Custom ecommerce development
Redefine Innovations builds custom BigCommerce features, from configurators to quote tools.
Peekawhoo: a custom monogram tool, about $1M a year in sales.
Proof
Three real results from our BigCommerce case studies: a monogram tool, a point of sale link and order automation.
Sources: our case studies for Peekawhoo and Sleek Shop.
Get your custom BigCommerce feature plan.
What to build, what to skip, and what to build first.
Short answer
Updated
BigCommerce custom functionality development is building store features that BigCommerce settings and apps do not cover. Redefine Innovations builds product configurators, custom pricing rules, bundles, quote tools, personalization and custom fields for ecommerce and product teams. Before any build, Redefine checks if an app or a native setting already does the job.
Many stores add app after app to get one feature. The fees add up, the apps clash, and the feature still does not fit how you sell.
So we start with the job the feature must do. Then we pick a setting, an app or custom code.
Pick by what your store needs
What your feature plan covers
See all our BigCommerce services, or the full build team in BigCommerce development services.
Product configurators. Shoppers pick color, size and add-ons, and the price updates as they go.
Price as options are picked
Live
Custom pricing rules. Each buyer sees their own prices, tiers and quantity breaks.
Best when
Bundles and kits. Shoppers build a set from your products and buy it as one item.
Best when
Quote tools. Buyers ask for a price on large or special orders, right in your store.
Best when
Four vendors become one team
One team owns your custom BigCommerce feature from plan to launch.
Get my feature planBefore
An agency plans it, a developer codes it, an ERP partner links it, and marketing sells it. Nobody owns the result.
Agency
Plans for sales, not the code
ERP partner
Links systems, misses the store
Marketing
Drives demand, not the build
Developer
Writes code, misses the goal
After
Redefine plans, builds, links and markets the feature as one team with one owner.
Redefine Innovations
One team
Case study / Custom BigCommerce feature
Build
Monogram tool on every gift
Link
Store and shop till share stock
Result
About $1M a year in sales
The old store could not add names to gifts, and stock sat apart from the shop till.
Many apps and hand work hide what one feature really costs you.
No app offers the configurator your products need.
BigCommerce integration services
Your systems do not talk, so staff copy data by hand.
BigCommerce checkout customization
Your checkout needs custom steps to keep buyers going.
Revenue gap calculator
Use your numbers to see how much revenue you may be missing, and if a custom feature could help.
Monthly revenue
Your estimate
Estimated lost revenue each month
$33Kper month
$399K a year from the same traffic.
This result is an estimate based on your inputs.
Estimate: visitors x (target rate minus current rate) x average order value. Not a promise.
How Redefine works
Choose the right path to custom BigCommerce features.
We would not write custom code first when an app or a native BigCommerce setting already covers the need. We build the smallest useful feature and check it against a success number.
You get a written feature plan for your store.
Why this approach matters
Start here
We look at the feature you need, such as a configurator or a pricing rule, and find the gaps in your BigCommerce setup.
You receive A map of your gaps
Choose what matters
We choose with you which features to build first for the biggest effect, and which ones a setting or app already covers.
You receive A ranked feature roadmap
Do the work
We build and test the feature, such as bundles or a quote tool, on a staging copy of your store. It goes live only after your team signs off.
You receive A feature release log
Check the result
We check each feature against the success number agreed at the start, such as sales or hours saved.
You receive A results report
Keep improving
We watch how the feature is used and refine it as your business and BigCommerce change.
You receive A plan for the next update
A feature plan made for your store, tested features and ongoing updates.
An engineering mindset for ecommerce growth
Redefine Innovations is an engineering company that does marketing. Developers, ERP engineers and marketers work on one team, so a fix reaches the store's code, not just the ad account.
01 Our way: How we work
Every change is a test with a success number.
Each task has a "done when" line, so you know when it is finished.
Old way: Instead of the usual agency habit
Changes ship on opinion.
Work counts as done when it is sent.
02 Our way: How we work
Developers fix the store itself.
Speed, checkout, tracking and ERP data get fixed in the code.
Old way: Instead of the usual agency habit
Fixes stop at the ad account.
The store itself never changes.
03 Our way: How we work
Alerts fire the week a number drifts.
Each alert comes with a plan and one person in charge.
Old way: Instead of the usual agency habit
Problems wait for the monthly report.
By then, sales are already lost.
Your custom feature plan
See your store today, what to build and what an app can do, and the order of work. Then we meet to refine the plan with you.
Redefine
Confidential
Prepared for: your store
BigCommerce Custom Feature Plan
Contents
BigCommerce Custom Feature Plan
Your store
Biggest gap found
Options
Shoppers email to ask about sizes and finishes. A product configurator can answer on the page and set the price.
Option questions handled by hand
Build first
Configurator
Priority
High
Build in this order
Configurator Pricing rules Quote tool
Questions
Clear answers before you ask for your feature plan.
You may need it when no app or BigCommerce setting does what your store needs, such as a configurator or bundles.
We check your use case first, so you only build what fills a real gap.
It depends on how complex the feature is. Each build goes through planning, design and testing before launch.
After we scope it, you get a timeline in writing. We can also deliver in phases.
It depends on the feature and how complex it is.
After we learn what your store needs, you get a scoped price in writing before any work starts.
We plan each feature to work with the apps you use, and we test it on a staging copy of your store first.
Linking other systems too? See BigCommerce integration services
One Redefine team: developers, ERP engineers and marketers.
You get one lead as your main contact and regular updates.
The feature goes live only after your team signs off on it. Redefine checks it against the success number agreed at the start.
You see what works and what needs more work. We fix issues and keep improving the feature. See BigCommerce support and maintenance
The REDEFINE Method is Redefine Innovations' business-first framework for identifying business constraints, prioritizing improvements, delivering appropriate solutions, verifying outcomes, and sustaining improvements.
It has five stages: Diagnose, Prioritize, Deliver, Prove and Improve. Read the REDEFINE Method
Start your custom feature
Let us help you turn what your store needs into a real feature on BigCommerce. Start with a feature plan made by our team.
Tell us what your store needs. We read every request.
Get on a call with us to see how we can help you
Get a Quote