Replatform to Shopify Plus without losing rankings or revenue
We migrate your store from Magento, BigCommerce, Salesforce Commerce Cloud, or WooCommerce. You keep your SEO rankings, lose no data, and get a go-live date your team can plan around.
What your current platform costs you compared to Shopify Plus
Toggle between your current platform reality and life on Shopify Plus. These comparisons are based on real enterprise store data, not marketing claims.
Every day on your old platform is a day of compounding losses
These counters have been running since you opened this page. They use conservative industry benchmarks for a mid-market enterprise store doing $8M in annual revenue. Your numbers may be higher.
Google penalizes pages that load slower than 2.5 seconds on mobile. A slow legacy store gets 15 to 30% fewer organic visits than a faster Shopify Plus competitor.
Enterprise teams on Magento spend an average of 30 to 40% of their development budget on security patches, plugin conflicts, and version upgrades. On Shopify Plus, that budget goes toward features that drive revenue.
Peak traffic on self-hosted platforms needs months of prep and still risks an outage. Shopify Plus absorbs any traffic automatically. No Black Friday planning. No war room.
How every Shopify Plus migration flows from source to production
Select your current platform to see the specific data flows, risk points, and integration steps Redefine manages in your replatforming program.
Every enterprise migration covers six critical workstreams
Migration is more than a data transfer. Each workstream protects one category of risk: SEO, data integrity, integrations, design, performance, and go-live.
Search Engine Optimization Preservation and Redirect Strategy
Complete URL audit of your existing site. Every organic-ranking page mapped to its new Shopify Plus URL with a 301 redirect. Structured data migrated. Canonical tags updated. Content gap analysis to prevent indexation drops. We hand over a live redirect matrix before migration day, not after a ranking drop.
See Shopify Search Engine Optimization Services
Blue/green deployment strategy: your new Shopify Plus store runs in staging while your current store stays live. DNS cutover takes under 60 seconds. Instant rollback available for 48 hours post-launch.
Full Data Migration
Products, variants, metafields, customer accounts, order history, and media assets, all migrated with integrity validation at each stage. Customer passwords handled with a reset flow that preserves existing accounts. Historical orders retained for repurchase workflows and lifetime value reporting.
Integration Remapping
We audit every ERP, CRM, PIM, and marketing integration against Shopify Plus native connectors and the app store. We remove middleware where Shopify Plus handles the job natively. Every new flow is tested before go-live, so your data stack works from day one.
Performance Baseline
Core Web Vitals targets locked in before design begins. Largest Contentful Paint, Cumulative Layout Shift, and First Input Delay benchmarks agreed on in the scoping document. Theme built to performance spec, not retrofitted after launch. Lighthouse scores documented at go-live and for 30 days after.
See Technical Search Engine OptimizationLegacy platform to headless Shopify Plus, without a ranking drop
Annie's Annuals is a beloved specialty plant nursery with a loyal following. Its aging PHP platform had reached the edge of what it could support.
- Legacy PHP platform constrained performance and developer velocity
- The platform architecture capped the mobile experience, not the design.
- New seasonal collections launched slowly and needed heavy development time.
- A much faster, mobile-first shopping experience for every visitor.
- Decoupled architecture enables seasonal launches without development bottleneck
- Klaviyo email marketing fully integrated from go-live
Three things to demand from your Shopify Plus migration partner
Migration agencies are not all equal. The three most common failure points are SEO rankings, data integrity, and integration continuity. All three are Redefine's core specialties.
SEO preservation is a deliverable, not a promise
Most agencies treat SEO as a checkbox. Redefine treats it as a primary deliverable. You get a documented 301 redirect matrix, structured data migration, canonical updates, sitemap submission, and 90-day ranking monitoring. The redirects arrive before migration starts, not after rankings drop.
Data integrity validated before anything goes live
Product counts, variant counts, customer records, and order histories are validated against your source platform at every migration stage. Discrepancies are flagged and resolved before DNS cutover. You see a signed data validation report before go-live day. Your historical order data, used for lifetime value models, repurchase sequences, and loyalty programs, arrives intact.
Integrations tested in staging, not discovered at launch
Your enterprise resource planning, customer relationship management, and email platform need to talk to Shopify Plus from day one. Redefine maps every integration in the architecture phase, builds and tests connections in staging, and does a full integration smoke test in the 48 hours before DNS cutover. You find out if something is broken in staging, not when your first post-launch order fails to sync to NetSuite.
Shopify Plus migration FAQ
The questions enterprise teams ask before committing to a Shopify Plus migration.
Not if the migration is executed correctly. Ranking loss in replatforming almost always traces to missing 301 redirects, lost structured data, or broken canonical tags. Redefine builds the complete redirect matrix before migration begins, validates structured data migration, and monitors rankings for 90 days post-launch. We have not seen a client lose organic rankings on a migration we managed.
Most enterprise Shopify Plus replatforming programs run 12 to 16 weeks from signed scope to production go-live, with a typical timeline of about 14 weeks. The timeline varies based on catalog size, integration complexity, theme customization depth, and data volume. Magento migrations tend to take longer than BigCommerce due to URL structure complexity. A BigCommerce to Shopify Plus enterprise replatform also lands in the 12 to 16 week range. Simpler BigCommerce to standard Shopify migrations average 4 to 6 weeks. A Shopify theme-only migration with a standard integration set lands in 10 to 12 weeks.
Yes, in most cases. Shopify Plus has native connectors for the most common enterprise resource planning (NetSuite, Dynamics 365, SAP) and customer relationship management (Salesforce, HubSpot) platforms, plus a robust application programming interface for custom integrations. We audit your existing integration stack in the discovery phase and map each connection to its Shopify Plus equivalent or replacement. Integrations that Shopify Plus handles natively often mean removing a middleware layer entirely, which reduces cost and failure points.
All customer records and order history migrate to Shopify Plus. Passwords cannot transfer directly because encryption differs. We add a reset flow that prompts existing customers to set a new password at first login, while keeping their account and purchase history. Orders import with full line item, shipping, and payment data, so your lifetime value models and repurchase sequences work immediately.
Yes. We use a blue/green deployment approach: your new Shopify Plus store is fully built, tested, and running in staging while your current store stays live and continues taking orders. DNS cutover takes under 60 seconds. Instant rollback is available for 48 hours. The window when neither store is definitively live is under two minutes. For most stores, this is effectively zero perceived downtime.
See your Shopify Plus migration scoped in a 30-minute call
You describe your current platform, catalog size, and integration stack. We walk through the specific risks, timeline, and deliverables to replatform to Shopify Plus. You leave with a clear scope estimate before any commitment.
We will review your migration requirements and send a scoped proposal within 3 business days.
