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Your idea deserves users, not endless wireframe reviews. We build your first working product, scoped, designed, and shipped, while your competition is still in kickoff calls.
Submit brief → call in 48 hours → proposal in 3 days → Sprint 1 within 1 week of sign-off
"We spent 14 months planning the perfect product. Our competitor shipped in 3. They had 12,000 users before we had our first beta tester."
Pattern observed across 35+ MVP clients in the Redefine portfolio
of startups that delay launch by 6+ months lose their first-mover window to a faster competitor
higher investor confidence when a live product with real usage data is shown over a deck
average Redefine MVP delivery from signed brief to App Store or live web URL
Pain · Founder reviewing delayed launch timeline

Set your delay and burn rate. The counter shows the real cost of not launching, including opportunity cost, competitor advantage, and runway burned on zero data.
Weeks your MVP has been delayed
Monthly runway burn rate
Formula used
Delay weeks × weekly burn + 3× opportunity cost multiplier (standard for pre-revenue SaaS)
Total delay cost
Runway burned
$0
Opportunity cost
$0
Days without user data
0 days
An 8-week Redefine MVP typically costs $22K to $45K. If your delay cost already exceeds that, every additional week makes the decision clearer.
Book Sprint Session →We map your idea into a buildable scope in five days. No 6-week discovery engagement. You walk away with a feature list, architecture decision, and sprint plan before Sprint 1 starts.
Clickable Figma prototype covering every core user flow. You review it before a single line of code is written. If something needs adjusting, it costs minutes, not sprints.
Frontend, backend, database, and authentication: all built concurrently across three rapid sprints. You see a deployed, testable build at the end of every week, not just a progress update.
Stripe payments, Twilio SMS, push notifications, analytics, and any service your MVP needs. We scope integrations in Week 1 so there are no surprise additions at Week 6.
Real devices, real edge cases, real user flows. We test across the devices your first users will actually use, not a generic browser matrix.
Live deployment to your production environment or app stores, plus a 30-day post-launch support window. Any launch-day issue is our problem to fix, not a new scope discussion.
Sprint summary
You see a working, deployed build at the end of every sprint week. No surprises at launch.
Start Your 8-Week MVPFrom signed brief to live app in the hands of Toadys' first millennial users. The platform launched with in-app subscriptions, real-time video interactions, and behavioral analytics, all built and tested in a single 8-week sprint.
Proof · App team at launch milestone

Toadys is a consumer platform built to engage millennial users through influencer video interactions, in-app subscriptions, and behavioral analytics.
The primary challenge was building a feature-rich mobile application. The build combined subscription billing, live video interactions, and behavioral analytics, without compromising usability, performance, or data security, all within a tight launch window and budget.
A custom mobile application was built around Toadys' concept, combining user experience design with robust backend integrations. In-app payment subscriptions were implemented using secure billing gateways. Analytics were integrated for engagement tracking. Video functionality was enabled via WebRTC for interactive influencer calls.
Successful app launch with positive user feedback on usability and engagement. Core features functioned as intended from day one.
User reception
Positive launch feedback focused on usability, engagement, and the uniqueness of the live video interaction model.
Technical delivery
Subscription payments, analytics, and video integrations functional from launch. Security and compliance measures built trust with early users.
Fixed scope · 6 to 8 weeks
Fixed scope · 8 to 10 weeks
Scoped per project · 10+ weeks
All scoped line-by-line before work begins. See full MVP cost breakdown →
We commit to the date in the contract. If scope stays locked, the timeline stays locked. No "we need 2 more weeks" at Week 6.
You see a scaffolded, deployable project before the first sprint ends. Not a demo. Not a staging environment. A live URL or TestFlight link.
The repository is yours from kick-off. No IP retention, no "hand over on final payment" clauses. Your engineers can review and contribute from Sprint 1.
The people in your sprint reviews are the people writing your code. No project manager relay, no junior proxies doing the actual build.
Architecture docs, application programming interface documentation, environment setup guides, and a 30-day handoff window are in every scope. Your next hire can onboard from the docs.
We do not lock you into ongoing maintenance contracts. You can continue with us, bring in your own team, or walk away with a fully working product and clean code.
Small changes within scope are handled in the same sprint. Significant scope additions go through a fast change-order process: we assess impact in 24 hours and give you the option to add it to the current sprint or queue it for a Sprint 2. We never make unauthorized scope decisions.
No. Many of our best MVP clients are non-technical founders with a clear product vision. We handle all technical decisions during the build and document every one of them so your future technical hire has full context. We act as your technical co-founder for the duration of the project.
Yes, with clear scoping. The 8-week clock starts after Week 1 discovery, which is specifically designed to identify and cut anything that is not core to your launch hypothesis. An MVP is not your final product; it is the smallest version that lets real users validate your core assumption. We will push back on scope that puts the timeline at risk.
We recommend the stack in Week 1 discovery based on your product requirements, your team's existing skills, and the likely direction of your next 12 months. For web MVPs, that is typically React or Next.js with Node.js or Laravel. For mobile, React Native or Flutter. We do not force a preferred stack on you.
Expect to invest 2 to 3 hours per week: one weekly sprint demo (45 minutes), async feedback on delivered screens (30 to 60 minutes), and occasional quick questions answered in Slack. We do not need daily availability or project management from your side.
Is this a fit?
May not be a fit if…
Not sure? Tell us your situation and we will be straight with you.
No commitment. No pitch. Submit a brief and we will send a scoped proposal with week-by-week timeline and fixed pricing within 3 business days.
What you receive after submitting
Call in 48 hours · Proposal in 3 days · Sprint 1 in 1 week of sign-off
We will review your idea and send a scoped MVP proposal within 3 business days.
Pre-footer · Founder reviewing shipped MVP on phone

No commitment. No pitch. Submit a brief and we will send a scoped proposal before any conversation starts.
Submit brief → call in 48 hours → proposal in 3 days → Sprint 1 in 1 week