Let dealers order wholesale themselves, no rep, no email, no errors
A Shopify B2B portal built for how manufacturers actually sell to dealers and distributors.
Account-level pricing tiers, net payment terms, minimum order quantities, dealer account management, and ERP integration. Your wholesale buyers self-serve. Your operations team stops managing orders by email and spreadsheet.
Submit your brief · call within 48 hours · scoped proposal in 3 days · Sprint 1 within 1 week of sign-off
Your team spends about 3 to 4 hours a week: one sprint review, quick async feedback, and final sign-off. We handle the rest.
| Platform | Shopify Plus · B2B on Shopify |
| Deployment type | Wholesale portal · Dealer management |
| Account pricing | Tiered · Per-account · Volume breaks |
| Payment terms | Net 15 · Net 30 · Net 60 · COD |
| Order minimums | Per-SKU · Per-category · Per-account |
| ERP integration | NetSuite · SAP · Microsoft Dynamics |
| Channel | DTC + Wholesale · Same Shopify instance |
What changes when dealers self-serve through a Shopify B2B portal
Wholesale ordering today versus after your Shopify B2B portal goes live
Every row below is a specific wholesale ordering workflow. Left column is how it works today. Right column is what your dealers and distributors experience after a Shopify B2B wholesale portal is live.
How much wholesale revenue are you losing to manual orders?
Enter your wholesale numbers. See the revenue a Shopify B2B portal adds, and what manual order entry costs you right now.
Submit your brief · call within 48 hours · scoped proposal in 3 days
Six wholesale capabilities built into your Shopify B2B portal
Each capability below requires Shopify Plus and custom implementation scoped to your dealer structure, enterprise resource planning system, and pricing configuration. None of it is default Shopify.
Branded wholesale dealer portal with account-level pricing and self-serve ordering
Every dealer logs into a portal branded to your manufacturer's identity, not a generic Shopify storefront. Each account sees only their contracted pricing tier, negotiated stock-keeping-unit-level rates, and volume break discounts. Redefine configures the pricing logic at the Shopify B2B company and location level, so pricing is applied by account, not by coupon code or manual override.
Set Net 15, Net 30, Net 60, and COD per dealer account. The portal checks credit limits at checkout before the order goes through. Your accounts receivable team stops chasing surprises.
Set minimum order quantities per SKU, per category, or per dealer tier. The cart blocks any order below threshold before checkout. You protect margin and freight economics on every order.
Shopify B2B orders sync to NetSuite, SAP, or your ERP system in real time. Inventory pushes back to the portal automatically. Dealers see accurate stock, and your team stops updating numbers by hand.
Large dealers can request a quote directly through the portal. Redefine builds the quote approval workflow: dealer submits, your team approves, dealer gets notified, and the quote converts to a one-click order. Custom pricing, large-volume negotiations, and special project orders all handled inside Shopify without leaving the platform.
Dealer account management
Onboard dealers, activate accounts, assign pricing tiers, and manage territories inside Shopify B2B. Your sales team adds accounts without a developer. New dealers start ordering the same day.
How Sleekshop hit $30M by centralizing B2B and multi-channel operations
Sleekshop is a professional beauty supply distributor with high order volume across many channels. Fragmented systems capped its growth. It needed one platform to unify operations and scale.
Fragmented operations across marketplaces created severe visibility gaps into inventory, orders, and customer interactions. Manual processes across multiple platforms increased operational costs and slowed growth. The business needed unified order management, automated inventory tracking, and supplier coordination, running from one centralized system that could handle high transaction volumes without breaking.
A centralized architecture was implemented integrating multiple marketplaces into a single operational system. Dropshipping solutions automated order processing, inventory tracking, and supplier coordination. Advanced order management workflows enabled real-time tracking, unified customer views, and efficient fulfillment. Automated inventory management processes handled stock updates, product listings, and restocking. Custom reporting gave clear visibility into performance across all channels.
- We eliminated manual order processing across every channel. Automation removed the workflows that capped growth.tomation replaced the manual workflows that capped growth at previous revenue levels
- Real-time inventory now covers every SKU and channel. Centralized management ended stock discrepancies and supplier mix-ups.
- The platform gives Sleekshop room to keep growing. It handles higher order volume without adding headcount.
Six ways a Redefine wholesale portal beats a generic Shopify build
Business-to-business ecommerce for manufacturers has requirements that consumer-focused Shopify agencies don't build by default. These six capabilities separate a wholesale portal from a storefront.
Pricing set at the Shopify B2B company level, not by coupon code or app
Generic agencies implement wholesale pricing via discount codes or third-party apps. Redefine uses Shopify B2B's native company and location pricing system: account-level pricing that applies automatically at login, with no codes, no workarounds, and no pricing visible to retail buyers.
ERP integration scoped to your inventory and order system, not a generic connector
Redefine scopes the Shopify B2B to enterprise resource planning integration during Discovery: your specific NetSuite subsidiaries, SAP company codes, or Dynamics entities. Order sync, inventory push, and customer record matching are built to your enterprise resource planning system's data model, not a default field map that breaks on your first custom field.
Net terms enforced at checkout, not tracked in a separate AR system
Redefine configures net payment terms as a native Shopify B2B checkout option: dealers select Net 30 or Net 60 at checkout, the order is flagged for accounts receivable, and credit limit logic prevents orders that exceed the dealer's approved credit line. Your accounts receivable team sees invoice status inside Shopify, not a separate spreadsheet.
Direct-to-consumer and wholesale on a single Shopify Plus instance: one catalog, one inventory, separate experiences
Redefine architects the Shopify Plus instance so your direct-to-consumer storefront and your B2B dealer portal share the same product catalog and inventory system, but display different pricing, different catalog visibility, and different checkout flows based on login context. No duplicate catalog. No separate platform to maintain.
Quote-to-order workflow built into the portal, not handled outside the platform via email chains
Large manufacturer orders often start with a quote, not a cart. Redefine builds the quote request, review, and approval workflow inside Shopify: dealers submit quote requests, your team responds with approved pricing, and dealers convert the approved quote to an order in one click. No email chains. No PDF attachments.
Dealer onboarding and account management inside Shopify: no developer required to add new accounts
Redefine configures dealer onboarding, account activation, pricing tier assignment, and territory management directly inside Shopify's B2B admin. Your sales team adds new dealer accounts, sets their pricing tier, and assigns their payment terms without opening a developer ticket. New dealers are live in minutes.
Shopify B2B for manufacturers: questions answered
Yes. Shopify Plus B2B uses a company and location pricing model that supports unlimited price lists: each dealer account is assigned to a company with its own contracted pricing, payment terms, and order minimums. Redefine configures the pricing logic at the B2B company level during the implementation. Pricing changes for a specific dealer are made in the Shopify admin without code changes.
Yes. Shopify Plus B2B allows both direct-to-consumer and wholesale to operate on the same Shopify instance, sharing one product catalog and one inventory system while showing different pricing, different catalog access, and different checkout flows depending on whether the session is a logged-in dealer or a retail buyer. Redefine architects the channel separation during Discovery so the two experiences are completely distinct for the buyer.
Redefine builds the Shopify B2B to enterprise resource planning integration scoped to your specific configuration: NetSuite, SAP, Microsoft Dynamics, or others. Shopify B2B orders create corresponding records in your enterprise resource planning system in real time. Inventory levels from your enterprise resource planning system or warehouse management system push to the dealer portal so buyers see accurate stock. Customer record matching, pricing tier assignment, and credit limit logic all connect to your enterprise resource planning system's data model. The scope and timeline are confirmed during Discovery.
A standard Shopify B2B wholesale portal with account pricing, net payment terms, minimum order logic, dealer account management, and enterprise resource planning integration takes 8 to 14 weeks from design approval to go-live. Builds requiring complex quote-to-order workflows, multi-subsidiary enterprise resource planning routing, or migration from a legacy wholesale platform take 12 to 20 weeks. Redefine delivers a specific scope and timeline after the scoping call.
Shopify B2B supports minimum order quantity configuration at the product and variant level. Redefine also builds per-account minimum order quantity logic where specific dealer tiers have different minimums for the same stock-keeping unit: a Tier 1 dealer may have a 100-unit minimum where a Tier 3 dealer has a 24-unit minimum. Cart validation enforces the correct minimum order quantity before checkout based on the logged-in dealer's account configuration.
Your dealers want to self-serve. Your operations team wants to stop managing orders by email. Build the portal that fixes both.
Book a free 30-minute scoping call for Shopify B2B. We review your wholesale operation, dealer structure, ERP system, and pricing model. Then you get a specific portal scope and timeline before you commit.
No commitment. No pitch.
Tell us about your wholesale operation
We'll review your brief and send a scoped portal proposal within 3 business days.
Brief received
We'll review your wholesale operation and send a scoped portal proposal within 3 business days.