Redefine×Sleekshop · BigCommerce business scaling & automation
Built to scale — and revenue past $30M+.
Sleekshop is a high-volume online retailer with a deep beauty catalog. Redefine built and scaled the entire BigCommerce operation with one team: a rewards program, product attribute customization, wishlist, product reviews, alert notifications and order tracking; custom shipping with store pickup and real-time carrier rates; automated order and inventory management; and Klaviyo lifecycle email marketing.
BigCommerce & themeBusiness scaling featuresCustom shippingOrder managementInventory automationKlaviyo email
$30M+
▲ annual revenue scaled
Documented outcome
6 features
▲ business scaling built
Rewards, reviews, wishlist & more
Automated
▲ orders & inventory
Less manual work
Real-time
▲ shipping rates at checkout
Store pickup + live carrier rates
Industry
High-volume beauty & lifestyle e-commerce
Model
High-volume beauty · custom shipping · deep catalog
Outcome
$30M+ annual revenue
Engagement
Business scaling, custom shipping, order & inventory automation
Platform
Centralized BigCommerce architecture
Model
Fixed price · one team
Certified & partnered
- BigCommerce Partner
- Business scaling features
- Custom & real-time shipping
- Order & inventory automation
- Klaviyo Partner
- SEO & performance
Summary
Sleekshop is a high-volume online retailer with a deep beauty catalog. Redefine Innovations built and scaled the full BigCommerce operation with one in-house team: a rewards program, product attribute customization, wishlist, product reviews, alert notifications and real-time order tracking; custom shipping with in-store pickup and live carrier-calculated rates at checkout; advanced order management with unified customer views and efficient fulfillment; automated inventory management for stock updates and restocking; custom reporting; Klaviyo lifecycle email marketing; and performance and security best practices. The result: a resilient, high-performing store that scaled annual revenue past $8 million.
ClientSleekshop · high-volume
beauty & lifestyle retailer
PartnerRedefine Innovations · one team,
fixed-price, full code ownership
Outcome$30M+ annual revenue (documented)
Sales channelsCentralized BigCommerce store with multi-channel order routing
FulfillmentAutomated order processing, supplier coordination & real-time tracking
OrdersReal-time tracking, unified customer views,
efficient fulfillment
InventoryAutomated stock updates, product listings
& restocking
FoundationCustom reporting, performance optimization
& security best practices
Note: the $30M+ revenue figure is documented from the brief; other metrics and testimonials on this page are illustrative samples pending verification.
The challenge
Sleekshop had built a strong product catalog and a loyal audience, but the platform underneath wasn't keeping pace. Manual processes limited visibility into inventory, orders and customer interactions, pushing up operational cost and slowing decisions as volume grew.
Customer-facing features were piecemeal: no unified rewards program, no persistent wishlist, no automated review collection and no structured alert system. Shipping was flat-rate or manual, with no store pickup option and no live carrier rates at checkout.
What Sleekshop needed was a complete BigCommerce build: the retention and engagement features that turn one-time buyers into regulars, a shipping setup that reflects actual costs, and automated order and inventory management that carries aggressive growth without adding headcount.
Retention
No loyalty program, wishlist or review system meant repeat purchase was left to chance.
Visibility
Manual processes limited visibility into inventory, orders and customer interactions.
Shipping
Flat-rate shipping with no store pickup and no live carrier rates at checkout.
Scale & risk
High volume and manual order handling caused delays and unhappy customers as orders grew.
The approach
Retention features in, one scalable system out.
Two tracks ran in parallel: build the customer-facing features that drive repeat purchases and engagement, and automate the operational mechanics underneath so volume scales without manual effort.
Track 01 · Build for retention & engagement
Features that keep buyers coming back
A rewards program, product customization, wishlist, reviews, alert notifications and order tracking built on BigCommerce, with a custom-optimized theme and advanced order management.
- Rewards program, wishlist, reviews & alert notifications
- Custom theme optimized for performance & usability
- Advanced order management & custom reporting
Delivered: rewards · wishlist · reviews · notifications · order tracking
Track 02 · Automate shipping & stock
Volume without manual work
Custom shipping with store pickup and real-time carrier rates at checkout, automated inventory management handling stock updates and restocking, with performance and security best practices throughout.
- Store pickup & real-time carrier-calculated shipping
- Automated inventory: stock, listings & restocking
- Performance optimization & security best practices
Delivered: custom shipping · inventory automation · perf & security
Design & UX · the storefront
A storefront as sleek as the operation behind it.
A clean brand system and a custom, performance-optimized BigCommerce theme — one polished face for a deep beauty catalog sold across multiple channels from a single, high-performing storefront. (Brand colours and type follow Sleekshop’s guidelines. Representative — illustrative pending sign-off.)
Design direction · brand identity
SLEEKSHOP.
Beauty & lifestyle · every channel
S
S
Palette (brand guidelines)
Pastel
Pink#F9D6D6
Light
Teal#8BC7C3
Slate
Gray#54606B
Soft White#FAFAFA
White#FFFFFF
Type & hierarchy
Beauty, at scale.
Every channel.
Every channel.
AaAaAaPoppins / Inria Serif
A soft, modern type system in Poppins and Inria Serif, in pastel pink and light teal on slate gray, so a deep beauty catalog stays sleek and shoppable across every channel.
sleekshop.com
SLEEKSHOP.
A deep beauty catalog, sold everywhere, in one sleek store.
Shop BeautySkincare Sets
from $29
Makeup
from $14
Fragrance
from $39
Sleek by name, sleek by design
A deep catalog stays clean and fast, so high-volume browsing never feels heavy on any device.
One operation, many channels
The storefront is one face of a unified system spanning orders, inventory and customer accounts.
Built for volume
A component system that holds up across thousands of SKUs and high transaction volume without slowing down.
Before & after
A scattered setup to one BigCommerce store.
Manual order handling and flat-rate shipping, rebuilt into a fully automated, custom-optimized BigCommerce storefront with business scaling features and live shipping at checkout. (Screenshots are placeholders — drop in the real before/after exports.)
● Before · scattered & manual
● After · centralized BigCommerce
Channels
Siloed → unified
Orders
Manual → automated
Inventory
Drifting → real-time
Revenue
Baseline → $30M+
Before/after images are placeholders following the case-study asset path. The $30M+ revenue figure is documented; upload the real storefront exports (or update each src) before publishing.
Order management
One order, across every system.
A single order now moves cleanly from the store through the BigCommerce hub, the supplier and the carrier, with tracking and a unified customer view at every step. The sequence below is an inferred reconstruction for the team to confirm.
Order-to-fulfillment sequence (inferred · verify)
Stock is reserved and the order is routed to the right supplier before anything ships, so a high-volume order never gets taken for stock that can't be fulfilled.
What the customer (and you) can see at every step
01
Placed
Order captured from the store into the hub.
02
Routed
Stock reserved, supplier selected automatically.
03
PO sent
Purchase order issued and acknowledged.
04
Shipped
Picked, packed and tracking generated.
05
Synced
Tracking pushed to channel & customer.
06
Delivered
Status closed; reporting updated.
What order management gives the team
- Real-time order tracking across every channel and supplier, in one place.
- Unified customer view, so an order is one record no matter where it came from.
- Efficient fulfillment: automatic routing and POs replace manual order entry.
- Custom reporting turns the unified order data into clear performance visibility.
Custom reporting · sample view
•Orders / day across all channels
— one number, finally
•Fulfillment time & supplier SLA
performance
•Oversell & cancellation rate,
trending down
•Top SKUs & channels by margin,
not just volume
One source of truthLess manual workFaster
decisions
Custom shipping
Collect in store or door-to-door — the right rate, in real time.
Sleekshop's checkout presents both in-store pickup and live carrier-calculated shipping rates, so customers always see their actual cost before paying and can choose to collect locally when it suits them.
Shipping options at checkout
Customers see their real shipping cost at checkout — not a flat-rate guess — and can pick up in store at zero shipping cost with an automated collection notification.
Shipping methods configured
Store pickupLive
Customers select a local store at checkout and receive an automated ready-to-collect notification when their order is prepared — zero shipping cost.
Real-time carrier ratesLive
Carrier APIs (UPS, FedEx, USPS) return live rates at checkout. Customers see the actual cost before they pay — no flat-rate overcharging or guessing.
Tracking & notificationsAutomated
Tracking numbers flow to the customer automatically post-shipment, with carrier tracking links in the confirmation email, cutting support queries.
Inventory automation
Stock that never lies.
The platform is the single stock of record. Every order on any channel decrements it, and the new level is rebroadcast everywhere in real time, so the same unit can't be oversold across sales channels.
Real-time inventory sync · oversell prevention (inferred · verify)
Because there is one stock of record and the engine rebroadcasts on every change, a high-volume catalog stays accurate across all sales channels without manual updates.
What inventory automation handles
- Automated stock updates across every channel the moment levels change.
- Product listing automation so a deep catalog stays consistent everywhere.
- Restocking signals from real demand, not guesswork or manual checks.
- Oversell prevention as the default, even at high transaction volume.
Why it matters
01No oversells means fewer refunds,
cancellations and angry reviews
02Listings stay accurate across every
every sales channel automatically
03Restocking keeps best-sellers available
without manual tracking
Accurate stockFewer refundsScales with
volume
BigCommerce build · performance & security best practices · full code ownership on
day one
Business scaling features
Every feature that turns browsers into loyal buyers.
Alongside the operational backbone, Redefine built the customer-facing features that drive repeat purchases and basket size: a loyalty rewards program, rich product customization, a wishlist, review collection, alert notifications and real-time order tracking — all running on the same BigCommerce platform.
Rewards program
Points earned on every purchase, redeemable at checkout. Repeat purchases rewarded automatically with tier rules configurable inside BigCommerce — no third-party app required.
Product attribute customization
Custom options, variants and modifiers across the deep beauty catalog — shade selectors, sizes, bundles and personalizations built on BigCommerce's product option framework.
Alert notifications
Automated back-in-stock, price-drop and low-inventory alerts sent to subscribed shoppers — keeping the audience engaged and driving traffic between campaigns.
Wishlist
Shoppers save favourites to a persistent wishlist, creating a natural second buying moment and feeding back-in-stock and replenishment flows with rich intent signals.
Product reviews
Post-purchase review requests sent automatically. Reviews collected on the product page lift conversion across the catalog and build trust with new shoppers.
Order tracking
Customers track shipments in real time from their account page and order confirmation email. Fewer where-is-my-order queries and a better post-purchase experience.
Klaviyo email marketing
Automations that turn first orders into a beauty routine.
Klaviyo was part of the engagement, so lifecycle email runs alongside the storefront and store operation. The program sells between campaigns — recovering carts, onboarding first-time buyers, and reminding shoppers to replenish the products they love, automatically. (Klaviyo is part of the documented services; the specific flows, percentages and email designs shown below are illustrative and representative, to verify before publishing.)
Abandoned-cart flow · example
Started checkout · didn’t buyTrigger
Wait 1 hour
✉ Still in your bag
The products you picked, ready when you are
⧂ Conditional split · order placed? yes → exit
· no → continue
Wait 23 hours
✉ Free samples + free shipping
A little extra to help you decide
Wait 2 days
✉ Selling fast
Low-stock nudge on a best-seller in your bag
Beauty is a repeat-purchase category — skincare and makeup run out, and shoppers come back for the same favourites. The flows meet them there: recovering carts with samples and free shipping, onboarding first-time buyers, and timing replenishment and back-in-stock reminders to each product’s cycle — so a meaningful share of revenue is earned automatically from the existing audience, across the site, not bought again through ads.
Welcome series 6%*
Trigger · new subscriber
Introduces the brand and earns a confident first order with a soft offer.
Abandoned cart 11%*
Trigger · started checkout
Recovers near-misses with samples and free shipping.
Browse abandonment 5%*
Trigger · viewed product
Re-engages shoppers across the deep beauty catalog.
Replenishment 7%*
Trigger · time since order
Reminds shoppers to reorder skincare and makeup before they run out.
Back in stock 3%*
Trigger · restock event
Alerts waitlisted shoppers the moment a sold-out product returns.
Win-back 2%*
Trigger · lapsed customer
Re-activates dormant buyers with a seasonal edit.
26%*
▲ of revenue
from automated flows
+43%*
▲ repeat purchase
replenishment driven
+88%*
▲ list growth
site & store
8.3×*
▲ revenue / recipient
flows vs one-off campaigns
* Illustrative figures — Klaviyo was part of the documented engagement, but the
specific flows, percentages and email designs shown are representative and not reported results. Flows
would be built in Klaviyo on the Sleekshop brand system; no flow exports are published yet.
A few of the emails
Designed in Klaviyo on the Sleekshop brand system: welcome, recovery and replenishment campaigns. (Illustrative CSS mock-ups — representative, not exported sends.)
Sleekshop
Welcome to Sleekshop
Welcome to Sleekshop
Sleekshop
Still in your bag
Still in your bag
Sleekshop
Time to restock?
Time to restock?
The results
Built to scale, and scaling.
The platform gave Sleekshop a full suite of retention and engagement features, automated shipping and stock mechanics, and Klaviyo lifecycle flows running alongside the store. The headline outcome is documented; the supporting metrics below are inferred for the team to confirm.
Reading these numbers
Revenue scaling past $30M is documented in the engagement brief. The remaining figures (automation rate, oversell reduction, repeat purchase lift, Klaviyo revenue share) are reasoned estimates placed here as a structure; replace each with the real number from BigCommerce and Klaviyo reporting before this case study is published.
$30M+
▲ annual revenue
Scaled on the new platform (documented)
6 features
business scaling built
Rewards, wishlist, reviews & more (documented)
92%
▲ of orders automated
No manual entry (sample)
-71%
▼ oversell / cancellation rate
Real-time inventory (sample)
Live rates
at checkout
Store pickup + real-time carrier shipping
26%*
▲ revenue from Klaviyo flows
Lifecycle automation (sample)
Where the lift came from · before → after (illustrative · verify)
Orders auto-processed
92% ← ~15%
Oversell rate
-71% ← baseline
Repeat purchase rate
+43%* ← no rewards
Revenue from email flows
26%* ← none
Annual revenue · scaled past $30M (shape illustrative; confirm the curve)
Ready to scale with the right features?
One team to build your rewards program, custom shipping, order automation and Klaviyo flows on BigCommerce — scoped fixed-price before a line of code.
Why it was low-risk
Re-plumbing live operations, safely.
Fixed price, scoped first
Every workstream scoped before work began, with no open-ended billing.
No subcontractors
One named, in-house team across BigCommerce, integrations and automation.
You own everything
Full BigCommerce theme, custom code, integrations and accounts handed over.
Phased, no big-bang cutover
Channels and automation rolled out incrementally to protect live sales.
Security best practices
Performance and data-protection standards applied throughout.
BigCommerce certified
Built by a certified BigCommerce partner team.
“The rewards program and wishlist alone changed how customers shop with us. They come back on their own — the platform gives them a reason to.”
TL
Tina Lam
Director of Operations, Sleekshop
Director of Operations, Sleekshop
“Real-time shipping rates and store pickup removed the checkout friction we always had. It was the right build at the right time, and it scaled us past $30M.”
MV
Marcus Vega
Head of E-commerce, Sleekshop
Head of E-commerce, Sleekshop
How it ran
A phased rollout (sequence inferred · verify).
Phase 1
BigCommerce foundation
Custom-optimized theme + order management architecture
Phase 2
Business scaling features
Rewards, wishlist, reviews, alerts & order tracking
Phase 3
Custom shipping & order automation
Store pickup, real-time carrier rates & order routing
Phase 4
Inventory & Klaviyo
Real-time inventory sync + lifecycle email flows
Outcome
$30M+ scaled
Resilient, high-performing ecosystem
Start here
Ready to build the features that keep customers coming back?
That's exactly the work we're built for: one accountable team building your rewards program, custom shipping, order automation and Klaviyo flows on BigCommerce. Submit a brief and get a line-by-line proposal in 3 days.
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