Shopify Plus store design that turns browsers into buyers
Your Shopify Plus store is your top sales channel. Redefine builds custom themes and conversion-first design that turns traffic into loyal customers.
Trusted by premium ecommerce brands
Your store is losing sales every day it looks average
Shopify Plus gives you the platform power. What you build on the frontend decides whether you grow or stall at today's revenue.e.
- Off-the-shelf theme with minor branding tweaks and no conversion architecture
- Mobile user experience treated as an afterthought on a desktop-first template
- Design decisions based on taste, not user experience research or session data
- No design system means every campaign page goes off-brand
- Custom theme built to your brand system, Baymard-informed, and A/B tested
- Mobile-first with sub-3-second load targets set before design begins
- Every touchpoint backed by user experience research: hero, product page, cart, checkout
- Full Figma design system delivered alongside your live store
See how good design changes what a store earns
Toggle between a generic store and the same brand rebuilt by Redefine. Every layout choice is made to sell.
The design work that makes Shopify Plus stores sell
We take your storefront from UX strategy to launch QA. Research shapes the design, and clean code makes it load fast.
Shopify Plus UX Design Strategy
Your design starts with research, not a template. We run a competitive audit, heatmap review, and a conversion hypothesis first. You get design decisions backed by data, not guesswork.
Custom Shopify Plus Website Design
Built from scratch on Shopify 2.0. Every section, block, and metafield fits your brand and buyer journey. The result is a store that feels custom and converts like one.
Conversion Architecture
Product detail page layout, cart drawer, upsell logic, and checkout experience. Every touchpoint is designed to reduce friction and advance buyers to purchase.
Shopify Plus Redesign
Migrate your existing store to a new design without SEO risk or downtime. Asset migration, 301 redirects, and full quality assurance before the launch switch flips.
Design System Handoff
Every project ends with a fully documented Figma design system. Tokens, components, and usage rules so your team scales on-brand without you in every loop.
How Merlette lifted conversion 3.9x with a redesign
Luxury womenswear brand with an international customer base, selling premium garments across direct-to-consumer and wholesale channels on Shopify.
Merlette needed a modern store that balanced luxury looks with conversion. Usability gaps and fragile mobile performance hurt engagement. Weak post-purchase personalization cut loyalty and repeat revenue.
added monthly revenue within the first month of the redesigned store going live.
Full UX and UI redesign using Baymard Institute methods. Custom theme with an A/B-tested product page, Stripe and PayPal checkout, and Klaviyo lifecycle email. Image optimization and cross-device QA before launch.
Every store built to a standard that lasts
We build every Shopify Plus store for speed, accessibility, and easy upkeep. It performs long after launch day.
Three things other Shopify Plus design agencies skip
Research before pixels
Other partners open Figma on day one. Redefine runs a UX audit, competitor teardown, and conversion hypothesis first. Your design comes from that research, not a theme with your logo on it.
See how Redefine approaches Shopify Plus conversion rate optimizationPerformance is part of the design brief
Most agencies hand off a pretty design and leave load time to the developer. At Redefine, Core Web Vitals targets go into the design spec. We scope every image, font, and animation against a real performance budget.
Learn about Shopify website redesign with zero downtimeYou own the design system when the project ends
You receive a documented Figma design system, not a locked file. Your team and future partners can build on it and extend it freely. No lock-in, no dependency on us.
Shopify Plus design FAQ
A Shopify Plus design engagement with Redefine covers user experience strategy, competitive analysis, wireframes, high-fidelity visual design in Figma, custom Shopify 2.0 theme development, mobile-first implementation, accessibility audit, and a complete design system handoff. Scope varies by project. Book a discovery call for a detailed breakdown specific to your store.
Shopify Plus gives you custom checkout, B2B pricing rules, multistore management, and headless-ready architecture. These features need enterprise-level UX thinking. The design must handle complex buyer journeys, gated wholesale flows, and multi-region localization that standard stores rarely face.
A full redesign runs 8 to 14 weeks from kick-off to launch, depending on store complexity, number of page templates, and custom development scope. Redefine delivers working design sprints from week two so you see real progress and can give feedback early.
Yes. Redefine builds and QAs the new design on a separate staging theme. When everything passes, launch is a single publish with no downtime and no SEO disruption. We manage 301 redirects, asset migration, and post-launch monitoring.
Mobile is the primary design surface. Redefine designs mobile first, then adapts to tablet and desktop. Core Web Vitals targets: LCP under 2.5s, CLS under 0.1, INP under 200ms. We verify them on real devices at launch.
When a full Shopify Plus design engagement makes sense
Enterprise design is an investment. Here is when it pays off fastest.
- Shopify Plus merchants doing above $2M per year who know their frontend is limiting their revenue ceiling
- Brands migrating from a legacy platform or launching a completely rebuilt store on Shopify Plus
- Teams that want a Figma design system they own outright, not just a live theme with no documentation
- Luxury, apparel, or premium brands for whom visual design and brand expression are competitive advantages
- You need a quick template refresh rather than a research-led design engagement with a full system deliverable
- Your store is still in early validation stage and a full enterprise design engagement is not yet proportional to revenue
Not sure whether a full engagement is the right scope? Tell us about your store and we will recommend the right starting point.
Book a free scope call and see your top three fixes
Book a free 30-minute scope call. Redefine reviews your store and finds your three highest-impact design opportunities. You leave knowing what a full engagement involves.
Brief received.
Redefine will review your store and send a preliminary opportunity summary within 48 hours.
Ready to turn your store into your best sales rep?
Book a free 30-minute scope call. Redefine reviews your store and finds your three highest-impact opportunities. You see exactly what a full design engagement involves.
No commitment. No pitch.
