BigCommerce catalog management

Get a written plan to fix your BigCommerce catalog.

Redefine Innovations cleans and runs large BigCommerce catalogs for ecommerce and merchandising teams.

Get my catalog audit

Sleek Shop: 71% fewer oversells on BigCommerce.

ERP feeds? See BigCommerce ERP integration services.

Catalogs we keep in order.

Real results from BigCommerce stores we run, from our own case studies.

  • Your catalog

    Five parts. One owner.

    1. Structure
    2. Import
    3. Feeds
    4. Rules
    5. Upkeep

  • 71%

    fewer oversells at Sleek Shop, with stock and listings synced on every channel.

  • Merchandiser checking product records against the real items on her desk

    Product data

    Options, sizes and fields filled the same way.

  • Peekawhoo

    Inventory accuracy reached 99.1% after we linked the Peekawhoo POS to BigCommerce.

  • Where to start

    Start with a catalog audit.

    Get my catalog audit

See how your catalog measures up with a BigCommerce catalog audit.

A written audit with a fix order. No obligation.

Get my catalog audit

Short answer

What is product catalog management for BigCommerce?

Updated

Product catalog management means setting up and keeping product data, options and variants, categories, images and feeds clean and correct. Redefine Innovations does this on BigCommerce for ecommerce and merchandising teams, mostly when catalogs are big or messy: catalog structure, bulk imports, PIM or ERP feeds, data quality rules and ongoing catalog work.

A product needs more than a name and a price. Shoppers filter by size, color and material. Search reads your fields. Feeds send the same data to Google and marketplaces. When fields are empty or wrong, all of it breaks.

So we set the structure first, then clean the data, then keep it clean.

Three ways to run a BigCommerce catalog

Pick by how big and busy your catalog is

ChoiceBest whenWhat you getWhere it stops
Edit by hand in the adminA few hundred productsQuick fixes to single productsErrors pile up as the catalog grows
CSV imports and appsSimple options and one supplierBulk updates on a scheduleOne bad file can overwrite good data
Managed catalog with rulesThousands of products, ERP or PIM feedsStructure, field owners and tested importsIt starts with a catalog audit

What your catalog audit reviews

  • [1] Product fields scored by category
  • [2] Options, variants and category tree
  • [3] Imports and PIM or ERP feeds
  • [4] Search, filters and the fix order

See all our BigCommerce services. Filters and search results are covered on BigCommerce search and faceted navigation.

Stockroom shelves with every bin labelled by category and a team member scanning one item
One catalog, one ownerEvery product labelled, filled in and in the right place

Why it pays

Structured product catalog management drives higher sales and efficiency.

Clean data helps shoppers find and buy. It also gives your team back the hours spent fixing products by hand.

See BigCommerce search and faceted navigation

Four catalog problems we fix first.

Tap each one to see the fix we make in your store.

Your catalog check

0of 4 fixed

The audit lists every problem like these in your own catalog.

Where BigCommerce catalogs go wrong.

BigCommerce multi-storefront development
  • Shopper on a sofa scrolling a product page that is missing size and material details

    Missing product details confuse shoppers. Help them find what they need with full, correct data. BigCommerce search and faceted navigation

    Fields filled, by category

    Gaps

    Your categoriesAudit check
  • Operations lead comparing a price in the store admin with the price in the ERP

    Your store does not match your ERP. Stop wrong prices and stock. Keep the store in step with your ERP. BigCommerce erp integration services

    1

    System owns price and stockField map
  • Catalog coordinator opening supplier boxes next to a laptop import file full of red rows

    Bad data comes in from suppliers and marketplaces. Broken feeds bring in wrong info. Clean imports stop the mistakes. BigCommerce integration services

    1st

    Import rule

    A test batch goes in before the full import
  • Developer mapping old product options to new BigCommerce variants on a laptop

    Catalog moves break options and categories. Big moves mix up a catalog. We map options and categories right. BigCommerce migration services

    Options on the old platformAll
    Mapped in BigCommerceChecked
    Gaps found before launchMigration check

Four vendors become one team

Today, catalogs get split across vendors.

Fragmented

Each vendor owns one piece. Nobody owns the data.

  • Data entry

    Details get lost

  • Store developer

    Design misses data

  • ERP or PIM partner

    Systems do not connect

  • Marketing agency

    Messages miss points

  • Your team

    Fixes by hand

No one owns the data
Outside vendors on one catalog

4

Connected

One Redefine team handles it all, from data to feeds.

  • Structure

    One owner

  • Options

    One owner

  • Categories

    One owner

  • Images

    One owner

  • Feeds

    One owner

  • ERP data

    One owner

One Redefine team
Team that owns your catalog

1

Cost of a messy catalog

See how much time a messy catalog costs your team

Find out how many hours go into fixing catalog problems by hand. Your inputs give a rough guess of the time lost.

Your numbers

Your store

5,000
20%
10 hrs

Formula: hours a week x 52, divided by 12. Products to fix: products x share with bad data. An estimate from your own numbers, not a promise.

Each month

43

Estimated staff hours per month spent on manual product fixes.

Products with missing or wrong data

1,000

Over a year

Your estimate

  • Staff hours a year on manual fixes520 hrs
  • Full workdays a year, at 8 hours a day65 days
Get my catalog audit

An engineering mindset for ecommerce growth

We run growth the way engineers run software.

Redefine Innovations is an engineering company that does marketing. Developers, ERP engineers and marketers work on one team, so a fix reaches the store's code and catalog data, not just the ad account.

Fragmented

Typical agency habit

  • Changes ship on opinion

    A product page gets changed because it looks better, with no number to check.

  • Fixes stop at the ad account

    Ads change, but the empty fields and broken feeds stay in the store.

    [!] Data stays broken

  • Done when sent

    A file goes out and the task is closed, even if the import failed.

  • Problems wait for the monthly report

    By then, bad data has been live for weeks.

Connected

Engineering habit

  • Every change is a test with a success number

    We say what should move, like fields filled or filter use, before we change it.

  • Developers fix the store

    Speed, checkout, tracking and ERP data get fixed in the code and the catalog.

    Fixed at the source

  • Every task has a "done when" line

    An import is done when the error log is clean and the counts match.

  • Alerts fire the week a number drifts

    Each alert has a planned response and one owner.

Developer, ERP engineer and marketer reviewing one product data report together
Developers, ERP engineers and marketers read one catalog report together.

How Redefine works

TheREDEFINEMethod

Running a large BigCommerce catalog in five steps.

This method puts catalog work in a clear order. A full rewrite of product descriptions does not come first: the attribute model and a clear category tree come before content changes.

Get my catalog audit

You get a written catalog audit with a fix order.

Why this approach matters

  • Fewer manual errors.
  • Groundwork for a bigger catalog.
  • Less time spent on product fixes.

  1. Start here

    Step 1: Diagnose

    We check your products, score fields by category and list broken options, variants, feed errors and mismatches with your PIM or ERP.

    You receive A data quality report

  2. Choose what matters

    Step 2: Prioritize

    We fix the most critical issues first. The attribute model and category tree come before rewriting descriptions.

    You receive A ranked action plan

  3. Do the work

    Step 3: Deliver

    We clean data, arrange categories and run bulk imports and updates, testing each batch before the full run.

    You receive An organized catalog

  4. Check the result

    Step 4: Prove

    We check fill rates, filter use and import errors against the first score.

    You receive A progress review

  5. Keep improving

    Step 5: Improve

    We review new products and feed errors each week and make small fixes so the catalog stays right.

    You receive Updated data rules

What you receive

Catalog structure, data quality rules, an import feed setup and a written catalog audit with a fix order.

Case study / BigCommerce catalog and stock

Sleek Shop

Orders automated, up from about 15% 71% fewer oversells. $30M+ a year on BigCommerce.
92%

How it changed

  1. Before

    Listings and stock by hand

  2. The build

    One BigCommerce system

  3. After

    Listings match stock

The problem

Sleek Shop sells a deep catalog on many marketplaces. Each channel was run by hand.

What changed

  • 01Marketplace, supplier and stock data joined in one BigCommerce system
  • 02Stock updates, product listings and restocking automated
  • 03Theme tuned for speed across a deep catalog

Read the Sleek Shop case study

Your BigCommerce catalog audit.

Prepared for: your store. Tap a point to see what the audit checks in your product list.

Your BigCommerce product list on a laptop, open for a catalog audit
Your product list with four audit checks explained.

  • Product data gaps

    We score every field by category, so you see which products miss sizes, materials or images.

  • Category structure

    We map your category tree and find products filed in the wrong place or in too many places.

  • Search and filters

    We test the filters shoppers use and list the empty fields that stop them from working.

  • Imports and feeds

    We check how products come in from suppliers and go out to feeds, and where bad data slips in.

Get my catalog audit

Your BigCommerce Catalog Audit covers product data gaps, structure, categories, search and filters, and the fix order. You can fix items in house or ask Redefine to do the work.

Questions

BigCommerce catalog management questions

Clear answers before you ask for your catalog audit.

How much does BigCommerce catalog management cost?

It depends on catalog size, the number of variants, your data feeds and how much cleanup is needed.

After the audit, we give you a scoped cost estimate. Ongoing catalog work can be a monthly plan.

How long does the catalog audit take?

It depends on how big and complex your catalog is. We agree on timing before we start and keep you posted.

The audit needs read access to your store and a product export.

Will bulk changes risk my live store?

We test bulk changes on a small batch or a staging copy first, and we back up your data before we start.

Changes go in small steps, and each batch has a rollback plan.

Should our PIM, ERP or BigCommerce be the source of truth?

Each field should have one system as its owner. Your ERP might own price and stock, while descriptions and images live in a PIM or in BigCommerce.

We write the field map down, so imports never overwrite good data. See BigCommerce ERP integration services

Who works on my catalog?

Developers, ERP engineers and marketers work as one Redefine team on your catalog.

One lead is your main contact. You get one Slack or email thread and a weekly update.

What happens after my catalog audit?

You get a written report with what to fix and in what order.

You can fix items in house or ask Redefine to do the work. See BigCommerce support and maintenance

What is the REDEFINE Method?

The REDEFINE Method is Redefine Innovations' business-first framework for identifying business constraints, prioritizing improvements, delivering appropriate solutions, verifying outcomes, and sustaining improvements.

It has five stages: Diagnose, Prioritize, Deliver, Prove and Improve. Read the REDEFINE Method

Advanced catalog management starts here

BigCommerce catalog audit request

Don't let a messy catalog slow your sales. Send the form to get your written BigCommerce catalog audit with a fix order.

Ecommerce manager reading the cover of your BigCommerce catalog audit
  • A written catalog audit
  • Data, structure and feeds in one report
  • 25+ years in ecommerce
  • 550+ projects delivered

Get my catalog audit

Tell us what feels stuck in your catalog. We read every request.

  1. 1Send your request
  2. 2We confirm by email
  3. 3We talk about your catalog
  4. 4You get your audit and next steps

Get on a call with us to see how we can help you

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