Your BigCommerce Customer Data, Finally Synchronized
Every order your store completes carries data your customer relationship management platform should already own. We build the real-time connection so your team stops running manual exports, refreshing stale segments, and bridging gaps in spreadsheets.
Your customer relationship management system thinks your customers bought nothing yesterday
Every hour your BigCommerce orders sit unsynchronized, your customer relationship management system builds profiles on outdated assumptions. Marketing fires the wrong sequence. Sales calls someone who already converted. Operations tracks a customer who no longer exists. The data is there. It just never moves.
Orders hit your CRM in seconds
A webhook fires the moment a BigCommerce order completes. Your customer relationship management system receives the record before the confirmation email lands.
Segments update when the order closes
A first-time buyer becomes a repeat customer the moment their second order confirms. Marketing sequences adjust on real purchase behavior.
One record, both systems, zero conflicts
Deduplication resolves email mismatches and merges records on match. BigCommerce and your customer relationship management system always agree on who the customer is.
Every campaign tied to a revenue number
Order data flows back to customer relationship management campaign records. You see which sequence drove which purchase and where to invest next month's budget.
CSV exports every morning
Someone downloads yesterday's orders from BigCommerce and manually imports them into your customer relationship management system before the team wakes up.
Segments 48 hours out of date
A customer who bought twice this week still sits in the prospect segment. Marketing sends a first-purchase discount.
Two records for the same person
Email format mismatches create duplicate profiles, duplicate histories, and no single source of truth.
Cannot attribute revenue to marketing
Your email campaign drove 40 orders. Your customer relationship management system knows nothing about them. You cannot prove the campaign's value.
Watch your customer data move in real time
This is what a connected BigCommerce and customer relationship management ecosystem looks like in production. Customer events arrive. Records update. Segments shift. Revenue lands in your campaign view. No manual triggers.
Webhook-driven, not polling
Events fire from BigCommerce the moment state changes. No 5-minute refresh lag.
Every event, both directions
New order, refund, subscription renewal, address update, lifecycle change. All synced back and forth.
Custom field mapping
Map any BigCommerce metafield to any customer relationship management property. Change it without a developer.
Live monitoring dashboard
See sync health, event throughput, and error rates at a glance. Alerts before failures cascade.
Built for BigCommerce. Wired to your customer relationship management system.
Every capability below ships in your integration plan. You do not choose a feature tier. You get the complete set, configured exactly for your data model and your customer relationship management system's schema.
Data flows both ways
Orders, refunds, subscriptions, and address changes flow into your customer relationship management system. Lifecycle stage updates, opt-out flags, and segment assignments flow back into BigCommerce. One truth, shared by both systems.
Webhook-first architecture
Every BigCommerce order, cart event, customer registration, and shipment update triggers an immediate webhook. Your customer relationship management system is never waiting for a scheduled sync to catch up.
Any field, any CRM property
Map BigCommerce metafields, product categories, subscription tiers, and custom attributes directly to customer relationship management properties. Change the mapping anytime without a developer.
Purchase-behavior segments
Segment by total lifetime value, product category purchased, days since last order, subscription status, and refund history. Updated live as each order closes.
CRM-native revenue attribution
Each BigCommerce order references the customer relationship management campaign, sequence, or contact that influenced it. You see exactly which marketing activity earned which dollar.
Built on webhooks, queues, and retry logic your team never has to think about
Every integration we ship uses the same battle-tested architecture. Webhooks hit a durable queue first. A processor validates, transforms, and deduplicates. The customer relationship management API call goes out with exponential backoff. Dead letters alert your team. No data lost.
BigCommerce
Order / Customer events
Durable Queue
Event buffer + retry
Sync Engine
Validate, dedupe, transform
Your CRM
Records updated live
Works with
GDPR-ready event filtering
Opt-out flags honored at the webhook layer
Encrypted in transit and at rest
TLS 1.3 end to end, keys rotated quarterly
Full audit log for every sync event
Who changed what, when, and why: always queryable
From $1M to $3.8M: email became the largest revenue channel
Company
Off Grid Knives
Outdoor / BigCommercePremium manufacturer of high-quality camping and outdoor knives selling direct on BigCommerce.
Problem
Growth was constrained to owned channels, but customer purchase data in BigCommerce was never reaching the email platform. Marketing fired generic sequences to every buyer, regardless of what they bought or when. Revenue from email was essentially zero. The team could not prove which campaigns worked.
Solution
We wired BigCommerce order events directly into Klaviyo using a custom server-side integration. Customer purchase history, product category data, and order frequency flowed into Klaviyo in real time. Segmentation was rebuilt around actual buying behavior. Lifecycle flows triggered on real events, not scheduled sends.
Result
Email became the largest single revenue driver. Klaviyo consistently generated a significant share of monthly sales. Advanced segmentation and personalization, powered by real BigCommerce purchase data, transformed a flat-line owned channel into the most reliable revenue source on the calendar.
Operations Lead
Off Grid Knives
Not a plugin. A purpose-built integration for your data model.
Off-the-shelf connectors map generic fields to generic properties. Your BigCommerce store has metafields, custom pricing tiers, subscription logic, and product-level data that a plugin was never designed to understand. We build the integration that actually reflects your business.
No third-party middleware
We do not route your customer data through a third-party automation platform. Your data travels directly from BigCommerce to your customer relationship management system via an application programming interface layer we own and operate. No additional vendor in the chain.
Your fields, your schema
We map to your actual customer relationship management object model, not a generic contact record. Custom objects, deal stages, product associations, and pipeline fields — all wired to BigCommerce data in a way your system actually understands.
Monitoring included, not optional
Every integration ships with a monitoring dashboard and alerting. You see event throughput, error rates, and retry queue status at a glance. Your team gets a notification before the sync fails silently for three weeks.
Go-live in under a week
We scope on a discovery call, build against a staging environment, test with real order events, and ship to production within 5 to 10 days for most standard customer relationship management setups. No 6-week implementation projects.
Code ownership transfers to you
You own the integration codebase. Your developers can read, modify, and extend it. There is no vendor lock-in to our tooling. If you build an internal team, they inherit a documented, tested system.
Historical data migrated on day one
We do not just connect going forward. We backfill your customer relationship management with historical BigCommerce order data on day one so your segmentation and scoring starts with full customer history, not a blank slate.
Real reasons people hesitate
These are the questions buyers ask before deciding. We answer them straight.
We build custom connectors for Salesforce, HubSpot, Zoho CRM, Pipedrive, Klaviyo, ActiveCampaign, and any customer relationship management system with a REST application programming interface. We do not rely on off-the-shelf plugins. Every integration is purpose-built for your data model and your customer relationship management system's object schema.
Most single-platform integrations are live within 5 to 10 business days. Complex bidirectional setups with custom field mapping and automation logic take 2 to 4 weeks depending on your customer relationship management system's data model and the number of event types you need to handle.
Real time for order events, new customer registration, and subscription changes. These fire via BigCommerce webhooks the moment the event occurs. Batch sync is available for historical data imports and large segment refreshes where real-time throughput is not required. You control the cadence for each event type.
Yes. Bidirectional sync is standard on Professional and Enterprise plans. Customer relationship management contact updates, lifecycle stage changes, opt-out flags, and segment assignments flow back into BigCommerce customer records. This can trigger store-side logic like price group changes, loyalty tier updates, and customer group assignment.
Every integration ships with a retry queue, dead-letter logging, and an alerting system. Failed events are retried automatically up to five times with exponential backoff before raising an alert to your team. A monitoring dashboard lets your team see sync health, error rates, and queue depth in real time. Data is never silently lost.
This is for you if
- You run a BigCommerce store and use a customer relationship management system for marketing, sales, or customer success
- Your team manually exports data or relies on a CSV to update customer relationship management records
- You want to trigger customer relationship management automation based on actual purchase events, not scheduled batch refreshes
- You have custom metafields, product categories, or subscription logic that off-the-shelf connectors do not support
- You want to attribute customer relationship management campaign performance directly to BigCommerce revenue
This is not for you if
- You only need a simple one-way contact export that runs once a week — a native BigCommerce export covers that
- You have fewer than 50 orders per month and one person managing both systems manually — manual is fine at that scale
- Your customer relationship management does not have a REST application programming interface or webhook endpoint — we cannot integrate with systems that do not expose programmatic access
- You want a no-code workflow tool — those work for simple use cases; we build for stores where the data model is too complex for a workflow automation tool
Not sure? Tell us your situation and we will be straight with you. Submit a brief and we will tell you honestly whether a custom integration makes sense.
Scoped before we build. Priced before you commit.
Submit your brief today. We review your BigCommerce setup and customer relationship management schema, then send a line-by-line integration plan within 3 business days. No commitment required to receive the proposal.
Starter Integration
Single customer relationship management, standard BigCommerce events, one-time setup
$2,400
one-time
- Webhook-driven sync
- Standard field mapping
- Historical data import
- 30-day support
Professional Integration
Bidirectional sync, custom field mapping, automation triggers
$4,800
one-time
- Everything in Starter
- Bidirectional sync
- Custom field mapping
- Monitoring dashboard
- Automation triggers
- 60-day support
Enterprise
Multi-CRM, custom middleware, SLA-backed, ongoing retainer
Scoped
on brief
All packages include code ownership transfer, deployment to your infrastructure, and documentation.
Submit Your Brief
Brief received
We will review your BigCommerce setup and customer relationship management schema and send a scoped integration plan within 3 business days. Watch for a calendar invite for a discovery call within 48 hours.
48h callback
Plan in 3 days
40+ shipped
Code ownership
Your customer relationship management system should know what your store knows, right now
Submit your brief today and receive a scoped BigCommerce customer relationship management integration plan within 3 business days. Your team commits 3 to 5 hours. We handle everything else.