Grow your Shopify brand on Amazon without running two separate operations
Most Shopify brands that go live on Amazon end up with the same problem: two teams, two dashboards, two inventory counts, and oversells happening in the gap between them. We build Amazon as a direct extension of your Shopify operation. Your Shopify catalog drives Amazon. Your inventory stays in sync. Your reporting covers both channels in one view.
Six services. One connected operation. No channel management split.
Shopify brands need every Amazon service delivered as a system, not a list of unconnected tactics. Here is what that looks like in practice.
We audit 38 ranking factors per brand: keyword indexation, browse node fit, backend search terms, and competitor gaps. Missing any one of them cuts your organic reach.
Amazon search engine optimization services →We set ad budgets against your Shopify margin data, not just Amazon advertising cost of sale. A SKU profitable on both channels gets proportionally more spend. One that looks cheap on Amazon but thin on Shopify gets less.
Amazon pay-per-click management →Your A+ Content, brand story, and Amazon Storefront match your Shopify store: same visual language, same tone, same product hierarchy. Buyers who switch channels recognize the brand.
Amazon listing optimization →Send stock to Amazon FBA once. FBA ships your Amazon orders. Amazon MCF ships your Shopify orders from the same stock. One warehouse operation covers both channels.
FBA integration details →Your Shopify catalog is the source of truth. Price changes, new products, and variant updates push to Amazon without a second upload. Amazon always reflects what Shopify says.
Integration details →One monthly report shows Amazon revenue, Shopify revenue, channel contribution margin, ad spend, and customer acquisition cost side by side. You make budget decisions with both channels visible.
Account management →Every proposal is scoped line by line to your catalog size, Shopify revenue baseline, and which services you need. No commitment required to receive one.
Two channels, one operation: how a pet brand stopped running Shopify and Amazon separately
Ruff and Purr Pets sells through Shopify subscriptions and single-purchase channels. They launched Amazon to reach buyers who had never heard of them. The goal: both channels running as one system, not two competing operations.
Shopify subscriptions generated support tickets because the checkout messaging confused buyers. Amazon listings sat below category average in keyword rank. No shared inventory system existed between the two channels. Every week, the team reconciled stock counts manually across two dashboards.
We rebuilt the Shopify subscription flow: cleaner messaging across the product page, cart, and checkout. We restructured the Amazon catalog, wrote keyword-optimized listings, and launched a PPC campaign targeting category discovery buyers. Then we connected both channels through a custom integration: one inventory count, real-time sync, Shopify as the source of truth.
Ruff and Purr Pets
Direct-to-Consumer Pet Brand: Shopify and Amazon Client
Running Amazon separately from Shopify creates four problems. Running it as an extension solves all four.
Two inventory counts: oversell guaranteed
Shopify stock and Amazon FBA stock live in separate systems. One channel sells faster. The other channel shows a unit that does not exist. Oversell happens. Manual reconciliation eats hours every week.
Amazon listings fall behind Shopify every time you update
Price change in Shopify? Amazon still shows the old price. New variant launched? Amazon does not know. Your Amazon catalog is always one step behind your actual business.
Amazon ads spend money on the wrong SKUs
Amazon ads optimized for Amazon metrics only. No view of which products also have strong Shopify margins. Budget goes to low-margin products that look cheap to acquire on Amazon.
Two dashboards, no total revenue picture
Two monthly reports. No combined customer acquisition cost. No channel contribution comparison. You cannot answer the basic question: which channel is working harder?
One inventory count, two channels fed from it
Amazon FBA and Shopify read from a single synchronized inventory count. When either channel sells, both update in real time. Amazon MCF also fulfills your Shopify orders from FBA stock. Zero oversell. No manual reconciliation.
Shopify is the source of truth. Amazon inherits everything.
Price update in Shopify? Amazon updates automatically. New product launched? Amazon gets it without a second upload. Your Shopify catalog drives Amazon. You manage one catalog, not two.
Ad budget goes to SKUs profitable on both channels
We look at Shopify margin and Amazon margin before every spend decision. The SKU that looks expensive to acquire on Amazon may be your highest-margin product overall. We make that call with full visibility.
One report: total brand performance in one view
Amazon revenue, Shopify revenue, combined contribution margin, ad spend, and customer acquisition cost appear in one monthly report. You see both channels at once. You make decisions with the full picture.
What your Shopify brand actually gets from a connected Amazon agency
Pick your brand type. The services, priorities, and approach shift based on how your Shopify operation runs today.
Adding Amazon revenue without cannibalizing your Shopify channel
Your Shopify store converts. You want Amazon to bring in buyers who would never find you on Shopify. The risk is cannibalizing your own direct-to-consumer revenue by paying Amazon ads to reach people already buying from you. We set up Amazon as a new-buyer acquisition channel, not a cheaper path for your existing customers.
- Amazon Brand Registry and Brand Store protect your listings from counterfeiters and unauthorized sellers
- Sponsored Products and Sponsored Brands target buyers who do not know your brand yet, not your existing Shopify customers
- One inventory pool: FBA stock fulfills Amazon orders and your Shopify orders through MCF
- A+ Content and listing copy match your Shopify brand identity so buyers recognize you on both channels
Expanding to Amazon without losing your Shopify subscription revenue
Amazon does not run subscriptions the way Shopify does. The risk is using Amazon to acquire buyers who would have subscribed on Shopify at full margin. We set up Subscribe and Save for repeat purchase, target trial buyers with Amazon ads, and keep subscription lifetime value protected on your Shopify channel.
- Subscribe and Save activated for the product categories where a discount rate drives repeat order
- Amazon ads target single-purchase and trial intent. Your Shopify subscription channel keeps the high-LTV buyer.
- Subscription SKU inventory decoupled from general FBA stock to protect fulfillment for subscribers
- Amazon brand copy directs buyers who want full control toward your Shopify direct-to-consumer subscription
Managing 100+ SKUs on Amazon without a second full-time catalog team
At 100+ SKUs, Amazon adds catalog complexity at scale: variation structures, browse node assignments, and PPC allocation across hundreds of ASINs. The answer is automation at the catalog layer so your team focuses on growth decisions, not catalog maintenance. We identify which 20% of your ASINs drive 80% of Amazon revenue and concentrate resources there.
- Catalog sync keeps price, stock, variants, and images aligned across your full SKU range, automatically
- Hero ASIN prioritization: the top 20% of your catalog gets 80% of SEO and ad budget
- PPC campaign architecture for large accounts: auto-to-manual funnel, product targeting, and negatives managed at system level
- FBA replenishment triggered from sell-through data across the full SKU range so fast movers never go out of stock
Three things we do differently from every other Amazon agency a Shopify brand can hire
Shopify is your system of record. Amazon inherits from it, automatically.
Pricing, catalog, and inventory flow from Shopify to Amazon. Not the other way around.
Every Amazon agency runs Amazon as its own system: its own catalog, its own pricing, its own fulfillment setup. That creates two operations. Your team then spends time bridging the gap between them. We built the opposite architecture. Price changes happen in Shopify. Variant updates happen in Shopify. New products launch in Shopify. Amazon picks them all up automatically. You manage one system. Amazon reflects it.
Shopify price table drives Amazon. No separate repricing workflow.
New Shopify products push to Amazon without a second upload.
One stock count. Amazon FBA and Shopify read from it simultaneously.
We manage Amazon PPC against your total brand margin, not just Amazon's advertising cost of sale
Ad decisions use Shopify margin data alongside Amazon data. Channel-level return, not platform-level efficiency.
Most agencies optimize Amazon PPC for Amazon advertising cost of sale. That is the wrong target for a Shopify brand. A SKU at 28% advertising cost of sale on Amazon may carry 58% gross margin across both channels and be your most profitable product. A SKU at 14% advertising cost of sale may have 22% gross margin and be worth cutting back. You cannot see that without Shopify data in the room. Every budget decision we make uses cross-channel margin visibility.
SKUs with the highest total brand margin per acquisition get more Amazon ad spend.
We measure total advertising cost of sale against blended channel revenue, not Amazon revenue alone.
Buyers who find you on Amazon should land on the same brand when they visit your Shopify store
A+ Content, Brand Store, and listing copy built from your Shopify brand system, not separately from it
Brands built independently on Amazon and Shopify end up with two visual identities, two tones of voice, and two product stories. Buyers feel it. That inconsistency damages trust at exactly the moment they are deciding whether to subscribe, come back, or tell someone else. Your Amazon A+ Content, Brand Store, and listing copy follow your Shopify brand: same colors, same language, same product hierarchy. Buyers who switch channels land in the same brand.
Built from your Shopify brand tokens: colors, typography, tone, and imagery.
Architecture mirrors your Shopify navigation and product categories.
Brand voice matches your Shopify product pages. Buyers read the same brand on both channels.
Questions Shopify brands ask before hiring an Amazon agency
Not if Amazon is set up correctly for a Shopify brand. The real risk is Amazon ads targeting people who would have bought from your Shopify store anyway. We configure PPC to reach new-to-brand buyers only, not your existing customers. Amazon SEO targets category search terms where people do not know your brand yet, because brand-aware buyers are already coming to Shopify directly. Done right, Amazon adds customers who would never have found your Shopify store.
The integration connects your Shopify inventory to Amazon FBA stock through the SP-API. When a sale happens on either channel, both inventory counts update in real time. No oversell. Amazon MCF (Multi-Channel Fulfillment) means your Shopify orders can also be fulfilled from FBA stock. You send inventory to Amazon FBA once. It ships your Amazon orders and your Shopify orders from the same supply. Replenishment works from a shared sell-through rate, not separate forecasts per channel. Full details at the FBA integration page.
None. The inventory and catalog sync is a custom integration built on the Shopify API and Amazon SP-API. It is not a connector app that breaks when either platform updates. The integration is built to your specific Shopify data model and Amazon catalog structure, then maintained by our team. If you use inventory management tools like Stocky or location routing apps, those get factored into the integration scope.
It starts with the listing foundation: title structure, bullet copy, backend search terms, browse node classification, and A+ Content. For Shopify brands specifically, keyword strategy targets category discovery buyers, not brand-name searches. Your brand-aware buyers already come to Shopify. Amazon SEO goes after the top-of-funnel category searches where people know what they want but have not found your brand yet. Full Amazon SEO services are included in the Shopify brand management scope.
No. Brand Registry requires an active trademark (registered or pending). If you do not have one, we include the Brand Registry enrollment process in onboarding: trademark application guidance and provisional Brand Registry access while yours is in progress. Brand Registry opens up A+ Content, Brand Store, Sponsored Brands, and brand protection tools. It is a requirement for the full Amazon strategy, but not before you submit a brief or receive a proposal.
Shopify brands this works for, and brands this does not fit yet
Your Shopify store produces at least $20K monthly. You have a proven product and real conversion data to bring to Amazon.
You want Amazon to bring in buyers who would never find you on Shopify, not replace the customers you already have.
You are on Amazon now (or close to launching) and want the two channels connected, not managed as two separate operations.
You have brand assets already: logo, product photography, brand guidelines. Amazon listings do not have to start from scratch.
Your Shopify store is not converting well yet. Amazon will not fix a product-market fit problem. Solve that first.
You want to sell on Amazon without building a brand. Private label or reseller accounts need a different kind of agency.
You have fewer than 5 SKUs and Shopify revenue under $5K monthly. The cost of integrated management is not the right fit at this stage.
Not sure? Tell us your situation. We will be straight with you.
Submit a brief. Get a scoped proposal in 3 days.
We review your Shopify setup and Amazon goals, then send a line-by-line proposal scoped to your catalog, your revenue baseline, and the services you actually need.
Scoped line by line before any work begins. No retainer until you approve the scope.
Your Shopify brand brief
Call within 48 hours. Proposal in 3 days. Work starts within 1 week of sign-off.
Your Shopify brand needs an Amazon channel that runs with it. Here is how to build one.
Submit a brief. We review your setup and send a line-by-line proposal within 3 days. No pitch. No retainer until you approve the scope.
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