Redefine Innovations builds BigCommerce subscription ecommerce: subscribe and save, recurring orders, payment retries and a subscriber portal, with developers, ERP engineers and marketers on one team.
Sleek Shop: 26% of revenue from Klaviyo flows on BigCommerce. Read the case study. Need a fully custom app? See BigCommerce app development.
Discover your subscription revenue potential.
Written for your store. No need to build with Redefine.
Repeat buyers on BigCommerce
Three BigCommerce stores we run. This was email work, not subscription builds.
Sleek Shop
26%
Of revenue from Klaviyo flows
28%
Of revenue from email, Off Grid Knives
5
Lifecycle flows for past buyers, Glen-L Marine
25+
Years building ecommerce
550+ projects delivered
One team for store, ERP and email
Sources: Sleek Shop, Off Grid Knives, Glen-L.
Short answer
Updated
Subscription ecommerce on BigCommerce means selling products that customers buy again and again on a set schedule. Redefine Innovations sets up subscribe and save, recurring orders, billing with payment retries and a subscriber portal, with a subscription app or a custom build. Redefine connects those orders to your ERP and email, so your team can track each renewal.
A shopper who buys coffee, vitamins or filters each month should not have to remember to come back. A subscription sends the order on time, takes the payment, and lets the buyer change plans on their own.
Renewals and payment retries come first. New plan types wait until those work well.
Your plan says which one fits
What your plan looks at
Need help with checkout or payments too? See BigCommerce integration services, or all BigCommerce services.
Why subscriptions
When the next order comes on its own, buyers stop shopping around. Your team can plan stock with less guessing.
See BigCommerce Klaviyo integrationOne team
Four vendors
App vendor
Leaves gaps in billing
Designer
May miss subscription pages
ERP partner
Can miss linking the data
Email agency
Focuses on other campaigns
Your reports
One per vendor
4
One Redefine team
Store
One shared plan
Billing
One shared plan
Portal
One shared plan
One shared plan
ERP
One shared plan
Reports
One shared plan
1
Subscription calculator
Estimate how much repeat revenue subscriptions could bring in. Set your own numbers to see the result.
Your numbers
Estimate: repeat buyers x share who subscribe x average order value. This is an estimate using your numbers, not a promise.
Each gap links to the team that fixes it. B2B reorders by hand? See BigCommerce B2B development.
Buyers forget to reorder the things they use up.
A card fails and the plan just ends.
Buyers email support to skip or pause, or cancel.
Subscription orders do not sync to the ERP.
A subscriber portal answers the asks that fill your inbox, so a busy month does not turn into a cancel.
What your subscribers see
An engineering mindset for ecommerce growth
Redefine Innovations is an engineering company that does marketing. Developers, ERP engineers and marketers work on one team, so a fix reaches the store's code, not just the ad account.
| Habit | PartnerTypical agency habit | Engineering habit |
|---|---|---|
| How changes ship | On opinion | Each one is a test with a success number |
| Where fixes go | Stop at the ad account | Developers fix the store |
| When work is done | When it is sent | Each task has a "done when" line |
| When problems surface | In the monthly report | Alerts fire the week a number drifts |
| Who owns the fix | Shared between vendors | A planned response and one owner |
Case study: Glen-L Marine
Glen-L Marine needed to reach its past buyers and email subscribers. Redefine worked on the website, SEO, Google Ads and tracking, and moved email to Klaviyo with 5 lifecycle flows.
Glen-L Marine
Welcome email
Glen-L Marine
Cart follow-up email
Glen-L Marine
New arrivals email
Real Glen-L Marine emails. This was email and repeat-buyer work, not a subscription build. Read the Glen-L Marine case study
How Redefine works
Build subscriptions step by step.
We would not launch a box program or new plan types before renewals and payment retries work well. Each step starts from your store data and ends with a check of renewals.
Your plan is written for your store, with no need to build with Redefine.
Why this approach matters
Start here
We study your orders to find the products people buy again and how often they reorder.
You receive Subscription diagnosis report
Choose what matters
We rank features by value. Renewals and payment retries come before a box program or new plan types.
You receive A ranked build roadmap
Do the work
We set up the subscription app or custom build, billing and retry rules, and the subscriber portal, then connect orders to the ERP and email.
You receive A tested subscription setup
Check the result
We measure renewal rates and payment results, and compare them with what we expected.
You receive Renewal and payment report
Keep improving
We keep tuning the portal, subscribe and save offers and failed payment steps.
You receive A checklist of next changes
A subscription plan, a build roadmap, a tested setup and a renewal report.
Prepared for: your store
Your plan shows which products suit subscribe and save, whether an app or a custom build fits, and what to build first. You get a written plan and help to put it in place.
Part 1
Products for subscribe and save
Part 2
App or custom build fit
Part 3
Billing, retry rules and portal
Part 4
ERP and email data, and what first
Questions
Clear answers before you ask for your plan.
The REDEFINE Method is Redefine Innovations' business-first framework for identifying business constraints, prioritizing improvements, delivering appropriate solutions, verifying outcomes, and sustaining improvements.
It has five stages: Diagnose, Prioritize, Deliver, Prove and Improve. For subscriptions, renewals and payment retries come before new plan types. Read the REDEFINE Method
Cost and timing depend on your products, billing and systems. We can plan the work in phases to fit your budget.
Your written plan shows the scope, the price and the timeline before any work starts.
Yes, with a plan. We map your current subscribers, their payment tokens and their renewal dates, then test the move with you.
How payment data moves depends on your payment processor and app, so we check that first.
It depends on your products, billing and ERP needs. We compare both against them and suggest the one that fits.
We can set up saved reorder lists, set intervals and account pricing tied to buyer accounts.
B2B buyers then reorder without calling sales. See BigCommerce B2B development
Developers, ERP engineers and marketers work on your setup as one team.
Together they build the store, billing, portal, ERP and email parts.
We watch renewals and failed payments, fix problems and plan the next changes with you.
Alerts flag a drop in renewals or a rise in failed payments, and one owner at Redefine plans the response with your team.
Ready to turn buyers into subscribers?
Tell Redefine what you sell and how often customers reorder. You get a written plan that shows how subscriptions should work for your products, which tools fit, and what to build first.
Tell us what feels stuck with repeat orders. We read every request.
Get on a call with us to see how we can help you
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