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Localization workflows

Multilingual CMS Localization Built for Teams That Publish Globally

Run a multilingual cms that manages multilingual content, translation workflows, and locale-specific approvals from a single content management system platform. Every market gets reviewed, approved, and published on its own schedule without spreadsheets or email chains.

40+
Supported locales per site
60%
Faster time to publish
100%
Workflow visibility per locale
See CMS Localization LiveExplore The Platform
Active locales:en-US Livefr-FR Livede-DE In reviewja-JP In reviewes-MX Pendingpt-BR Pending
Content team collaborating on multilingual publishing at their workstations
The localization problem

Most teams still run localization without a localization management system

Without a real cms translation workflow, translation gets done in spreadsheets, emailed to editors, and manually pasted back into the platform. The result is version conflicts, missed markets, and missed deadlines.

The old way

  • Editors export content to CSV, share via email, and wait days for translators to return files before manually pasting back in.

  • Nobody knows whether the French version is in translation, review, or already out of date. Teams discover problems at launch.

  • The source article updates in English but nobody triggers a re-translation. Localized versions diverge silently for weeks.

  • Publishing rights are not locale-scoped. A regional editor can publish to any market, bypassing legal or brand review for that territory.

  • Each locale requires a full copy of every page, making updates a manual multiplier across the entire content catalog.

  • Connecting to a translation service provider means custom development every time. There is no standard workflow connector built into the platform.

With Redefine

  • Translators work directly inside the content management system on locale-specific field variants. No spreadsheets. No email. No copy-paste.

  • Every locale shows its workflow state: draft, in translation, in review, approved, or live. Nothing hides.

  • When the source content updates, affected locales are flagged automatically. Teams re-translate only what changed.

  • Regional editors can only publish to their assigned locales. Cross-locale publishing requires a separate approval role.

  • One content record serves all locales through field-level overrides. Structural updates propagate globally without manual duplication.

  • Connect third-party translation service providers through native connectors. Send and receive translated content without leaving the content management system.

Localization status board with entries-by-locale matrix, all markets in sync
Key capabilities

Everything your global content team needs in one module

The multilingual cms in Redefine is not a translation plugin added after the fact. Multi language content management is structural, connecting directly to publishing workflows, governance controls, and your multi-site content management system.

Multi language content management

Create one source record and manage locale-specific field overrides for text, rich content, assets, and metadata. Your content structure remains shared; only the locale-facing values differ. Right-to-left language support is included for Arabic, Hebrew, and other right-to-left scripts.

Article: Seasonal Campaign Q4
en-USfr-FRde-DEja-JP
Titleen-US: "Shop Our Holiday Collection"
Title (fr-FR)Découvrez notre collection de fêtes
Title (de-DE)In review

Translation workflow software and connectors

Built-in translation workflow software sends content directly to third-party translation services from inside the content management system. Receive translated fields back automatically when complete. Human review steps remain in place before any locale goes live.

Locale-scoped access control

Assign editors to specific locales. Publish permissions are enforced at the locale level so no one publishes to a market they do not own.

Locale-specific content variants and overrides

Override any field at the locale level without touching the source. Hero image, price currency note, legal disclaimer: each can vary by market while the rest inherits from the master record.

Source change detection

When a source field changes after translations are complete, affected locales are flagged as out of date. Your team re-translates only the delta, not the entire record.

Scheduled publishing per locale

Schedule each locale to go live independently. The US version launches at midnight Eastern while the UK version holds until your European team gives the green light.

This module works alongside headless content management system delivery and multi-site content management system to give every regional site its own localized content, powered from a single structured content layer.

How it works

Your CMS translation workflow from source to every market

Select any step to see exactly what your team and translators experience in the cms translation workflow. Every action is tracked, every role is scoped, and nothing publishes without meeting its locale approval gate.

01
Create content
02
Assign locales
03
Translate
04
Review
05
Approve
06
Go live
Step 01

Author writes in the primary locale

Content authors work in the primary locale as normal using the visual editor. Localization does not add overhead to the authoring experience. The source record is complete before localization is triggered.

  • Rich text, images, metadata all authored in one place
  • Content model determines which fields are localizable
  • Localization workflow triggers on publish or on explicit send
Visual Editor: en-US source
Title field Localizable
Body copy Localizable
Our curated holiday selection features over 200 new arrivals. Discover gifts for everyone on your list with next-day delivery available in select regions.
Internal slug Not localizable
Step 02

Select target markets and assign translators

The content owner selects which locales this piece should be published to. Each locale can be assigned to a different translator or translation team. Due dates are set per locale independently.

  • Assign by locale, team, or translation service connector
  • Set target publish dates per locale
  • Skip locales that do not require translation for this piece
Assign locales: Holiday Collection
🇫🇷French (France)
Marie L.Assigned
🇩🇪German (Germany)
Agency TMAssigned
🇯🇵Japanese
UnassignedPending
🇧🇷Portuguese (Brazil)
UnassignedPending
Step 03

Translators work directly inside the content management system

Assigned translators log in to a locale-scoped view. They see only the fields that require translation, with the source text visible alongside the target field. Translation service connectors can populate fields automatically for human review.

  • Side-by-side source and target field view
  • Translators cannot edit source or other locales
  • Artificial intelligence-assisted draft available for human refinement
Translator view: fr-FR
Source (en-US)
Shop Our Holiday Collection, Free Shipping on Orders Over $75
Target (fr-FR)
Découvrez notre collection de fêtes, Livraison offerte dès 75€ d'achats
72% complete
Step 04

Locale editors review for brand voice and accuracy

A regional editor reviews the translation for tone, brand voice, and local cultural relevance. They can leave inline comments on specific fields or approve the locale as a whole. Rejected fields return to the translator with notes attached.

  • Inline field-level comments and revision notes
  • Approve field by field or the whole locale at once
  • Automatic reminder notifications for overdue reviews
Review queue: de-DE
Headline (de-DE)
Entdecken Sie unsere Feiertagskollektion
Call to action button
Jetzt entdecken
Reviewer note: "Should be Jetzt shoppen per brand guide"
Step 05

Publishing manager gates the locale before it goes live

A designated approver gives final sign-off before the locale can be scheduled for publishing. Legal, brand, or regional compliance checks happen at this stage. Content cannot publish until this approval is recorded.

  • Named approver required per locale
  • Audit trail records who approved each locale and when
  • Approval is tied to content governance, not a separate system
Approval gate: fr-FR ready for sign-off
Holiday Collection: fr-FRAwaiting approval
Translator:
Marie L.
Reviewer:
Approved ✓
Approver:
Sophie B. (pending)
Step 06

Each locale publishes on its own schedule

Approved locales are scheduled independently. The French version can launch at market open while the German version holds for an additional legal review window. All locales for a piece can publish simultaneously or at staggered times.

  • Schedule per locale or publish all at once
  • Content delivered via headless application programming interface in the correct locale
  • Publish history logged per locale for audit purposes
Publish schedule: Holiday Collection
🇺🇸en-US
Dec 1, 00:01 ESTLive
🇫🇷fr-FR
Dec 1, 09:00 CETLive
🇩🇪de-DE
Dec 3, 09:00 CETScheduled
🇯🇵ja-JP
Not scheduledIn translation
Translator reviewing translation memory and glossary terms inside the CMS
Customer proof

Real teams. Real results.

Corporate Gear localization team reviewing split-view translation editor
Company
Corporate Gear
Corporate branding and apparel

Corporate Gear serves enterprise clients with branded merchandise and apparel solutions, operating a complex multi-channel ecommerce platform with high content demands across buying segments.

Operational pain

Content updates across product lines required manual coordination between merchandising, marketing, and design teams. Publishing timelines were inconsistent, landing pages drifted from the current catalog, and there was no approval gate before content reached the storefront.

Proof needed

Content governance tied directly to commerce, with structured publishing workflows and role-scoped access across content teams.

Result
$120M+
Annual revenue scaling

Structured content workflows, approval-gated publishing, and unified content management across product lines enabled Corporate Gear to scale to over $120 million in annual revenue with a team that did not grow proportionally with content volume.

200+ content management system projects completed
80+ global brands served
40+ locales supported per deployment
Why Redefine

Localization built into the platform, not plugged into it

Other headless content management system platforms treat localization as a developer task. Redefine makes the localization management system a structured workflow for content teams, with approval gates and governance that connect directly to commerce operations.

CapabilityTypical headless content management systemRedefine
Multi-language content fields✓ Available✓ Available
Structured translation workflowRequires custom development✓ Built in
Locale-scoped publishing permissions✗ Not available✓ Built in
Per-locale approval gate✗ Not available✓ Built in
Translation connector supportThird-party application required✓ Native connectors
Source change detection for locales✗ Manual process✓ Automatic flagging
Commerce context in localized content✗ Not connected✓ Live product information management connection
Right-to-left language supportVaries by plan✓ Included
Common questions

Questions about content management system localization

Copying a page creates two independent records that drift apart over time. Localization in Redefine uses a single content record with locale-specific field overrides. Structural updates propagate to all locales automatically. Only translated fields differ. When the source changes, affected locales are flagged rather than silently left out of date.

Yes. Redefine supports third-party translation connector integrations so content can be sent to and received from your translation service without leaving the content management system workflow. Artificial intelligence-assisted translation is also available for teams that want a draft to refine rather than starting from a blank field.

Deployments support 40 or more locales per content type. Each locale operates its own workflow state: a piece can be live in English, in review in French, and not yet assigned in Japanese, all from the same record. There is no practical upper limit tied to content structure.

Yes. Localization and multi-site content management system work together. A regional site can pull its specific locale from the shared content record, while a different site in another region pulls a different locale from the same source. No duplication of content models is required across sites.

Your content strategist or content management system admin sets up locale definitions and workflow stages. Translators and regional editors are onboarded as locale-scoped users with no access to content outside their assigned markets. Your developers do not need to touch the localization layer once it is configured. A typical localization setup for a new deployment takes under a day.

Is this right for you?

Who this fits best

Good fit when
  • You publish content for two or more regional markets and need each locale to have an independent review and approval state.
  • Your team uses a translation service provider and wants translation workflow software to push and pull translated content from inside the content management system rather than by email.
  • You need locale-scoped publishing permissions so regional editors only control their own markets.
  • Your localized content needs to inherit live product data from product information management without re-entering product names, descriptions, or attributes per locale.
Not a fit if
  • You publish only in a single language and have no plans to expand into additional markets. A localization management system adds overhead you would not use.
  • Your translation process is entirely handled by a developer writing directly to a database and you want to keep it that way with no workflow layer.

Not sure which side you fall on? Tell us your situation and we will be direct with you. Submit your brief and we will review it and respond within 48 hours.

Get started

See localization workflows in your content management system

Submit your brief and we will show you exactly how a multilingual cms runs localization workflows, approval gates, and locale-scoped publishing in Redefine. No commitment. No pitch.

48h
Response time
3 days
Scoped proposal
1 week
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Scoped proposal in 3 days
Line-by-line scope before any commitment. No surprise estimates.
200+ content management system projects
Across multi language content management, headless delivery, and governance builds.
You own all code
Full handoff documentation at sign-off. No vendor lock-in unless you choose it.
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Publish in every language your customers speak

A multilingual cms with structured localization workflows, locale approvals, and commerce-connected content. Book a content management system platform demo and see it live in your stack. No commitment. No pitch.

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