCommerce store had performance limitations, fragmented UX, and order processing gaps. Growth depended entirely on owned channels like email and organic search because paid advertising was restricted for knife sales. The platform was not optimized for organic conversion.
Annual revenue reached $3.8M, up from $1M over three years. Custom BigCommerce development, Klaviyo lifecycle flows, and SEO tuning across the platform layer drove the growth. No paid acquisition.
Questions about BigCommerce platform capabilities
Tell us what your platform needs to do
Submit your brief and get a scoped proposal in 3 days. No commitment, no pitch deck, no sales call unless you want one.
Your team's time investment across a full platform build is typically 3 to 4 hours per week: sprint reviews, async feedback, and quality assurance sign-off. Redefine handles the implementation, documentation, and testing.
Call within 48 hours · Proposal in 3 days · Sprint 1 within 1 week of sign-off
Brief received
We will review your platform situation and send a scoped proposal within 3 business days.
Your BigCommerce platform, built to perform
Multi-storefront architecture, custom apps, performance-first themes, and enterprise resource planning integrations. Scoped before work starts. Line-item pricing. No commitment to receive a proposal.
