Ecommerce site search on BigCommerce

Help shoppers find products fast with a BigCommerce search audit.

Redefine Innovations fixes search and filters on BigCommerce stores.

Get my search audit

Peekawhoo: clearer menus on BigCommerce, conversion 2.2% to 3.0%.

From Google? See BigCommerce SEO services.

Stores that are easier to shop.

See all our work
Merchandiser placing a folded sweater into shelf bins grouped by product type

On BigCommerce

Clear menus, clean data, found products.

  • 3.0%

    Peekawhoo conversion, from 2.2%

  • 99.1%

    Peekawhoo stock accuracy

  • 550+

    Projects delivered

  • Glen-L Marine: store and search made easier

Find what stops shoppers in your store search with a BigCommerce Search Audit.

Your search audit. No commitment.

Get my search audit

Short answer

What is ecommerce site search and faceted navigation?

Updated

Ecommerce site search is the search box shoppers use to find products. Faceted navigation is the set of filters, like size, color and price. Redefine Innovations audits and fixes both on BigCommerce stores: no-result searches, synonyms, typos, filters built from product data, and filter URLs that are safe for SEO.

Shoppers who search are often ready to buy. But a search that finds nothing, or a filter that breaks, sends them away. Most of these faults come from product data and setup, not from the search tool.

Your search log is checked first. It shows the words shoppers type and which ones return nothing, so fixes start with real searches.

Search audit, new search app or SEO audit

Start here when shoppers search but do not buy

OptionWhat it coversWhat you getUse it when
Search auditSearch terms, synonyms, filters and filter URLsA ranked fix list for your storeShoppers search but do not buy
New search appThe search box onlySmarter results, if your data is cleanYour product data and filters are tidy
SEO auditPages Google can find and rankFixes for Google trafficMost buyers come from Google

What your audit reviews

  • [1] Your search log and no-result terms
  • [2] Product data behind each filter
  • [3] Filters on phones and desktops
  • [4] Filter URLs that Google can crawl

Messy product data? See BigCommerce catalog management, or all our BigCommerce services.

Where shoppers get stuck

Where search and filters lose sales

Pick a filter to see each problem. Every one sends away a shopper who wanted to buy.

Filter problems
  • 01

    Searches that find nothing

    Typos, missing synonyms and empty results send shoppers away.

    Fix BigCommerce CRO services

  • 02

    Filters that are slow or break on phones

    Slow loads and broken mobile filters lose buyers.

    Fix Speed · Theme

  • 03

    Messy categories and filter URLs

    Category chaos hides products, and bad filter URLs hurt SEO.

    Fix Catalog · SEO

Four vendors become one team

Search, filters, product data and SEO work better when one team owns them.

  • The usual way

    Four vendors. Four views.

    1. Search tool
    2. Theme
    3. SEO
    4. Catalog data
    5. One team

  • 4

    vendors: search app, theme, SEO and data, each fixing one slice.

  • Three colleagues sorting product attribute cards for size, color, material and price

    One team

    Developers, ERP engineers and marketers fix search, filters and data together.

  • Why it matters

    A search app cannot fix bad data. A theme cannot fix a filter URL. One team can fix all of it.

  • Where to start

    Start with your search log.

    Get my search audit

Your shoppers type trainers

Clear search and good filters on BigCommerce help each one find it fast, on any screen.

  • trainers
  • a gift for dad
  • size 9 black boots
  • waterproof jacket

What we check on your category page.

Tap a point to see what your audit looks at.

Laptop showing your store category page with a search bar, filters and a product grid
Your category page with four points explained.

  • Filter URLs

    Each filter makes a new web address. We keep the useful ones for Google and hide the rest.

  • Search box

    We read what shoppers type and fix words that return nothing, with synonyms and typo help.

  • Filters

    Size, color and price filters come from your product data, so every product shows up in the right one.

  • Results

    We check the order of results, so the best matches and in-stock products come first.

Search revenue gap

Spot your ecommerce search revenue gap

See how much revenue better product search could win back. Use your own numbers.

Your numbers

Monthly

35,000
1.4%
$190
1.9%

Monthly revenue

Your estimate

Current
$93K
Potential
$126K

Potential search revenue gain

$33Kper month

$399K a year from the same traffic.

Get my search audit

These are estimates from your inputs.

Estimate: visitors who search x (rate after fixes minus current rate) x average order value. Not a promise.

From no results to the right products.

Tap a search to see how we fix it in your store.

Searches with no results

0of 4 fixed

The kinds of searches we find in a store search log.

An engineering mindset for ecommerce growth

We run growth the way engineers run software.

Redefine Innovations is an engineering company that does marketing. Developers, ERP engineers and marketers work on one team, so a fix reaches the store's code, not just the ad account.

  1. Developer taping a done-when card with a search success number to a wall

    01 Our way: How we work

    Every change is a test with a success number.

    Each task also has a "done when" line, so you know when it is finished.

    Old way: Instead of the usual agency habit

    Changes ship on opinion.

    Work counts as done when it is sent.

  2. Developer testing a store filter panel on a phone at his desk

    02 Our way: How we work

    Developers fix the store itself.

    Speed, checkout, tracking, ERP data, search and filters get fixed in the code, then tested.

    Old way: Instead of the usual agency habit

    Fixes stop at the ad account.

    The store itself never changes.

  3. Team lead ticking a line on a printed weekly check list

    03 Our way: How we work

    Alerts fire the week a number drifts.

    Each alert comes with a planned response and one owner.

    Old way: Instead of the usual agency habit

    Problems wait for the monthly report.

    By then, sales are already lost.

How Redefine works

TheREDEFINEMethod

Clear steps to better search and filters.

We would not switch you to a new search tool before your product data and filters are clean. Synonyms and clean filters often help sooner.

Get my search audit

A written search audit for your store.

Why this approach matters

  • Targeted fixes save time.
  • Changes based on your data get better results.
  • Steady updates keep up with your shoppers.

  1. Start here

    Step 1: Diagnose

    We read your search log and current filters to find searches that return nothing and filters that fail.

    You receive A search audit report

  2. Choose what matters

    Step 2: Prioritize

    We rank the fixes with the biggest impact first, like synonyms and clean filters before any new tool.

    You receive A priority fix list

  3. Do the work

    Step 3: Deliver

    We add typo help and synonyms, and build filters from detailed product data.

    You receive Updated search and filters

  4. Check the result

    Step 4: Prove

    We compare search use and mobile filter use with the numbers from before the changes.

    You receive A before and after check

  5. Keep improving

    Step 5: Improve

    We keep tuning search as your catalog grows, and keep filter URLs safe for Google.

    You receive An ongoing tuning plan

What you receive

An audit report, a ranked list of fixes, and results checked against your own data.

Case study / BigCommerce store

Peekawhoo

Conversion rate, from 2.2%
3.0%

Timeline

  1. Look

    UX research on how gift buyers shop

  2. Build

    Custom theme with clearer menus

  3. Result

    Conversion rose to 3.0%

The problem

Peekawhoo sells personalized kids gifts. Menus and categories had to match how gift buyers shop.

What changed

  • 01Navigation and categories built around gift buyers
  • 02Monogram tool up front on a custom BigCommerce theme
  • 03Product, breadcrumb and FAQ data for richer search results

A store build with clearer navigation, not a search tool project.

Read the Peekawhoo case study

Your search audit

Your BigCommerce Search Audit report

Insights into your own search and filter setup. Open each part to see what you get.

Search terms and synonyms

What shoppers type, and what they find.

We read your search log to find the words that return nothing, then plan the fix for each one.

3 checks

  • Search terms with no results

    The words shoppers type that find nothing.

  • Synonym review

    Words your shoppers use that your catalog does not.

  • Quick fixes, ranked

    The changes to make first, in order.

Filters and filter URLs

Filters built from data, URLs safe for Google.

We check each filter against your product data, and check which filter pages Google can crawl.

2 checks

  • Filter setup from product data

    Size, color, price and more, set from real fields.

  • Crawl-safe filtered URLs

    Canonical and noindex rules for filter pages.

Get my search audit

After the audit, we review the findings with you. No commitment.

Printed search audit report prepared for your store on a desk

Your search audit

Prepared for: your store

Five checks, one ranked list of fixes

Search
No-result terms, synonyms and typos.
Filters
Each filter checked against your product data.
URLs
Filter pages Google should and should not see.
After
We walk through the findings and next steps on a call.
What your audit coversPreview of your report

Questions

BigCommerce search and filters FAQ

Timing, tools, SEO and who does the work.

How long does it take?

It depends on the size of your store and what needs to change.

The audit names the fixes and gives a first estimate for each one.

Do you work with third-party search tools?

Yes. We can set up and tune the search tool you already use, or the built-in BigCommerce search.

Clean product data and filters make any search tool work better.

Are filtered URLs safe for SEO?

They can be. We use canonical tags for copies, noindex on filter mixes no one searches for, and control which filter pages Google can see.

See BigCommerce SEO services

What is the REDEFINE Method?

The REDEFINE Method is Redefine Innovations' business-first framework for identifying business constraints, prioritizing improvements, delivering appropriate solutions, verifying outcomes, and sustaining improvements.

It has five stages: Diagnose, Prioritize, Deliver, Prove and Improve. Read the REDEFINE Method

Who works on my project?

One team of developers, ERP engineers and marketers works on your search, filters and product data together.

See BigCommerce catalog management

What does the search audit cost?

It depends on the size of your store and its setup.

We confirm the cost with you before any work starts.

What happens after I get the audit report?

We set up a call to go through the findings and the fixes we suggest for your store.

You decide what to do next. See BigCommerce CRO services

Start here

Take the first step to better product discovery

Get a BigCommerce Search Audit of your store search and filters, with the fixes ranked. No commitment.

Store owner in a ceramics workshop wrapping a bowl for an order
  • A written audit you keep
  • Search, filters and URLs
  • 25+ years in ecommerce
  • 550+ projects delivered

Get your Search Audit from Redefine Innovations

Tell us about your store. We will confirm by email and start your search audit.

  1. 1Send your store details
  2. 2We review your search setup
  3. 3We talk through your store
  4. 4You get your written audit

Get on a call with us to see how we can help you

Get a Quote