Klaviyo email design services that open, engage, and earn
Redefine builds custom Klaviyo templates from scratch. Brand-locked, mobile-first, conversion-coded, and uploaded directly to your Klaviyo account, ready to send.
Your emails are read on a screen. Every design decision either earns or costs you revenue.
Generic template libraries and freelance one-offs leave money on the table. A design system built for your brand and tested for your audience is what changes the number.
Off-the-shelf Klaviyo templates
Same layout as every other brand in your category. Readers tune it out before they read a word.
Desktop-first design, broken on mobile
Over 60% of Klaviyo opens happen on mobile. A template that collapses on iPhone costs you real clicks.
Fonts, colors, and layouts that do not match the store
Brand inconsistency between email and site creates friction and erodes trust at the point of click.
Flow sequences designed as single campaigns
A welcome flow that looks like a newsletter. An abandoned cart that looks like a broadcast. Missed context, missed conversions.
No design system: every template starts from scratch
Each new email costs extra creative time and introduces layout drift. Nothing compounds.
Custom brand-locked template system
Typography, palette, and component rules are locked to your brand from the first block. Every email feels like yours.
Mobile-first, quality assurance tested across clients and dark mode
Every template is tested in real inboxes before upload. iOS, Android, dark mode, and desktop all covered.
Pixel-perfect store-to-email visual continuity
Brand audit before design starts. Every click from email to site lands in a matching visual environment.
Flow sequences designed for the moment, not the campaign
Welcome, abandoned cart, win-back: each flow has its own visual hierarchy designed for that intent state.
Reusable component library in Klaviyo
New templates launch fast because the system already exists. Design compounds over time instead of resetting.
across Redefine email design clients
This service is part of the broader Klaviyo email marketing services Redefine provides as a partner agency.
What well-designed Klaviyo templates actually do to your numbers
Real campaigns. Real metrics. The dashboard below reflects performance benchmarks from Redefine-designed email systems across active Klaviyo accounts.
Live dashboard data reflects anonymized benchmarks from Redefine Klaviyo email design clients. Template preview is a rendered HTML mockup.
A complete email design system, not a one-off template
Every engagement builds the same foundation. Brand rules, component library, flow-specific layouts, and Klaviyo-ready code that your team can iterate on without starting over.
Custom brand-locked template system
Your fonts, palette, spacing, and tone rules are embedded in every block. Nothing generic ships. Every module is yours to reuse.
Mobile-first, quality assurance tested rendering
Every template is tested across iOS Mail, Gmail app, Outlook mobile, and dark mode before upload. No layout surprises after send.
Flow-specific email sequences
Welcome, abandoned cart, post-purchase, win-back: each flow gets its own layout designed for that intent state, not repurposed campaign shells.
A/B design variants on delivery
Each template set includes two layout variants for testing. Subject line pairing and copy structure recommendations included. No extra brief needed.
Uploaded directly to Klaviyo: zero handoff friction
We build, quality assurance test, and upload every template into your Klaviyo account. You receive a working email, not a Figma file or a zip file.
- Redesign up to 4 existing templates
- Brand alignment audit included
- Mobile quality assurance and Klaviyo upload
- 6 to 10 custom templates from scratch
- Component library built in Klaviyo
- A/B variant for each template
- Klaviyo upload and handoff
- Ongoing campaign and flow design
- Monthly design maintenance
- Priority turnaround on new requests
- Pairs with campaign management
Scoped before work starts. Line-by-line pricing. No commitment to receive a proposal.
A luxury fashion brand rebuilt its email channel from the ground up
A premium fashion label selling direct through Shopify. Strong product, loyal customers, and an email channel that was not keeping pace with either.
Email was running on off-the-shelf Klaviyo templates that did not reflect the brand's visual quality. Segmentation was minimal, there were no A/B tests in place, and campaigns felt disconnected from the store experience. Engagement was declining even as the subscriber list grew.
of total brand revenue attributed to Klaviyo email after a full design system rebuild
Source: Merlette case study
What most Klaviyo design services skip. What Redefine includes by default.
This is a strong fit if
- You have an active Klaviyo account but templates that do not reflect your brand
- You are launching a new Klaviyo setup and want templates built right from day one
- You send regularly but email revenue is underperforming relative to your list size
- You want A/B testing in place from the next campaign cycle
- You do not yet have a Klaviyo account or a sending domain configured
- You need a single one-off template by tomorrow
- You are still defining your brand identity (brand guidelines must exist first)
Not sure? Tell us your situation and we will be straight with you.
Before you book
Every project starts with a brand audit to lock type, palette, and spacing. From there, we design each template from scratch, code it in HTML for Klaviyo, test it across mobile and desktop clients including dark mode, and upload it directly to your Klaviyo account. You receive a working template, not a file to hand off to a developer. A/B layout variants are included as standard.
A design sprint covering 6 to 10 templates completes within 10 to 14 business days from brief sign-off. That includes one round of revisions, mobile quality assurance, and Klaviyo upload. Rush timelines are available depending on project scope, and are scoped in the proposal.
Design projects include layout structure and placeholder copy that shows your team exactly where subject lines, preview text, headlines, and body copy should sit. Full copywriting is available as an add-on or as part of a broader campaign management retainer. Design clients supply their own copy with light guidance from our team on hierarchy and length.
Yes. The template refresh tier covers up to 4 existing templates with a brand alignment pass applied to each. An audit often reveals that existing templates have enough structural problems that a partial rebuild is faster and cheaper than patching. We will tell you that upfront in the proposal before any work starts.
Every template is tested using Litmus across iOS Mail, Gmail app, Outlook desktop, Outlook mobile, Apple Mail on macOS, and Samsung Mail. Dark mode is tested in iOS and macOS Mail with explicit color overrides where needed. You receive a screenshot proof of all tested environments before upload to Klaviyo.
Send your brief. Scoped proposal in 3 days.
Tell us about your Klaviyo account, your brand, and what your email design needs to do. We will review and send a scoped, line-by-line proposal with no obligation to proceed.
No commitment. No pitch. Call within 48 hours.
We will review your situation and send a scoped proposal within 3 business days. Expect a call from the Redefine team within 48 hours to confirm your details.
Your next Klaviyo email should look like your brand and convert like a senior designer built it
Custom templates. Mobile-first code. Uploaded to Klaviyo and ready to send in 2 weeks.
No commitment. No pitch. Call within 48 hours, proposal in 3 days.
