Hire a UX Designer Who Moves Revenue, Not Just Pixels
Most studios hand you polished files with no performance data. Redefine delivers a Baymard-informed research audit, annotated wireframes by the end of Sprint 1, and A/B test architecture built into every handoff. Your developers build from the file. You track the results from day one.

Most UX designers hand you beautiful files. Redefine hands you a conversion report.
- Your first mockup arrives two months in. Nothing testable until then.
- Screens look great in Figma. But no one set a conversion target before drawing them.
- Your developers get static files. They guess at spacing, states, and responsive behavior.
- No A/B test setup. No analytics events. Launch day is the end of the project.
- No data before or after. You never know whether the design changed anything.
You pay for beautiful work. You get no proof it worked. You redesign in 18 months.
- Annotated wireframes land in Sprint 1. Your team sees testable output by week 1 or 2.
- A conversion goal is set before any wireframe is drawn. Every layout decision traces to that number.
- Figma files include spacing, all interactive states, and responsive specs. Developers build from the file.
- A/B test architecture and analytics events are built into every handoff. You test from day one.
- A performance report at handoff shows what the design actually moved. Numbers, not impressions.
You know exactly what the design earned. Revenue and design investment tied to the same number.

A 1% lift in conversion rate. How much is that worth to your business?
Enter your monthly revenue and current conversion rate. Slide the expected lift to see what better UX is worth per month and per year. Then compare it to a fixed-price design project.
Your numbers
Most professional UX design projects produce a 1.5% to 3% lift in conversion rate. This estimate is based on published ecommerce research and Redefine client results.
More revenue per month
Based on your revenue growing from 2.0% to 3.5% conversion rate
More revenue per year
Your ROI on a UX design project
Calculated against a $20,000 fixed-price design project. Your actual scope and price are confirmed before Sprint 1. No surprises.
Get My Free ProposalNine things you own at the end of every UX and UI design project.
UX Research Report
We map your user journey, run a Baymard Institute-informed site audit, and benchmark your competitors. You go into Sprint 1 knowing exactly where the design must improve. No guessing. No wasted sprints.
Annotated Wireframes
Figma wireframes with logic notes, component labels, and layout rationale. You see testable, reviewable output by the end of Sprint 1. Real files, not placeholder slides.
Design System
A full component library with brand tokens, responsive rules, and usage guidelines. Your product team and marketing team ship new pages without waiting on a designer.
Interactive Prototype
A clickable prototype you share with stakeholders and use for user testing. You catch flow problems before a developer writes a single line of code.
Visual UI Design
High-fidelity screens for every page type and every interactive state. Built mobile-first. Verified at every breakpoint before we call it done.
Developer Handoff Documentation
Every component annotated with spacing, interactive states, and asset exports. Your team builds directly from the file. No back-and-forth. No interpretation.
A/B Test Architecture
Split test plans, variant specs, and analytics event mapping built into the handoff. You start testing from launch day, not six weeks after go-live.
Mobile-First Specifications
Every screen starts on mobile. Touch targets sized to spec. Scroll behaviors documented. Breakpoints defined at every stage, not as an afterthought.
Performance Guidance
We review Core Web Vitals impact during design, not after. Image sizing, lazy loading, and layout shift prevention are documented before your developers touch a line of code. Good UX and good search rankings move together.
Fixed price. Line-by-line scope. No hourly billing.
Every project is priced by scope and deliverable count. You see the full number before Sprint 1 starts.
One redesign. A 50% lift in monthly revenue. Here is what changed.

Monthly revenue lift after the Merlette UX and UI redesign
Better product discovery, a cleaner checkout, and a post-purchase flow that worked turned email marketing into Merlette's primary revenue channel. The redesign unlocked a 50% lift in monthly revenue from a channel the old site blocked.
Merlette sells high-design fashion direct to consumers worldwide. Their product catalog is deep, their buyer base is international, and their purchase flow demands clarity at every step. The old site failed on all three.
The existing site hurt usability on mobile, blocked email capture, and offered no personalization across the purchase flow. Poor UX killed direct conversion. It also cut off the email list that drives repeat revenue. The fix required structural research, not a visual refresh.
Redefine rebuilt navigation, product discovery, and checkout using Baymard Institute ecommerce research and structured A/B testing. We addressed accessibility site-wide. We designed personalization and post-purchase flows to capture buyers and bring them back.
Ecommerce web design services →Hire a UX designer from Redefine. Here is what makes the difference.
We design for a conversion number you set. Not for a portfolio win.
Before the first wireframe, you and our team agree on one metric this project must move. Every layout decision points back to that number. We skip the portfolio-building exercises. We measure what the design actually shifted.
At handoff, you receive a before-and-after performance report. Numbers, not impressions.
Most agencies show you their portfolio. Redefine shows you the metric the design moved.
Your first wireframes arrive in Sprint 1. Not two months in.
Sprint-based delivery means your team sees testable output in week 1 or 2. Not a progress slide. Not a mood board. Annotated wireframes you can respond to, test internally, and feed back into Sprint 2.
You give feedback on real files, not a static PDF. One sprint review per week, 60 minutes. Async feedback between sessions. Redefine runs everything else.
Your time investment: 1 sprint review per week (60 minutes) + async feedback. Redefine runs the rest.
Every project ships test-ready. Not just screen-ready.
A/B test plans, analytics events, and variant specs ship in every handoff. Your team tests from launch day with a working framework — not from zero weeks after go-live.
Every other design agency treats testing as a phase two problem. At Redefine, testing architecture is a design requirement. It ships with your responsive specs and developer annotations.
Test-ready does not mean "you figure out testing later." It means the framework is wired and documented at launch.
What buyers ask before they hire a UX or UI designer
Every project includes eight core deliverables. A UX research report: user journey map, conversion audit, and competitive benchmark. Annotated wireframes in Sprint 1. A Figma component library and design system. An interactive prototype. High-fidelity UI design across all breakpoints. Developer handoff documentation with spacing and state specifications. A/B test architecture and analytics event mapping. A before-and-after performance report at handoff. Your project scope is confirmed in writing before Sprint 1 starts.
UX and UI design is scoped, not hourly. You receive a line-by-line proposal showing every deliverable and the full cost before Sprint 1 starts. Scope sets the price: screen count, complexity, and research requirements. Projects for ecommerce and product pages typically start at $15,000 to $20,000. A design system with a full component library starts higher. Submit a brief and receive a full scoped proposal within 3 business days, at no cost.
For a design-only project, yes. You need a development team to build from the Figma files. Redefine delivers annotated handoff documentation so your team builds from the file with no guesswork. If you need design and build together, Redefine handles both in the same sprint cycle. Tell us in your brief and the proposal covers it.
Three differences. First: structured sprint delivery. Deliverables arrive on a fixed schedule, not when a freelancer has availability. Second: a research and conversion baseline before design starts. Most freelancers go straight to screens. Third: A/B test architecture and performance benchmarking at handoff. A freelancer gives you Figma screens. Redefine delivers a conversion system with those screens as one part. The question is not which is cheaper. It is which produces a measurable revenue result.
Sprint 1 wireframes and a research report ship within 7 days of sign-off. A full project covering homepage, product page, category page, and checkout typically completes in 5 to 8 weeks. Adding a full component library takes 2 to 4 more weeks. Your scope and timeline are fixed in writing before Sprint 1 starts. If you have a hard deadline, name it in your brief. We build the sprint sequence to hit it.
Your scoped design proposal in 3 days. Nothing to commit to until you approve it.
Submit your brief. Receive a line-by-line proposal: every deliverable, every sprint, and the total price. Scoped, priced, and sprint-sequenced before you agree to anything.
Submit your design brief below
Discovery call in 48 hours to confirm your conversion goal, screen count, and platform
Line-by-line UX and UI design proposal in 3 business days
Sprint 1 wireframes within 7 days of sign-off

48-hour response
Brief reviewed same day
Sprint 1 in 7 days
Wireframes by end of week 1
A/B ready at launch
Test framework included at handoff
Full Figma ownership
No retainer. Files are yours.
Tell us about your project
Brief received. We review it today and send a scoped, line-by-line proposal within 3 business days. Watch for our call in 48 hours.