B2B ecommerce software for accounts, orders, and connected buying
Give every buyer account, sales rep, and procurement team the experience they expect with b2b ecommerce software built for complex selling. Account pricing, quote workflows, punchout catalogs, and dealer portals all run from one admin connected natively to your enterprise resource planning system.
Most teams run accounts, pricing, and orders in three different tools. The right b2b ecommerce software ends that here.
Business-to-business teams are held back by disconnected tools
Your buyers expect a portal that just works. See the difference between patched-together tools and a b2b commerce platform that connects everything from day one.
Buyers email orders. Your team re-enters them manually into the enterprise resource planning system.
Account-specific pricing lives in a spreadsheet. Sales reps check it before every quote.
Approval routing runs through email chains. Nothing is tracked. Deals stall.
Your portal, catalog, and inventory live in three different admin interfaces.
Punchout catalog setup requires a separate vendor and weeks of implementation work.
Dealer portals are separate from your main store. Double the maintenance, double the data risk.
Buyers order directly in their self-service portal. Orders route instantly to your enterprise resource planning system. No manual re-entry.
Account pricing draws live from your platform. Every sales rep sees the right contract price every time, automatically.
Approval routing is built in and configurable per account. Deals move through a defined path, not an inbox.
Your portal, catalog, order management system, and product information management all share one admin. One change, everywhere in sync.
Punchout catalog connectivity (cXML and OCI) is built in. Connect to Ariba, Coupa, and Jaggaer without a separate vendor.
Dealer portals, your main store, and program stores all run from the same platform. One team, one admin, one set of product data.
One platform, three buying journeys unified
Procurement managers, sales reps, and operations directors each use the b2b ordering system differently. See how Redefine adapts to each role without requiring separate tools.
The complete b2b commerce platform capability set
This b2b ecommerce software covers every feature your buyers, sales reps, and operations team need. No bolt-ons, no middleware, no separate vendor contracts.
One admin for business-to-business, direct-to-consumer, and dealer portals
Your b2b portal software, direct-to-consumer storefront, and dealer network all run from the same admin. One team manages them all with shared account data and product information.
Account-specific catalogs and pricing
Set unique price lists, product visibility, and credit limits per buyer account. Rules update automatically without spreadsheet maintenance.
Enterprise resource planning-connected ordering
SAP, NetSuite, and Microsoft Dynamics connect natively. Orders flow in real time. No middleware, no sync delays, no duplicate data entry.
Quote-to-order to fulfillment
Buyers submit a request for quote. Sales reps respond. Approvals route automatically. The quote converts to an order and flows to your order management system and enterprise resource planning system without leaving the platform.
Punchout and electronic procurement connectivity
Connect your catalog to Ariba, Coupa, and Jaggaer through built-in cXML and OCI punchout. No separate integration vendor required.
A b2b ordering system connected to your entire operation
Account hierarchy with role-based access for every buyer
The b2b ordering system sets up parent companies, subsidiaries, and individual buyer roles in one account tree. Each buyer sees only the catalogs, pricing, and order history their role allows. Approval chains follow the hierarchy automatically.
- Multi-level company accounts with sub-accounts
- Buyer, approver, and admin roles per account
- Credit limits, payment terms, and order history per account
- Requisition lists and saved order templates
B2b portal software your customers actually use
Branded b2b portal software gives buyers full visibility into their orders, invoices, and returns, without calling your team. Wholesale ordering, bulk entry, and quick order by stock-keeping unit are all available in the portal your brand controls.
- Order history, invoices, and returns in one portal
- Wholesale ordering and bulk order entry by stock-keeping unit
- Dealer and distributor portals with restricted catalog access
- Sales rep and agent-assisted ordering in the same portal
Electronic data interchange, punchout, and showroom selling, all built in
A b2b commerce platform takes orders through every channel your buyers use. Electronic data interchange handles trading partner order intake. Punchout catalogs connect to corporate procurement systems. Showroom and sales rep catalog selling flows work for field teams without separate tooling.
- Electronic data interchange and trading partner connectivity
- Manufacturer and distributor catalog with restricted visibility
- Showroom and sales rep catalog selling workflows
- Multi-step business-to-business checkout with purchase order number and payment terms
Business-to-business commerce natively connected
Every system your operation depends on connects to the b2b commerce platform without middleware. Orders, pricing, and inventory all share the same data layer: no sync jobs, no reconciliation, no lag.
From fragmented business-to-business tools to connected commerce
A promotional products company serving business-to-business buyers with complex product catalogs and customer-specific pricing across hundreds of accounts.
A legacy platform that could not support complex business-to-business purchasing workflows. Customer approvals were manual. Catalog load times were slow. Enterprise resource planning and customer relationship management data was fragmented across systems, creating bottlenecks that slowed every order.
A headless platform rebuild connected live to the enterprise resource planning system, with automated approval routing and real-time account pricing. Order workflows that previously spanned days now complete in hours. The platform scales without rework.
B2b ordering system processing cycle, from request to confirmation, after connecting the platform natively to the enterprise resource planning system and enabling automated approval routing.
The new b2b ecommerce software delivered faster performance, reliable live inventory, and a smoother business-to-business purchasing and approval experience. Internal teams gained confidence in data accuracy. The architecture now supports scalable growth without rework.
What unified business-to-business commerce changes
A b2b commerce platform that stands alone gets you portal ordering. A unified platform gets you portal ordering connected to your direct-to-consumer store, marketplace channels, program stores, and operations stack, all from one admin.
| Capability | Typical business-to-business platform | Redefine |
|---|---|---|
| Business-to-business portal, direct-to-consumer storefront, and program store from one admin | ||
| Account pricing draws live from native product data management, no sync lag | ||
| Native quote-to-order-to-fulfillment with no third-party configure-price-quote tool | ||
| Single enterprise resource planning connection covers business-to-business portal, direct-to-consumer, marketplace, and program store | ||
| Business-to-business approval routing built into the same workflow engine as content and forms | ||
| Inventory visibility shared in real time across business-to-business portal, direct-to-consumer store, marketplace, and program store |
Built for complex business-to-business buying scenarios
Whether you run a wholesale ecommerce platform, a dealer network, or a mixed business-to-business and direct-to-consumer business, the platform adapts without custom code.
Wholesale ecommerce platform for tiered accounts
A wholesale ecommerce platform manages hundreds of buyer accounts with different price tiers, catalogs, and credit terms, all from one admin connected to your enterprise resource planning system.
Use with: Account hierarchy, customer-specific pricing, enterprise resource planning-connected ordering, purchase order acceptance.
Manufacturer selling direct to dealers
B2b portal software gives each dealer their own branded portal with restricted catalog access, allocated inventory, and commission tracking, without running separate stores.
Use with: Dealer portal management, restricted catalog visibility, showroom and sales rep catalog selling, multi-location inventory.
Business-to-business with buyer approval workflows
Configure multi-step approval chains per account. Budget limits, spend thresholds, and escalation paths are built in, no separate workflow tool required.
Use with: Approval workflows for orders and budgets, credit limit management, multi-buyer account roles and permissions.
Punchout and electronic procurement buyers
Buyers in Ariba, Coupa, or Jaggaer browse your catalog from inside their own procurement system. Orders return to your platform automatically via cXML or OCI.
Use with: Punchout catalog connectivity, electronic procurement system integration, purchase order acceptance, offline payment terms.
Sales rep-assisted ordering
Sales reps log in as their buyer, browse the account catalog with live contract pricing, and place orders on their behalf. The order routes through the buyer's approval chain exactly as it would if the buyer placed it.
Use with: Sales rep assisted ordering, agent login, quote-to-order workflows, account pricing rules.
Mixed business-to-business and direct-to-consumer operation
Run your wholesale ecommerce platform and your direct-to-consumer storefront from one platform. Product data, inventory, and orders are shared. No sync required between them.
Use with: Multi-brand and multi-region commerce, unified order management system, shared product information management, single inventory layer.
Common questions about business-to-business ecommerce
More details about integrations, pricing, and implementation are available on the demo call.
The Business-to-Business Commerce module includes account-specific catalogs and pricing, customer-specific price lists and contract pricing, account hierarchy and company account management, enterprise resource planning-connected ordering, sales rep assisted ordering, dealer and distributor portal management, wholesale ordering and bulk order entry, request for quote and negotiation workflows, purchase order acceptance and offline payment terms, punchout catalog and electronic procurement connectivity, customer self-service portal, approval workflows for orders and budgets, credit limit management, multi-buyer account roles, requisition lists, electronic data interchange and trading partner connectivity, manufacturer and distributor catalog with restricted visibility, and showroom and sales rep catalog selling workflows.
The platform connects natively to SAP, NetSuite, and Microsoft Dynamics through direct integrations. Orders flow automatically to your enterprise resource planning system, and account pricing draws live from your enterprise resource planning data without middleware. The same integration covers your business-to-business portal, direct-to-consumer store, marketplace channels, and program stores simultaneously: one connection for all channels.
Yes. Each buyer account has its own catalog view, contract price list, credit limit, and payment terms. These rules are configured at the account level and update automatically when pricing changes in the platform. Buyers only see what their account role allows, and pricing draws live from your product data management system with no sync delays.
Yes. Buyers submit requests for quotes directly in their portal. Sales reps receive, negotiate, and respond. Approved quotes convert directly to orders and flow through your order management system. The platform also accepts purchase orders with offline payment terms: net 30, net 60, or custom terms per account, without requiring a separate configure-price-quote tool.
The platform supports cXML and OCI punchout protocols natively, connecting your catalog directly to buyer procurement systems such as Ariba, Coupa, and Jaggaer. Buyers browse your catalog from inside their own procurement tool, add items, and return the cart to their system for approval. Orders then route back to your platform and proceed through your standard order management and fulfillment flows.
See your business-to-business operation on one connected platform
Show us your current setup. We will map your accounts, pricing rules, enterprise resource planning system, and buyer workflows to our b2b ecommerce software and show you exactly how it connects.
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We will review your platform needs and send a scoped proposal within 3 business days.
Tell us about your operation
Tell us what your team is doing manually that b2b ecommerce software should handle.