Multi-Site Content Management System

Every brand. One multisite cms.
One admin.

Run every site from one multisite cms instead of juggling separate content management system logins for every site your team manages. Redefine gives your content teams a single, governed workspace where each site inherits your shared templates, assets, and approval rules.

Submit a brief, get a scoped proposal in 3 business days

Content marketing team managing multiple brand websites from a unified CMS platform
Calm content manager working in unified Redefine Suite Multi-Site CMS admin after replacing five fragmented logins
The Fragmentation Problem

Five sites. Five logins. Zero control.

Without a multi website cms, every brand or regional site lives in its own content management system silo, and your team spends more time context-switching than creating. Templates drift. Assets get duplicated. A single approval change means updating every instance by hand.

  • Log into 5 different content management system instances to publish a campaign
  • Asset libraries out of sync, brand photos vary site-to-site
  • Template updates require manual edits across every site
  • Approval workflows differ by site, governance breaks down
Multi-brand teamsRegional publishersBusiness-to-business dealer networks
Onboarding Process

From scattered sites to unified control in 14 days

Your content team gets a single multi brand cms admin before the end of your second week. Sites inherit your existing templates and assets from day one.

1
Days 1 to 3
Site inventory audit
Map every existing site, domain, and content structure. We identify shared templates and divergence points.
2
Days 4 to 7
Parent admin setup
Configure your master workspace with shared content types, asset libraries, and approval roles.
3
Days 8 to 11
Site scoping and inheritance
Each site inherits shared templates and assets, then gets its own domain, locale, and content scope.
4
Days 12 to 14
Team access and go-live
Role-based permissions applied per site. Content teams log in on day 14 with full access to their scope.
Site Inventory, audit.redefine.com
Sites discoveredAudit in progress
brand-us.acme.com
842 pages, 12 templates
brand-eu.acme.com
611 pages, 9 templates
dealer-portal.acme.com
Partial, awaiting export
brand-apac.acme.com
427 pages, 7 templates
AI found 6 shared templates across 3 sites, ready to consolidate
Admin Setup, admin.redefine.com
Parent workspace configuration
Shared content types14 defined
Global asset librarySynced, 2,340 assets
Approval rolesEditor, Reviewer, Publisher
Publishing workflowConfiguring
Site Config, redefine.com/sites
Site inheritance settings
brand-us.acme.comLocale: en-US
Inherits: 6 templatesOverride: hero banner
brand-eu.acme.comLocale: de-DE / fr-FR
Inherits: 6 templatesGDPR: Cookie override
dealer-portal.acme.comScope: B2B tier only
Scoped to: Dealer accounts
Go-Live Dashboard
Day 14 status All sites live
0
Sites unified
0
Team members active
All content teams onboarded
Approval workflows active
Domain routing verified
Built For Your Whole Team

Different roles. One multi tenant cms.

Your marketing team, digital directors, and information technology leads each have different jobs to do. Redefine's multisite cms serves all three without compromise.

Publish once. Land everywhere.

Create a campaign in the parent workspace and push it to every relevant site in one action. Override the hero image or headline per-site without touching the shared template.

  • Shared content blocks reuse across all sites automatically
  • Site-specific overrides for headlines, images, and locale copy
  • Scheduled publishing across sites from one calendar view
  • Live preview per site before any approval is triggered
Time saved per campaign
0hrs
Previously: manual replication across 5 separate content management system instances
Campaign Publisher
Publish "Summer Launch" to:
Publish dateJun 15, 2025, 09:00 UTC

Brand consistency at scale.

Every site your team manages inherits your design system. You set the boundaries once and marketers work freely within them. Governance audits run across the multi tenant cms in seconds.

  • Template inheritance prevents brand drift site-by-site
  • Role-based permissions scoped per site, not just per user
  • Content governance audit across all sites in one report
  • Single approval engine, no site-specific workarounds
Explore content governance tools →
Brand Compliance Report
Cross-site compliance
brand-us.acme.com
98%
brand-eu.acme.com
96%
brand-apac.acme.com
79%
3 pages on brand-apac using deprecated header template, fix recommended

Application Programming Interface-first. Zero operations overhead.

Every site in your multi tenant cms is independently addressable via REST or GraphQL. Domain and subdomain routing is managed in the admin, no infrastructure changes required for new sites.

  • Domain and subdomain management per site, no DNS tickets
  • REST and GraphQL Application Programming Interfaces with site-scoped content delivery
  • Content Delivery Network-backed delivery, global performance out of the box
  • Multi-environment (staging and production) per site in one workspace
Read about headless content management system delivery →
Application Programming Interface, content.redefine.com/v1
GET /v1/content?site=brand-eu
  &locale=de-DE
  &type=hero-banner

HTTP/1.1 200 OK
{
  "site": "brand-eu.acme.com",
  "locale": "de-DE",
  "inherited_from": "parent-workspace",
  "overrides": ["hero-image", "h1"],
  "content": { ... },
  "cache_ttl": 300
}
CDN hit, 12msScoped to site
Core Capabilities

Everything multi website cms teams actually need

One multi website cms. A single admin. Shared governance. Per-site flexibility. No tradeoffs.

Unified admin workspace

One workspace for every site your team manages

Switch between sites in the multi brand cms from a top-level dropdown, no re-login, no separate credentials. Your content teams see only the sites they are permitted to edit.

  • Single sign-on login spanning all sites
  • Site-scoped permission roles, regional editors see only their site
  • Parent-level admins see and govern the full site estate
Site Switcher
Active: brand-us.acme.com
brand-eu.acme.com
brand-apac.acme.com
dealer-portal.acme.com
brand-latam.acme.com, Staging
Template Inheritance View
Parent workspace (master templates)
Inherits all
brand-us
2 overrides
brand-eu
Inherits all
brand-apac
Update master template once and all inheriting sites reflect it instantly
Template inheritance

Site-specific content with shared template structure

Every child site inherits your master content types, layouts, and design tokens. Regional editors can override exactly what they need to, nothing more.

  • Reusable content components and blocks propagate site-wide
  • Site-level overrides tracked and auditable
  • Nested and relational content references work across sites
Asset management

Shared and site-specific asset libraries

Brand assets live in the shared global library. Regional teams maintain their own site-specific folders. Automatic image optimization and WebP conversion apply to all.

  • Digital asset management with tags and metadata
  • Automatic WebP and AVIF conversion and format optimization
  • Site-scoped asset access, regional teams only see relevant media
Asset Library
Logo pack v4.zip
hero-2025.webp
icon-set v2.svg
Optimized on upload, WebP auto-converted
Publishing Matrix

Every campaign. Every site. One matrix.

See the live status of every piece of content across every site you manage. Published, in review, awaiting translation, or scheduled, all in a single grid.

Redefine Suite Multi-Site CMS Publishing Matrix showing campaigns across eight sites with live status, overrides, and approval routing
Customer Proof

From 30 stores to $90M in revenue

Company
Parsons Kellogg
Promotional products and branded apparel

A national promotional products company managing branded apparel and merchandise across 30 multi-brand storefronts with a complex enterprise resource planning and content management system integration stack.

Challenge

Managing content and product data across more than 30 branded storefronts with no unified content management system, no centralized asset library, and limited visibility into which stores were operating out-of-date templates. Content updates required manual replication across every brand instance.

Result
Annual revenue grown to
$90M+

Up from under $14M when the transformation began. A centralized multisite cms, unified multi-store architecture, and real-time enterprise resource planning integration unlocked the operational scale needed to grow from regional provider to national platform.

30+
Brand storefronts
1
Admin workspace
Headless content management system unified across 30+ brand storefronts with single-admin control
Why Redefine Wins

Multi brand cms that knows your commerce context

Other content management system platforms treat a multisite cms as a publishing tool. Redefine goes further: each site's content is scoped to its business-to-business account group, dealer tier, or brand, directly connected to the commerce engine, not bolted on separately.

Typical content management system platforms
  • Multi-site treated as separate workspaces, no shared governance
  • No native connection to business-to-business account tiers or dealer groups
  • Content approval lives in a different tool from order approvals
  • Asset libraries siloed by site instance
Redefine
What only Redefine does
  • Site content scoped to business-to-business account group, dealer tier, or brand
  • Content approval using the same workflow engine as order approvals
  • Marketer can publish a product-aware landing page from live product information management data, no Application Programming Interface work needed
  • Digital asset management assets linked directly to product information management products and pushed to storefronts automatically
Key parity features
  • Single admin managing multiple brand or regional sites
  • Site-specific content and template inheritance
  • Domain and subdomain management per site
  • Draft, review, and approval workflow states
Architecture

Headless delivery. Site-scoped Application Programming Interfaces.

Every site in your enterprise multisite cms is independently addressable. One Application Programming Interface key, scoped by site, no shared namespace collisions, no cross-site content bleed.

REST and GraphQL Application Programming Interfaces
Site-scoped content delivery. Query one site or query all, same endpoint, different scope parameter.
Content Delivery Network-backed global delivery
Every site delivers from the edge. Automatic cache invalidation when you publish, no manual purges needed.
Site-level access control
Single sign-on and SCIM provisioning apply per site scope. Regional editors never see content outside their domain.
Multi-environment per site
Staging and production for every site from the same workspace. Promote with one click, no separate deploys.
Application Programming Interface uptime99.97%
Average Content Delivery Network response18ms
SOC 2 Type IICertified
Sites supportedUnlimited
Frequently Asked

Common questions about our enterprise multisite cms

There is no hard limit on the number of sites. Enterprise teams managing 50-plus brand, regional, and partner sites operate from the same admin workspace. Performance and governance scale with your site count, no degradation as the estate grows.

Yes, this is a core differentiator. You can scope a site to a specific business-to-business account group, dealer tier, or brand segment. Content in that site is only accessible to users who belong to that segment's account scope. This means a dealer portal site shows only the content relevant to dealers, not public visitors.

Updates to shared parent templates propagate to all inheriting sites on the next publish. If a site has a local override on a specific component, that override is preserved. The parent update applies to every other part of the template. You can preview the inherited update per site before publishing to confirm nothing breaks locally.

Every site has its own staging and production environments, managed from the parent workspace. You can promote staging to production per-site with a single action. Staging environments are separately addressable via the Application Programming Interface, so your frontend teams can preview changes before release without touching live traffic.

Multi-site content management is natively connected to the Redefine product information management, order management, and commerce engine. A marketer can publish a product-aware landing page that pulls live inventory and pricing from native product information management data, no Application Programming Interface integration required. Asset libraries in the content management system are the same assets that populate product listings in the business-to-business portal and marketplace feeds.

Get Started

See every site in one workspace today

Book a 30-minute walkthrough with a multisite cms specialist. We will map your existing site estate and show you exactly how template inheritance and site scoping would work for your brand.

No commitment. No pitch.

Submit your brief, call within 48 hours, scoped proposal in 3 days, Sprint 1 begins within 1 week of sign-off

Enterprise team reviewing multi-site content management system architecture across brands and regions

Get on a call with us to see how we can help you

Get a Quote