Ecommerce Merchandising Software Built for Every Channel, Not Just One
Applied identically to your B2B catalog, DTC storefront, and marketplace listings. At the exact same moment.
Most ecommerce merchandising software makes you configure merchandising separately for every channel. Redefine applies your sort rules, recommendation logic, and promotional boosts once, then pushes them everywhere without lag, drift, or duplicated effort.
Three channels should not mean three separate jobs for your ecommerce team
Fragmented merchandising tools turn your category managers into reconciliation auditors instead of experience designers.
Watch your ecommerce search and merchandising rules apply across every channel, live
Click any rule below to toggle it. The product order updates instantly across all three channels. This is exactly how your ecommerce search and merchandising team operates inside Redefine.
Click any rule to toggle it. All three channels update the instant you save.
Every ecommerce merchandising software capability, connected to your live catalog and channels
AI-driven search and product discovery
Your ecommerce search and merchandising layer reads live catalog attributes from the platform's native product information management system. Results are always current because there is no separate index to maintain and no re-import required after a catalog update.
Product listing page with faceted search and filters
Configurable filter panels driven by live product attributes. Buyers find what they need faster, on any channel you operate.
Personalized product recommendation engine
The product recommendation engine adapts to each buyer's account history, session behavior, and product affinity without a separate personalization platform.
Category merchandising and collection management
Build your category merchandising trees and product collections once. They display consistently across B2B portals, your DTC storefront, and marketplace taxonomies.
Merchandising rules and manual sort overrides
Set rule-based sort priority or pin products manually. Both options propagate across all your active channels at once.
Visual merchandising software with drag-and-drop category ordering
Your team pins, boosts, and reorders products inside the visual merchandising software within the Redefine admin. No code required. The result goes live on every channel the moment they save.
A/B testing for search and listing results
Run split tests on sort order, filter configurations, and recommendation placements. Winning variants promote to all channels automatically.
Cross-sell and upsell rule configuration
Define product relationships once. Redefine surfaces the right adjacent products at the right moment across every channel you operate.
Merchandising rules that work identically across your B2B catalog, DTC storefront, and marketplace listings: one source
No other platform in this category applies the same rule set simultaneously across all three channel types. You configure once. Every buyer sees the result on every channel.
AI visual search: buyers upload a photo and AI finds the matching product from your live catalog
Your B2B buyers and DTC shoppers describe what they need with an image instead of keywords. Redefine's AI maps the uploaded photo to the closest products in your live catalog, with account-specific pricing already applied.
Unified ecommerce merchandising software delivered a step change in revenue performance
Enterprise provider of corporate branded merchandise and apparel, serving business buyers through B2B portals, a DTC storefront, and third-party marketplace channels.
The buying experience was fragmented across channels. Personalization was shallow, conversion paths were inconsistent, and merchandising decisions lacked reliable channel-level data to inform them.
Implemented unified ecommerce merchandising with structured A/B testing, behavior-driven personalization, and consistent category page logic deployed across every channel in the same configuration step.
Annual revenue achieved through unified ecommerce merchandising, consistent cross-channel personalization, and conversion-focused category merchandising.
One rule engine. Every channel, simultaneously.
Redefine's merchandising rule engine sits at the platform core, not bolted on per channel. When a rule fires, all three channel surfaces receive the updated sort order, recommendation set, and promotional logic in the same transaction.
Image recognition maps the uploaded photo to the closest products in your live catalog, complete with the buyer's account-specific pricing and real-time availability.
Every recommendation, sort result, and search return draws from the same product record your operations team maintains. No sync lag, no stale data, no manual refresh.
Where other ecommerce merchandising platforms stop short
Ecommerce merchandising questions, answered
Your team can speak with a Redefine merchandising specialist before you commit to anything.
Speak With A SpecialistRedefine holds a single merchandising rule engine that all channel surfaces read from. When you save a rule, the platform applies it to your B2B catalog, your DTC storefront, and your marketplace feed in the same operation. There is no separate sync step, no queued export, and no delay between channels.
Personalized product recommendations are built into the platform, not a third-party add-on. The AI reads from the same product catalog your operations team manages, so recommendations always reflect current availability, pricing, and account-specific rules without manual synchronization.
Yes. Redefine includes visual merchandising software where your team pins, boosts, suppresses, and reorders products by dragging them within a live preview. The changes publish across all active channels the moment you save. No code, no developer request, no deployment queue.
You define two variants of a sort order, filter layout, or recommendation placement. Redefine splits traffic between them and collects conversion and engagement data within the platform. When the test reaches statistical significance, you promote the winning variant and it applies across all channels automatically.
Rule propagation is synchronous within the platform. When you save a change, Redefine applies the updated logic to all active channel surfaces in the same transaction. There is no polling interval, no webhook delay, and no manual publish step. The change is visible to buyers on every channel as soon as the save confirms.
One rule set for every channel you operate
See how Redefine applies merchandising rules, AI recommendations, and visual sort controls across B2B, DTC, and marketplace channels from a single admin.
Brief received
We'll review your workflow and send a scoped proposal within 3 business days.
One rule set for every channel you operate
See how Redefine, the ecommerce merchandising software built for omnichannel teams, applies merchandising rules, AI recommendations, and visual sort controls across B2B, DTC, and marketplace channels from a single admin.
