BigCommerce checkout customization
Redefine Innovations fixes and customizes BigCommerce checkouts for ecommerce leads.
Whole site? See BigCommerce CRO services.
Peekawhoo: conversion up 38% on our BigCommerce build.
Peekawhoo / conversion
3.0%
Conversion rate
after a 2.2% start
Peekawhoo sells personalized gifts for kids. We built its custom BigCommerce store. Each monogram goes into the order, and payment is secure at checkout. It was a full store build, not a checkout-only project.
+0.8
Points of conversion
+38%
Relative lift
Get a written review of your checkout.
See where buyers are leaving today. No obligation.
Short answer
Updated
BigCommerce checkout customization means changing the fields, steps, shipping, payment and rules of your checkout to fit how your buyers buy. Redefine Innovations customizes BigCommerce checkouts for ecommerce leads. We find where buyers drop off, fix it with settings, apps or custom code, test each change on a staging store, then track checkout completion.
Most checkout problems are small. A missing field, a surprise shipping cost or a slow script can make a buyer leave at the last step. So we find the step first, then fix it.
We measure checkout completion before and after each change. Then you can see what each change did.
Your review says which fits
What your review covers
Business buyers? See BigCommerce B2B development. Want site-wide tests? See BigCommerce CRO services, or all BigCommerce services.
Your review checks each step. Here is what we look for.
Step 1 of 4
The shipping cost shows up too late.
Buyers want the full price before they start. A surprise at the next step makes them leave.
Step 2 of 4
Too many fields, or the wrong ones.
Long forms slow buyers down. Business buyers may need a PO number field that a standard checkout does not have.
Step 3 of 4
Shipping and tax that do not match.
If shipping or tax at checkout does not match your ERP, your team fixes orders by hand.
Step 4 of 4
The way they want to pay is missing.
Some buyers want a card, some a wallet, some pay on terms. A slow payment step makes them wait.
The goal
Every field, step and rule should help a buyer finish. We take out what gets in the way and add what is missing.
One team
Checkout issues often start in the gaps between vendors.
The old way Four owners
Each one owns a piece, so nobody owns the checkout.
With Redefine One owner
Developers, ERP engineers and marketers fix the checkout together.
Checkout calculator
Enter your store's numbers to see what a better checkout could add.
Monthly revenue
Your estimate
Potential revenue increase
$33Kper month
$399K a year from the same traffic.
Results are an estimate from your own data.
Estimate: visitors x (new rate minus current rate) x average order value. Not a promise.
An engineering mindset for ecommerce growth
Redefine Innovations is an engineering company that does marketing. Developers, ERP engineers and marketers work on one team, so a fix reaches the store's code, not just the ad account.
Typical agency habit
Checkout changes ship on opinion
A change goes live because it looks better, with no number to check it against.
Fixes stop at the ad account
Ads get tuned while a slow checkout, broken tracking or wrong ERP data stay the same.
[!] Where sales leak
Problems wait for the monthly report
A drop in checkout completion shows up weeks later, after the sales are gone.
Engineering habit
Every checkout change is a test
Each change has a success number, and each task has a "done when" line.
Developers fix the store itself
Speed, checkout, tracking and ERP data get fixed in the code.
Fixed at the source
Alerts fire the week a number drifts
Each alert comes with a planned response and one owner.
Case study / BigCommerce store build
Step 1
UX research
Step 2
Custom store and monogram tool
Step 3
Conversion up 38%
Peekawhoo sells personalized kids gifts online and in its shop. Each monogram had to reach the order.
Personal order details had to reach each order. A store build, not a checkout-only project.
Read the Peekawhoo case studyHow Redefine works
Fix your BigCommerce checkout one tested step at a time.
Most checkout drop-off comes from a few fields, steps or rules, not the whole design. So we find the exact step first and fix the smallest thing that works.
A written review of your checkout. No obligation.
Why this approach matters
Start here
We find where buyers drop off in checkout, looking at fields, steps, shipping and payment.
You receive A drop-off report
Choose what matters
We rank changes by impact. We would not start with a full custom checkout rebuild when a few field fixes solve the drop-off.
You receive A ranked list of changes
Do the work
We make the changes with BigCommerce settings, apps or custom code, and test each one on a staging store first.
You receive Tested checkout changes
Check the result
We compare checkout completion before and after each change, against the goal we set.
You receive A before and after report
Keep improving
We keep tuning fields and steps as buyer needs change.
You receive An ongoing update plan
A written checkout review, a ranked list of changes, an implementation plan, performance reports and ongoing support.
Prepared for: your store
A written review of your checkout. It shows where buyers give up, what to fix first and what to improve later. No obligation.
01
Top checkout drop points
02
Suggested first steps
03
Technical barriers
04
Custom field ideas
Questions
Cost, timing, risk, apps and who does the work.
It depends on the scope: which fields, steps and options change, and whether settings, an app or custom code can do it.
We review your checkout first, so you get a price before any work starts.
It depends on how much changes and how complex your rules are.
Your review maps the work in stages, so you know the plan before we build.
We build and test changes on a staging copy of your store first, on mobile and desktop.
A rollback plan is ready at launch, and we watch the checkout closely after each change.
It depends on what you need. Apps are often faster for common needs. Custom code can handle rules no app covers.
We check what apps can do first, then build only what is missing. See BigCommerce app development
Yes. We can add fields for purchase orders, payment terms and company details for approved business buyers.
These options show only to the accounts you approve. See BigCommerce B2B development
Developers, ERP engineers and marketers work on your checkout as one Redefine team.
One project owner keeps the work on track from review to launch.
The REDEFINE Method is Redefine Innovations' business-first framework for identifying business constraints, prioritizing improvements, delivering appropriate solutions, verifying outcomes, and sustaining improvements.
It has five stages: Diagnose, Prioritize, Deliver, Prove and Improve. Read the REDEFINE Method
Start here
Find where buyers drop off and get clear steps to fix it. Send your details, and we start your written review. No obligation.
Share your store link and what feels stuck. We confirm by email and start your review.
Get on a call with us to see how we can help you
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