40+ storefront design projects delivered·Adobe Commerce design specialists·Hyvä and headless ready
Adobe Commerce Design Services
Magento Design Services for Storefronts Built to Convert
3.2xaverage conversion uplift on Redefine-designed Adobe Commerce
storefronts
Every page your shopper lands on is a design decision that either earns their trust or loses their order. Redefine builds Adobe Commerce storefront designs grounded in user experience research, Hyvä-ready components, and developer handoff documentation your team can actually build from.
Submit brief → call within 48 hours → scoped proposal in 3 days → Sprint 1 within 1 week of sign-off
The design problem
Most storefronts look built, not designed
Your store might load fast and index well. But if the layout does not guide your shopper to a decision, speed and traffic are wasted.
Old way: built without design
Developer builds from a template with no user experience research behind it. Visitors bounce at the first moment of friction.
Product pages have three calls to action competing for attention. The primary action gets lost in the noise.
Mobile layout is an afterthought. Sixty percent of your traffic sees a layout nobody designed intentionally.
No design system means every new page is built from scratch. Development cost compounds. Visual consistency erodes.
You migrate to Hyvä but keep the same information architecture. The new theme loads fast but still does not convert.
Redefine way: designed to convert
User experience research maps every friction point before a pixel is placed. Your shopper's path to purchase is designed, not guessed.
One primary call to action. Clear visual hierarchy. Every product page leads the visitor to a single decision with no competing distractions.
Mobile-first by default. Your layout is designed on a 390px canvas before it ever scales up to desktop.
A shared component library ships with every design. Your team builds new pages in hours, not days, and every page looks intentional.
Hyvä and headless designs use component-scoped styles from day one. Your frontend team gets exactly what they need to build efficiently.
Live design comparison
See exactly what changes when design leads
Toggle between a typical Adobe Commerce product page and a Redefine-designed version. Same product. Different result.
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Premium Widget Model XZ-47, Special Edition 2024, Limited Colors Available, Ships in 3 to 5 Days
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5 competing calls to action
Conversion lost
Tiny product image
Trust lost
3 banner interrupts
Attention lost
This is a representative HTML mock, not a real client store. Design files and approved screenshots are available under a non-disclosure agreement on request.
What you get
Every design engagement includes
Six capabilities that turn your design investment into a measurable revenue return. Every package is scoped line-by-line before work starts, so you know exactly what you are buying.
Storefront User Experience Design
Full user experience research, information architecture, wireframes, and high-fidelity design for your homepage, category pages, product detail pages, and checkout. Every layout decision traces back to a shopper behavior insight.
- Homepage, product listing page, product detail page, and checkout, all covered
- Competitive analysis and user experience audit included
- Annotated Figma files ready for developer handoff
- Mobile-first from first wireframe
- Business-to-business account, cart, and mini-cart flows included where applicable
Full storefront design
from $12,000
Scoped before work starts · line-by-line pricing
Mobile-First by Default
Every design starts on a 390px canvas. Your mobile experience is not an adaptation of desktop, it is the origin point. Desktop scales up from there.
- Touch targets and thumb-zone calls to action on every template
- Sticky add-to-cart and streamlined mobile checkout
- Tablet and desktop breakpoints defined from mobile wireframes
Design System Delivery
Shared component library, color tokens, spacing scale, and typography system. Your team builds every future page from this foundation. No more inconsistency.
- Buttons, forms, cards, and navigation as reusable components
- Color, type, and spacing tokens mapped to your stack
- Figma library your team owns, no ongoing license
Design system
from $8,500
Scoped before work starts · line-by-line pricing
Hyvä and Headless Design
Component-scoped design files that match Hyvä's atomic structure. Your frontend team gets designs they can actually build efficiently. No translation layer needed.
- Alpine.js and Tailwind component naming aligned to Hyvä
- Headless and Progressive Web App Studio layouts with application programming interface-driven state notes
Hyvä readyHeadless readyProgressive Web App Studio
Stack compatibility
Alpine.js / Tailwind
Next.js / React
Vue / Nuxt headless
Progressive Web App Studio / Venia
Conversion-Led Design Principles
Every design decision ties back to a measurable shopper behavior. Hierarchy, call-to-action placement, trust signals, and friction reduction are built in, not bolted on after launch.
- One primary call to action per template, no competing actions
- Trust signals placed at purchase decision points
- Checkout friction audit with annotated fixes
What a 0.5 point conversion rate lift means
$5K
/ day extra
$150K
/ month extra
$1.8M
/ year extra
At $1M/month revenue · 2% baseline conversion rate
Developer Handoff Documentation
Annotated Figma files with spacing specs, interaction notes, state documentation, and asset exports. Your development team spends zero time guessing, they build from clarity.
- Pixel-level spacing and sizing on every component
- Hover, active, error, and empty states documented
- SVG, PNG, and WebP exports plus a live handoff call
Included in every engagement. No separate fee.
Accessibility-Ready Design
Every template is designed with Web Content Accessibility Guidelines 2.1 AA contrast, focus-visible states, and keyboard-navigable flows baked in from the first wireframe, not retrofitted after build.
- Colour contrast ratios validated on every component
- Focus states and skip-link patterns specified in handoff
- Form error states and accessibility labels annotated throughout
Web Content Accessibility Guidelines 2.1 AA compliant by design
Scoped Before You Commit
No engagement starts without a signed line-by-line scope. If the project grows, every change is priced and approved in writing before we start it.
- One round of revisions built into every sprint
- Scope changes priced before any extra work starts
- No surprise invoices, ever
User Experience Audit and Wireframes
$4,800
2-week sprint · audit, information architecture map, and wireframes for key templates
Full Storefront Design
from $12,000
6 to 7 weeks · homepage, product listing page, product detail page, checkout, and handoff
Design System
from $8,500
3 to 4 weeks · component library, tokens, and brand guidelines
End-to-End Design Build
from $24,000
Full user experience, visual design, system, and developer-ready delivery
Scoped before work starts · line-by-line pricing · no commitment to receive a proposal
Best for
Stores with traffic but unclear user experience problems
You get a prioritized fix list and wireframes your team can build from, without committing to a full redesign yet.
Best for
Redesigns, relaunches, and conversion lifts
The most common engagement. Covers every shopper-facing template with research, design, and annotated handoff files.
Best for
Teams scaling pages without a shared library
Ideal when visual design exists but every new page is built from scratch. Ships a Figma system your development team owns.
Best for
Hyvä migrations and headless frontends
Combines full storefront design with component-scoped files built for your frontend stack from day one.
Onboarding process
From brief to developer-ready design in 6 weeks
A structured sprint process that gets your storefront design into your developer's hands fast. No long discovery lags. No scope surprises.
1
Week 1
Discovery
Kick-off call, competitor analysis, user experience audit of your existing store, and shopper journey mapping.
2
Week 2
User Experience Architecture
Information architecture, page flow diagrams, and low-fidelity wireframes for every key template. Your team reviews and approves.
3
Weeks 3 to 4
Visual Design
High-fidelity mockups in Figma. Mobile and desktop states. One round of revisions after your async review.
4
Week 5
Design System Build
Component library, token documentation, interaction states, and brand guidelines compiled into a single Figma library file.
5
Week 6
Developer Handoff
Annotated Figma files, spacing specs, asset exports, and a handoff call with your development team. Ready to build.
What your team does
- Brief call (90 minutes, week 1)
- Async feedback on wireframes (30 minutes)
- Visual design review (60 minutes)
- Final sign-off (30 minutes)
What we handle completely
- User experience research, competitor analysis, audit
- All design production in Figma
- Component library and design system
- Developer handoff documentation
- Asset exports, spec annotations
Client result
Proof the design investment pays
$0M
Annual revenue scaled to
0%
Consistent conversion growth
3
Continuous years of A/B improvement
Company
Corporate Gear
B2B Apparel and Branded MerchandiseWhat they do
Corporate Gear supplies branded merchandise and apparel solutions to businesses at scale, operating a complex business-to-business and direct-to-consumer ecommerce environment.
Problem
Poor website usability and conversion performance limited lead generation despite strong market demand. Existing design lacked structured user journeys and clear hierarchy.
Solution and Result
User experience and user interface optimization, A/B testing, personalization, and conversion-focused redesign across key landing pages. Revenue scaled to over $120 million annually.
Design is not a cost. It is the highest-return lever your ecommerce store has. At a 2% conversion rate on $1M monthly revenue, a 0.5-point lift adds $5,000 per day in incremental revenue. A $12,000 design engagement recoups itself in under 3 days at that scale.
Design system architecture
Your design system is yours to keep
Every engagement ships a structured Figma library. Your team uses it to build every future page without starting from scratch.
What ships in your design system
Color Token Library
Brand primaries, semantic tokens, state colors, and surface tiers. All named and documented.
Typography Scale
6-step size scale, weight system, line-height rules, and heading hierarchy. Consistent across every page.
Component Library
Buttons, cards, banners, navigation, filters, product detail pages, forms, all states documented. Build new pages in hours.
Interaction States
Hover, focus, active, disabled, loading, and error states for every interactive element. No guessing.
Figma Handoff File
Annotated with spacing, color tokens, and breakpoint behavior. Your developers open one file and have everything they need.
Spacing and Layout Grid
8-point grid, column layouts, and margin tokens mapped to every breakpoint. Zero guesswork for developers.
Icon and Asset Library
Scalable vector icon set sized and named for your component system. Exportable in all formats your developers need.
You own this system permanently
No licence fees. No lock-in. Every file is transferred to your team at delivery. Use it, extend it, and hand it to any developer forever.
Component preview, live mock
Button Components
Color Tokens
Primary
Brand
Action
Success
Warn
Error
Spacing Scale
4 to 8 to 12 to 16 to 24 to 32px
Product Card
Product Name
$67.49
In stockInput States
This field is required
Design system live, 47 components documented
Why Redefine
Design agencies versus Adobe Commerce specialists
Your storefront design requires platform-specific knowledge. Generic design agencies produce beautiful files your developers cannot build.
Capability
Generalist Agency
Typical Platform Partner
Redefine
User experience research before design
Sometimes, extra cost
Rarely
Included, always
Adobe Commerce platform expertise
None, platform-agnostic
Moderate
Adobe Commerce specialists
Hyvä and headless design
Not available
Inconsistent
Component-scoped files
Design system delivery
Available, extra fee
Rarely included
Standard in every engagement
Pricing transparency
Varies
Contact for pricing
Prices shown on page
Developer handoff documentation
Basic, often missing specs
Partial
Full annotations, states, exports
Common questions
Questions before you commit
Every engagement includes a user experience audit of your existing store, competitive analysis, information architecture mapping, wireframes for all key page templates, high-fidelity visual design in Figma, a component design system, interaction state documentation, and a developer handoff call with annotated files. Mobile and desktop states are covered for every page. You receive a Figma file you own permanently.
A full storefront design, covering homepage, product listing page, product detail page, checkout, and component library, runs 6 to 7 weeks from kick-off to developer handoff. A user experience audit plus wireframes takes 2 weeks. A design system build for a store with existing visual design takes 3 to 4 weeks. Timelines depend on your feedback turnaround, not our production speed.
Yes. Hyvä design files use component-scoped structures that match Hyvä's Alpine.js and Tailwind architecture. For headless builds, designs are structured around your chosen frontend framework and include state documentation for client-side interactions. We work directly with your frontend team during handoff to ensure the designs are actually buildable within your stack.
Absolutely. If you have an in-house team or an existing Adobe Commerce development partner, we design specifically for them. We run a handoff call, walk through the Figma file together, and answer every technical question before they start building. We can also continue supporting the team with design clarifications throughout the build phase at no additional fee.
All designs are delivered as shared Figma files with full edit access. You own the files permanently with no ongoing license fees. Asset exports are provided in scalable vector, PNG, and WebP formats. If your team uses a different design tool, we can discuss alternative handoff formats during scoping.
Is this right for you?
This service is a strong fit for some stores, and not others
Honesty builds better projects. Here is where we are a strong fit, and where we are not the right call.
This works well if you are
Launching a new Adobe Commerce store or major redesign and want a design-led build from the start
Migrating to Hyvä, headless, or a new theme and want design files that match your frontend architecture
Running over $500K per year in gross merchandise value and need structured user experience, not just visual styling, to lift conversion
Ready to hand designs to an internal development team or development partner and need a design system they can build from
Currently shipping pages inconsistently because there is no shared component library across your team
This is not the right fit if you need
Minor template tweaks or banner updates. Use our theme service or support plan for that scope.
Design completed in under 2 weeks with no room for user experience research. Fast timelines produce weak design.
No development resource to implement the design. Figma files without a builder do not produce results.
A design that must look identical to a competitor's store with no room for user experience research or brand differentiation.
Not sure where you land? Tell us your situation and we will be straight with you. Submit your brief.
Get a scoped proposal
Your storefront redesigned. In 6 weeks.
No pitch decks. No generic retainers. Submit your brief and get a line-by-line scoped proposal within 3 business days.
User experience audit of your existing store included
We review before we recommend. Every brief gets a real look.
Scope delivered in 3 business days
Line-by-line pricing. No ballpark estimates.
You own every Figma file, permanently
No licences. No lock-in. Design assets are yours.
Sprint 1 within 1 week of sign-off
We hit the ground running. No onboarding lag.
48h
Response
3d
Proposal
40+
Projects
∞
File access
Corporate Gear scaled to $120M annual revenue
After user experience and user interface redesign and A/B-led conversion program
Tell us about your project
New storefront designMajor redesignHyvä migration designDesign system buildUser experience audit onlyHeadless frontend design
Scoped before work starts · line-by-line pricing · no commitment to receive a proposal
No commitment · No pitch · Scoped proposal in 3 days
Brief received
We will review your brief and send a scoped design proposal within 3 business days. If your store is a strong fit, you will hear from us sooner.
Ready when you are
Your storefront deserves design that works
Submit your brief and get a scoped proposal within 3 days. No commitment required.
Submit brief → call within 48 hours → proposal in 3 days → Sprint 1 within 1 week of sign-off
No commitment. No pitch. We scope before you decide.