Amazon brand store agency
Amazon brand store management services that convert visitors
Multi-page store architecture, conversion-focused design, and quarterly optimization, delivered as a managed service. Your Amazon Brand Store becomes your best-performing owned channel.
Submit brief → call within 48 hours → store proposal in 3 days → design begins in week 2
0
Brand stores built
Multi-page
Every store we build
The Amazon store problem
A default Amazon Brand Store is a missed conversion on every visit
The default Amazon brand store template looks identical to every other brand in your category. An optimized multi-page store is the difference between a buyer clicking away and a buyer discovering your full catalog.
Default store template
Generic brand banner, no lifestyle imagery
All Products (1 page)
Product
Product
Product
No sub-pages, no brand story, no conversion path
- Single product dump with no editorial hierarchy
- No brand story, no mission, no differentiation from competitors
- Buyer arrives from an ad, sees a product wall, leaves without exploring the catalog
Optimized brand store
HomeBest SellersBy UseOur Story
Full-width lifestyle hero, brand campaign imagery
New
Season
Top
Sellers
Brand
Story
5 sub-pages, brand story, seasonal campaign tiles
- Multi-page navigation guides buyers to the right product category for their intent
- Brand story and lifestyle imagery communicate values before the first add-to-cart decision
- Seasonal campaign tiles are updated quarterly so ad traffic always lands on fresh, relevant content
Pain, seller looking at generic Amazon store
Amazon brand store strategy
Your store strategy depends on where your brand is right now
Select the stage that matches your situation. The store architecture, deliverables, and optimization schedule all differ based on whether you are launching, growing, or refreshing.
Launching from zero
Build a multi-page store from scratch before your first Sponsored Brands campaign
A brand launching Amazon advertising without a brand store is sending paid traffic to their competitor's listings. The first deliverable is a published, multi-page brand store that gives Sponsored Brands ads somewhere worth sending buyers.
Phase 1, Architecture
Page map, navigation structure, and module types defined before any design work begins
Phase 2, Design and build
Figma designs for every page, approved by your team, then published in Amazon Store Builder
Phase 3, Launch readiness
Store tested on desktop and mobile, sub-pages reviewed, Sponsored Brands ad URL configured
Pages5 sub-pages
Modules per page4 to 8
Design rounds2 included
Typical timeline3 to 4 weeks
StatusReady to scope
Optimizing an active store
Redesign a store that drives traffic but fails to build basket size or repeat visits
Your brand store exists and receives paid traffic from Sponsored Brands. But visitors click in, see a product list, and leave. The problem is architecture: buyers cannot find what they need or understand why to stay and explore.
Store audit
Review current page structure, visitor flow, and pages per session data from Store Insights
Architecture redesign
New navigation and page hierarchy based on your catalog structure and buyer intent signals
Performance baseline
30-day post-launch report comparing pages per session and attributed sales to pre-redesign period
Before
1.2
pages per session
After
3.8
pages per session
New sub-pages added+4
Attributed sales uplift+28%
Quarterly refresh cadence
Refresh hero content and campaign pages every quarter so your store matches your active advertising
Seasonal brands run different campaigns at different times of year. A brand store that still shows Christmas content in March, or Q4 gifting content in May, sends a signal that the brand is not actively managed. Quarterly refreshes keep your store synchronized with your ad creative.
Quarterly update scope
Hero module, featured products, and seasonal campaign tiles updated before each key selling window
Ad sync
Sponsored Brands creative and store landing page updated in the same sprint so messaging is consistent
Managed service
We hold the source files, manage the publishing calendar, and deliver before your campaign go-live date
Q1 (Jan to Mar), RefreshPublished
Q2 (Apr to Jun), RefreshPublished
Q3 (Jul to Sep), RefreshIn design
Q4 (Oct to Dec), RefreshScoping
How we build your store
Five stages from brand audit to published Amazon storefront
Every brand store engagement follows the same five stages. Click each step to see what happens, who is responsible, and what you receive at the end of it.
1
Store Audit
2
Architecture
3
Visual Design
4
Build and Launch
5
Optimize
Stage 1 of 5
Store audit and brand review
We review your existing store, competitor brand stores in your category, your brand guidelines, and your best-performing ASINs. The audit outputs a brief that defines what the store needs to do, which pages it needs, and which products belong on the home page.
Deliverable
Audit document: competitor store comparison, brand guidelines review, ASIN priority list, page structure recommendation
Competitor stores reviewed5
ASINs ranked by revenue47 SKUs
Recommended sub-pages5 pages
Brief statusDelivered Day 3
What you receive across all five stages
Six deliverables included in every brand store engagement
- Store audit document with competitor analysis and ASIN priority list
- Figma source file for every page, yours to edit for future updates
- All image assets sized to Amazon Store Builder specifications
- 30-day performance report: pages per session, store visitors, attributed sales
- Two revision rounds before final publish: your team reviews Figma before anything goes live
Client result
Amazon storefront redesign supports new product line launch
Client
The Lazy Susan Revolution
What they do
Scaling consumer brand selling home and kitchen products across Shopify and Amazon, with a focus on expanding their catalog across direct-to-consumer and marketplace channels.
The problem
The Amazon presence was not optimized for conversion or product line expansion. Branding was inconsistent across Shopify and Amazon channels. The store architecture was not prepared to support a new product line launch without a significant rebuild. A+ Content was under-designed and not aligned with the brand's visual identity.
What changed
The Amazon Storefront was redesigned with conversion-focused layouts and brand-aligned visual design. A+ Content was rebuilt to match the brand system developed alongside the Shopify redesign. Direct-to-consumer and Amazon user experience were aligned so buyers experienced consistent branding regardless of channel. Product merchandising, social proof integration, and a Klaviyo email foundation were added to support the new product line launch.
Result
0 channels
Shopify and Amazon aligned under one brand identity, consistent visual experience across both channels, enabling a new product line to launch with confidence on both platforms simultaneously.
New product line
The redesigned Amazon Storefront and A+ Content supported the launch of a new product line: buyers could discover the range in context from the brand store's curated pages
Brand consistency
Consistent branding across Shopify and Amazon strengthened brand recognition and customer confidence across every touchpoint in the buying journey
Amazon Storefront DesignA+ ContentDirect-to-Consumer Brand Alignment
Why Redefine
What a managed brand store service delivers that a template agency does not
Capability
Typical agency
Redefine
Store architecture before design
Figma source files delivered
30-day performance review
Quarterly refresh service available
Mobile-first module sizing
Amazon ad URL configuration
Related storefront services
Pricing information
Scoped before work starts. Line-by-line pricing. No commitment to receive a proposal.
Common questions
What brands ask before starting
Yes. Amazon Brand Stores require active Brand Registry enrollment. If you do not yet have Brand Registry, that is the first step before store design work begins. We can assist with the Brand Registry application as part of the project scope, or you can apply independently before briefing us on the store build. Most applications are approved within 2 to 4 weeks of trademark registration confirmation. See our Amazon Storefront Services page for a full rundown of what is required to get started.
The store audit will determine the optimal number, but most brands we work with publish between 4 and 7 sub-pages. Amazon allows up to 3 levels of page depth and up to 30 pages total. The right number depends on your catalog structure, whether you have distinct product lines that need separate browsing paths, and whether you run Sponsored Brands ads that need dedicated landing pages. A single-page store is almost always too few for a brand with more than 10 active ASINs.
No. The store audit identifies which image types are needed for each module. We produce an image direction brief specifying subject, dimensions, and crop for every hero, lifestyle, and product tile before you brief any photographer. If you have an existing image library, we review it during onboarding and identify which assets will work, which need new crops, and which modules need new photography. Amazon Brand Store hero banners require a minimum 3000px wide source image to render cleanly across desktop and mobile.
For a standard brand store build with existing brand assets ready, the typical timeline from signed proposal to published store is 3 to 4 weeks. Week 1 covers the audit and architecture brief. Week 2 covers Figma design for all pages. Week 3 covers your review and revisions, then build in Amazon Store Builder. Amazon's store review process adds 1 to 3 business days between submission and going live. Projects needing new photography extend the timeline to include the shoot. Refreshes on an existing store take 5 to 7 business days from brief to publish.
Yes. Amazon Store Builder is a drag-and-drop interface and your team can update product tiles, swap images, and add new products without any development. The Figma source files we deliver mean your team can also edit module designs before uploading new images. Where brands ask for ongoing help is seasonal campaign refreshes, where the visual design needs to change significantly, not just the products. That is what the quarterly refresh service covers, and we can scope it separately after the initial build is live.
Is this right for you?
Who Amazon brand store management is built for
Good fit
You have Brand Registry and your brand store is either a single-page product list or has never been designed by a professional
You run Sponsored Brands ads and your store is not a meaningful landing page for that ad traffic
You are launching a new product line and need a store that can merchandise the full catalog in context
You want a branded Amazon presence that communicates your brand story to buyers who arrive from paid search
Less obvious fit
You do not yet have Brand Registry and your trademark application is not filed
You are a reseller without brand control and cannot access Amazon Brand Registry for your ASINs
Your primary problem is low traffic to your catalog: a better store experience will not generate new visitors, only convert existing ones better
Not sure which situation fits? Tell us where your brand is and we will be direct about what makes sense.
Get your store design proposal
Brief us on your brand store
Tell us how many sub-pages you need, what your current store looks like, and what you are trying to achieve. We will scope a proposal within 3 business days.
Brief received
We will review your brand store and send a scoped proposal within 3 business days.
Call within 48 hours → store proposal in 3 days → design begins in week 2
Call within 48 hours
Proposal in 3 days
120+ stores built
No commitment required
Amazon brand store management services
Your brand store. Designed to convert. Managed every quarter.
Multi-page architecture, Figma source files, 30-day performance review, and quarterly refresh service. No commitment. No pitch. A scoped store proposal in 3 days.
No commitment. No pitch. Proposal in 3 days → design in week 2 → live store in 4 weeks.
Store performance this monthLive
Store visitors+34% month over month
Pages per session3.8 (was 1.2)
Attributed sales+28%
Q3 refreshIn design