iOS app design that passes App Store review the first time and holds users past day 30
77% of iOS apps lose users before the second launch. One in three fails App Store review on the first submission. Both are iOS design failures. Redefine designs HIG-compliant iOS app screens, Figma component libraries, and interactive prototypes. Your developer gets a file with zero questions. Your users get an app that works the way they expect.
Every engagement includes these five deliverables
- HIG-compliant UI design for all primary flows — passes App Store review without rework
- Auto-layout Figma component library — your developer builds without guessing — every state and variant, zero developer guesswork
- Interactive Figma prototype — tested before one line of code is written
- App Store asset kit — submission-ready from day one — icon, screenshots, and preview screens formatted to Apple's specs
- Developer handoff with spacing, color, and type tokens — ready to build from day one
Your iOS app loses most users before they open it a second time
77%
of users delete or stop opening an iOS app within 3 days of download
Broken onboarding, confusing navigation, and unclear screens drive every one of those exits
33%
of iOS apps fail App Store review on the first try
HIG violations, missing accessibility labels, and metadata errors are the top three reasons
5s
to decide whether to keep or delete your app — that is how long users spend on the first screen
What loads first is the only screen that shapes the retention decision
What product teams tell us before they start a project
"Our developer built exactly what we specified. Users still cannot find the navigation. The App Store rejected us twice. The product works. Nobody wants to use it."
This is an iOS design problem. Navigation that breaks iOS conventions, tap targets below 44 pixels, and a Figma file with no component system all cause the same result. The app ships. Users leave. Revenue stalls.
Navigation that breaks iOS patterns: users cannot find core features, session time drops
Tap targets below 44px: App Store rejects the build, users complain in reviews
No Figma component library: developers guess at states, variants ship with bugs, QA cycles lengthen
App brief to App Store-ready iOS design. Done in 6 weeks.
You agree every milestone before work starts. You see each deliverable the week it is built, not at the end of 6 weeks.
Week 1
Discovery and user research
We review your brief, audit your top 3 competitors, define your core user types, and map the flows that must work on launch
Week 2
App structure and navigation design
We map every screen, every path between screens, and every navigation decision. You approve the structure before any visual design begins.
Weeks 3 to 4
Wireframes: low-fidelity screens for every major flow
You see all key screens before color or branding is applied. Review them, request changes, and approve before we move forward.
Weeks 4 to 5
High-fidelity iOS UI design and component library
Full-color iOS screens built to Apple's Human Interface Guidelines, plus a component library with every button state, input field, and card variant.
Week 6
Prototype, developer handoff, and App Store assets
An interactive prototype your team can tap through, a Figma file your developer can build from immediately, and every App Store asset Apple requires for submission.
User personas (3 defined)
Primary: Active commuter, 28 to 34
Secondary: Weekend user, 35 to 45
Edge case: Power user, 22 to 28
Competitor audit
Key flows to design
Navigation structure
Home
Explore
Activity
Profile
Pattern: Tab bar navigation, standard iOS HIG tab-based pattern
Onboarding flow steps
Splash
Sign up
Preferences
Permission
Home
Onboarding · S1
Home screen
Detail view
HIG compliance checklist
44px minimum tap targets
Dynamic Type support
Safe area insets on all screens
Contrast ratio WCAG AA
Dark mode variants
Component library
Figma prototype
All flows clickable and testable before a single line of code is written
Developer specifications
Spacing tokens
Color variables
Type styles
Export settings
App Store assets
App icon (all sizes)
6.7 inch screenshots
iPad screenshots
Preview video brief
Five deliverables every iOS app design project includes. No extras. No surprises.
HIG-compliant iOS screens — built to pass App Store review
Every screen follows Apple's Human Interface Guidelines from the start. Safe area insets, Dynamic Type, 44px tap targets, SF Symbols. Your build will not get flagged by the App Store reviewer because we ran the same checklist first.
Dark and light mode
iPhone and iPad layouts
All iPhone screen sizes
Accessibility: WCAG AA contrast
Figma component library
Every iOS UI element is built as a reusable component with every state, every variant, and every interaction documented. Your developer opens one Figma file and has everything they need to build.
Interactive prototype
Tap through every flow in Figma before your developer writes a single line of Swift. Navigation problems, unclear gestures, and confusing transitions cost zero developer hours to fix at this stage. After code starts, they cost days.
App Store asset kit
App icon at 1024x1024 and all required sizes. Screenshots at every required device dimension. Preview screen copy. Formatted to Apple's current submission requirements so your developer submits, not formats.
What the kit contains
iOS design pricing
No hourly billing. Fixed-scope proposal line by line before work starts. Returned in 3 business days.
View UI/UX design pricingHow we designed a social iOS app that users actually wanted to open again
User satisfaction
Validated
Usability testing confirmed users found the app intuitive and easy to navigate
Tested before launch with real users, not internal team review
Feature engagement
Up
In-app behavior data showed users explored more features per session after the redesign
Session depth and feature interaction both increased post-launch
Design cohesion
1
One complete design system shipped. Every future screen uses the same components.
The development team extended the system without design support for new features
On the Hash App
Mobile application · iOSOn the Hash App is a social iOS app built around community. Users share content, interact with each other, and expect the app to feel familiar the moment they open it. The team had a working product. Users were not coming back.
The problem
The interface packed too many features without a clear navigation logic. Users could not find what they came for. The design lacked a component system, so every new feature looked slightly different from the last.
What we delivered
We audited the existing user flows and identified where users dropped off. We redesigned the navigation structure to follow iOS tab bar conventions. We built a complete Figma component library with every state and variant. And we ran usability testing before any code changed.
The outcome
- Usability testing confirmed users navigated all primary flows without prompting or confusion
- Feature engagement increased post-launch based on in-app session behavior data
- One unified design system shipped: the development team now builds new features from the same components
- The app's rating and review sentiment improved after the UI redesign
Three things we always do. Most iOS design agencies skip all three.
01
We design to Apple's rules from screen one — not after the App Store rejects you
Most design agencies apply a visual style on top of a generic mobile layout. The result looks good in a slide deck and fails App Store review. We start every iOS project with Apple's Human Interface Guidelines, not as a checklist at the end. Safe area insets, Dynamic Type, 44px tap targets, and SF Symbols are part of the design from the first screen. Your reviewer does not find violations. We already fixed them.
HIG rule
Minimum 44px tap targets
Applied to every interactive element by default
HIG rule
Dynamic Type scaling
All text scales without breaking layouts
HIG rule
Safe area compliance
Content never overlaps notch or home indicator
02
Every screen comes with a component library your developer builds from immediately
Most iOS design deliverables are static Figma frames. Your developer has to guess what the button looks like in a disabled state, what the input shows with an error, and how the card handles longer text. We build the component library alongside every screen. When handoff happens, your developer opens one file and has every answer.
What you receive from other agencies
Static frames with no variants or states
Developer spends hours interpreting what to build
Edge cases discovered in production, not design
What you receive from Redefine
Auto-layout components with every state and variant
Developer opens the file and has zero questions
Edge cases designed and documented before code is written
03
You tap through the full app before your developer writes a line of Swift
Every project ships with an interactive Figma prototype covering all primary flows. Navigation problems, unclear gestures, and broken onboarding are caught in Figma, where fixing them costs nothing. Catching them in Sprint 3, after half the product is built, costs days of developer time and project delay.
Questions product teams ask before hiring an iOS design service
This engagement covers iOS only, built to Apple's Human Interface Guidelines. Android is a different platform with different navigation patterns, component systems, and conventions. We scope each platform as a separate project. That way neither gets a watered-down cross-platform treatment. If you need both iOS and Android, tell us in the brief and we scope both.
The handoff includes: a complete component library with every state and variant, high-fidelity screens for all primary flows, an interactive prototype connecting every flow, spacing and color tokens named for developer use, and export settings pre-configured for iOS resolution. Your developer opens one Figma file and has everything. No follow-up calls needed.
A full engagement — discovery, wireframes, high-fidelity UI, prototype, and handoff — runs 6 weeks. A focused engagement covering specific flows or screens runs 3 to 4 weeks. A redesign of an existing app, where research already exists, can move faster. The timeline is written into the proposal before Sprint 1. It does not change without a signed scope amendment.
Yes. Every full iOS design engagement includes an App Store asset kit: app icon at 1024x1024 and all required sizes, screenshots at every required device dimension (6.7 inch iPhone plus iPad if your app supports it), and preview screen text formatted to Apple's current submission requirements. Your developer submits. They do not format.
Yes. A redesign starts with a UX audit of your existing app to identify which flows work and which need rethinking. This replaces the standard discovery phase with a faster, more targeted process. Share your Figma files or a TestFlight build and we scope the redesign from there.
You do. All source Figma files, components, and assets are transferred to you at handoff. You are not locked into using Redefine for future updates. Your team or any developer can work directly from the files.
Tell us about your app. We will tell you exactly what it takes.
A senior iOS designer reads your brief and calls within 48 hours. We ask the right questions. Then we scope the project line by line and return a written proposal in 3 days.
Senior iOS designer call in 48 hours
Not a sales rep. A designer who knows HIG and Figma. They ask the questions that shape the proposal.
Fixed-scope proposal in 3 days
Phase-by-phase breakdown with screen count, timeline, and total investment. No hidden retainers.
Sprint 1 starts within 1 week of sign-off
Discovery and user research begin the week you sign. No queue. No delay.
Your team contributes 2 to 3 hours per week throughout the project. One sprint review. One wireframe feedback session. One prototype walkthrough. That is all. We own every screen, component, and specification.
If the proposal does not fit your budget or timeline, we tell you that too. No obligation to move forward.
Your iOS app deserves a design that users want to keep. Start here.
Tell us what the app does, who uses it, and what you want to fix or build. We read every brief and return a written proposal in 3 days. The proposal breaks down every phase, every screen count, and the total investment. No guessing.
Get My iOS Design Proposal