The Direct to Consumer Ecommerce Platform That Grows With Your Brand
Launch your storefront, connect your catalog, route your orders, and expand to new channels from one admin. Redefine is the direct to consumer ecommerce platform that lets your sales channel keep pace with your brand.
Your storefront and your business should speak the same language
Most platforms handle the storefront well but leave you piecing together inventory, catalog, analytics, and marketplace channels with a stack of plugins, sync services, and manual exports. A true direct to consumer platform should connect all of it.
- Storefront disconnected from order management
- Product catalog synced by a third-party service
- Inventory updates lagging across channels
- Second brand requires a second stack
- Analytics require manual export and reconciliation
- Storefront reads live from native order management
- Product data managed in native product information management, published live
- Inventory live across direct-to-consumer, marketplace, and portals
- Every brand from one admin with isolated analytics
- Analytics unified across all storefronts in real time
Before and after: your direct to consumer platform on one connected system
See exactly what changes when your direct to consumer platform runs storefront, catalog, inventory, and marketplace channels from one system instead of five separate tools.
The direct-to-consumer ecommerce capabilities your brand needs, already connected
Every feature in this direct to consumer ecommerce platform works out of the box with your catalog, inventory, and marketplace channels. Nothing to bolt on, nothing to sync separately.
Multi store ecommerce platform, one admin
Manage two brands or twenty from a single Redefine admin. Each storefront has its own product data, content, pricing, and analytics. They share a catalog and inventory pool so your team manages one product record, not twenty versions of the same item.
Direct-to-consumer checkout and cart
Full cart management, express checkout, multi-address, guest checkout, and account registration. Built into the storefront and connected to order management with no middleware required.
Subscriptions and loyalty
Recurring orders, gift card programs, and loyalty points built into the platform, not bolted on via a plugin. Connected to the same order management system and catalog as your standard orders.
Headless-ready or fully hosted
Launch on Redefine's hosted storefront for fast time to market, or deliver your own frontend via REST and GraphQL APIs. Run a mix of both under one admin. Your architecture choice does not restrict what the platform offers.
Regional storefronts
Launch storefronts for specific regions with localized content, currency, and pricing rules. As a multi store ecommerce platform, Redefine runs every region from one admin using the same product data as your primary brand storefront.
- Centralized admin for multiple storefronts
- Store-level configuration with shared catalog and inventory
- Gift card support connected to native order management
- Storefront and marketplace management from the same product catalog
Built on an API-first foundation from day one
Every capability in Redefine is exposed through a single unified API surface. Your storefront, your integrations, and your custom applications all draw from the same data layer. No federation of module APIs, no middleware tax.
Growing direct-to-consumer brands scale revenue faster with Redefine
Corporate Gear provides branded merchandise and apparel solutions to businesses across the United States, operating a complex headless direct to consumer ecommerce platform serving enterprise buyers at scale.
Website usability and conversion limitations held back revenue growth in a crowded ecommerce market. The existing site architecture limited lead generation, personalization, and operational efficiency across a growing product catalog.
A conversion-focused storefront redesign, structured testing, and an integrated ecommerce architecture connected catalog, checkout, and analytics in one platform. Annual revenue scaled to over $45 million, with sustained conversion improvements and stronger customer engagement across all channels.
Direct-to-consumer ecommerce, branded merchandise category
Redefine versus a standard dtc platform
A typical dtc commerce platform handles the storefront. Redefine handles the storefront and everything that powers it.
Frequently asked questions
A direct-to-consumer ecommerce platform lets brands sell directly to end customers through branded online storefronts, bypassing retail intermediaries. A unified platform connects the storefront to product catalog, inventory, order management, and analytics in one place, so teams manage everything without separate tools.
Redefine lets you manage two to twenty or more brand storefronts from a single admin, with per-brand product data, content, pricing, and analytics. Each storefront draws from a shared catalog and inventory pool so your team manages one product record instead of duplicating data across tools.
Yes. Redefine includes recurring order management, subscription billing, gift card support, and loyalty program functionality as native capabilities, not third-party plugins. These connect to the same order management system and catalog as your standard orders.
Both. Redefine supports fully hosted storefronts for teams that want fast time to launch, and headless delivery via REST and GraphQL APIs for teams with existing frontend stacks. You can run a mix of headless and hosted storefronts under the same admin without losing access to any platform capability.
Redefine manages your direct-to-consumer storefronts and marketplace channel listings from the same product catalog. Listing content, pricing, and inventory sync in real time across both, so you do not need a separate feed management tool or manual mapping between systems.
See the direct-to-consumer ecommerce platform built to grow with your brand
Connect your storefront, catalog, inventory, and channels in one platform. No commitment. No pitch.
Submit your brief, call within 48 hours, scoped proposal in 3 days, Sprint 1 begins within 1 week of sign-off
See the dtc commerce platform built to grow with your brand
Connect your storefront, catalog, inventory, and channels in one direct to consumer ecommerce platform. No commitment. No pitch.
Submit your brief, call within 48 hours, scoped proposal in 3 days, Sprint 1 begins within 1 week of sign-off