The design company built to convert visitors into revenue
Your website is not a brochure. It is a sales channel. Redefine builds websites that move buyers from first click to checkout. On every device. At every step.
Jump to a service
Most websites look good. Few of them sell.
Design that does not drive measurable revenue is decoration. Redefine starts from the conversion goal and designs backward from there.
Built for portfolios, not performance
Most agencies design for their own recognition. Your site looks polished at the pitch. Conversion rate stays flat after launch.
Months before you see anything
Workshops, mood boards, and strategy phases fill the calendar. You pay for weeks of planning before seeing a single screen.
No proof it worked
The handoff is a Figma file and a farewell message. No baseline. No before-and-after. You spent the budget and have no number that changed.
Revenue metric first
Every design decision traces back to a conversion goal: lower bounce, higher add-to-cart, shorter checkout. Beauty is a byproduct of function.
Sprint 1 ships in 7 days
You see real work in a browser in the first week. Feedback happens on working pages, not static decks. Scope is locked before cost grows.
Measured at handoff
Every project closes with a before-and-after performance report. You know exactly what changed, why it changed, and what to test next.
The right design approach depends on your business. Here is what Redefine does for yours.
Select your situation below. The deliverables, priorities, and proof change to match your actual challenge.
More revenue from the traffic you already have
Product page redesign
Built on Baymard research. Removes friction from product gallery to cart.
Mobile-first checkout flow
60%+ of your buyers shop on mobile. The checkout reflects that reality.
Platform-native builds
Shopify, BigCommerce, WooCommerce. No generic templates or theme shortcuts.
UX that stops churn before it begins
UX research and audit
We find the exact friction points causing drop-off before designing a single screen.
Component design system
Figma-first libraries your engineering team ships from directly. No translation layer.
Onboarding flow redesign
First-session activation is the highest-leverage moment in SaaS retention. We build for it.
A site that earns bookings while you work
Local SEO structure built in
Page architecture, schema, and content hierarchy designed to rank for local search terms on day one.
Booking and lead capture
Integrated forms and scheduling that convert mobile visitors without a follow-up call.
You update it yourself
WordPress or custom CMS. You own the site. No monthly retainer to change a phone number.
Dedicated design capacity that runs on your timeline
White-label delivery
Your brand on every deliverable. No Redefine attribution unless you request it.
Figma-first, handoff-ready
Dev-annotated components, auto-layout grids, named variables. Your engineers ship straight from the file.
48-hour sprint turnaround
Brief in by Monday morning. First screens by Wednesday. Full review by Friday.
Five services. One conversion goal.
Conversion-first websites built for your platform. From brief to launch in a structured sprint cycle with a measurable performance baseline at every stage.
UI/UX Design
Research-backed experience design. Wireframes, prototypes, and systems that remove friction and increase activation at every step.
See UI/UX design servicesEcommerce Design
Product pages, collection templates, and checkout flows optimized to lift add-to-cart rates and average order value.
See ecommerce designWebsite Redesign
Performance-first redesigns with before-and-after conversion baselines. Every decision backed by data, not preference.
See redesign servicesMobile App Design
iOS and Android experiences from wireframe to interactive prototype. Tested against real-user flows before a developer writes a line.
See mobile app designScoped before work starts · line-by-line pricing · no commitment to receive a proposal
See full cost breakdowns for every service type before booking a call.
Proof is in the numbers, not the portfolio.
A premium clothing brand selling across online and physical retail. Known for product quality but losing online sales to an outdated website.
The existing website lacked mobile optimization. The checkout flow stretched across too many steps. Usability issues suppressed conversion from paid and organic traffic the brand was already driving.
A full UI/UX overhaul on BigCommerce. We rebuilt the layout from a mobile-first baseline. Navigation, product discovery, and checkout flows were redesigned to remove friction. A brand-consistent visual system was applied throughout.
Revenue year-over-year
Year-over-year revenue doubled after launch. Higher conversion rates and repeat purchase behavior drove sustained growth through the following two years.
Three things most design agencies skip.
A conversion metric agreed before work starts
Before any design begins, you and Redefine agree on the number this engagement must move. No agreed metric means no signed brief. Every design decision traces back to that target.
Typical delivery: conversion rate baseline, agreed target, measurement plan
Shippable work in week one, not week eight
Most design agencies spend weeks on discovery before you see a single screen. Redefine ships Sprint 1 within 7 days of sign-off. You review working pages in a browser, not static PDFs. You give feedback on real output.
Typical delivery: Sprint 1 screens browser-ready, Sprint 2 review scheduled at sign-off
Full code ownership, no retainer to update
Your site is yours at handoff. No license fee, no proprietary builder, no monthly retainer just to change a header image. You receive annotated Figma files, clean code, and a handoff document your team can maintain.
Typical handoff: Figma file, annotated components, performance baseline report
Questions that stop people from starting
Every engagement starts with a conversion metric agreed in writing. Delivery runs in sprint cycles. Each sprint produces shippable, browser-ready output. The deliverable set varies by service type and includes: UX research notes, wireframes, high-fidelity Figma designs with developer annotations, responsive builds in your platform, quality assurance against a baseline, and a handoff document your team can maintain. No proprietary tools. No license fees at exit.
Sprint 1 begins within 1 week of sign-off. A focused redesign covering 3 to 8 pages completes in 3 to 5 weeks. A full-site build for a complex ecommerce store takes 6 to 10 weeks. Every engagement has a fixed scope agreed before Sprint 1 starts, so timelines are not open-ended. If you need a faster delivery, flag it in your brief and we will structure the sprint order to match.
Yes. Redefine builds natively inside Shopify (including Plus themes and app integrations), BigCommerce (custom and Stencil themes), WordPress (Gutenberg, WooCommerce, and custom post types), Webflow, and custom-built stacks. We do not push you toward a preferred platform. The recommendation in your proposal will reflect your current setup and long-term operational needs.
Pricing is scoped, not hourly. Before any work begins, you receive a line-by-line proposal showing what is included, what it costs, and how delivery is staged. There is no open-ended hourly billing. Detailed pricing breakdowns for web design, redesign, and ecommerce are published on our pricing page. For complex or custom-scope projects, submit a brief and we will build a scoped proposal at no cost within 3 business days.
Three things. We agree on a conversion metric before design starts. You see shippable output in week one, not week eight. You own everything at handoff with no retainer or license fee. A generalist agency will give you a beautiful site. Redefine gives you a site and a before-and-after performance report showing what changed in the metric you agreed on before we started.
Get your scoped proposal in 3 days.
No commitment. No pitch. Submit your brief and receive a line-by-line proposal showing exactly what you get, what it costs, and when Sprint 1 begins.
Submit your brief below
We call you within 48 hours to confirm scope
Scoped proposal delivered in 3 business days
Sprint 1 begins within 1 week of sign-off
48-hour response
We review every brief the same day
3-day proposal
Scoped and line-itemized
140+ projects
Across 40+ brands served
You own the code
No lock-in at handoff
Submit Your Brief
We call within 48 hours · proposal in 3 days · Sprint 1 within 1 week of sign-off