Klaviyo email templates that look like your brand and convert for your business
Redefine builds every template from scratch. Your fonts, colors, and layouts — coded for Klaviyo, tested on every inbox, uploaded to your account and ready to send.
Every email design decision either earns revenue or gives it away.
Generic templates look like every other brand in your category. Email built for your brand, tested on real inboxes, brings back real clicks and real revenue.
Off-the-shelf Klaviyo templates
Same layout as every other brand in your category. Readers tune it out before they read a word.
Desktop-first design, broken on mobile
Over 60% of Klaviyo opens happen on mobile. A template that collapses on iPhone costs you real clicks.
Fonts, colors, and layouts that do not match the store
Brand inconsistency between email and site creates friction and erodes trust at the point of click.
Flow sequences designed as single campaigns
A welcome flow that looks like a newsletter. An abandoned cart that looks like a broadcast. Missed context, missed conversions.
No design system: every template starts from scratch
Each new email costs extra creative time and introduces layout drift. Nothing compounds.
Templates built around your brand, not a generic starter
Your fonts, colors, and spacing are locked from the first block. Every email you send feels distinctly yours.
Mobile-first and tested across every major inbox and dark mode
We test every template in real inboxes before upload. iOS, Android, Gmail, dark mode, and Outlook all pass before anything goes live.
Your email looks exactly like your store at the point of click
A brand audit runs before design starts. Every click from email to site lands in a matching visual experience.
Flow emails designed for that moment: welcome, cart, win-back
A welcome email should feel like a first greeting. An abandoned cart should feel like a gentle nudge. Each gets a layout built for what that moment needs.
A reusable system in Klaviyo you keep building on
New templates take hours, not days, because the system already exists. Every project builds your library.
across Redefine email design clients
This service is part of the broader Klaviyo email marketing services Redefine provides as a partner agency.
What a well-designed Klaviyo template does to your open rate and revenue
Real campaigns. Real numbers. The dashboard reflects anonymized benchmarks from Redefine-built email programs across active Klaviyo accounts.
Dashboard numbers are anonymized benchmarks from Redefine Klaviyo clients. The template preview is a visual mockup, not a live account.
A full email system built for your brand, not a single template
Every project starts with your brand rules and ends with code your team can build on. Templates, flows, components — everything lives in your Klaviyo account when we are done.
Templates built around your brand, not a default style
Your fonts, colors, spacing, and tone are set in every block. Nothing generic goes out. Every module you get is yours to reuse.
Tested across every major inbox before it reaches your list
Every template passes iOS Mail, Gmail, Outlook mobile, and dark mode before upload. No broken layouts after you hit send.
Email sequences designed for each moment in the buyer journey
Welcome, abandoned cart, post-purchase, win-back: each sequence gets a layout designed for what that moment needs, not a copy-paste from a campaign.
Two layout variants for A/B testing, included on every delivery
Every template set ships with two layout options. Subject line guidance and copy structure notes are included. You can start testing the day templates go live.
Uploaded directly to Klaviyo. No files, no handoff.
We build, test, and upload every template to your Klaviyo account. You get a working email ready to send, not a Figma file or a zip.
- Redesign up to 4 existing templates
- Brand check before we touch anything
- Mobile rendering check and upload to Klaviyo
- 6 to 10 custom templates built from scratch
- Reusable design components saved in your Klaviyo
- Two layout options (A/B) for every template
- Delivered live in your Klaviyo account
- Ongoing campaign and flow design each month
- New templates turned around fast
- Priority on every new request
- Pairs with campaign management
Scoped before work starts. Line-by-line pricing. No commitment to receive a proposal.
A luxury fashion brand got 50% of total revenue from email after a full redesign
A premium fashion label selling direct through Shopify. Strong product, loyal customers — but an email program running on generic templates that looked nothing like their store.
Email templates looked nothing like the brand's website. Segmentation was minimal, A/B testing did not exist, and campaigns felt disconnected from the shopping experience. The subscriber list kept growing. Revenue from email did not.
of total brand revenue now comes from Klaviyo email
Source: Merlette case study
Here is what other Klaviyo design agencies skip. And what Redefine includes every time.
Before you book
Every project starts with a brand audit to set your fonts, colors, and layout spacing. We design each template from scratch and code it in HTML so it renders correctly in every inbox — mobile, desktop, and dark mode. Everything is uploaded directly to your Klaviyo account. You receive a working template, not a file to hand off to a developer. Two layout variants for A/B testing are included as standard.
A design sprint covering 6 to 10 templates completes within 10 to 14 business days from brief sign-off. That includes one round of revisions, mobile inbox testing, and Klaviyo upload. Rush timelines are available and scoped in the proposal.
Design projects include layout structure and placeholder copy that shows your team exactly where subject lines, preview text, headlines, and body copy should sit. Full copywriting is available as an add-on or as part of a broader campaign management retainer. Design clients supply their own copy with light guidance from us on structure and length.
Yes. The template refresh tier covers up to 4 existing templates with a brand pass on each. An audit often shows that existing templates have enough underlying issues that a partial rebuild is faster and cheaper than patching. We tell you that upfront, before any work starts.
Every template is tested using Litmus across iOS Mail, Gmail app, Outlook desktop, Outlook mobile, Apple Mail on macOS, and Samsung Mail. Dark mode is tested and color-corrected where needed. You receive a screenshot of every tested environment before we upload to Klaviyo.
Send your brief. Get a scoped proposal in 3 days.
Tell us about your Klaviyo account, your brand, and what your emails need to do. We review every submission and send a line-by-line proposal with no obligation to proceed.
No commitment. No pitch. Call within 48 hours.
You will hear from the Redefine team within 48 hours. We will review your project and send a scoped, line-by-line proposal within 3 business days.
Your next Klaviyo email should look exactly like your brand. We build it in 2 weeks.
Custom templates. Mobile-first code. Uploaded to Klaviyo and ready to send.
No commitment. No pitch. Call within 48 hours, proposal in 3 days.
