42 stores launched this year · 98% on-time delivery
BigCommerce Launch SupportLaunch Your BigCommerce Store Live and Stress-Free
Your build is done. Your team is ready. What happens next determines whether you ship on time or spend launch day hunting payment failures. Redefine runs the quality assurance protocol, executes the DNS cutover, and watches your store for 48 hours after go-live so your team does not have to.
Submit brief → call within 48 hours → launch plan in 3 days → go-live window booked within 1 week
Store #BC-0341Go-Live Ready
Checkout paths tested14 / 14
Critical bugs resolved8 / 8
DNS propagatedLive
The Launch Problem
Most launches fail at the finish line
A 24-hour launch delay costs a store running $1M in annual revenue roughly $2,700 in lost sales. The failure is almost never the build. It is the 72 hours around go-live that nobody planned for.
Without structured launch support
- Payment failures discovered by your first real customer, not your team
- Last-minute DNS panic at 2am with no clear owner for each step
- Quality assurance that amounts to "it looks fine on my machine" from your dev team
- Three-week delay chasing post-launch issues across five different Slack threads
- No baseline data, so you cannot tell what broke versus what was always broken
Common outcome: launch delayed 3 to 14 days. Post-launch clean-up adds 30 to 40 hours of unbilled engineering time.
With Redefine Launch Support
- Every checkout path tested across devices and payment methods before the cutover window opens
- DNS cutover scheduled and executed by your dedicated launch engineer, not left to chance
- 60-point quality assurance protocol covering theme, checkout, search engine optimization redirects, analytics, and performance
- Single point of contact for every issue found, triaged, fixed, and retested inside one workflow
- 48-hour post-launch monitoring with a performance baseline so you know what changed and why
Outcome: on-time go-live, zero payment failures on day one, and a clear audit trail your operations team can hand to anyone.
Onboarding Process
From Quality Assurance Handoff to Live Store in 10 Days
Every milestone runs to a fixed schedule. Your store ships on the date you committed to your customers. No surprises at the end, because we surface them at the start.
1
Day 1 to 2
Pre-Launch Quality Assurance Audit
60-point sweep across theme, checkout flows, mobile,
performance, and search engine optimization redirects.
2
Day 3 to 5
Bug Resolution Sprint
Issues triaged by severity, fixed in staging, and retested
before any stakeholder review.
3
Day 6
Content Freeze and Sign-Off
Staging environment locked. Stakeholders review and
approve. No new changes after this point.
4
Day 7 to 8
DNS Cutover and Go-Live
SSL confirmed, 301 redirects validated, DNS propagated.
Store goes live in a scheduled window.
5
Day 9 to 10+
Post-Launch Monitoring
48-hour watch on uptime, revenue feed, checkout
conversion, and analytics baseline confirmation.
Pre-Launch ChecklistIn Progress
Checkout - Guest flow
Passed
Checkout - Registered user
Passed
Payment - PayPal Express
Testing
Mobile - iOS Safari checkout
Testing
301 redirect map validation
QueuedProgress: 28 / 60 items
Active Issues8 total · 3 resolved
CRITICAL
PayPal redirect loop on mobile Safari
HIGH
Shipping rate calculator timeout on cart
MEDIUM
GA4 purchase event not firing
LOW
Featured product image crop on mobile product
detail page
Stakeholder Review - Final Pass
Homepage layout and hero
Sarah M. · Marketing Lead
Product catalog and filters
Tom R. · Ecommerce Manager
Checkout and confirmation email
Sarah M. · Marketing Lead
Content freeze activates once all rows are approved. No
changes accepted after this point.
Store is Live - BC-034107:42 UTC
DNS Propagation
Complete
SSL Certificate
Active
301 Redirects
142 mapped
First order
08:14 UTC
All systems normal. Post-launch monitoring window now
active. 48 hours.
Live MetricsAll Systems Normal
Revenue (versus baseline)+14%
Checkout conversion3.8%
Uptime (26h window)100%
Critical alerts fired0
22 hours remaining in monitoring window.
What Is Included
Every engagement covers the full launch window
No hidden scope. No billing surprises at go-live. What you see below is what your team gets in writing before the first hour of work begins.
60-Point Pre-Launch Quality Assurance Protocol
A structured audit that covers every layer of the store before the cutover window opens. Checkout flows across all payment methods, mobile rendering on iOS and Android, page speed on the real server, 301 redirect map integrity, analytics event validation, and search engine optimization tag verification.
Checkout pathsMobile and cross-browser301 redirectsGA4 and Google Tag Manager events
Sample quality assurance coverage
Guest checkout - credit card
Apple Pay on iOS Safari
Coupon code and discount stacking
Shipping rate calculator
Order confirmation email
404 error handling
Dedicated Go-Live Execution Window
Your launch engineer is online for the full cutover window. DNS changes are executed in a defined sequence, SSL is confirmed active, and the first order is monitored through to fulfillment before we close the window. Nothing is left to auto-propagate and hope.
Scheduled windowDNS and SSLFirst order watchRollback plan ready
Cutover sequence
1
Staging environment locked and backed up
2
A-record updated - propagation monitoring starts
3
SSL certificate auto-validated and confirmed
4
Live checkout tested with real payment method
5
First organic order monitored to fulfillment
48-Hour Post-Launch Monitoring
The 48 hours after go-live are when issues surface. We watch uptime, checkout conversion, revenue feed, and analytics accuracy. Any anomaly triggers an immediate investigation. You receive a baseline report at the end of the window confirming what is normal for your store.
Uptime watchRevenue feedBaseline reportAlert thresholds
Monitoring metrics
Uptime100%
Checkout conversion rate3.8%
Average page load1.4s
Alerts fired0
Launch Essentials
$1,800
One-time · fixed scope · no hourly billing
Value frame: a single missed launch day costs a $1M/year store roughly $2,700 in delayed sales. This engagement pays for itself if it saves you one day.
- 60-point pre-launch quality assurance audit
- Bug resolution pass (up to 8 issues)
- DNS cutover and SSL configuration
- Scheduled go-live execution window
- Same-day support on launch day
Launch Complete
$2,800
One-time · includes 7-day monitoring
- Everything in Launch Essentials
- 48-hour post-launch monitoring window
- 7-day performance baseline report
- Priority bug fix coverage (48h service-level agreement)
- Analytics confirmation and setup check
Used by brands launching with active marketing campaigns where
post-launch data accuracy is critical to paid spend decisions.
Get Launch CompleteClient Result
Real outcomes from brands that shipped with us
Three Islands
BigCommerce · Premium consumer goodsA premium goods brand with an existing online presence. Needed a full store rebuild that preserved search engine optimization equity and launched without disrupting their active customer base.
Problem
The existing website was outdated, lacked mobile optimization, and featured a fragmented checkout flow that was reducing conversion and failing to represent the premium quality of the brand.
Solution
A fully responsive redesign with a modernized visual language, streamlined checkout, and an optimized mobile experience. Launch support covered the full quality assurance pass, a structured go-live window, and post-launch monitoring to confirm the new experience was converting correctly from day one.
Launch outcome
No payment failures on go-live day. First order placed within 28 minutes of DNS propagation completing. Checkout conversion confirmed above the pre-launch baseline within 24 hours.
Result
0x
Year-over-year revenue growth after launch
Checkout conversion
Higher from day one, above pre-launch baseline
Customer loyalty
Increased following improved mobile and checkout
experience
Launch day issues
Zero critical incidents
0
stores launched this year
0%
on-time delivery rate
0 days
from quality assurance handoff to go-live
$0
payment incidents on launch day across 42 stores
Why Redefine
Most agencies bundle launch inside a vague support retainer
Other implementation partners offer launch support in name. In practice, you get a Slack channel and a developer on standby. The quality assurance protocol, the cutover sequence, and the post-launch monitoring are things you have to ask for specifically. We built them into the default.
| Feature | Typical agency | Redefine |
|---|---|---|
| Dedicated launch engineer | Not included | Included |
| Structured pre-launch quality assurance protocol | Not standard | 60-point protocol |
| DNS and SSL cutover managed for you | On request | Included |
| Go-live day active coverage | Varies | Included |
| 48-hour post-launch monitoring | Not standard | Included |
| Defined service-level agreement for issues found post-launch | Not standard | Included |
| Fixed scope and transparent pricing before work starts | Rarely | Always |
Common Objections
Questions before you commit
Launch support covers the full window from quality assurance handoff to 48 hours post go-live. That means: a 60-point pre-launch audit across theme, checkout, mobile, performance, and search engine optimization redirects; a bug resolution sprint for anything the audit surfaces; a dedicated DNS and SSL cutover executed in a defined sequence; active coverage on launch day; and a post-launch monitoring window with a baseline report at the close. The scope is fixed in writing before any work begins.
The standard timeline from quality assurance handoff to go-live is 10 days. Day 1 to 2: pre-launch audit. Day 3 to 5: bug resolution sprint. Day 6: content freeze and stakeholder sign-off. Day 7 to 8: DNS cutover and go-live. Day 9 to 10: post-launch monitoring. If the audit surfaces a high volume of issues, the timeline extends by up to 3 days — this is agreed and documented before it affects the cutover date.
Your dedicated launch engineer is online for the full cutover window, not on-call. If something surfaces at the point of go-live, the response is immediate, not ticketed and queued. We also maintain a staging environment rollback throughout the window. If a critical issue cannot be resolved before the agreed cutover closes, the launch is postponed by 24 hours rather than going live with a known problem. In 42 store launches this year, that rollback has never been needed.
Yes. DNS cutover and SSL verification are included in every engagement. We execute the A-record update in a defined sequence, monitor propagation across global nodes, and confirm SSL activation before any traffic is directed to the new environment. You grant temporary access to your registrar during the cutover window, and that access is revoked after confirmation. We also map and validate your full 301 redirect list as part of the pre-launch audit, so no legacy URLs break at go-live.
The 48-hour window covers uptime monitoring, checkout conversion tracking, revenue feed integrity, and analytics accuracy. Any anomaly triggers an immediate investigation rather than a next-business-day ticket. At the end of the window, you receive a baseline report documenting what is normal for your store: conversion rate, average page load, traffic composition. This becomes the reference document for any future support conversations. After the monitoring window closes, you can continue with a BigCommerce Support and Maintenance retainer or an emergency support arrangement for ongoing coverage.
Is This Right for You?
Is this the right fit for your launch?
Good Fit
- Your store is built and in staging but you have not defined a quality assurance protocol or cutover plan
- You have a hard launch date tied to a campaign, product drop, or press announcement
- Your internal team does not have a BigCommerce engineer who has managed a DNS cutover before
- You want someone accountable for launch day outcomes, not just available to respond to questions
Not the Right Fit
- Your store is still in active development. Launch support begins at quality assurance handoff, not build start
- You need ongoing monthly support after launch. That belongs under a Support and Maintenance plan
- Your launch is to a development or internal environment only, not a public domain
Not sure? Tell us your situation and we will be straight with
you.
Start Here
Tell us about your launch window
Submit your brief below. We will review your situation and send a scoped launch plan within 3 business days. No commitment required to receive the plan.
Submit brief → call within 48 hours → launch plan in 3 days → go-live window booked within 1 week
Your team's time across the full launch process is typically 3 to 5 hours total: one stakeholder sign-off session and a final go/no-go call on cutover day.
Call within 48 hours of receiving your brief
Scoped launch plan in 3 days — line-by-line, no vague estimates
42 stores launched on BigCommerce this year
You own all code — no vendor lock-in, no ongoing dependency on us
Related support services
Launch brief
Call within 48 hours · plan in 3 days · launch window booked within 1 week of sign-off
Brief received
We will review your launch situation and send a scoped plan within 3 business days. Check your inbox — we use a real email address, not a helpdesk ticket.
Ready When You Are
Your launch date is not a suggestion. Ship it clean.
No commitment. No pitch. Submit your brief and receive a scoped launch plan within 3 business days showing exactly what the 10-day process looks like for your store.
Submit brief → call within 48 hours → scoped plan in 3 days → go-live window booked within 1 week