Creative design services that connect your brand to the people who buy from you
Most design is built for the portfolio. Ours is built for the checkout page. Redefine is a creative design agency serving ecommerce and B2B brands. We deliver brand identity, campaign creative, and UX design grounded in how your specific buyer makes decisions.
Brand identity
Logo, color, type, and brand guidelines your whole team applies the same way. No more off-brand assets from a freelancer who never saw your guidelines.
Campaign creative
Paid ads, email templates, landing pages, and social assets built for the campaign goal. Every asset traces back to one brief. One voice across every channel.
User experience design
Product screens and web experiences your developer can build from day one. Designed for usability, conversion, and brand consistency.
Generic design looks great. It just does not sell.
The brief says "make it look good." There is no audience, no conversion goal, no way to measure success.
The work wins awards and loses customers. Great portfolio. Flat conversion.
The ad, the landing page, and the email look like they came from three different brands.
You get a JPEG and a PDF. No source files, no design system, no developer handoff. You are locked out of your own brand.
Billing is open-ended. The scope expands. The invoice grows. Nobody warned you.
Every brief starts with your buyer and your conversion goal. Every design decision traces back to both.
We test creative against how your actual buyer reacts, not how a design judge scores craft.
One design system. Consistent brand from paid ad to checkout to unboxing.
You receive full Figma source files, component libraries, and all export assets at close. No license. Yours to keep.
Fixed scope. Proposal in 3 days. Work begins within 1 week of sign-off.
Replace with marketing manager reviewing poor generic brand materials, concentrated dissatisfaction, afternoon · 1200×400
What Redefine includes that most agencies charge extra for — or skip entirely
Most agencies hand you finished files. We hand you a working system. Brand assets that connect across every channel, source files you own forever, and a brief anchored in your buyer, not your mood board.
Brief anchored in business goals
Business goal anchors every design decision
Creative brief starts with aesthetics, not buyer outcomes
Audience profile and revenue goal define every design decision
Creative tested in your buyer's real context
Creative tested in the environment where it converts
Creative is reviewed in isolation, not on the channel where it converts
Design reviewed against the actual purchase path
Full source file ownership
Figma, AI, layered files fully owned by you
Agency keeps the files; you rent access rights
Every source file transfers to you at close. No license ever.
All channels, one brief
All touchpoints covered in one engagement
Each channel adds a new cost, new brief, new delay
Web, print, social, and email assets from one design system
No hourly billing surprises
No hourly rates, no retainer dependency
Scope creeps; invoices grow
Line-by-line proposal. Agreed before work starts. No surprises.
Design system, not just assets
Component library and usage rules, not just assets
Files delivered; no rules for how to use them
Figma component library, usage rules, and real-world application examples
One engagement covers every creative challengeyour brand faces
30+
brand systems built
Brand identity design
Logo, color palette, type system, brand voice, and usage guidelines. Every team member — internal, agency, or freelancer — applies the brand the same way, every time.
See brand identity services →150+
product interfaces shipped
User experience design
User flows, wireframes, high-fidelity screens, and interactive prototypes. Your developer can build from the files on day one. Usability tested before a single line of code is written.
User experience design hub →See user experience design services →One brief.
Every channel.
Campaign creative
Paid ads, email templates, landing pages, and social assets built from one campaign brief. Consistent voice, consistent creative, consistent results.
Full
Figma component library
Web app design
Web app and SaaS product interfaces with component libraries, developer specs, and interactive prototypes for every primary user flow.
See web app design services →Print-vendor
ready files
Print and packaging design
Packaging, labels, catalogs, and print collateral built from your brand system. CMYK-correct, bleed-safe, and rejected by no printer.
Brief
to production-ready
Creative direction
Visual language, shoot briefs, creative concepting, and art direction for campaigns. This is the thinking that makes every output look like it came from the same brain.
Creative design pricing
Scope agreed before work starts. Line-by-line proposal in 3 days. No hourly billing. No monthly fee required.
See creative design pricing →Creative design that tripled revenue.
Replace with team reviewing finished campaign or brand book, natural light, focused expressions, wide angle · 1600×520
Narragansett Beer
Consumer brand · Shopify · User experience and UI + CreativeRevenue growth
0
Revenue tripled following the creative and user experience transformation
First-month revenue gain
+$70K
Additional revenue in the first month after relaunch
Services delivered
UX and UI redesign
Shopify ecommerce design
Campaign creative + SEO
Klaviyo email design
The problem
Narragansett had strong brand heritage and growing traffic. But the Shopify experience did not convert at the rate that traffic warranted. The visual design was fragmented across channels — the ad, the site, and the email all looked like separate brands. Marketing spend was driving visitors. The creative was not turning them into buyers.
What we built
We rebuilt the Shopify storefront from the ground up. New UX, new creative system, Klaviyo lifecycle design, and an analytics layer that told the team what was working and what was not. The result: higher conversion rates, a consistent brand across every channel, and +$70K in additional revenue in the first month after relaunch.
We build the stores we design for. That changes how we think.
Most design agencies have never shipped an ecommerce site. They design for approval, not for checkout. Redefine has launched hundreds of ecommerce stores. Every creative decision we make is grounded in what converts, not what a judging panel would frame.
We design for checkout, not the portfolio
We have built hundreds of ecommerce sites. We design for the actual channel where money changes hands: product pages, checkout flows, email inboxes, and paid placements. The portfolio is irrelevant.
Every brief starts with a business question
What action should this creative make your buyer take? That question comes first, before any concept or color palette. It drives everything that follows.
A system your team can extend. Not a folder of files
Every project delivers components, usage rules, and source files your team can build on. The work keeps giving value after the project closes.
One brand. Every channel. No exceptions
Your creative should look consistent from the paid ad to the product page to the shipping box. We build one system, then apply it everywhere.
Your files. Your brand. No agency dependency
Every source file transfers to you when we close. Figma, AI, PSD, export-ready formats. No license. No reason to call us to access your own work.
Scope locked. Timeline real
Proposal in 3 days. Work starts within 1 week of sign-off. Scope is agreed in writing before Sprint 1. It does not change without a written amendment.
Everything you need to know before you brief us
Standard design delivers a file: a logo, a brochure, a web page. Creative design delivers a system: a brand identity with rules, a campaign with a concept behind every asset, a design system your whole team applies the same way. The real difference is intent. Standard design solves an aesthetic problem. Creative design solves a business problem.
Most engagements fall into one of three ranges. Brand identity: 4 to 6 weeks. Campaign creative: 3 to 5 weeks. Full brand plus UX plus campaign creative: 8 to 12 weeks. Your timeline is scoped and agreed in writing before Sprint 1 begins. It does not change without a written amendment.
We deliver the creative: strategy, direction, and all production-ready assets. Campaign execution — media buying, email deployment, platform management — is a separate engagement. Many clients pair creative design with Klaviyo email design or ecommerce development work. Tell us what you need in the brief. We scope what fits.
All source files. No exceptions. Figma files with component libraries. AI and EPS logo files. Layered PSDs. Production-ready exports in every format. Brand guidelines as a PDF and in Figma. Everything transfers to you at close. No license. No ongoing dependency on us to use your own brand.
Fixed scope. You tell us your creative problem. We return a line-by-line proposal within 3 days. Work begins within 1 week of sign-off. No hourly rates. No retainers. No billing surprises. If scope changes, a written amendment comes first. No exceptions.
Get your creative design proposal in 3 business days
Describe your brand, your buyer, and the creative problem you need to solve. We review it, call you within 48 hours, and return a scoped proposal with timeline and investment within 3 business days.
We call you within 48 hours
A senior creative director calls to understand your brand, your buyer, and your goals
Scoped proposal in 3 business days
Phase-by-phase breakdown with deliverables, timeline, and investment
Work begins within 1 week of sign-off
Creative discovery and strategy launch the week you approve
Worried about bandwidth? You give us 2 to 3 hours per week. One strategy review. One feedback session. One final sign-off. We own everything else.
Submit a brief. Get a scoped proposal in 3 days.
Tell us your brand, your buyer, and the creative problem you need to solve. We scope the project line by line and send a detailed proposal within 3 business days. No pitch. No commitment until you sign.