The ecommerce web design company that builds for revenue, Not just rankings
Most stores bleed money on paid traffic because the store itself was built wrong. Redefine designs and builds ecommerce stores on Shopify, BigCommerce, and WooCommerce using platform-native code. No templates. No bloat. Just stores that turn visitors into customers.
"Your store is not underperforming because your product is wrong. It is underperforming because your product page is wrong."
Generic templates lose sales on the first scroll. Slow pages chase buyers away before they reach the product. Broken mobile checkouts send customers to a competitor. These are not hunches. The data below measures the damage.
Top performers hit 4% to 5%. The gap is almost always in the design.
Poor layout. Small tap targets. Confusing checkout. All fixable with a proper mobile-first build.
The revenue increase stores see after a purpose-built product page redesign. Same traffic. More revenue.
Conversion rate drops 7% for every one second your page takes to load. Speed is a revenue lever, not a nice-to-have.
From brief to launch in 8 to 10 weeks. Five phases. You see progress every week.
Click a phase to see exactly what you get, what you approve, and how much of your time it takes.
Click a phase to see exactly what you get, what you approve, and how much of your time it takes.
Discovery
Before any design starts, we audit your store for conversion blockers, study your buyers, and map where your current setup loses sales. Every decision in Phase 2 traces back to data from this phase.
Conversion audit report (where your store loses money today)
Buyer journey map (how your customers decide)
Competitor benchmark (what top stores in your category do differently)
Agreed conversion target (the number this project must move)
Days 1 to 5. Your time: 2 hours for the brief review and discovery call.
User Experience Architecture
We map every page type, every click path, and every decision point before a single visual is created. You see wireframes for the homepage, product pages, category pages, and checkout — all in one sprint review.
Site architecture diagram
Annotated Figma wireframes
Product page hierarchy map
Mobile wireframe set
Week 1 to 2. Your time: one 60-minute sprint review and async feedback.
Design System
Every button, every image module, every product card gets defined before development starts. This means developers build it once and build it right. You get a Figma library that your team can hand to any future developer.
Full Figma component library
Product detail, product list, and search page templates
Typography and color tokens
Responsive specs for every breakpoint
Week 2 to 4. Your time: one sprint review and async component approvals.
Platform Build
We build directly inside Shopify, BigCommerce, or WooCommerce. No drag-and-drop builders, no third-party theme licences. The code is clean, documented, and yours at handoff. Your team can edit it without calling us.
Platform-native custom theme
Third-party app integrations (GA4, Klaviyo, Meta, and others)
Custom features as scoped
QA across real devices and browsers
Week 4 to 8. Your time: one sprint review per sprint. You see browser-rendered pages, not mockups.
Launch and Optimize
Launch day is when measurement starts. Analytics are wired. Conversion events are firing. A/B test variants are ready to run. You get a performance report at handoff so you know exactly what changed and by how much.
GA4 and Google Shopping setup
Performance baseline report (before and after scores)
A/B test framework ready to run on day one
30-day performance review call
Week 8 to 10. Full code ownership transferred at handoff. No retainer required.
Five things built into every store we design and launch.
Platform-native code you own at handoff
No drag-and-drop builders. No theme license fees. Every line of code lives inside your platform. Your team can update it after launch without hiring us again.
Product pages designed to close the sale
Every product detail page follows Baymard Institute research on how buyers decide. Image order, size selection, trust badges, and the add-to-cart button are placed where research says they convert best.
Mobile-first, tested on real devices
68% of shoppers abandon their cart on mobile. We design every page mobile-first and test tap targets, scroll behavior, and checkout flow on real devices before launch.
Performance scores delivered at handoff
Core Web Vitals, image optimization, and load speed are build requirements on every project. You receive before-and-after Lighthouse scores at handoff. Not promises. Numbers.
Analytics wired before the first visitor arrives
GA4, Google Shopping, Meta pixel, and conversion events go live with the store. You measure every visitor from day one, not after scrambling to set it up a month later.
No commitment to receive a proposal. See line-by-line pricing before you decide.
Ecommerce design is priced by scope and page type. Every proposal breaks down the sprint, the deliverable, and the cost.
We build inside your platform. You are not locked into ours.
Click a platform to see the tools we connect as standard on every build. Every integration is configured and tested before handoff. No proprietary connectors. No hidden licensing fees after launch.
Platform-native builds only. No page builder overlays, no template licenses. Full code ownership at handoff.
Brief to $1M in annual revenue. One BigCommerce redesign.
Peekawhoo sells personalized children's products direct to consumers. When transaction volume grew, the old store could not keep up.
Their store could not handle custom monogram orders at scale. Inventory lived in two places and kept falling out of sync. Reporting was unreliable. The design could not support the personalization experience that made Peekawhoo different.
Store audit and buyer journey mapping for the personalized product purchase flow
Custom BigCommerce theme built with 350+ design specifications. Navigation, product categorization, and the personalization flow were all redesigned from the ground up.
Custom monogram module built to let buyers personalize products inline on the product page. POS integration connected online and retail inventory into one system.
Full BigCommerce store launched with on-page SEO, performance tuning, and GA4 analytics. Baseline scores documented at handoff.
Annual revenue
Revenue reached $30M annually after the redesign. Personalization conversion improved. Organic search visibility grew. Peekawhoo's store now matches the brand customers see in their marketing.
Four ways we work differently from a template-based agency.
You own the code. No strings attached.
Most agencies drop a Shopify or BigCommerce theme and brand it. We build natively inside the platform. No builder plugins. No third-party licenses. After handoff, your team can update any page without contacting us.
Outcome: Full code ownership at handoff. No retainer to make a content update.
We set a conversion target before design starts
Before wireframe one, we agree on the specific metric this project must move. Every design decision traces back to that target. Most agencies skip this step and design for their case study. We design for your numbers.
Outcome: Before-and-after performance report at handoff with measured improvement.
You see real output in week one
Most agencies spend three to four weeks on discovery before you see anything. We ship browser-rendered output in Sprint 1 within 7 days of sign-off. You review live pages in a browser, not a PDF or a slideshow.
Outcome: Testable output in week one. Fixed scope before Sprint 1. No surprise invoices.
Speed and performance are built in from day one
Core Web Vitals and load speed are build requirements on every project. Other agencies build a pretty store first and fix performance after you complain. We build it right the first time.
Outcome: Google-approved Core Web Vitals scores at launch. Before-and-after scores measured and delivered.
Need landing page design instead?
Questions every serious buyer asks before starting a project.
We build natively on Shopify (including Plus), BigCommerce (including Enterprise), WooCommerce, and headless stacks using Next.js and Node.js. Every build uses platform-native code. No page builders. No template overlays. If you have not chosen a platform yet, we include a platform recommendation in the proposal based on your catalog size, growth goals, and team's technical setup.
Sprint 1 ships within 7 days of sign-off. A standard build — homepage, product pages, category pages, search, cart, and checkout — completes in 6 to 10 weeks. A complex build with custom features like personalization modules or POS integration takes 10 to 16 weeks. Every project has a fixed scope agreed before Sprint 1 starts. No open timelines. No hourly billing surprises.
Both. Most clients come with an existing store. The discovery phase audits your current store for conversion blockers and UX friction. The redesign targets those specific problems, not just a visual refresh. For new stores, the same discovery process applies. We map your buyer journey before design starts.
Every build ships ready to run A/B tests. You get a clean code structure where your team can swap page variants without opening a developer ticket. GA4 conversion events are configured and firing at launch. We also deliver a test prioritization brief based on the conversion audit. Your team runs the tests. We set up the tools so you can start on day one.
Projects are scoped and fixed-price, not hourly. Standard ecommerce builds typically range from $15,000 to $50,000 depending on page count, platform, and custom features. You receive a line-by-line proposal before Sprint 1 starts. It shows every deliverable, every sprint, and the total cost. Submit a brief and receive your scoped proposal within 3 business days. No cost. No commitment.
We work best with stores ready to invest in conversion, not just design.
You run a Shopify, BigCommerce, or WooCommerce store. You pay for traffic. The store does not convert it.
You have 10 or more products and the category browsing, filtering, or product detail experience is losing sales
You do more than $500K in annual ecommerce revenue and your store looks worse than your category's top sellers
You want code you own. Your team should be able to update the store after launch without hiring us again.
You want a template with custom branding. A Shopify or BigCommerce theme is a faster and cheaper starting point.
You need a live store in under 3 weeks with no brief, no sprint review, and no approval process
You need a full headless ecommerce platform built from scratch. That is a separate engagement.
Not sure which side you are on? Tell us your situation and we will be straight with you.
Send your brief. We will tell you honestly if we are a fit →Your scoped ecommerce design proposal arrives in 3 business days.
No commitment and no sales pitch. Submit your brief and receive a line-by-line proposal from us. Every deliverable, every sprint, every cost — listed out before you agree to anything.
Fill in your store details below
We call within 48 hours. You confirm the platform, catalog size, and the conversion goals you want to hit.
We send a scoped, line-by-line proposal in 3 business days
Sprint 1 starts within 1 week of sign-off
We read it before we call
Brief reviewed same day
Sprint 1 in 7 days
From sign-off to browser
Conversion rate measured
Before and after scores at handoff
Full code ownership
No retainer after launch
Tell us about your store
No commitment. No pitch. We respond within 48 hours.