Adobe Commerce Marketing Services
47 projects completed · 30+ brands served
Drive more revenue from your Adobe Commerce store
Most Adobe Commerce stores leave significant revenue on the table. Not because the platform cannot perform, because the marketing layer was never built to match it. You get full-stack marketing: search engine optimization, paid media, Klaviyo email, and attribution that closes the loop.
Average Email Revenue Share
0
%Average Organic Traffic Lift (12 months)
3x
First Report Delivered
Day 7
Submit your brief → call within 48 hours → scoped proposal in 3 days → Sprint 1 begins within 1 week of sign-off
Weekly channel snapshot
Klaviyo Email47% of revenue
Organic Search28% of revenue
Google and Meta Paid19% of revenue
Direct and Other6% of revenue
Sample client data · server-side attribution · updated every Monday
The Marketing Gap
Your store is built for scale. Your marketing is not.
Adobe Commerce gives you the infrastructure. But infrastructure alone does not sell. The stores that win have marketing that compounds: search engine optimization that keeps paying, email that runs without manual effort, and paid media tied to real attribution data.
The Old Way
- Search engine optimization handled by a generalist who has never worked inside Adobe Commerce admin or catalog
- Klaviyo connected but only welcome and abandonment flows are live, leaving 70% of revenue opportunity untouched
- Paid media budget allocated by gut feel because GA4 attribution is broken or never configured
- Monthly reports show impressions and clicks, never revenue per channel, never cost per acquired customer
- Every season requires a frantic sprint to rebuild campaigns that could have been automated months ago
Marketing That Compounds
- Adobe Commerce-native search engine optimization: category architecture, faceted navigation rules, canonical configuration, and schema markup built into your catalog structure
- Full Klaviyo lifecycle: welcome, browse abandonment, cart recovery, post-purchase, win-back, and VIP series, all mapped to your catalog and customer segments
- GA4 configured correctly, server-side events for paid channels, and a single dashboard that shows revenue by source, not just sessions
- Weekly performance report with three numbers: revenue attributed, cost per order, and the next highest-leverage action for the following week
- Seasonal campaign calendars built 6 weeks ahead, approved once and executed without constant back-and-forth from your team
What Your Store Needs
Marketing built for your specific growth stage
A direct-to-consumer brand scaling from $3M to $10M needs different marketing than a $50M business-to-business distributor. Tell us where you are and see what we build.
Your Situation
You are on Adobe Commerce, revenue between $2M and $15M, and you are the primary marketing decision-maker. You have Klaviyo connected but underused. Paid media runs but your return on ad spend is inconsistent. Organic traffic is flat.
Priority 1
Full Klaviyo lifecycle: recover the 40% of revenue you are leaving in unread emails
Priority 2
Category search engine optimization architecture so organic traffic compounds month over month without ongoing spend
Priority 3
Google and Meta shopping campaigns with proper attribution: stop guessing which ad drove the order
Outcome
Revenue growing from owned channels within 60 days. Paid return on ad spend measurable and improving within 90.
Email Revenue
0%
+14pp month on month
Organic Sessions
0
+31% year on year
Paid Return on Ad Spend
4.2x
versus 2.1x prior
Klaviyo Flows This Month
Cart Abandonment$12,440
Post-Purchase Upsell$8,210
Browse Abandonment$5,880
Win-Back SeriesLaunching Friday
Your Situation
Revenue above $15M on Adobe Commerce. You have an internal marketing team but attribution is a mess. Google, Meta, and email all claim credit for the same orders. Executive reporting requires channel-level profit-and-loss clarity you do not have.
Priority 1
Multi-touch attribution model with server-side event tracking: credit the channel that actually drove the sale
Priority 2
Channel-level profitability dashboard updated weekly so media budget decisions are data-driven, not political
Priority 3
Audience segmentation strategy that feeds all paid channels with suppression and lookalike lists from your Adobe Commerce customer data
Outcome
Clean channel profit-and-loss in 30 days. Media mix decisions that your chief financial officer will approve on first review.
Revenue Attributed
$1.24M
This month
Attribution Accuracy
94%
versus 61% before
Channel Profit-and-Loss
Google Shopping$381K revenue4.8x return on ad spend
Klaviyo Email$512K revenue42% share
Meta Retargeting$198K revenue3.2x return on ad spend
Organic Search$149K revenue$0 cost per order
Your Situation
Business-to-business distributor on Adobe Commerce. Your catalog has thousands of stock-keeping units. Procurement buyers search by part number, product specification, and application, not by brand name. Your digital marketing has been an afterthought because sales relied on reps.
Priority 1
Technical search engine optimization for large business-to-business catalogs: product spec pages, part-number targeting, and procurement-intent keyword architecture
Priority 2
Account-based email sequences for existing customers: reorder reminders, contract renewal flags, new catalog announcements
Priority 3
Google Search campaigns targeting high-intent procurement queries: spec sheets, buy, bulk order, distributor keywords
Outcome
Self-serve digital orders from net-new accounts. Existing accounts reordering without rep intervention.
Digital Orders
+63%
Year on year growth
Rep-Free Orders
38%
Up from 12%
Average Order Value
$4,280
+22%
Top Procurement Queries
industrial valve bulk orderPosition 2
buy hydraulic fittings wholesalePosition 4
[SKU]: datasheet specificationsPosition 1
distributor quote requestPosition 11
What You Get
Every channel working. Every channel measured.
Six marketing functions built specifically for Adobe Commerce, not adapted from a Shopify playbook, not managed from a generic agency dashboard.
Adobe Commerce Search Engine Optimization
Category architecture, faceted navigation canonical rules, schema markup, and product feed optimization, built inside your Adobe Commerce admin, not bolted on from outside. Includes technical crawl audit, keyword mapping per category, and monthly content briefs for your team or ours to execute.
Category ArchitectureFaceted Navigation RulesSchema MarkupProduct Feed OptimizationContent Briefs
Klaviyo Email and SMS
Full lifecycle: welcome, browse abandonment, cart recovery, post-purchase, VIP, and win-back, all mapped to your catalog and customer segments in Adobe Commerce.
47% average email revenue share
Paid Media Management
Google Shopping, Performance Max, Meta Dynamic Ads, managed together with your email and search engine optimization so budget decisions use real attribution data, not last-click assumptions.
4.2x average return on ad spend after 90 days
Analytics and Attribution
GA4 configured correctly with server-side purchase events so paid platforms stop misreporting conversions. A single weekly dashboard showing revenue by source, cost per order by channel, and the top three actions to take next week, updated every Monday, delivered before your stand-up.
Day 7
First dashboard live
Weekly
Revenue report cadence
3
Actions per report, not pages of slides
Content and Search Engine Optimization Copy
Buying guides, category page copy, and blog content written to rank and convert, not generic output. Every piece mapped to a keyword cluster in your Adobe Commerce catalog.
Conversion Rate Optimization
Landing page testing, product detail page copy improvements, and checkout friction audits that feed directly into your paid media campaigns. Traffic without conversion improvement is wasted spend.
Product Feed Engineering
Title formulas, product type taxonomy aligned to your Adobe Commerce category tree, and daily sync to Google Merchant Center, so Shopping and Performance Max run on clean catalog data, not raw exports.
Daily Merchant Center sync
Proof
$15 million in annual revenue. Built from digital marketing alone.
Revenue Scaled To
$0
Annual online revenue via data-driven multi-channel marketing
Attribution Established
0
Google Ads, email, Facebook, and organic each tracked to revenue
Global Expansion
Multi-market
International reach supported by campaign targeting and analytics
Company
CCTV Security Pros
Global Security EcommerceA global provider of security camera systems for residential and commercial customers selling through a multi-channel digital commerce operation.
The Problem
The business needed to increase online visibility and sales in a competitive security market while expanding globally. Marketing efforts required improved targeting, reliable performance tracking, and return-on-investment optimization across multiple platforms to support sustained growth. Attribution was unreliable and budget allocation was based on gut feel.
The Result
A multi-channel digital marketing strategy was implemented across paid search, social advertising, email marketing, and analytics. The integrated approach significantly increased product visibility and online sales. Revenue scaled to over $15 million through data-driven campaign execution. Enhanced attribution enabled more efficient budget allocation and sustainable global growth.
Marketing Architecture
One connected stack. Zero attribution gaps.
Every tool in your marketing stack is configured to communicate with every other tool. Data flows in one direction: from your store to your decisions. Watch the pipeline cycle automatically, or click any node to explore.
Adobe Commerce
Your single source of truth
Every customer event, every order, every catalog change originates here. Correctly configured server-side tracking means your paid platforms receive accurate purchase signals, not the 30 to 40 percent data loss you get from browser-only tracking.
- Server-side purchase events for all paid channels
- Customer segment sync to Klaviyo and Meta Custom Audiences
- Product catalog feed updated daily to Google Merchant Center
GA4 and GTM
Attribution that actually works
Most Adobe Commerce stores have GA4 installed but not configured correctly. We configure enhanced ecommerce events, cross-domain tracking, server-side containers, and data layer schema that makes every downstream attribution decision reliable.
- Enhanced ecommerce event schema
- Server-side GTM container, 40 percent data recovery
- Custom channel groupings for accurate source attribution
Google Ads
Shopping and Search that scales
Google Shopping, Performance Max, and branded and non-branded Search campaigns, all structured around your catalog taxonomy and informed by your real purchase data from GA4 and Adobe Commerce.
- Feed optimization: titles, descriptions, product type taxonomy
- Audience suppression lists from Adobe Commerce customer data
- Weekly bid adjustments driven by real margin data
Klaviyo
Email and SMS lifecycle
Full implementation: account setup, sending domain authentication, custom event schema, and all 8 lifecycle flows built, tested, and live, not just welcome and cart abandonment.
- 8 core flows plus seasonal campaign calendar
- Segmentation by purchase history, category, lifetime value tier
- Revenue attribution per flow, reported weekly
Meta Ads
Retargeting and prospecting
Meta Conversions API connected directly to your Adobe Commerce order events, no reliance on the browser pixel alone. Dynamic product ads using your catalog feed, with audience suppression so you stop paying to retarget customers who already bought.
Revenue Dashboard
Monday morning, three numbers
Every Monday before your stand-up: revenue by channel this week, cost per order by channel, and the top three actions we are taking this week to improve performance. One page. No slides. No vague impressions.
- Revenue attributed per channel, not sessions or clicks
- Cost per order by channel: allocate budget on facts
- Three prioritized actions, not a 20-slide deck
Auto-cycling through the stack · click any node to explore
Why Redefine
What a specialized Adobe Commerce marketing team actually looks like
Most agencies running marketing for Adobe Commerce stores have never worked inside the platform. They apply generic digital marketing playbooks, and those playbooks leak revenue through technical gaps that only surface months later.
Capability
Redefine
Adobe Commerce platform knowledge
Typical partner: generic agency team that treats Adobe Commerce like Shopify
Adobe Commerce-native team: catalog architecture, faceted
navigation rules, catalog price rules, built into every
campaign
Attribution and tracking
Typical partner: installs GA4, calls it done, browser pixel only
Server-side GTM container, Conversions API, and cross-channel
attribution configured as part of onboarding: Day 7
dashboard
Klaviyo lifecycle
Typical partner: welcome and cart abandonment only, zero catalog integration
8 lifecycle flows, segmentation by Adobe Commerce customer
groups and order history, monthly campaign calendar
Search engine optimization for large catalogs
Typical partner: keyword research in a spreadsheet, no faceted navigation audit
Full faceted navigation canonical audit, URL structure
review, category architecture redesign, and schema
implementation in Adobe Commerce admin
Reporting cadence
Typical partner: monthly PDF with impressions, clicks, and click-through rate
Weekly revenue report: revenue per channel, cost per order,
three prioritized actions for the coming week, sent every
Monday
Paid media feed quality
Typical partner: pulls raw feed, no title optimization or taxonomy mapping
Feed engineering: title formulas, product type taxonomy
aligned to your Adobe Commerce category tree, daily sync to
Google Merchant Center
Common Questions
Real reasons people hesitate before getting started
If one of these is your concern, it is a real concern. We address them directly.
Adobe Commerce search engine optimization (technical audit, category architecture, faceted navigation, schema), Klaviyo email and SMS lifecycle, Google Ads and Meta Ads management with real attribution, analytics and GA4 configuration, content marketing, and conversion rate optimization tied to your paid campaigns. All six are available as a full retainer or as individual scoped engagements.
Technical search engine optimization fixes, including canonicalization, crawl errors, and schema, show improvement in Google Search Console within 4 to 6 weeks. Category keyword rankings start moving in months 2 to 4. Content-driven ranking growth compounds over 6 to 12 months. Email and paid media show revenue impact within 30 to 60 days. We give you a timeline specific to your store in the scoping proposal.
Yes. The marketing layer, including search engine optimization, email, paid media, and analytics, applies to both. The technical configuration differs slightly between editions, particularly around faceted navigation and business-to-business catalog features. We scope accordingly based on your edition and configuration.
Weekly report with revenue by channel, cost per order by channel, and three prioritized actions for the coming week. Monthly review call with channel profit-and-loss and budget reallocation recommendations. Day 7 dashboard delivery is a commitment, not a goal. Attribution is configured server-side so the numbers are accurate, not last-click approximations.
Most general agencies have never worked inside an Adobe Commerce admin. They cannot configure faceted navigation canonicalization, set up Catalog Price Rule-based Klaviyo segments, or optimize a Product Listing Ad feed that maps to your category tree. We work inside Adobe Commerce every day, and marketing strategy and platform execution are the same team, not two separate vendors.
Is This Right For You?
Who this is built for, and who it is not
Good Fit
- Growing direct-to-consumer brand on Adobe Commerce or Magento with revenue above $1M and no dedicated marketing specialist
- Enterprise merchant above $10M where attribution is broken and budget is allocated without reliable data
- Business-to-business distributor that knows digital should be driving more self-serve orders but has never invested in catalog search engine optimization
- Store with Klaviyo connected but only the default flows live, leaving significant lifecycle revenue unrecovered
- Team that wants a dedicated partner who understands Adobe Commerce internals, not a vendor who treats it as a generic content management system
Not A Fit
- Store launched less than 3 months ago with no existing traffic data: there is not enough signal to optimize against yet
- Under $300K annual revenue: the overhead of a full marketing retainer will not produce a return that justifies the cost
- Looking for a one-off campaign or one-month engagement: meaningful marketing requires at least a 3-month baseline to optimize
- Needing branding, logo design, or product photography: we do marketing execution, not brand identity work
Not sure where you fall? Tell us your situation and we will be straight with you. Submit your brief →
Start Here
Tell us what your store should be earning from marketing
Submit a brief. We review your store, identify the highest-leverage gaps, and send a scoped proposal in 3 business days. No commitment required to receive it.
1
Submit your brief
Takes 3 minutes. Tell us your revenue, platform, and the biggest marketing gap.
2
Call within 48 hours
30-minute call to review your store, current attribution setup, and channels.
3
Scoped proposal in 3 days
Line-by-line scope with deliverables, timeline, and price. No vague retainer estimates.
4
Sprint 1 begins within 1 week of sign-off
Attribution configured. First dashboard live. No 4-week onboarding delay.
Search Engine OptimizationEmail and KlaviyoGoogle AdsMeta AdsAnalytics and AttributionContent MarketingFull Retainer
Call within 48 hours · proposal in 3 days · Sprint 1 within 1 week of sign-off
Call in 48 Hours
Proposal in 3 Days
47 Projects Completed
No Commitment
Brief received
We will review your store and marketing setup, then send a scoped proposal within 3 business days. You will get a call from our team within 48 hours to gather any additional context.
Your store's revenue potential is not a mystery. Let us show you the gap.
Most stores we audit are leaving 25 to 45 percent of potential revenue unrealized across email, search engine optimization, and attribution gaps that take weeks to fix, not months.
Submit your brief → call within 48 hours → scoped proposal in 3 days → Sprint 1 within 1 week of sign-off
No commitment. No pitch. Submit your brief and receive a proposal.
Day 7 dashboard
Revenue by channel, cost per order, and three actions, live before your first week ends
Full Klaviyo lifecycle in 30 days
All 8 flows built, tested, and sending, not just welcome and cart abandonment
Adobe Commerce search engine optimization architecture
Faceted navigation, schema, and category structure, built inside your platform, not bolted on
4.2x average return on ad spend in 90 days
Based on client results across Google and Meta campaigns with server-side attribution