Turn One-Time Buyers Into Repeat Customers in 90 Days
Most Shopify stores send one shipping confirmation and never follow up. We build Klaviyo post-purchase flows that bring buyers back. Review requests, cross-sells, replenishment reminders, and win-back sequences. Each flow tied to a specific KPI. Live in 14 days.
42 post-purchase flow modules built across DTC, wellness, and apparel
0x
average repeat purchase rate increase within 90 days
Every order with no follow-up is a customer you taught to forget you
"We sent a shipping confirmation and nothing else. Our repeat rate was 11%. Redefine built the post-purchase flow and it hit 34% in two months."
Lifecycle Manager, DTC wellness brand with 200+ monthly orders
0%
of Shopify stores have no post-purchase automation beyond a shipping notification
0x
less expensive to keep a customer than to find a new one
0%
of email revenue in healthy accounts comes from automated flows
Seven automated emails between checkout and your customer's second order
Click any flow stage to see what gets built. Each email uses conditional splits based on product category, order value, and purchase history.
Order Confirmation
Shipping Updates
Review Request
Cross-Sell
Education
Replenishment
Win-Back
Trigger: Order placed
Order Confirmation: From Receipt to Experience
Shopify's default order confirmation is a plain receipt. We rebuild it inside Klaviyo with product usage tips, expected delivery windows, and a preview of what unboxing will feel like. First-time buyers get onboarding content. Returning customers get loyalty recognition. Both feel cared for, not processed.
Live
Order #RDF-4821
Your Calm Mind Kit is on its way
Processing → Shipped → Delivered
Six deliverables with a clear scope before any work begins
Flow Architecture Document
A written map of every flow, trigger, timing delay, and conditional split before a single email is built. You review and approve the logic. Build only starts after you sign off. This document is yours to keep and reference after launch.
Klaviyo Account Configuration
Domain authentication, sending infrastructure, list hygiene, and event tracking are verified before your flows go live. If we find issues in your existing account, we fix them as part of setup. No surprises mid-build.
7 to 12 Branded Email Templates
Built inside Klaviyo. Branded to your store. Tested on mobile. Product recommendation blocks update dynamically so the right products appear for each buyer automatically.
Segmentation and Conditional Logic
Each email goes to the right buyer at the right time. Splits are based on order value, product category, purchase history, and where the customer is in their lifecycle. No one-size-fits-all sends.
Performance Dashboard
Klaviyo analytics configured to track flow revenue, repeat purchase rate, review conversion, and open rates. You receive a before-launch baseline so you can see exactly what the flows move over time.
Six metrics that prove your post-purchase flows are working
Every flow we build targets a specific number. We scope benchmarks before we start and track them after launch. Your scoping call includes targets based on your product category and list size.
Primary
0%
Repeat Purchase Rate
How many first-time buyers place a second order within 90 days. Stores without post-purchase flows average 8 to 14%. Our clients average 28 to 34%.
Primary
0%
Email-Attributed Revenue
The share of total store revenue that Klaviyo flows generate. Healthy Klaviyo accounts run at 25 to 40%. Below 15% means your flows are not built to full capacity.
Secondary
0%
Review Submission Rate
The share of buyers who submit a product review after receiving a timed review request. Well-sequenced flows outperform one-off email asks by an average of 3x.
Secondary
21 days
Time to Second Order
How fast buyers come back after their first purchase. A shorter window means your flows are working. The industry average without flows is 45 to 60 days.
Secondary
0%
Open Rate
Post-purchase emails are the highest-opened emails in any Klaviyo account. The buyer just purchased and they expect to hear from you. Below 45% points to a deliverability or timing issue.
Tracking
Lifetime Value
Customer Lifetime Value
The number that absorbs everything else. More repeat purchases, higher cart values from cross-sells, fewer returns from education emails. All of it shows up here over 6 to 12 months.
One price. Scoped before we start. No retainer.
You receive a line-by-line proposal before committing. No upfront payment required to see the scope.
$2,800
One-time. No monthly retainer. You own everything we build.
Pays for itself in 16 days (at 500 monthly orders).
- A written flow blueprint you approve before any build begins
- 7 to 12 branded email templates, mobile-tested and ready to launch
- Segmentation logic that sends the right email to the right buyer
- Shopify event integration and tracking set up and verified
- Review platform connection: Stamped, Judge.me, Loox, or Yotpo
- KPI dashboard with a before-launch baseline for measuring results
- 14-day monitoring after launch to catch any issues early
Your team's time across the full build is typically 2 to 3 hours total: one intake call, async review of flow logic, and a final sign-off.
Submit your brief → call within 48 hours → proposal in 3 days → Sprint 1 within 1 week of sign-off
What $2,800 generates at 500 orders per month
Monthly orders
500
Average order value
$65
Current repeat rate
12%
Post-flow repeat rate
28%
Additional monthly revenue
$5,200
Moving from 12% to 28% repeat rate at 500 monthly orders and $65 average order value adds $5,200 per month in revenue. The setup pays for itself in 16 days.
From zero automation to a full post-purchase system on day one
One Quiet Mind
Direct-to-Consumer WellnessShopifyOne Quiet Mind is a funded DTC wellness brand that launched with a single mindfulness product, no customer history, and no email automation in place.
Challenge
No lifecycle system. No post-purchase flows. No existing buyer data. Every customer who bought once had no automated reason to return.
What We Built and What It Produced
We built a complete Klaviyo lifecycle setup from scratch: post-purchase flows, welcome series, newsletter templates, and segmentation logic. All configured and live before the first order shipped.
0%
lifecycle automation coverage from launch
Day 1
post-purchase flows live at store launch
Post-purchase flows ran from day one. Every buyer who purchased entered a structured sequence of confirmation, education, cross-sell, and win-back emails. The brand did not lose a single early customer to inbox silence.
Three things most Klaviyo partners do not include
Most agencies bundle post-purchase flows into a broad email setup with no separate pricing, no dedicated metrics, and no written scope. You cannot measure what you cannot see.
01
Post-purchase flows get their own performance dashboard
Repeat rate, time to second order, review submission rate, and flow revenue are tracked separately from your welcome series and abandoned cart. Other agencies give you one blended "email revenue" number. That number tells you nothing about which part of your system is working.
02
Architecture before templates. Every time.
We write a complete trigger, timing, and logic map before building a single email. You approve it. We build to that spec. Agencies that start with templates work backward to flows and produce good-looking emails that fire at the wrong time to the wrong buyers.
03
One price. No retainer. You own everything.
$2,800. One time. No monthly lock-in. You own the flows, templates, and architecture document the day we hand over. Other agencies require 3 to 6 months of retainer before post-purchase flows make it onto the sprint plan.
Everything you need to know before you book
The setup includes order confirmation optimization, review request sequences, cross-sell and replenishment flows, win-back triggers, and full Shopify event integration. Every flow has conditional splits based on product category, order value, and purchase history. You receive a flow architecture document, 7 to 12 branded email templates, segmentation logic, and a KPI dashboard with a before-launch baseline.
A standard setup is scoped, built, and live within 10 to 14 business days. Complex setups with multiple product categories or custom logic may take up to 18 business days. You will know the exact timeline before any work starts.
Yes. Shopify is the most common integration, but the flows support BigCommerce, WooCommerce, and custom headless platforms. Event tracking and data sync are configured to match your commerce backend. See all supported platforms.
The primary metrics are repeat purchase rate, time to second order, customer lifetime value, review submission rate, and email-attributed revenue. We provide category-specific benchmarks during your scoping call based on your product type and list size.
Yes. We audit your current flows, find gaps in timing and segmentation, and rebuild or optimize based on the data. The audit is available on its own or paired with the full setup.
No minimum. The flows work from day one. Larger order volumes produce data faster, but the architecture scales from 10 orders a month to 10,000. If you are pre-launch, everything is ready the moment your first order arrives.
You own the flows, templates, segmentation logic, and architecture document. No lock-in. No ongoing fees. If you want continued optimization, that is a separate engagement available on request.
Is this the right service for your store?
Good fit
- You use Klaviyo with Shopify, BigCommerce, WooCommerce, or a custom platform
- You have no post-purchase automation beyond a basic order confirmation
- Your repeat purchase rate is below 20% and you are ready to move that number
- You want a fixed-scope, one-time project rather than a monthly retainer
- You are launching a store and want post-purchase flows live from your first order
Not the right fit
- You are not on Klaviyo and do not plan to move to it
- You need ongoing email campaign management, not a one-time flow build
- You are looking for a full-service email marketing agency, not a specialist setup
- Your biggest problem is email list growth or inbox placement, not buyer retention
Not sure where you fit? Tell us your situation and we will give you a straight answer. No pitch. Submit your brief.
Tell us about your store
We scope the post-purchase flow setup to your product catalog, buyer history, and store platform. Fill in the brief and we will take it from there.
What happens after you submit
We read your brief and review your Klaviyo account before we respond
A 30-minute call where we map your product catalog and buyer journey together
You receive a written, line-by-line proposal within 3 business days
When you approve, Sprint 1 starts within 1 week
Call within 48 hours · proposal in 3 days · Sprint 1 within 1 week of sign-off
48-hour response
3-day proposal
42 flows built
You own everything
Your buyers came back once. Flows make them come back again.
Stop paying to acquire revenue that post-purchase flows should already be capturing. Get a scoped proposal in 3 days. Live in 14.
No commitment. No pitch.
Submit your brief → call within 48 hours → scoped proposal in 3 days → Sprint 1 begins within 1 week of sign-off
