Amazon Agency for Shopify Brands
Grow your Shopify brand on Amazon without running two separate operations
Shopify brands that launch Amazon as a standalone channel quickly discover the problem: two separate teams, two separate strategies, two separate reporting systems, and inventory oversell risk sitting in the gap between them. An Amazon agency for Shopify brands builds Amazon as an extension of your Shopify operation, not a separate one.
Submit brief → call within 48 hours → scoped proposal in 3 days → Sprint 1 begins within 1 week of sign-off
80+
Shopify brands on Amazon
FBA + MCF
one inventory pool for both channels
SEO + PPC
Amazon search engine optimization for Shopify brands
included
Amazon services for Shopify brands
Every Amazon management service your channel needs
Shopify brands need the full Amazon service stack, delivered as a connected system rather than isolated tactics.
0
Amazon search engine optimization audit items per brand
Amazon search engine optimization for Shopify brands: keyword indexation, browse node, backend search terms, and competitor gap analysis.
Amazon search engine optimization services →PPC
Amazon pay-per-click management for Shopify brands
Campaign architecture, keyword targeting, bid strategy, and budget allocation calibrated to your Shopify channel margin, not Amazon metrics alone.
Amazon pay-per-click management →A+
Content and storefront aligned to Shopify brand
A+ Content, brand story, and Amazon Storefront designed in the same visual system as your Shopify store for a consistent buyer experience.
Listing optimization →FBA
plus MCF for Shopify orders
FBA inventory synced with Shopify stock in real time. Amazon MCF routes Shopify direct-to-consumer orders through FBA for one fulfillment operation across both channels.
FBA integration details →Sync
Shopify catalog to Amazon listings
Price changes, new products, and variant updates in Shopify synced to Amazon automatically. Your Shopify catalog is the source of truth; Amazon stays current without manual uploads.
Integration details →1
report covering Amazon and Shopify combined
Unified monthly reporting with Amazon revenue, Shopify revenue, channel contribution margin, ad spend, and customer acquisition cost in one view.
Account management →
Pricing model
Scoped to your catalog size, Shopify revenue baseline, and which services are in scope. Line-by-line pricing · no commitment to receive a proposal.
Client proof
Shopify and Amazon commerce systems built to work as one coordinated channel
Direct-to-Consumer Pet Brand: Shopify + Amazon
The brand
A direct-to-consumer pet brand growing on Shopify through subscription and single-purchase channels, expanding to Amazon to reach new-to-brand buyers. Both channels needed to operate as one coordinated commerce system.
Shopify plus Amazon challenge
Growth was limited by low Shopify conversion rates driven by unclear subscription messaging, fragmented product listings, and user experience friction. At the same time, Amazon listings were unoptimized and advertising lacked structure. Two separate channels operated independently with no shared systems or reporting.
Shopify subscription clarityConfusing: high support volume
Amazon listing qualityUnoptimized: below category
Cross-channel systemsNone: two separate operations
Unified Shopify + Amazon outcome
Unified
commerce system across Shopify and Amazon
What the Shopify + Amazon system delivered
The Shopify storefront was redesigned with a conversion-first approach, simplifying subscription clarity across product detail page, cart, and checkout. Optimized Amazon listings and active advertising increased marketplace visibility. Cross-channel systems integration reduced operational fragmentation: aligned systems reduced the overhead of running both channels simultaneously.
Shopify subscription clarity
Rebuilt and clear
Amazon marketplace visibility
Increased
Cross-channel systems
Integrated
Ruff and Purr Pets
Direct-to-Consumer Pet Brand: Shopify and Amazon Client
Why Shopify brands struggle on Amazon
The difference between running Amazon alongside Shopify and running them separately
Running Amazon separately from Shopify
Two separate inventory systems
Shopify stock and Amazon FBA stock managed independently. Oversell happens when one channel sells faster than the other. Manual reconciliation required daily.
Amazon listings disconnected from Shopify catalog
Price changes, new variants, and product updates applied in Shopify never reach Amazon. Amazon is always a version behind your source of truth.
Amazon pay-per-click managed without Shopify performance context
Amazon ads optimized for Amazon metrics only. No view of which SKUs are also profitable on Shopify. Budget allocated without channel-level margin visibility.
Amazon revenue reported separately from Shopify revenue
Two separate dashboards, two monthly reports, no unified view of customer acquisition cost or total brand revenue per channel.
Running Amazon as an extension of Shopify
One inventory pool, two channels
Amazon FBA and Shopify share a single synchronized inventory count. Amazon MCF fulfills Shopify direct-to-consumer orders through FBA stock. Zero oversell risk. No manual reconciliation.
Shopify catalog is the source of truth for Amazon listings
Price updates, new products, and variant changes in Shopify sync to Amazon automatically. Amazon listings stay current without a second upload workflow.
Amazon pay-per-click management for Shopify brands uses cross-channel data
Ad budget allocated to SKUs that are profitable across both channels. Amazon margin and Shopify margin compared before spend decisions.
Unified brand revenue view across Amazon and Shopify
Amazon and Shopify revenue visible in one reporting layer. Total brand performance, channel contribution, and customer acquisition cost visible together.
Amazon management for Shopify brands by type
What your Shopify brand gets from an Amazon agency for Shopify brands
Select your Shopify brand type to see which services, metrics, and priorities apply to your specific Amazon growth context.
DTC Growth Brand
Adding Amazon to a Shopify-first brand that owns its direct-to-consumer channel
Your Shopify store converts well. You want Amazon as an additional acquisition channel without cannibalizing direct-to-consumer margin or losing brand control. The Amazon strategy centers on brand protection, new-to-brand customer acquisition, and keeping Amazon revenue additive, not substitutive.
- Amazon Brand Registry and Brand Store to protect your brand from counterfeit and hijacker listings
- Sponsored Products and Sponsored Brands configured to target new-to-brand buyers, not your existing Shopify customers
- MCF integration routes Amazon stock through FBA so one inventory pool serves both channels
- Amazon A+ Content and listings aligned to your Shopify brand identity so channel experience is consistent
NTB
new-to-brand focus
Brand
protection first
MCF
one stock pool
New-to-brand orders (30d)
847 orders
Brand Store visits+34% month over month
Shopify direct-to-consumer attributionSeparate (no cannibalization)
Hijacker listings detected
0 active
Subscription Brand
Shopify subscription brands expanding to Amazon without losing subscription revenue
Your Shopify store runs a subscription model. Amazon does not natively support subscriptions in the same way. The Amazon management for Shopify brands strategy here focuses on Subscribe and Save, protecting subscription lifetime value, and using Amazon as a single-purchase channel that feeds Shopify subscriptions, not a replacement for them.
- Subscribe and Save configured for product categories where subscription discount drives repeat rate
- Amazon brand story copy positions direct-to-consumer subscription as the premium-value path for buyers who want full control
- Shopify inventory and Amazon FBA stock decoupled for subscription SKUs to protect fulfillment service-level agreement
- Amazon pay-per-click targets trial and single-purchase intent, not subscription intent: protecting direct-to-consumer lifetime value
S&S
Subscribe and Save
LTV
protected on Shopify
Trial
Amazon as top-funnel
Subscribe and Save rate
62% of Amazon orders
Shopify subscription lifetime valueProtected: no cannibalization
Amazon single-purchase (trial)+18% month-over-month conversions
FBA stock reserved for subscriptions
Configured
Multi-SKU Retailer
Shopify multi-SKU retailers managing a large catalog on both channels simultaneously
You run 100+ SKUs on Shopify. Amazon adds complexity at catalog scale: variation structures, browse node optimization, and pay-per-click allocation across hundreds of ASINs requires systems, not manual management. Amazon search engine optimization for Shopify brands at scale means automating the catalog layer so the strategy team focuses on growth, not maintenance.
- Catalog sync between Shopify and Amazon at scale: price, stock, variants, and images kept aligned across the full SKU range
- Hero ASIN identification: which 20% of the catalog drives 80% of Amazon revenue, and concentrating search engine optimization and ad resources there
- Pay-per-click campaign architecture for multi-SKU accounts: auto-to-manual funnel, product targeting, and negatives managed systematically not manually
- FBA replenishment triggered from sell-through data across the full SKU range: no stockouts on fast movers
100+
SKUs managed
Hero
ASIN prioritization
Auto
catalog sync
Active ASINs (Amazon)148
Hero ASINs (top 20%)
29: receiving 80% of budget
Catalog sync with Shopify
Live: all 148 ASINs
FBA stockout risk
0 hero ASINs at risk
Why Redefine for Shopify brands on Amazon
Three ways an Amazon agency for Shopify brands is built differently
1
Shopify is the source of truth: Amazon is the channel, not the system
Amazon listings, pricing, and inventory driven from Shopify, never the other way around
Every agency that claims to manage Amazon for Shopify brands runs Amazon as a standalone channel with its own catalog, pricing decisions, and fulfillment setup. The result is two operations. Shopify brands then spend management time bridging the gap between them manually. The correct architecture treats Shopify as the system of record and Amazon as a fulfillment and discovery extension of it. Price changes happen in Shopify. Variant updates happen in Shopify. Amazon inherits from Shopify automatically.
Pricing
Shopify price table drives Amazon pricing: no manual Amazon repricing needed
Catalog
New Shopify products push to Amazon automatically: no second upload workflow
Inventory
One stock pool: Amazon FBA and Shopify read from the same count in real time
2
Amazon pay-per-click is managed against total brand margin, not Amazon advertising cost of sale alone
Ad decisions use Shopify margin data alongside Amazon metrics: channel-level return on investment, not platform-level efficiency
Generic Amazon pay-per-click management for Shopify brands optimizes for Amazon advertising cost of sale. That is the wrong target for a Shopify-first brand. A SKU with 28% advertising cost of sale on Amazon may have a 58% gross margin and be your highest-margin product across both channels. A SKU with 14% advertising cost of sale on Amazon may have 22% gross margin and be worth deprioritizing versus the 28% product. You cannot make those decisions without Shopify margin data alongside Amazon data. Every ad budget decision we make includes cross-channel margin visibility.
Budget allocation
SKUs with highest total brand margin per acquisition get proportionally higher Amazon ad budget
Target metric
Total advertising cost of sale measured against blended Shopify and Amazon revenue, not Amazon revenue alone
3
Brand identity consistent across Amazon and Shopify: buyers experience one brand, not two
A+ Content, Brand Store, and listing copy aligned to your Shopify brand system
Buyers who discover your brand on Amazon and then visit your Shopify store, or the reverse, should feel like they are in the same brand experience. When Amazon A+ Content, the Brand Store, and listing copy are designed in isolation from your Shopify brand identity, the result is two different visual and tonal experiences. That inconsistency erodes trust at the moment buyers are deciding whether to subscribe, return, or recommend. Amazon brand assets are designed in the same visual system as your Shopify store.
A+ Content
Designed using your Shopify brand tokens: colors, typography, tone, and imagery direction
Brand Store
Storefront architecture mirrors your Shopify navigation and product hierarchy
Listing copy
Brand voice consistent with your Shopify product detail page copy: buyers read the same brand on both channels
Common questions
Amazon agency for Shopify brands questions answered
It can if Amazon is not managed strategically as a Shopify brand. The primary risk is Amazon paid ads targeting your existing Shopify customers: paying to acquire someone who would have bought directly anyway. The solution is pay-per-click targeting configured to reach new-to-brand buyers, not remarketing to existing customers. Amazon search engine optimization builds organic rank that captures buyers searching for your category who do not know your brand yet. With correct targeting, Amazon is additive: new customers discovered on Amazon, not Shopify customers shifted to Amazon.
The integration connects your Shopify inventory to Amazon FBA stock via the SP-API. When a sale occurs on either channel, inventory counts update across both in real time, eliminating oversell risk. Amazon MCF (Multi-Channel Fulfillment) allows your Shopify direct-to-consumer orders to be fulfilled from FBA stock, so one warehouse operation serves both channels. You send stock to Amazon FBA once; it fulfills both Amazon orders and your Shopify orders. Replenishment triggers from a shared sell-through rate, not separate forecasts per channel. Full details at the FBA integration page.
The inventory and catalog sync between Shopify and Amazon is built using the Shopify API and Amazon SP-API as a custom integration, not a plug-and-play connector application. This means no subscription to a connector tool that breaks when either platform updates their API. The integration is built to your specific Shopify data model and Amazon catalog structure, then maintained by our team. No additional Shopify application subscriptions are required for the core integration. If your Shopify store uses specific inventory management applications (for example Stocky or inventory location routing), those are accommodated in the integration scope.
Amazon search engine optimization for a Shopify brand starts with the listing foundation: title architecture, bullet optimization, backend search term usage, browse node classification, and A+ Content. For Shopify brands, it also includes keyword strategy that targets discovery buyers (people who do not know your brand yet) rather than brand search, because your brand-aware buyers are already coming to Shopify directly. Amazon search engine optimization targets the top-of-funnel searches where your category is the intent, not your brand name. Full Amazon search engine optimization services are included as part of the Shopify brand management scope.
No. Brand Registry enrollment requires an active trademark (registered or pending). If you do not yet have one, we include the Brand Registry process in the onboarding scope, including guidance on trademark application and provisional Brand Registry access while your trademark processes. Brand Registry unlocks A+ Content, Brand Store, Sponsored Brands, and brand protection tools. It is a prerequisite for the full Shopify brand Amazon strategy, but you do not need it before submitting a brief or receiving a proposal.
Is this right for you?
Which Shopify brands get the most from an Amazon agency for Shopify brands
Strong fit
Your Shopify store generates at least $20K monthly: you have a proven product and conversion foundation to build Amazon on top of
You want Amazon to be an additive channel (new buyer acquisition), not a replacement for Shopify direct-to-consumer revenue
You are already on Amazon (or about to launch) and want a managed Amazon agency for Shopify brands to connect the two operations rather than running them separately
You have existing brand assets (logo, product photography, brand guidelines) that can translate to Amazon listings without starting from zero
Not the right fit right now
Your Shopify store is not yet converting well: Amazon will not fix a product-market fit or Shopify conversion problem; that needs to be solved first
You want to sell on Amazon without building an independent brand: private label or reseller models on Amazon require a different agency approach
You have fewer than 5 SKUs and Shopify revenue below $5K monthly: the integrated Shopify plus Amazon management scope may not yet be proportionate to your revenue
Not sure? Tell us your situation and we will be straight with you.
Get a scoped proposal
Tell us how your Shopify brand operates and where Amazon fits
Submit a brief and receive a scoped Amazon management for Shopify brands proposal within 3 business days.
Scoped to your Shopify setup, catalog size, and Amazon goals: line by line before any work starts
Call in 48 hours
Proposal in 3 days
80+ Shopify brands
FBA + MCF included
Submit your Shopify brand brief
Call within 48 hours → proposal in 3 days → Sprint 1 begins within 1 week of sign-off
Grow Amazon alongside Shopify
Your Shopify brand deserves an Amazon channel that works with it, not around it
Submit a brief and receive a scoped Amazon agency for Shopify brands proposal within 3 days. No commitment. No pitch.
No commitment. No pitch. Submit brief → call in 48 hours → proposal in 3 days.
