Your platform deserves design that actually converts.
Shopify, WooCommerce, BigCommerce, Headless. Every platform has its own conversion mechanics. Redefine, your platform & ecommerce hub company, builds platform-native ecommerce experiences so your store stops losing buyers to friction.
Submit your brief → call within 48 hours → proposal in 3 days → Sprint 1 within 1 week of sign-off
Where the platform work actually lives
Choose your platform below. Each page covers the exact design deliverables, conversion approach, and process for that specific stack.
WooCommerce Web Design Services
Custom WooCommerce themes built for conversion. Product pages, cart flows, and checkout optimized for your catalog structure.
See WooCommerce DesignHeadless Ecommerce Design
Decoupled frontend design for Shopify Hydrogen, Next.js, and custom headless stacks. Performance-first, pixel-perfect.
See Headless DesignWooCommerce User Experience Audit
Full user experience audit of your WooCommerce store. Every friction point surfaced, every drop-off identified, with a prioritized fix list.
See User Experience Audit ServiceShopify Web Design Services
Shopify-native themes, section schemas, and conversion-focused user experience design for direct-to-consumer brands building on the world's largest commerce platform.
Page coming soonBigCommerce Web Design Services
BigCommerce Stencil theme design and Catalyst component builds for mid-market and enterprise brands scaling on business-to-business commerce.
Page coming soonWebflow Design Services
Webflow-native component systems, CMS collections, and responsive layouts for marketing-led ecommerce and software-as-a-service storefronts.
Page coming soonRelated design services live on the site
Generic design ignores how your platform actually works.
Most agencies build the same Figma template and hand it off regardless of the platform. Shopify cart flows are not BigCommerce flows. WooCommerce checkout behaviors are not Webflow commerce behaviors. Platform-agnostic design costs you conversions every single day.
Figma mockups that ignore platform constraints
Designs get rejected or rebuilt in development because the platform cannot render them.
Cart and checkout designed like a brochure site
Beautiful hero, broken funnel. Buyers drop off at the exact moment they should convert.
Three revisions and a handoff document that solves nothing
No platform knowledge, no developer handoff spec, no test plan. You own the launch risk.
After working with Redefine
Platform-native design from day one
Every component is scoped to what your platform can actually build and ship.
Conversion funnel designed for your checkout flow
Cart, product page, and checkout user experience aligned with how buyers on your platform behave.
Developer handoff spec included in every project
Annotated Figma, component map, platform tokens. Your dev team starts on day one with zero ambiguity.
3 to 4 hours per week from your team
Sprint review, async feedback on deliverables, final quality assurance sign-off. We handle everything else.
Volume proof
80+ platform ecommerce builds completed
Redefine versus a typical ecommerce design agency
The criteria that separate platform-native design from a typical platform & ecommerce hub agency.
| Criteria | Typical Agency | Redefine |
|---|---|---|
| Platform knowledge | Generic; same template on every CMS | Platform-native per project |
| Developer handoff spec | Optional add-on or absent | Included on every project |
| Conversion-focused process | Visual-first; conversion is an afterthought | Conversion built into the design brief |
| Scope transparency | Discovery call, then vague statement of work | Line-by-line scoped proposal before any work |
| Mobile-first approach | Desktop-first with mobile as afterthought | Mobile-first on every platform build |
| Timeline to first deliverable | 2 to 4 weeks to see anything | Sprint 1 begins within 1 week of sign-off |
Every platform build ships with this full stack.
No add-ons. No surprises in scope. Every deliverable below is part of the standard engagement.
Platform-native Figma design system
Component libraries built around your platform's rendering model. Shopify sections, BigCommerce widgets, WooCommerce block editor. Every component is designed for how it actually gets built.
Developer handoff spec
Annotated Figma with interaction notes, spacing tokens, font specs, and component state documentation. Your dev team starts without a single back-and-forth.
Product page and cart user experience
Every interaction on the conversion path: add to cart, quantity selectors, trust badges, upsell placements, and minicart behavior. Designed to match how your platform handles state.
Mobile-first responsive design
60% or more of ecommerce traffic is mobile. Every design is built mobile-first then expanded, not shrunk to fit after the fact.
Accessibility and WCAG baseline
Color contrast ratios, keyboard navigation states, ARIA labeling for interactive components. Designed in from the start, not bolted on after an audit.
0
platform ecommerce builds completed
0 days
to your scoped proposal after the brief
0 hours per week
required from your team across a full build
Real builds. Real results.
Client
Go Wise USA
Consumer brand. Healthier cooking and healthcare products.
The Problem
The existing Shopify V1 store needed a more conversion-focused design. The upgrade to Shopify V2 needed to complete with zero downtime while preserving mobile reach and cross-device compatibility.
The Result
Immediate
increase in online sales after launch
Custom Shopify theme launched with no downtime. V1 to V2 migration completed seamlessly. Enhanced mobile responsiveness expanded audience reach and supported higher conversions.
How design differs by platform.
Each platform has a distinct architecture. Our design approach maps exactly to what each one can build and ship natively.
Section schemas and conversion user experience
Shopify 2.0 gives merchants the most flexible customization model in ecommerce. Your design must be built around its section and block architecture, not forced into it after a generic Figma handoff.
- Online Store 2.0 section schema design, all settings mapped in Figma
- Metafield-driven product detail page design with content type structure
- Shop Pay, accelerated checkout user experience, and cart drawer design
- Collection filter design for Shopify's native search and filter interface
Block editor and Full Site Editing architecture
WooCommerce's block-based checkout and Full Site Editing architecture require a completely different design approach than classic themes. Components must be designed around block slots and template parts.
- Full Site Editing theme design with global styles and block pattern library
- WooBlocks checkout user experience design and trust signal placement
- Custom product archive and filter user interface for high-SKU catalogs
- Advanced Custom Fields and custom meta field integration with design system
Stencil and Catalyst architecture
BigCommerce's Stencil framework and the new Catalyst headless storefront each have distinct design constraints. We design for both, including Business to Business Edition quote flows and multi-storefront setups.
- Stencil template component design with Handlebars context mapping
- Catalyst component library design for Next.js-based storefronts
- Business to Business Edition: quote flow, net terms, and buyer account user experience
- Multi-storefront channel design with shared component libraries
Component systems built for developers
Headless storefronts give you complete front-end freedom. That freedom requires a design system with full component specification, not just visual mockups. Every component must have state documentation your engineering team can implement without guessing.
- Full component system in Figma with token export for Tailwind or CSS variables
- Interaction states for every component: default, hover, active, disabled, loading
- Storefront application programming interface data-binding design for products, collections, cart, and account
- Core Web Vitals-aware design with layout shift prevention built in
Questions buyers ask before starting
We design on your existing platform. No migration is required unless your brief specifies a move. Your current Shopify, WooCommerce, or BigCommerce setup is the starting point for every engagement. If a migration makes commercial sense, we will flag it during scoping. It is never a condition of the project.
A full ecommerce redesign runs 4 to 8 weeks depending on scope, including catalog size, number of templates, and complexity of the product detail page. A focused sprint on a single section (homepage or checkout flow) typically delivers in 1 to 2 weeks. You receive your first Sprint deliverable within 1 week of sign-off.
The handoff spec includes: annotated Figma with spacing, type, and color tokens; interaction documentation for every component state; responsive breakpoint notes; platform-specific notes for your specific content management system or commerce engine; and a component inventory with naming conventions. Your dev team can begin immediately with no clarification calls.
If you are on a platform outside our core stack (Shopify, WooCommerce, BigCommerce, Webflow, headless), tell us in your brief. We will confirm scope and platform familiarity before accepting the project. We do not take on platform-specific design work without the relevant hands-on knowledge to back it up.
Yes. Redefine offers design-only, development-only, and full design-plus-development engagements. The Design Services hub covers the design scope. When you need the full build, we scope design and development together in a single proposal so there are no handoff gaps between the two phases.
Every project is scoped before work begins. You receive a line-by-line proposal showing exactly what is included, what is out of scope, and the timeline. Pricing varies by the number of templates, platform, and deliverable depth. Submit your brief and you will have a scoped proposal within 3 business days with no commitment required to receive it.
Tell us about your platform and store goals.
Submit your brief below. You will have a scoped proposal within 3 business days. No commitment required to receive it.
- Call within 48 hours of receiving your brief
- Scoped proposal in 3 business days
- Sprint 1 begins within 1 week of sign-off
- 3 to 4 hours per week from your team across the build
No commitment. No pitch. Just a scoped proposal.
Your store is losing buyers to design that ignores your platform.
Platform-native design built for conversion. Scoped before any work starts. Proposal in 3 days.
No commitment. No pitch. Proposal in 3 business days.