84 audits completed200+ Adobe Commerce brands servedAdobe Commerce specialists
Adobe Commerce Conversion Rate Optimization69%of checkout sessions end without a purchase
Recover Lost Revenue from Your Adobe Commerce Checkout
Your store already has the traffic. The gap is in checkout. Redefine finds every friction point, builds the fix, and proves it with data before deploying anything.
Submit brief → call within 48 hours → audit delivered in 5 days → Sprint 1 within 1 week of sign-off
The revenue gap hiding in your checkout
Old Checkout Versus Optimized Checkout
Most Magento 2 stores ship the default checkout unchanged. The result is predictable: friction that turns ready buyers into bouncers.
Typical Magento checkout
4 to 6 separate pages before order confirmation
Guest checkout buried behind account creation
Generic error messages with no fix instructions
Desktop-only payment layout collapsing on mobile
No Apple Pay, Google Pay, or Buy Now Pay Later
Result: 69% average abandonment. Most stores treat this as normal.
After Redefine optimization
Single-page checkout with smart defaults and inline validation
Guest checkout as the primary option by default
Inline error messages with specific field-level instructions
Mobile-first touch targets and keyboard-optimized inputs
Apple Pay, Google Pay, and Buy Now Pay Later available at page load
Result: Measurable conversion lift, visible within 30 days.
Checkout abandonment cost
What Fixing Your Checkout Is Worth
Enter your numbers. See exactly what a 10-percentage-point drop in abandonment adds to your store each month.
$100,000
$10k$1M
70%
40%90%
Industry benchmarks
69.8%
Average abandonment
10pp
Typical uplift
30 days
To see results
Based on recovering 10 percentage points of abandonment, a realistic outcome from one-step checkout and user experience fixes.
Revenue gained per day if abandonment drops 10 percentage
points
$0
and ticking...
Monthly gain
$0
Annual gain
$0
Audit cost versus potential gain
Checkout Audit
$2,400
versus
Monthly gain
$0
What we deliver
Eight Ways to Recover Revenue from Every Checkout Touchpoint
5-day delivery
Checkout Funnel Audit
A 47-point user experience audit benchmarked against Baymard Institute research. Every friction point ranked by estimated revenue impact, delivered with a specific fix recommendation for each item.
- Step-level funnel drop-off with session recording review
- Mobile-versus-desktop abandonment gap scored and prioritized
- Ranked recommendations with estimated revenue per fix
From
$2,400
One-Step Checkout Build
Collapse your 4-page flow into one intelligent screen. Guest checkout as default. Smart form prefill. Magento 2 and Adobe Commerce Cloud compatible.
From
$4,800
A/B Testing Program
Hypothesis, build, measure, deploy. A structured testing cadence with statistical significance thresholds and clear winner criteria before anything ships to production.
From
$3,200 per month
Cart Recovery Flows
Exit-intent triggers, abandonment email sequences, and retargeting audience setup to recapture shoppers who left before placing an order.
Mobile User Experience Optimization
Touch targets, input type assignments, autofill support, and thumb-zone layout so mobile buyers complete rather than bounce.
Payment Method Optimization
Apple Pay, Google Pay, Buy Now Pay Later, and local payment methods integrated and ordered for maximum conversion.
Guest Checkout and Form Optimization
Guest checkout as the default path, deferred account creation, smart form prefill, inline address validation, and fewer fields between cart and payment.
Monthly retainer
Ongoing Conversion Rate Optimization Program
Continuous checkout optimization after your first audit. Monthly test cycles, funnel monitoring, and a prioritized fix backlog so conversion keeps climbing quarter over quarter.
From
$3,200 per month
How every test gets deployed
From Hypothesis to Deployed Winner in 14 Days
Every checkout fix goes through the same five-stage process. No change ships without data showing it wins.
Statistical significance required before any winner is declared
You see before-and-after conversion data for every deployed change
All winning code is yours with no vendor lock-in or licensing fees
Optimization pipeline
1
Audit Complete
47-point funnel analysis
2
Hypothesis Set
Ranked by expected impact
3
Variant Built
A/B variant coded and tested
4
Test Live
Split traffic, measure completion rate
5
Winner Deployed
All learnings handed to your team
Scroll into view to watch the pipeline run automatically.
Proven in production
A Checkout Overhaul That Doubled Year-Over-Year Revenue
eCommerce / Lifestyle
Three Islands
Premium lifestyle brand selling direct to consumer via an
ecommerce storefront.
The Problem
An outdated storefront, no mobile optimization, and a
fragmented multi-page checkout limited usability and
conversion rates. The checkout experience did not match the
brand's premium positioning.
What Was Built
Full user experience and interface overhaul with responsive
redesign. The checkout was streamlined to reduce friction and
enable faster, more intuitive transactions. Mobile experience
rebuilt from the ground up.
- Streamlined single-flow checkout
- Mobile-first responsive redesign
- Brand-aligned premium user experience overhaul
- Supporting marketing integration
The Result
0
x year-over-year revenue
The redesigned website doubled year-over-year revenue,
supported by higher conversion rates and improved customer
satisfaction. The optimized checkout increased accessibility
and ease of purchase.
Why this works differently
Three Things Other Checkout Optimizers Skip
Claim 01
Audit with data, not assumptions
Most checkout recommendations come from general best practices. Ours come from your store's actual session recordings, funnel drop-off rates, and field-level abandonment data. Every recommendation has a data source. Every fix has an estimated revenue impact before you decide to build it.
Baymard methodologySession recording analysisStep-level drop-off scoring
Claim 02
Revenue numbers before you build
The audit report estimates the revenue impact of each fix before you approve a single sprint. You decide what to build based on projected return, not the order items appear on a checklist. Fixes ranked by dollars recovered per hour of work, not by severity label.
Revenue-impact scoringPrioritized build backlogFixed-price sprints
Claim 03
Your code, your data, your team
Every winning test variant is handed to your team in full with documentation. You own the code, the test data, and the methodology. No retainer required to keep what you have built. No black-box platform sitting between you and your checkout.
Full code ownershipTest data exportedNo vendor lock-inHandoff documentation
Evaluating your options? Compare Redefine against other Adobe Commerce partners using our Adobe Commerce development services overview or Adobe Commerce migration services.
Closing the last objections
Questions Before Your Adobe Commerce Checkout Audit
Your Adobe Commerce checkout audit is delivered within 5 business days. You receive a prioritized report of every friction point, ranked by estimated revenue impact, with specific fix recommendations for each item. Expedited delivery is available for an additional fee.
Yes. Redefine optimizes checkout across Magento 2 Open Source, Adobe Commerce On-Premise, and Adobe Commerce Cloud. The audit methodology and one-step checkout builds are adapted to your specific platform version and hosting environment. We document which fixes need module installs and which deploy via configuration alone.
Any rate above 65% is worth investigating. Industry average sits around 70%. If your mobile abandonment is significantly higher than desktop, or if your checkout conversion dropped after a recent platform update, those are strong signals that optimization will pay back quickly. The calculator above shows what a 10-percentage-point improvement is worth for your revenue level.
A one-step checkout build collapses your multi-page flow into a single organized screen. It includes guest checkout as the primary option, inline address validation, smart form defaults, Apple Pay and Google Pay integration, Buy Now Pay Later options, a visual progress indicator, and mobile-optimized touch targets. All code is delivered with quality-assurance documentation.
We instrument your checkout funnel with step-level tracking before any changes go live. Every test variant is measured against a control for checkout completion rate, revenue per session, and average order value. You see before-and-after data for every change deployed. We do not declare a winner until we hit statistical significance.
Is this right for your store?
Who Adobe Commerce Checkout Optimization Is Built For
Strong fit
Adobe Commerce or Magento 2 store doing $50,000 or more monthly
Cart abandonment above 65%, or mobile abandonment significantly higher than desktop
Running the default Magento checkout with minimal customization
Conversion dropped after a platform update or theme change and has not recovered
Traffic is growing but revenue per session is flat or declining
Probably not the right project
Pre-revenue stores or stores doing under $10,000 per month (audit return on investment is too low at this stage)
Stores planning a full platform migration in the next 90 days
Projects where the goal is visual redesign with no interest in measurement or data
Stores where the owner cannot commit 2 to 3 hours per week for sprint reviews
Not sure which bucket you are in? Tell us your situation and we will be straight with you.
Start recovering revenue
Submit Your Brief. Get a Scoped Checkout Audit in 48 Hours.
No commitment. No pitch. A scoped proposal with a line-by-line audit plan for your specific checkout, based on your store's data.
Submit brief → call within 48 hours → audit delivered in 5 days → Sprint 1 within 1 week of sign-off
Store access is never required to receive a scoped proposal. We work from your public checkout URL.
If your store is not a good fit right now, we will tell you why and what to fix first.
Pricing before commitment
$2,400
Checkout Audit
$4,800
One-Step Build
$3,200 per month
Conversion Rate Optimization Program
Scoped before work starts. Line-by-line pricing. No commitment to receive a proposal.
Checkout AuditOne-Step Checkout BuildA/B Testing SetupCart Recovery FlowsOngoing Conversion Rate Optimization Program
Call within 48 hours · audit proposal in 3 days · Sprint 1 within 1 week of sign-off
Brief received
We will review your checkout situation and send a scoped audit proposal within 3 business days.
Call within 48 hours
Proposal in 3 days
84+ audits done
Code ownership: yours
