Amazon listing audit agency
Amazon listing audit services that find every conversion blocker
A structured checklist audit across title, bullets, description, A+ content, images, keywords, and backend fields. You receive a scored report and a prioritized fix roadmap in 5 business days.
47
Avg. issues per ASIN
0
Audits completed
5
Business days to delivery
Submit ASINs → call within 48 hours → audit delivered in 5 business days
The listing optimization problem
Most Amazon listings have problems you cannot see from the front page
Your title looks fine. Your images look clean. Your bullets read well. But your conversion rate is lower than it should be and you do not know exactly why. A listing audit makes the invisible visible.
"Every listing we audited had backend keyword fields that were either empty, duplicated, or stuffed with terms that competed against the front-end copy. The buyer never sees it. The algorithm does."
Redefine Listing Audit team · findings across 120+ ASIN audits
0%
of audited listings had backend keyword issues
0%
had A+ content not aligned with title keywords
0%
were missing at least one priority image type
Common issue types found
Title keyword gapsCritical
Bullet point formattingHigh
Backend search termsCritical
Image sequence orderHigh
A+ content alignmentHigh
Average conversion rate lift after fixes
+22%
Reported across brands that implemented audit recommendations within 30 days of delivery
Amazon listing audit checklist
How audit-ready are your Amazon product listings?
Mark each item that applies to your current listings. Your score will tell you how exposed your catalog is and what a listing audit would find. This is not the full 89-point audit. It is the 8 signals that predict the most issues.
1
Your title is at or near the character limit for your category but does not contain your primary keyword in the first 80 characters
Mark if this applies to any of your top 5 revenue ASINs
2
Your five bullet points all begin with a feature statement rather than a buyer benefit or outcome
For example: "Made from stainless steel" instead of "Lasts 10 years longer than"
3
Your backend search terms field contains keywords that already appear in your title or bullets
Duplicate terms in backend fields waste the 250-byte limit and can suppress discovery
4
Your main image shows the product at less than 85% of the image frame, or on a non-white background
Amazon requires pure white background and 85% minimum fill for main images
5
You have fewer than 6 images on your listing, or your image sequence does not follow the infographic-lifestyle-scale order
Image sequence directly influences buyer confidence and conversion at the decision stage
6
Your A+ content uses different product names or feature language than your title and bullet points
Inconsistent naming confuses buyers and may cause algorithm attribution issues
7
Your product category or browse node assignment does not match the primary keyword intent of the listing
Wrong category placement reduces organic discovery and can prevent eligibility for certain badges
8
You have not updated your listing copy or backend keywords in the last 6 months despite running active Sponsored Products campaigns
Campaign search term data surfaces new high-converting keywords that should be incorporated into listings
Your listing audit score
0 / 8
Mark the items above that apply to your listings.
Each item you mark is a known conversion blocker that a full 89-point audit will diagnose with specific fix recommendations.
Your listing has significant exposure. A full audit will identify every issue and give your team a prioritized fix roadmap.
Get My Listing AuditTitle and keyword fields18 checks
Bullet points and description14 checks
Images and A+ content22 checks
Backend and catalog fields19 checks
Compliance and policy16 checks
Delivery5 business days
What the audit covers
89 listing audit checks across six categories
Every check in the audit is scored as critical, high, medium, or informational. The fix roadmap is ordered by impact on conversion rate and organic rank, not alphabetically or by effort.
What you receive
A scored report, not a list of problems
Every finding in the audit includes the issue, the severity rating, the specific field or location on the listing, and the recommended fix. Your team receives a document they can execute against directly, not a summary that requires further investigation.
- Scored across 89 checks with critical, high, medium, informational severity levels
- Fix roadmap ordered by estimated impact on conversion rate and keyword rank
- Per-ASIN breakdown and cross-catalog pattern summary for multi-ASIN audits
Your title is the highest-weight field in Amazon's search algorithm. Every character matters. This section checks keyword placement, character count, category compliance, prohibited terms, and whether your primary keyword appears in the first 80 characters where it influences both ranking and click-through rate on mobile search results.
Primary keyword position in title
Category character limit compliance
Prohibited punctuation and symbols
Keyword cannibalization with siblings
Brand name format and placement
Long-tail keyword presence
Bullets are read by buyers before they make a purchase decision. This section audits whether each bullet leads with an outcome, whether your five bullets collectively answer the top five pre-purchase questions for your category, and whether you have used all available character space without exceeding Amazon's per-bullet limits.
Benefit-first versus feature-first framing
Character limit utilization
Category-specific coverage
Secondary keyword inclusion
Images and A+ content are what buyers actually look at before deciding. This section audits your main image compliance, secondary image sequence logic, image count, infographic quality, lifestyle-to-product ratio, and whether your A+ content modules align with your listing copy rather than contradicting it.
Main image compliance (white background, 85%)
Image sequence logic
A+ module-to-title alignment
Resolution and file format
Backend fields are invisible to buyers but directly influence organic rank. This section audits your 250-byte search terms field for duplication, category compliance, keyword coverage gaps, and whether high-value long-tail terms from your campaign data appear here but not in your visible copy.
250-byte limit utilization
Duplication with front-end copy
Browse node accuracy
Item type keyword alignment
Amazon suppresses listings for policy violations that sellers are often unaware of until the suppression happens. This section audits your listing for prohibited claims, review-incentive language, comparative advertising violations, category-specific compliance requirements, and hazmat or restricted product flags.
Prohibited claims (medical, legal)
Review incentive language detection
Restricted product flag check
Category-specific content rules
Client result
Listing optimization after audit drove revenue from $1M to $3.8M
Off Grid Knives · Outdoor and Camping
$1M
to $3.8M
Annual revenue growth over three years, driven by Amazon listing optimization, search engine optimization performance work, and Amazon Store improvements that the audit identified as priority fixes.
3.8x
Revenue multiple
3yr
Growth period
Amazon
Store + A+ built
Organic
Search engine optimization
Client
Off Grid Knives
What they do
Premium manufacturer of high-quality camping and outdoor knives operating in a highly regulated ecommerce category with strict advertising limitations on most platforms.
The problem
Scaling revenue in a competitive market while operating under strict advertising limitations for knife products meant that organic search performance and listing quality had to carry more weight than paid channels. The existing Amazon listings, Amazon Store, and A+ content were underperforming and had not been systematically audited or optimized.
What changed
A comprehensive Amazon listing optimization and search engine optimization performance improvement program was implemented, covering listing copy, keyword targeting, A+ content design, Amazon Store architecture, and organic rank improvement. Every change was prioritized based on conversion and rank impact.
Result
$0M
Annual revenue, up from $1M at the start of the engagement. Growth sustained over three years through ongoing listing optimization and Amazon presence improvements.
Amazon listing improvements
Amazon Store built and Amazon A+ content designed to align with optimized listing copy, strengthening organic rank and conversion rate simultaneously
Sustainable organic growth
Revenue growth driven by organic rank and listing conversion improvements rather than paid advertising, making the business model more resilient
Amazon Listing OptimizationAmazon A+ ContentSearch Engine Optimization Performance
Why Redefine
What separates a real listing audit from a checklist PDF
89 checks, not a generic checklist template
Generic listing audit tools run a few dozen checks on visible fields and call it done. Our audit covers 89 specific checks including backend fields that most tools cannot read, category-specific compliance rules that differ by item type, and keyword coverage gaps identified by comparing your listing to the actual search terms driving traffic to your category on Amazon today.
Fix roadmap ordered by revenue impact, not by category
Most audit deliverables group findings by category: title issues, image issues, keyword issues. That is logical but wrong for prioritization. Our fix roadmap orders every recommended change by its estimated impact on conversion rate and organic keyword rank, so your team works on the highest-value fixes first regardless of which category they fall in.
5 business days, not 3 weeks
Listing audits should not take weeks to produce. Your competitive landscape on Amazon changes daily. We complete the full 89-point audit, write fix recommendations, and deliver the scored report in 5 business days from when your onboarding questionnaire is submitted. Faster audit, faster implementation, faster results on your listing metrics.
Audit by listing specialists, not generalist agencies
Your listing audit is conducted by the same team that implements listing optimization, manages Amazon pay-per-click, and builds Amazon Brand Stores. Every recommendation is written by someone who has implemented the same type of fix on dozens of active listings, not by a generalist who ran your ASIN through a tool and screenshotted the output.
Amazon Listing Optimization ServicesCommon questions
What brands ask before ordering a listing audit
We scope listing audits by ASIN count. Single-ASIN audits, 5-ASIN catalog samples, and full catalog audits are all available options. For brands with large catalogs (50 or more ASINs), we recommend a 5 to 10 ASIN sample audit first. It will surface the pattern of issues that almost certainly applies across the rest of the catalog, and the fix roadmap will be actionable across all your listings. Full catalog audits are scoped individually. See Amazon Audit Pricing for current rates by ASIN tier.
The listing audit delivers findings and a prioritized fix roadmap. It does not include implementation of the fixes. That is scoped separately as part of a listing optimization engagement. The roadmap tells your team exactly what to change, in what order, and why, so you can implement it independently. If you want Redefine to implement the fixes after the audit, we can scope that as a follow-on engagement with the audit cost applied against the optimization quote. See Amazon Listing Optimization Services for what implementation covers.
For the most complete audit, including backend search terms, browse node, and item type fields, we need view access to your Seller Central account. We request the minimum access permissions required for the audit and remove access when the report is delivered. If you prefer not to grant Seller Central access, we can conduct a front-end audit of all visible listing fields. The front-end audit covers approximately 60 of the 89 checks. The 29 checks requiring backend access cover fields that are invisible to the public but high-impact for organic rank.
Automated tools check for presence of fields. They tell you if a bullet point exists but not whether it leads with a benefit or contains your category-specific top objection. They check title character count but not keyword positioning priority within those characters. Our audit applies human judgment against category norms, competitor benchmarks, and Amazon's current ranking and suppression signals. The fix roadmap is written specifically for your listing, not generated from a template. No automated tool can replicate that quality of analysis.
Most brands benefit from an initial comprehensive audit followed by a lighter 6-month refresh audit after implementing the first round of fixes. Amazon's algorithm, category compliance rules, and keyword landscapes change frequently enough that listings optimized 12 months ago will have gaps today. If you run active Sponsored Products campaigns, your search term report generates new high-converting keyword data every 90 days that should be incorporated into your listings, which is reason enough for a regular audit cadence.
Is this the right audit for you?
Who Amazon listing audit services are built for
Good fit
- Your sessions are healthy but your conversion rate is lower than your category average and you want to know exactly why.
- Your listings were built when you first launched and have never been systematically reviewed against current Amazon requirements.
- You are scaling ad spend and want to confirm your listing can convert the traffic before increasing your budget.
- You received an account health warning or listing suppression and want to identify all other listings at similar risk.
Less obvious fit
- Your primary problem is low sessions rather than low conversion. A listing audit improves the conversion rate of existing traffic, not the volume of traffic arriving.
- Your listings were professionally optimized within the last 3 months and nothing in the Amazon algorithm or category rules has changed since.
- You are a reseller without brand ownership and cannot edit the product detail page for your ASINs.
Not sure which situation fits? Tell us your ASIN count, category, and current conversion rate and we will tell you directly what the audit is likely to surface.
Get your listing audit
Submit your ASINs and get your audit started
Tell us your ASIN count, your category, and what metrics are underperforming. We will scope the audit and confirm the delivery date within 48 hours.
ASINs received
We will review your ASINs and confirm the audit scope and delivery date within 48 hours.
Submit ASINs → confirmation within 48 hours → audit delivered in 5 business days
Response in 48 hours
Audit in 5 days
120+ audits done
89-point checklist
Amazon listing audit services
89 checks. 5 business days. Every conversion blocker found.
A scored report, a prioritized fix roadmap, and a clear picture of why your listing is converting at less than its potential. No commitment. No pitch. Audit scope confirmed within 48 hours.
No commitment. No pitch. Audit scope in 48 hours → full report in 5 business days.
ASIN: B08XY4DEMO47 issues found
Critical issues12
High priority18
Medium priority11
Estimated conversion rate lift if fixed+22%