60+ projects completed · 40+ brands redesigned
BigCommerce Redesign ServicesRedesign your BigCommerce store to convert, not just to look good
Most BigCommerce stores look fine and still underperform. We tie every design decision to a revenue outcome. That covers page structure, product pages, and checkout.
Design decisions that look good but cost you revenue
Theme picked for looks, not conversion
Your store looks polished in screenshots. It leaks revenue at every product page, cart, and checkout step.
Mobile is an afterthought
Over 60% of your traffic comes from mobile. Your current store was designed on a desktop and tested there too.
No handoff between design and CRO
Design and optimization run as separate projects. Every page ships without a conversion baseline or quality assurance against your actual buyer journey.
Speed and SEO traded for heavy visuals
Heavy themes slow your Core Web Vitals. Google penalizes the store. Paid traffic becomes more expensive.
Every page structure mapped to a conversion outcome
We scope every page to move one metric. Homepage, product page, collection, and cart each target add-to-cart rate, average order value, or checkout completion.
Mobile-first from the first wireframe
Every layout decision starts on a 390px viewport. Desktop is the second review, not the primary canvas.
Design and CRO reviewed together before launch
Your BigCommerce conversion rate optimization services team reviews every page design before the first sprint ships to staging.
Performance is a design deliverable
Core Web Vitals targets are scoped before design begins. Speed is built into the Stencil theme, not optimized after launch as a separate project.
See how a conversion-first redesign changes the whole store
Drag the handle to compare a typical BigCommerce theme against a Redefine conversion-first build. Same product catalog. Different everything else.
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Same products, two different stores. Every structure and visual choice on the right is built to sell.
Six capabilities working together, not six separate deliverables
Conversion-first user experience design
Every page is scoped to a measurable goal before the first wireframe is drawn. Homepage to homepage conversion rate. Product detail page to add-to-cart rate. Cart to checkout completion. The design is the strategy, not a layer on top of it.
Included
Funnel analysis before design
Included
Conversion rate baseline per page type
Mobile-first build
We start every layout at 390px. We test each button, tap target, and font size on mobile before desktop. Over half your buyers shop on a phone, so mobile decides the sale.
Brand visual system
We document your typography, color, spacing, and component tokens in the Stencil theme. Your brand stays consistent on every new page. A consistent store builds trust and repeat purchases.
SEO-ready page structure
We build heading hierarchy, schema markup, and canonical URLs into the redesign from Sprint 1. Your BigCommerce SEO equity carries over, so you keep the rankings you already earned.
Custom Stencil theme
We build on the BigCommerce Stencil framework, not a cloned Cornerstone. You own the theme. Any developer can document, edit, and extend it after handoff.
Performance targets set before launch
We scope Core Web Vitals targets at the start and verify them before go-live. We never ship a redesign that trades speed for looks. You get both.
Largest Contentful Paint Target
< 2.5s
Cumulative Layout Shift Target
< 0.1
Interaction to Next Paint Target
< 200ms
Revenue doubled. Same catalog. Redesigned store.
Three Islands
eCommerce / DTCA premium DTC brand with a strong catalog and a storefront that was not performing to its potential.
The old BigCommerce store looked dated and broke on mobile. A fragmented checkout lost buyers before the cart. Poor usability held down conversion and hid the brand's premium quality.
We ran a full BigCommerce redesign from UX wireframes up. We made mobile-first layout calls, rebuilt the product page around conversion, and streamlined checkout. We codified the brand into a custom Stencil theme and hit Core Web Vitals targets before launch.
Revenue doubled after redesign launch
Better visuals, mobile usability, and a cleaner checkout lifted conversion and kept customers happy. Revenue has continued to double since relaunch.
From signed brief to live redesign in five phases
Every phase has a clear deliverable. You review at each gate. Nothing ships to staging without your sign-off.
Discovery and Audit
We audit your store against conversion, performance, and UX benchmarks. We map every friction point in the buyer journey. Then we scope the full project with a line-by-line sprint plan before any design starts.
Deliverable
Store audit report
Timeline
Days 1 to 5
Most redesign agencies stop at aesthetics. We don't.
Design decisions tied to metrics
Every layout choice traces back to a conversion goal. Other implementation partners deliver visual designs. Redefine delivers designs you can measure.
Mobile quality assurance before desktop approval
Your sign-off process starts on mobile. You approve the 390px layout first. Desktop is the second step, not the primary review surface. Typical agencies work in reverse.
CRO reviewed before every sprint ships
We review your redesign and your BigCommerce CRO work in the same sprint. Not separate projects, separate timelines, or separate budgets.
You own the codebase on day one
We document and version-control all Stencil theme code. We hand it off on a git repository you own. No vendor lock-in. Any BigCommerce developer can take it forward.
Performance is a launch gate, not an afterthought
We scope Core Web Vitals targets at the start and verify them before go-live. A redesign that looks better but loads slower is a conversion problem. We do not ship it.
From scoped proposal to Sprint 1 in one week
Submit a brief today. Reviewed today. Scoped in 3 days. Sprint 1 begins within one week of sign-off. No procurement theatre, no waiting list posturing.
BigCommerce redesign FAQ
Most BigCommerce redesign projects run 6 to 12 weeks depending on catalog size, custom functionality, and your team's review cadence. Discovery and audit take the first week. Wireframes and design approval run in parallel with Stencil development. Staging quality assurance and launch preparation take the final 1 to 2 weeks. You receive a sprint-by-sprint timeline in the scoped proposal before any work begins.
In some cases, yes. If your current theme is a recent, well-structured Stencil build, a design refresh on top of it is faster and more cost-effective than a full rebuild. We assess this in the discovery audit. If your theme has accumulated technical debt or was not built on Stencil natively, a rebuild usually costs less over a 12-month horizon because it removes ongoing maintenance drag and performance limitations.
A well-executed redesign improves organic performance because it improves Core Web Vitals, heading structure, and internal linking clarity. We conduct a full search engine optimization audit before any URL or page structure changes. Canonical URLs, 301 redirect mapping, and schema markup are part of the redesign deliverables. Your BigCommerce search engine optimization equity is preserved, not rebuilt from scratch. We coordinate with your search engine optimization lead or handle it directly if needed.
Pricing is scoped per project, not quoted from a rate card. A focused homepage and product detail page redesign on an existing Stencil theme starts lower than a full catalog rebuild. Full redesign projects range from $8,000 to $30,000 depending on page count, custom functionality, and performance engineering scope. The proposal is line-by-line, fixed-price, and delivered before any commitment. See the BigCommerce redesign cost guide for a breakdown of what drives price.
Post-launch, you can take the codebase to any BigCommerce development team — we hand off full documentation and a clean git repository. If you want to continue with Redefine, we offer sprint-based development retainers for ongoing optimization, conversion rate optimization testing, and feature additions. We do not require a retainer as a condition of the redesign engagement.
This redesign service is built for a specific type of store
Your store is on BigCommerce and has been running for at least 6 months with real traffic data
You know your conversion rate is below your industry benchmark and cannot explain why from analytics alone
Your brand has evolved since the store was built and the design no longer reflects who you are
You have a project decision-maker who can give async feedback within 48 hours of each sprint delivery
You are still pre-launch without product-market fit. A redesign before customers validate your catalog is money spent too early.
You need the store live in under 3 weeks. A redesign done right cannot be rushed without cutting quality checks.
You need sign-off from a committee of 8 or more. Sprint-based design needs one named decision-maker per review.
You want a redesign without any conversion or performance targets — decorative redesigns without goals are not a service we offer
Not sure? Tell us your situation and we will be straight with you. Submit your brief and we will tell you honestly whether this engagement fits.
Get your scoped, fixed-price proposal
Submit a brief. We review it today, scope the project in 3 days, and send a line-by-line fixed-price proposal. No commitment to receive it.
3 days
Scoped proposal delivered
1 week
Sprint 1 begins after sign-off
3 to 4 hrs
Your team's weekly time
Fixed
Price before work begins
Redesign brief
Make this your last redesign for the wrong reasons
A conversion-first BigCommerce redesign is not a visual refresh. It is a structural change to how your store earns revenue. Plan it properly.