Klaviyo Flows Setup

Turn email into your top revenue channel

Most stores have Klaviyo installed. Few have it working. A complete flow setup with the right triggers, segments, and key performance indicators turns your subscriber list into a predictable revenue engine.

29.3% of conversions from email
51.2% average open rate
Lifecycle marketer reviewing Klaviyo flow analytics dashboard on laptop in natural office light
Proof across the suite
50+ Klaviyo projects
$70M+ client revenue powered
29 to 50% email share of revenue
48 hours to first call
The Real Cost of Broken Flows

Revenue leaking every day your flows are wrong

Problem
Abandoned cart flow sends to everyone
No smart exclusions. Already-purchased customers get the cart recovery email. Spam complaints rise. Deliverability degrades.
Problem
Welcome series ends after one email
New subscribers get one generic hello then silence. No brand story, no product education, no first-purchase incentive sequence.
Problem
No browse abandonment or back-in-stock
High-intent visitors browse and leave with zero follow-up. Wishlist shoppers never know when their item returns.
Lifecycle team reviewing a fully built Klaviyo Flows visual builder with every flow live, calm and collaborative
Module Overview

Every flow your store needs, built right

Click any flow to see what we build inside it, the trigger logic, and the key performance indicators we optimize toward.

Abandoned Cart Flow
Deliverables

What you receive, line by line

Flow architecture document

A structured document mapping every flow's triggers, conditions, splits, delays, and email sequence before a single line of Klaviyo is touched. Your team can audit it before build begins.

Email templates

On-brand HTML email templates built natively in Klaviyo, not imported. Subject line variants, preview text, and A/B framework included. Mobile-tested across 12+ clients.

Live flow + key performance indicator tracking

Flows go live with reporting configured. Open rate, click rate, revenue per recipient, and unsubscribe rate benchmarked against category. Quality-assurance sign-off before publish.

Segmentation logic

Smart segments built for flow entry, exclusion, and suppression. Customer lifetime value tiers, engagement windows, source tags, and purchase history all considered before build.

Domain authentication

DKIM, DMARC, and dedicated sending domain configured before any flow sends. We do not skip this step: deliverability is the foundation every metric sits on.

30-day performance handoff

30 days after go-live we review performance data with you, flag any flows underperforming benchmarks, and hand over a prioritized optimization list for your next sprint.

Key Performance Indicator Targets We Optimize Toward
0%
Open rate target
versus industry average 38%
0%
Click rate target
versus industry average 1.2%
0%
Email revenue share
of total store revenue
0%
Maximum spam rate
Google threshold: 0.10%
Onboarding Process

From brief to live flows in 10 days

You share your store access and brand assets. We handle architecture, build, quality assurance, and go-live. Your team spends under 3 hours total.

Day 1: Account audit
Pricing

Scoped before work starts. No surprises.

Starter module

Stores above $20K per month in revenue recoup the Starter cost in the first week of live cart abandonment flows alone.

$1,200
3 core flows
  • Abandoned cart (3-email)
  • Welcome series (3-email)
  • Post-purchase (2-email)
  • Domain authentication + deliverability
Get This Module

One brief call, async template feedback, and a final sign-off. We handle the rest.

Growth module

Browse abandonment and winback flows consistently add 8 to 15% incremental email revenue on top of the core flows, making this module self-funding within 30 days.

$2,800
7 flows: most popular
  • Everything in Starter
  • Browse abandonment
  • Back-in-stock + winback
  • Segmentation + key performance indicator dashboard
  • 30-day performance review
Get This Module
Full lifecycle setup
Custom scope
Scoped after an audit call

Scoped before work starts · line-by-line pricing · no commitment to receive a proposal

  • Everything in Growth
  • Custom event tracking + API
  • Headless / server-side events
  • Quarterly optimization reviews
Request Scope

Pricing scoped before work starts · line-by-line proposal · no commitment to receive a quote

Client Proof

Email went from zero to 29% of conversions

Client
Gameday Gear
Enterprise ecommerceHeadless architectureKlaviyo flows setup
Problem

A headless ecommerce store with strong product demand had Klaviyo installed but no structured flows. Customer behavior and conversion events were inconsistently synced, resulting in unreliable tracking, limited personalization, and underutilized email despite strong traffic.

Solution

End-to-end Klaviyo implementation including custom backend APIs for server-side event tracking, lifecycle flow architecture, event naming conventions, and real-time data synchronization. Sending infrastructure, domain authentication, and deliverability monitoring configured before any email sent.

Result
0%
Open rate
0%
Email share of conversions
0%
Spam complaint rate
0%
Bounce rate

Email became a reliable and measurable revenue channel. Campaigns accounted for 23% of email-driven performance, with the API-based headless integration delivering improved data reliability and stronger personalization across all lifecycle flows.

Why Redefine

Other agencies lump flows into "email services." We scope each module.

Module-specific key performance indicators, not generic email metrics
Every flow ships with its own benchmark. Abandoned cart is measured differently from a winback. We know the difference and set targets accordingly.
Deliverability before day one
We set up DKIM, DMARC, and a dedicated sending subdomain before a single flow goes live. Most agencies skip this and send into the spam folder.
Headless and server-side capable
If your store is on a headless architecture, browser-side tracking alone misses events. We build the server-side API layer to ensure every trigger fires correctly.
Feature
Typical partner
Redefine
Common Questions

Reasons people don't move forward, answered

Is This Right for You?

Good fit and not-fit, honestly

Good fit
  • You have Klaviyo installed but flows are basic or broken
  • You are generating at least $30K per month in revenue
  • You want specific key performance indicator targets, not vague "improvement"
  • You have a Shopify, BigCommerce, or headless store
Not a fit
  • You are pre-revenue with fewer than 500 subscribers
  • You want ongoing campaign management (not setup scope)
  • You need flows built on Mailchimp or ActiveCampaign

Not sure which applies? Tell us your situation and we will be straight with you.

Book A Module Setup

Get a scoped proposal in 3 days

Share your store URL and a few details. We review your account and send a scoped proposal with flow plan, timeline, and line-by-line pricing within 3 business days.

No commitment. No pitch.

Call within 48 hours
Proposal in 3 days
50+ Klaviyo projects
You own all flows
Form

Call within 48 hours · proposal in 3 days · Sprint 1 within 1 week of sign-off

One More Thing

Every day without the right flows is revenue you cannot recover

A properly structured Klaviyo flow setup pays for itself within the first month for most stores above $30K per month. The proposal is free and takes 3 days.

No commitment. No pitch.

Get on a call with us to see how we can help you

Get a Quote