Your lapsed buyers can still come back. Here is how.
Most ecommerce brands leave thousands in their lapsed list. A Klaviyo win-back flow brings those buyers back automatically before they are gone for good. We build it in 10 days.
0%
revenue lift seen by Unbox the Dress after automated flow setup. Your result will vary based on list age and category.
Every day you wait, lapsed buyers go cold forever
- Inactive contacts hurt your sender reputation. Every lapsed subscriber you keep sending to lowers open rates for your entire list.
- You pay to acquire new customers while ignoring people who already bought from you. Reactivating a lapsed buyer costs a fraction of that.
- One-off re-engagement emails are hit-or-miss. Without segmentation, you hit the wrong buyers at the wrong time.
- Without a sunset path, you keep mailing contacts who will never buy again. That damages your list and your deliverability.
- Blasting the full list trains subscribers to ignore you. It also triggers unsubscribes from buyers who were close to returning.
- Sending the same message at 60, 90, and 120 days of inactivity does not work. Each window needs a different approach.
- Lapsed revenue is invisible until you build the flow to capture it. You cannot measure what you have not built.
- Separate flows for 60, 90, and 120-day lapsed contacts. Each window uses different messaging and offer depth.
- Subject lines and offers adapt to each buyer's last purchase category. No mass blasts. No generic copy.
- A built-in sunset path suppresses non-responders automatically. Your sender reputation stays clean without manual work.
- Performance targets are agreed before the build starts. You know what success looks like before a single email is sent.
- A live dashboard tracks reactivation rate, flow revenue, and suppression volume from day one. No manual reporting needed.
Not all lapsed buyers are the same. We treat them differently.
Buyers lapsed 60 days respond differently than buyers lapsed 120 days. We build a separate strategy for each window. Click each cohort below to see how.
Recent buyers still remember you. A product reminder works better than a deep discount here.
Six deliverables. One sprint. Zero scope creep.
Everything listed below is agreed, named, and priced before the first day of work. You see exactly what you are getting before you commit.
Lapsed segment build
We build your 60, 90, and 120-day lapsed segments directly in Klaviyo. Each segment uses purchase history to filter who enters each flow window.
3-email win-back flow
Three emails written, designed, and built in Klaviyo. Email 1 re-engages. Email 2 offers an incentive. Email 3 creates urgency before the sunset path kicks in.
Sunset path automation
Contacts who do not respond to all three emails are automatically removed from active sends. This protects your sender reputation without any manual work.
A/B test setup
Subject line and send-time A/B tests are configured in Klaviyo for each email. At 30 days, winning variants are locked and the losing variants are retired.
Performance dashboard
A custom reporting view in Klaviyo tracks open rate, click rate, reactivation rate, and flow revenue. Your team checks performance in one place, on demand.
30-day handoff report
A complete document covering how each segment works, why the copy is structured the way it is, and what your team should review at 30 days after launch.
Your flow is live in 10 days. Here is exactly what happens.
Every build follows the same sprint structure. Your team knows what is happening at every stage and approves work before it moves forward.
We audit your Klaviyo list. We define the 60, 90, and 120-day lapsed segments. We agree on entry criteria with you before a single email is written.
You know what success looks like before we write one email
We agree on performance targets before the build starts. These numbers are the standard we hold the setup against.
Our target for win-back flows. For lapsed contacts, this is the benchmark we scope toward. Your actual benchmark is set during the audit based on your list age and category.
The share of lapsed contacts who make a purchase within 30 days of entering the flow. This is the primary measure of the setup's success.
Revenue from the win-back flow is attributed directly in Klaviyo. Your dashboard shows it in real time. No spreadsheets, no manual pulls.
Contacts who do not respond after 14 days are automatically moved to a suppression list. Your list hygiene improves without any manual work.
We monitor sender reputation metrics throughout the setup. The sunset path keeps your spam complaint rate below 0.1%.
A/B test results are reviewed at 30 days. The winning subject line and send time are locked in. The test runs again on the next segment cohort.
One price. One sprint. No retainer.
- Lapsed segment build and audit
- 3-email flow written, designed, and built in Klaviyo
- A/B tests on subject lines and send times
- Sunset path with automatic suppression
- Performance dashboard and 30-day handoff report
Your team commits 2 to 3 hours during setup. One sprint review, one round of copy feedback, and a final approval before launch. We handle the build.
One ecommerce brand. Automated flows. 40% more revenue.
Unbox the Dress
Fashion / Direct-to-Consumer / ShopifyA bridal fashion brand selling on Shopify. They relied on Klaviyo for lifecycle revenue but had no automation in place.
Email drove no consistent revenue. There was no automation, no segmentation, and no way to see which contacts were lapsed. Every campaign went to the full list.
Monthly revenue passed $80K. Automated flows, including win-back and lifecycle sequences, drove most of that increase. A/B testing identified the best-performing subject lines. The team spent less time on manual campaigns and saw higher returns on every send.
Most agencies bundle flows into a retainer. We scope each one separately.
Every module comes with its own deliverable list, performance targets, and price. You know what you are getting before you sign anything.
Your questions about the win-back flow setup, answered
A campaign blast sends one message to everyone on your lapsed list at the same time. A win-back flow sends a timed sequence: email 1 re-engages, email 2 offers an incentive, email 3 creates urgency. Non-responders are automatically removed. A campaign blast cannot do this, and it does not protect your deliverability the way a flow does.
We recommend at least 500 lapsed contacts before starting this module. Below that number, the flow runs but you need more time to collect enough data to read the results. If your list is smaller, we audit first and advise on the right time to build.
No. Before the flow goes live, we audit your lapsed list to identify high-risk contacts. Those are excluded before the first email sends. The flow then runs at a controlled send volume so it does not trigger spam filters. The built-in sunset path removes non-responders automatically after each sequence ends.
This flow works on any platform that connects to Klaviyo, including BigCommerce, WooCommerce, and custom builds. The segments and triggers use Klaviyo's own data, not your platform's data. The platform underneath does not change how the flow works. We flag any platform-specific setup steps during the audit.
You will see open rates and click rates within 48 hours of launch. Purchase data takes 14 to 30 days to build up because buyers who see the emails do not always buy on the same day. The 30-day handoff report is when you get the first complete picture of performance.
Are you ready for a win-back flow?
- You have 500 or more lapsed contacts in Klaviyo and no automated re-engagement running
- Your list is growing but open rates are falling because old contacts are dragging the average down
- You want one deliverable built and handed over, not an ongoing monthly retainer
- Your store runs on Shopify, BigCommerce, or any platform connected to Klaviyo
- You have fewer than 200 subscribers total. Build the list first, then build the flow.
- Your Klaviyo account is not yet connected to your store. That integration step comes before this one.
- You have not yet built a welcome flow. Start there. It has a higher return at this stage.
Not sure where you stand? Tell us your situation.
Submit a brief and we will tell you exactly what step to take firstTell us your situation. We scope the flow for free.
Fill in the form below. Tell us your Klaviyo setup, your list size, and what you want the win-back flow to do. We send a full proposal within 3 business days.
No commitment required. Proposal arrives in 3 business days.
We will review your setup and send a detailed proposal within 3 business days. Check your inbox for a confirmation email.
Your lapsed list is not going to wait. Neither should you.
Every week without a win-back flow is a week of buyers drifting further away. The longer you wait, the harder they are to reach. Fill in the form and get a full proposal in 3 days.
No commitment required. Proposal delivered in 3 business days.
