Automate your wholesale channel on Shopify Plus
Redefine builds native B2B on Shopify Plus. Company accounts, custom price lists, net terms, and PO workflows. Replace manual wholesale with a self-serve buyer portal your trade accounts actually use.
Manual B2B kills your team before it scales your revenue
Most B2B programs run on email, spreadsheets, and custom invoices. Every new trade account adds 8 to 14 hours of overhead. Shopify Plus B2B removes the manual layer entirely.
- Pricing negotiated by email, then manually applied per orderEach buyer gets a custom quote. No self-serve.
- Orders placed by phone, fax, or a separate wholesale formSales reps transcribe orders manually into the system.
- Net terms tracked in a spreadsheet, invoices sent manuallyCollections require a dedicated operations resource.
- Approval workflows done by forwarding emails to managersNo audit trail. Orders lost in inboxes.
- B2B and DTC run on separate platforms, separate inventoryDouble the tools, double the errors, double the cost.
- Custom price lists auto-apply per company account on loginEach buyer sees their contracted price. No intervention needed.
- Buyers self-serve 24/7 via a dedicated B2B storefrontPlace orders, view history, download invoices, no rep required.
- Net 30/60/90 configured per company, invoices auto-generatedPayment terms enforced at checkout. Enterprise resource planning syncs automatically.
- Shopify Flow routes approvals above threshold to managersFull audit trail. Approved instantly below the limit.
- B2B and DTC share one Shopify Plus organization, one inventory poolOne platform, unified data, full channel visibility.
The full B2B workflow on Shopify Plus, built natively
Click any stage to see how Shopify Plus handles that step, from company setup to ERP sync. Every node is a capability Redefine configures and tests before your B2B channel goes live.
Your Plus org admin creates a company account and assigns buyer contacts. Each company gets its own credit limit, payment terms, and price list. Contacts receive a self-registration invite. Setup takes under five minutes per company, with no developer needed after launch.
Native by design, not a bolt-on wholesale add-on
B2B on Shopify Plus runs on a native data model, not a third-party plugin. Every relationship here drives what your buyers see, from their price at login to their invoice at payment. Native means fewer breakpoints and less to maintain.
Six B2B capabilities Redefine configures, tests, and launches
Not a feature list. Each card represents a tested, production-configured capability your wholesale buyers interact with from day one.
Company Account Management
Create unlimited company accounts with multiple buyer contacts each. Assign Admin or Buyer roles, set spend limits, and manage every B2B relationship from one Plus admin. No third-party CRM needed. You add trade accounts without adding ops headcount.
Custom B2B Price Lists
Build tiered price lists for every segment, retail, trade, wholesale, and distributor. Prices apply per-variant with percentage discounts or fixed amounts. Each company account auto-loads its assigned price list at checkout. No coupon codes, no public sales, no pricing errors.
Net Payment Terms
Configure Net 30, 60, and 90 terms natively, with no external invoicing app. Due dates calculate automatically at order time. Buyers check out without a card and get payment instructions. ERP integration triggers the invoice at fulfillment.
Purchase Order Workflows
Buyers submit orders with a PO number and custom notes. Shopify Flow routes high-value orders to a manager for approval. Low-value orders auto-approve. Every PO number flows through to your ERP and invoicing automatically, with a full audit trail.
B2B Buyer Portal
Buyers log in to a company storefront showing their contracted prices, catalog, order history, and invoices. No consumer pricing shows. Reorder from past POs in two clicks. Built for wholesale buyers who order often and want self-serve.
Shopify Flow B2B Automation
Beyond approvals, Flow sends welcome notifications, credit limit alerts, tier-upgrade triggers, reorder reminders, and low-stock alerts for B2B SKUs. Zero code. Redefine configures it all during the build sprint.
How a home furnishings brand moved 200+ trade accounts to self-serve
A high-volume brand served both DTC shoppers and a trade program for interior designers and commercial buyers. Both channels had to run on one platform.ent.
The trade program ran on manual pricing emails and custom invoices. Each new trade account took hours to set up. B2B and DTC tracked inventory separately, which caused oversell and daily friction.on.on.on.
- Trade price lists auto-apply on buyer login
- ERP inventory sync eliminates oversell
- Net 30 terms configured natively
"Our trade buyers now place their own orders at 2am without waiting for a sales rep to send a custom quote. The pricing is right, the history is there, and the invoices generate automatically. It changed how we operate."
Shopify Plus migration from a legacy platform. B2B company accounts for 200+ trade accounts. Tiered price lists for consumer, trade, designer, and commercial. Dynamics 365 ERP integration for real-time inventory and invoicing.
Why brands pick Redefine over a general Shopify agency
B2B on Shopify Plus is not a simple feature toggle. Most agencies know the company account UI. Few know how to architect price lists at scale, configure approval workflows correctly, or set up ERP net terms without a third-party app.
Shopify Plus B2B FAQ
The questions operations leaders ask before committing to a Shopify Plus B2B implementation.
Yes. Native B2B on Shopify, including company accounts, custom price lists, net payment terms, and purchase order workflows, is exclusively available on Shopify Plus. Standard Shopify plans cannot access these features. If your current plan is not Plus and you are evaluating B2B, we can help you assess the business case for upgrading alongside your B2B implementation.
Yes, and this is one of Shopify Plus B2B's most important advantages. B2B and DTC operate within the same Shopify Plus organization, sharing one inventory pool and one admin. B2B buyers log into a dedicated company-specific storefront that shows only their contracted prices and catalog. DTC customers see your standard public store. No separate platform, no synced inventory, no double maintenance.
Shopify Plus supports unlimited company accounts within your organization. Each company can have multiple buyer contacts, each with their own login and optional spend limit. Whether you have 20 trade accounts or 2,000, the architecture scales without additional cost per company. Price list complexity (number of unique lists, variant count per list) is where planning matters most at scale, which Redefine scopes in discovery.
Yes, both natively. Buyers enter a PO number at checkout. It flows through to the order record, ERP sync, and invoicing. Net payment terms (Net 30, 60, 90, or custom) are configured per company account. Buyers complete checkout without a credit card and receive payment instructions. Due dates are calculated automatically and visible in the company portal order history.
A focused B2B configuration engagement, company accounts, price lists, net terms, approval workflows, and buyer portal setup, runs 4 to 8 weeks depending on the number of price lists, integration complexity (ERP connection for net terms), and buyer portal customization requirements. If B2B is part of a broader Shopify Plus development engagement, it is scoped within the 12-week delivery timeline.
See your B2B wholesale channel running on Shopify Plus within weeks, not months
In a 30-minute call, we scope your company accounts, price list structure, and ERP integration needs. You leave with a clear timeline and delivery estimate. No commitment.
No commitment. No pitch. Get a scoped B2B plan before anything is signed.
We will review your workflow and send a scoped proposal within 3 business days.