Amazon Full-Funnel Advertising Services
Full-funnel Amazon advertising services that convert at every stage
Sponsored Products, Sponsored Brands, Sponsored Display, and Amazon DSP: coordinated into one unified strategy. Your budget works at awareness, consideration, and purchase simultaneously.
120+ brands managed
All 4 Amazon ad types
Total Advertising Cost of Sale reduction focus
Weekly optimization
Your team reviews a weekly performance report and approves any major budget changes. That is the full time commitment. Your advertising specialist handles campaign builds, bid management, creative testing, and reporting.
The advertising problem
Most Amazon ad accounts are built bottom-up and stuck there
Brands start with Sponsored Products, never add the upper funnel, and end up paying full price for every sale that organic ranking could deliver. The toggle below shows what changes when you run all four ad types in coordination.
Bottom-of-funnel only
- Only Sponsored Products: competing on the same crowded keywords as every other seller
- No Sponsored Brands presence: competitors claim the headline banner every time your name is searched
- Visitors who do not convert disappear forever: no retargeting, no second touch, no recovery
- Total Advertising Cost of Sale creeps higher as ad spend defends organic rank instead of building new demand
Sponsored ProductsActive
Sponsored BrandsNot running
Sponsored DisplayNot running
Amazon DSPNot running
28.4%
Total Advertising Cost of Sale
1.8x
Return on Ad Spend
Full-funnel strategy live
- Sponsored Products defends high-intent searches while building new keyword coverage systematically
- Sponsored Brands video drives awareness and claims the headline placement above all product results
- Sponsored Display retargeting recovers visitors who browsed but did not buy: on and off Amazon
- Total Advertising Cost of Sale drops as organic rank strengthens and upper-funnel volume reduces reliance on Sponsored Products
Sponsored ProductsActive
Sponsored BrandsActive
Sponsored DisplayRetargeting
Amazon DSPProspecting
12.1%
Total Advertising Cost of Sale
4.6x
Return on Ad Spend
Full-funnel architecture
How each Amazon advertising type fits your funnel
Click each stage to see how it is managed, what metrics it targets, and how it feeds the stages above and below it. Every stage runs simultaneously: not sequentially.
1
Awareness
Amazon DSP + Sponsored Brands Video
Build reach before buyers enter the search results
2
Consideration
Sponsored Brands
Capture category intent with headline and video placements
3
Purchase
Sponsored Products
Close high-intent searches with exact and phrase match
4
Retention
Sponsored Display
Re-engage viewers and past purchasers on and off Amazon
Objective
Drive new-to-brand shoppers into the category. Build impression share above the search results before they type a keyword.
Primary metrics
New-to-brand rate, cost per thousand impressions,
video completion rate
Typical budget allocation
15 to 20% of total ad spend
DSP In-Market audiencesActive
Sponsored Brands VideoActive
Brand search lift+34% month over month
Objective
Own the top-of-search headline position with brand and category keywords. Showcase multiple products and the brand store link.
Primary metrics
Click-through rate, attributed sales, new-to-brand
orders
Typical budget allocation
20 to 30% of total ad spend
Headline search placementTop of page
Brand store visits+58% month over month
Objective
Defend exact and phrase match positions for high-converting keywords. Harvest long-tail demand from broad campaigns. Protect market share against competitors.
Primary metrics
Return on Ad Spend, Advertising Cost of Sale, keyword
rank, Total Advertising Cost of Sale
Typical budget allocation
40 to 50% of total ad spend
Exact match campaignsReturn on Ad Spend 5.2x
Total Advertising Cost of Sale this week11.8%
Objective
Re-engage visitors who viewed your product but did not purchase. Target past purchasers for replenishment. Reach audiences off Amazon via the Amazon display network.
Primary metrics
Retargeting return on ad spend, repeat purchase rate,
view rate
Typical budget allocation
10 to 15% of total ad spend
Retargeting audiences activeRunning
Repeat purchase uplift+22% versus control
What full-funnel management delivers
Six capabilities your Amazon advertising needs to scale
Every capability runs in parallel. None of them is optional if you want predictable, scalable revenue growth from paid search.
0%
Average Total Advertising Cost of Sale, managed accounts
Full-funnel architecture shifts spend upstream so Sponsored Products defend rank rather than create it: reducing your blended Total Advertising Cost of Sale over 60 to 90 days.
Amazon Total Advertising Cost of Sale Reduction Services
Daily
Bid and budget monitoring
Bids are reviewed every day against conversion data. Budget pacing is checked morning and afternoon during peak traffic windows so you never go dark mid-day.
Amazon Sponsored Products Management
4
Ad types running simultaneously
Sponsored Products, Sponsored Brands, Sponsored Display, and Amazon DSP: all coordinated under one strategy, one budget allocation model, and one weekly report.
Amazon DSP Management Services
Weekly
Full attribution reporting
A structured weekly report covers spend, revenue, Return on Ad Spend, Total Advertising Cost of Sale, and keyword position changes: with commentary explaining what moved and why. No dashboard archaeology required.
A/B
Creative testing cadence
Sponsored Brands headlines, video thumbnails, and creative assets are tested against each other on a structured rotation. Winning creative scales. Losing creative retires. Results are reported monthly.
1
Dedicated advertising specialist
Your account is managed by one named specialist who knows your catalog, your margin targets, and your seasonal pattern. Not a shared team, not a ticket queue, not an automated rules engine.
How your campaigns are managed
Every week: bid review, keyword harvest, budget pacing, and creative rotation
Bid management happens daily. Keyword harvesting: moving converting search terms from automatic to manual campaigns: happens weekly. Budget pacing is reviewed twice daily during peak windows. Creative rotation is managed on a 30-day cycle. No week passes without meaningful optimization work on your account.
- Search term report reviewed weekly: winning terms harvested into exact match campaigns
- Negative keyword lists updated to prevent spend on irrelevant or low-converting terms
- Monthly review call covers Total Advertising Cost of Sale trajectory, Return on Ad Spend by campaign type, and 30-day strategy adjustments
Amazon advertising platform
The four platforms your advertising strategy runs on
Every platform serves a different funnel stage and requires different expertise. Redefine manages all four under one strategy, not as separate siloed engagements.
Sponsored ProductsPurchase stage
Keyword-level precision at the product detail page level
Manages exact, phrase, and broad match campaigns. Harvests search terms. Defends rank on money keywords and expands into adjacent search intent.
40 to 50%
Share of total spend
Daily
Bid review frequency
Sponsored BrandsConsideration stage
Headline and video placements that build brand presence at the top of search
Runs headline search ads, video ads, and product collection ads. Drives brand store visits and new-to-brand orders. Wins the placement above organic results.
20 to 30%
Share of total spend
A/B
Creative rotation
Sponsored DisplayRetention stage
On-page and off-Amazon retargeting for view and purchase audiences
Targets audience segments by purchase intent, product views, and competitor ASIN proximity. Reaches customers off Amazon through the DSP network.
10 to 15%
Share of total spend
Weekly
Audience refresh
Amazon DSPAwareness stage
Programmatic display that reaches in-market buyers before they search
Accesses Amazon's first-party purchase data to target in-market and lifestyle audiences. Drives new-to-brand volume and brand search lift. Requires minimum $10,000 monthly spend.
15 to 20%
Share of total spend
NTB
Primary metric
Client result
Multi-channel paid advertising scaled revenue to $15 million
From fragmented channels to a $15M integrated revenue engine
Start state
Fragmented multi-channel setup with inconsistent campaign tracking, no unified attribution, and limited visibility into which channels were actually driving revenue
Infrastructure
Unified campaign architecture built across paid search and social channels. Google Analytics GA4 configured for accurate cross-channel attribution and conversion tracking
Optimization
Targeted paid campaigns launched with continuous monitoring of user engagement, conversions, and return on investment. Budget allocation optimized weekly based on actual performance data
Result
$0M
Annual revenue through data-driven campaign execution and ongoing multi-channel optimization: with enhanced attribution supporting continued growth
Client
CCTV Security Pros
What they do
Global provider of security camera systems for residential and commercial customers, operating a high-volume ecommerce catalog.
The problem
Marketing efforts required improved targeting, reliable performance tracking, and return on investment optimization across multiple platforms to support sustained growth in a competitive security market while expanding internationally.
What changed
A multi-channel digital marketing strategy was deployed across paid search and social advertising. Targeted campaigns were launched with continuous monitoring of engagement, conversions, and return on investment. Enhanced attribution and reporting enabled more efficient budget allocation and improved performance-driven optimization.
Google AdsMulti-channel Pay-Per-ClickAttribution Analytics
Why Redefine
What separates full-funnel management from pay-per-click account access
One specialist owns your account: not a team rotation
Your advertising specialist knows your margin targets, your seasonal pattern, and your catalog structure. When bids need to change at 7am Tuesday, the person who makes that call knows why the threshold is set where it is. Not because they read a brief.
Total Advertising Cost of Sale is the target: not just Return on Ad Spend on paid campaigns
Total Advertising Cost of Sale includes both paid and organic revenue in the denominator. Most agencies optimize for Advertising Return on Ad Spend which ignores organic. We optimize for blended Total Advertising Cost of Sale so your organic rank improves as your paid spend becomes more efficient over time.
Amazon Total Advertising Cost of Sale Reduction ServicesWeekly reports you can read in five minutes
One page. Spend, revenue, Return on Ad Spend, Total Advertising Cost of Sale, and keyword position changes. Commentary explaining what moved and why. What is planned for next week. No dashboard login required, no data visualization to interpret, no spreadsheet with 40 tabs.
Full-funnel coordination: not separate campaign types managed in isolation
When DSP drives awareness, Sponsored Brands captures the resulting search lift, and Sponsored Products closes the sale: those three campaigns need to talk to each other in terms of budget allocation and metric expectations. Most agencies manage them as separate line items.
Common questions
What brands ask before starting
The minimum practical budget for a full-funnel approach is around $5,000 per month in ad spend across all campaign types. Below that threshold, it is difficult to generate enough data for meaningful optimization cycles. Amazon DSP specifically requires a minimum of $10,000 per month: accounts below that budget would run Sponsored Products, Sponsored Brands, and Sponsored Display without DSP until spend grows to that level. We will tell you clearly in the proposal which ad types your budget supports.
Both, in combination. Amazon's native automated bidding rules handle routine adjustments based on time-of-day and placement performance. Your specialist reviews bids daily and makes manual adjustments on high-priority keywords where the automated rules need human judgment: particularly around product launches, promotional windows, and competitor activity. We do not fully automate accounts and walk away. The specialist is the decision-maker; the tools are the execution layer.
Most accounts see measurable Total Advertising Cost of Sale reduction within 60 to 90 days of full-funnel restructuring. The first 30 days are primarily campaign architecture: building the upper-funnel campaigns that do not immediately show revenue but do begin building brand search lift. Days 31 to 60 show the keyword harvest cycle working as search terms move from automatic to manual. By day 90 the compounding effect of upper-funnel awareness reducing dependence on defensive Sponsored Products spend starts to show in blended Total Advertising Cost of Sale. Accounts with very high existing Total Advertising Cost of Sale tend to show faster percentage improvement.
One page: total ad spend by campaign type, attributed revenue, Return on Ad Spend by campaign type, blended Total Advertising Cost of Sale, key keyword position changes (top 10 keywords by spend), and specialist commentary explaining what changed and why. The report also includes what is planned for the following week: specific campaigns being adjusted, keywords being added or negated, creative being tested. You can read it in five minutes and understand what your advertising is doing without opening any platform.
Yes: and that coordination is a significant advantage. When advertising and catalog management share a specialist team, listing changes are coordinated with campaign timing. A keyword added to the listing copy goes into the campaign on the same day. A suppressed ASIN is paused from active campaigns immediately rather than burning budget on a page that cannot convert. Separate agencies managing these independently create sync problems that neither party notices until a post-mortem. We can scope advertising as a standalone engagement or as part of a full Amazon Pay-Per-Click Management package.
Is this right for you?
Who full-funnel management is built for
Good fit
- You are spending over $5,000 per month on Amazon ads and your Total Advertising Cost of Sale has been above 18% for more than two months
- You are running only Sponsored Products and have not launched Sponsored Brands or Sponsored Display campaigns
- You have Brand Registry but have never run a Sponsored Brands video campaign or brand store traffic campaign
- You want a specialist who manages all four ad types under one strategy rather than a tool subscription with a dashboard
Less obvious fit
- You are pre-launch with no purchase history and under $2,000 per month in planned ad spend: there is not yet enough data to optimize against
- Your primary problem is listing quality or catalog suppression rather than advertising performance: fix the conversion rate before scaling ad spend
- You want a tool to run ads automatically without human review: full-funnel management requires a specialist in the loop on bid decisions
Not sure where your account sits? Tell us your current ad spend and Total Advertising Cost of Sale and we will be direct about what the right starting point is for your situation.
Not sure which side you are on? Tell us your situation and we will be direct with you.
Get your advertising strategy
Brief us on your Amazon ad account
Tell us your current ad spend, which campaign types you are running, and what your Total Advertising Cost of Sale and Return on Ad Spend look like. We will scope a full-funnel strategy and send a proposal within 3 business days.
Brief received
We will review your ad account and send a scoped full-funnel strategy proposal within 3 business days.
Call within 48 hours → strategy proposal in 3 days → campaigns structured in week 2
Call within 48 hours
We review every brief personally
Strategy in 3 days
Line-by-line scoped, no generic decks
120+ brands managed
Across Seller Central and Vendor Central
No commitment required
Review the proposal before deciding
Full-funnel Amazon advertising services
All four ad types. One strategy. One specialist.
Sponsored Products, Sponsored Brands, Sponsored Display, and Amazon DSP: coordinated under one full-funnel strategy with daily bid management, weekly reporting, and a named specialist who knows your account. No commitment. No pitch.